Packaging and products go hand in hand. Let’s dive into a step-by-step guide to the packaging design process that will guarantee the best results every time!
Packaging serves several important purposes:
1) It protects products, allows for transportation, and communicates important information to consumers.
2) Packaging design involves creating containers and graphics that promote products and brands while ensuring safety and functionality.
3) There are different types of packaging for various purposes including primary, secondary, and tertiary packaging as well as consumer and industrial packaging.
This document provides an overview of packaging design. It discusses that packaging involves wrapping goods for protection and sale. The roots of modern packaging developed with the industrial revolution to accommodate faster production. There are various types of packaging including consumer and industrial packaging. Primary functions of packaging are presentation, protection, and preservation to facilitate sale and use of products. Design is influenced by many factors and must consider the material, functions, and end user. The document concludes with a case study on McDonald's packaging changes to be more environmentally friendly.
Packaging design serves three main roles: protection of contents, transportation and distribution of products, and communication with consumers. It combines graphic and structural design elements. As designers, we have a responsibility to create effective and sustainable packaging designs that minimize environmental impact. The document outlines various tools and considerations for packaging design, including naming, branding, materials, messaging, and innovation.
Common Carton Styles Box Styles for Custom Folding CartonsNetpak Group
The document describes various styles of common carton designs used for custom folding cartons, including:
1) Rectangular sleeve, full overlap seal end, partial overlap seal end, straight tuck end, and reverse tuck end styles which are typically erected by packaging equipment.
2) Additional styles like mailer lock, gusset tuck, tab lock, hymes, and tray styles which are usually hand assembled.
3) Specialty styles such as display boxes, dispenser boxes, hexagonal and octagonal shapes, and sleeves with headers that provide graphic advantages for marketing products.
This document provides information about a book titled "Packaging the Brand" which explores the relationship between packaging design and brand identity. The book aims to show how branding and packaging are intertwined and how packaging has become a fundamental part of communicating the brand message. It covers the packaging design process from initial research through to production. Real design examples are provided to give insight into how packaging design works in practice and how it varies around the world.
The document describes various box styles including straight tuck end boxes, reverse tuck end boxes, seal end boxes, and others. Each box style is defined in 1-3 sentences explaining their key features such as closure mechanisms, uses, and benefits over similar styles. Diagrams are also provided to illustrate the designs.
Signage refers to visual graphics that display information to an audience. Signs come in various forms and sizes depending on their location and purpose, ranging from banners and billboards to street signs. Common materials used for signs include acrylic, aluminum, plastic, and vinyl. Sign shapes like rectangles, circles and triangles are used to convey different types of information like directions, warnings, and regulations. Signage serves purposes like providing information, directions, identification, safety instructions and rules. Newer signage options include digital, LED, neon and 3D signs.
Folding cartons come in different types depending on their construction and usage. Some common types include die-cut cartons which are pre-cut and pre-scored for easy assembly, solid sheet cartons made from a single sheet of board, and laminated cartons made by bonding layers of paper and board together for extra strength. Esmark Finch Limited provides various folding carton options and can be contacted for more information.
Packaging serves several important purposes:
1) It protects products, allows for transportation, and communicates important information to consumers.
2) Packaging design involves creating containers and graphics that promote products and brands while ensuring safety and functionality.
3) There are different types of packaging for various purposes including primary, secondary, and tertiary packaging as well as consumer and industrial packaging.
This document provides an overview of packaging design. It discusses that packaging involves wrapping goods for protection and sale. The roots of modern packaging developed with the industrial revolution to accommodate faster production. There are various types of packaging including consumer and industrial packaging. Primary functions of packaging are presentation, protection, and preservation to facilitate sale and use of products. Design is influenced by many factors and must consider the material, functions, and end user. The document concludes with a case study on McDonald's packaging changes to be more environmentally friendly.
Packaging design serves three main roles: protection of contents, transportation and distribution of products, and communication with consumers. It combines graphic and structural design elements. As designers, we have a responsibility to create effective and sustainable packaging designs that minimize environmental impact. The document outlines various tools and considerations for packaging design, including naming, branding, materials, messaging, and innovation.
Common Carton Styles Box Styles for Custom Folding CartonsNetpak Group
The document describes various styles of common carton designs used for custom folding cartons, including:
1) Rectangular sleeve, full overlap seal end, partial overlap seal end, straight tuck end, and reverse tuck end styles which are typically erected by packaging equipment.
2) Additional styles like mailer lock, gusset tuck, tab lock, hymes, and tray styles which are usually hand assembled.
3) Specialty styles such as display boxes, dispenser boxes, hexagonal and octagonal shapes, and sleeves with headers that provide graphic advantages for marketing products.
This document provides information about a book titled "Packaging the Brand" which explores the relationship between packaging design and brand identity. The book aims to show how branding and packaging are intertwined and how packaging has become a fundamental part of communicating the brand message. It covers the packaging design process from initial research through to production. Real design examples are provided to give insight into how packaging design works in practice and how it varies around the world.
The document describes various box styles including straight tuck end boxes, reverse tuck end boxes, seal end boxes, and others. Each box style is defined in 1-3 sentences explaining their key features such as closure mechanisms, uses, and benefits over similar styles. Diagrams are also provided to illustrate the designs.
Signage refers to visual graphics that display information to an audience. Signs come in various forms and sizes depending on their location and purpose, ranging from banners and billboards to street signs. Common materials used for signs include acrylic, aluminum, plastic, and vinyl. Sign shapes like rectangles, circles and triangles are used to convey different types of information like directions, warnings, and regulations. Signage serves purposes like providing information, directions, identification, safety instructions and rules. Newer signage options include digital, LED, neon and 3D signs.
