Packaging serves several important purposes: 1) It protects products, allows for transportation, and communicates important information to consumers. 2) Packaging design involves creating containers and graphics that promote products and brands while ensuring safety and functionality. 3) There are different types of packaging for various purposes including primary, secondary, and tertiary packaging as well as consumer and industrial packaging.

1. diwakarsilwal@gmail.com

2. Introduction
Packaging is :
 An activity of designing and producing the container of
product.
 first attraction for consumer. It may influence to
consumer in buying behavior. Design, Shape and color
is the identity of a brand.
 more than just product's pretty face.
 the essential for offering goods in safe and secured
position.
 Fifth P’s of marketing mix.

3. Packaging design is:
 the discipline of creating the container, graphics and visible
outer presence of a product.
 Essential role
 Protection

4. Transportation
Communication

5.  Essential tools
 Naming
 Brand identity

6.  Brand color
 Structure design & volume
 Texture

7.  Packaging Materials
 Suitable packaging
 Identity

8.  Points to the consider when developing packaging
 Make sure packaging is unique
 Make sure its performs the function requirement
 Make sure packaging promote product and brand

9.  Classification of packaging
 Primary packaging
primary packaging is constructed both with the product
itself and any existing secondary layers of packaging in mind.
 Secondary packaging
Secondary packaging is outside the packaging, perhaps used
to group primary packaging.

10.  Tertiary packaging
It is use to handling bulk products, warehouse storage and
transport shipping.

11.  Types of packaging
 Consumer packaging
 A type of good that is consumed
everyday by the average consumer.
 Industrial Packaging
The packaging that is used to delivery goods
from producer to consumer. Used to transfer
goods to the next point of production.

12.  Method of packaging
 Paper and cartoon packaging
Use for foods ,electronic, toys, shoes, and other packaging
materials
 Films packaging
Used to wrap goods, cover, protect box and other packaging
 Foam packaging
Used to protect glass, furniture and sharp edges.
 Textile packaging
Used to in automobile industry to protect the materials and
parts
 Plastics box and container
Used to in food industry. I.e. ketchup, juice, milk, water and
its can recycled also.

13.  Different materials used
 Cartridge paper
 Use for general drawing, design and technology project
 Generally 100-135g thickness
 Cardboard
 Thicker than paper
 Made from layer, glue or laminated together.
 It can be folded to produce a cartoon.
 Duplex board
 Used for the container to pack the liquid.
 Used by food industry and recycle the materials.

14.  Solid white Boards
 High quality cardboard
 It is used for hard backed books and other items.
 Corrugated Board
 It is used for packaging electric items
 It is very strong comparatively its weight
 Foil lined board
 It is aluminum container used to packaged meals.
 Foil retains the heat and help keep its warm.

15.  Tracing paper
 Generally it is used to layer of packaging.
 Glass containers
 Glass jar and bottles are very popular.
 Mainly used for packing jams, juice, pickles, beer, wine etc.
 They can be easily broken, destroyed when travelling
 Plastic
 It is Versatile packaging
 Used for daily consumption goods, i.e. frozen goods, snacks
foods
 Aluminum
 It is easy to manufacture and friendly with environment
 It is perfect to storing canned goods, potted meat and fish, as
an inner liner of bags, covers in packaged.

16.  Advantage of packaging in different sector
 Manufacture
 To keep product safe.
 To facilities storages.
 To facilities distribution.
 To increase profit.
 To help in advertisement and sales promotion.
 To increase the demand
 Middle man
 Help in storage.
 Easy to transportation.
 Helpful to presenting the product before consumer.
 Help to increase sales and profit.

17.  Consumer
 Easy to handling
 Helpful Information about products
 Information about producer.
 Using instruction of product.

18.  Labeling
 labeling is describing someone or something in a word or
short phrase.
 Importance of labeling
 Product information
 Shows nutritional content

20. Thank you !! 