Folding cartons come in different types depending on their construction and usage. Some common types include die-cut cartons which are pre-cut and pre-scored for easy assembly, solid sheet cartons made from a single sheet of board, and laminated cartons made by bonding layers of paper and board together for extra strength. Esmark Finch Limited provides various folding carton options and can be contacted for more information.
The document provides packaging guidelines for shipping products through Mebelkart. It discusses primary, secondary, and tertiary packaging. It also describes common packing methods like the single box method and box in box method. Specific guidelines are provided for different types of products like furniture, appliances, and factory packed goods. Recommendations include using cushioning materials, securing loose parts, and including assembly instructions for knock down furniture. Markings on cartons like directional arrows and front/back labels are also recommended.
The document discusses packaging, labelling, warranties, and guarantees. It defines packaging as all activities involved in designing and producing containers for products. It lists five key objectives of packaging: identify the brand, convey information, facilitate transportation and protection, assist with storage, and aid consumption. Labelling is a legal requirement and is used to identify the product, describe contents and usage instructions, and promote the product. Warranties are formal statements of expected performance while guarantees provide assurances like money-back if not satisfied.
This document discusses packaging for clothing and apparel. It describes how packaging protects products from damage during transport and storage, and helps communicate information to consumers. Various materials used for clothing packaging are outlined, including paper, plastic, glass, non-woven fabrics, tin, and steel. The document also covers types of packaging for different clothing items, current packaging trends, shipment packaging, the purposes of packaging, and tips for apparel packaging design.
The document discusses store layout and design. It covers elements of the store environment like fixtures, signage, and lighting. The objectives of store design are to develop a store image and increase space productivity. Store planning involves creating a floor plan, allocating space, and considering circulation. Common layouts include free-flow, grid, loop, and spine. Fixtures and merchandise presentation aim to attractively display items and increase sales. Store design also encompasses the interior, lighting, and appealing to customers' senses.
This document discusses packaging, labeling, and their importance. It notes that packaging has three key benefits - communicating information about the product, functional protection and transportation, and influencing consumer perceptions. Labeling serves identification, grading, descriptive, and promotional purposes. Regulations require truthful nutritional labeling and prohibit false or misleading claims which can result in penalties. The document emphasizes that packaging and labeling should attract consumers while labels must accurately represent the product.
This document provides an overview of sustainable packaging design. It begins by defining packaging design and its key functions such as containing, protecting, and promoting a product. It then discusses elements of packaging design like shape, size, and graphics. The document outlines principles of sustainable packaging design such as using recycled and renewable materials to minimize environmental impact. It also explains how designers can add sustainability through strategies like lifecycle assessment, reducing material use, reuse, and recovery/recycling. Overall, the document presents sustainable packaging design as a process that considers a product's full lifecycle and environmental impacts.
This document discusses packaging design and its various functions and types. It defines packaging as the science of enclosing products for distribution, storage, sale and use. Packaging serves important roles like product identification, protection, facilitating use, and promotion. There are three main types of packaging: primary, secondary, and transportation packaging. Primary packaging holds the product, secondary provides consumer information, and transportation packaging provides further protection for storage and transport. The benefits of packaging include improved appearance and shelf appeal, increased shelf life, reduced waste, and convenience. Packaging design must consider brand recognition, colors, shapes and other criteria. Trends in packaging reflect changing social and economic factors.
This presentation is about Principles of Design and Color Theory. It has different terminologies related to Principles of Design and details about color scheme.
This is intended for TLE-Dressmaking, Grade 8 class of Imelda Integrated Secondary School S.Y. 2020-2021.
The document discusses how product packaging affects consumer buying decisions. It notes that packaging provides key information to consumers, helps differentiate products from competitors, and can influence impulse purchases through visual elements and appeals. Effective packaging considers portability, preservation, perceived risks, safety, and promotional opportunities while avoiding excess materials.
This document provides packaging dielines and templates for various types of packaging, including shopping bags, rigid boxes, folding boxes, and gift card carriers. It begins with an introduction and overview of the different packaging types included. The bulk of the document then consists of individual pages displaying the dielines and assembly instructions for different packaging designs within each type. These are intended to serve as starting points that can be customized and scaled as needed for specific branding and product applications.
Packaging
Packaging meaning
Types of Packaging
Three R‘s of packaging
Objective of Packaging
Importance of Packaging
Functions of Packaging
Advantages and disadvantages of Packaging
This document summarizes the primary research conducted on bedside tables. Key findings include:
- Most bedside tables are designed to complement the height, size, and color of beds.
- Smoked glass is a popular material choice among contemporary consumers.
- Handles on bedside tables tend to have modern, minimalist designs or even be completely absent.
The research was conducted by visiting a home goods store called Home Centre to examine bedside tables firsthand. This provided insights into current design trends that can help inform the development of the author's own multi-purpose bedside table design.
Bracelets can be made from various materials and worn for fashion, medical, or cultural reasons. They are worn around the wrist or ankle. Throughout history, bracelets have held cultural significance as indicators of status, religion, or protection against evil spirits. There are many different types of bracelets including charm bracelets, bangles, beaded bracelets, link bracelets, and sports bracelets which are often used to promote awareness campaigns.
Packaging has no meaning without the product for which it was designed. Its primary function is to preserve and protect the product throughout the manufacturing, transport, storage and consumption chain. ... But good packaging also guarantees the health and safety of consumers.
This document discusses various tests and performance aspects of packaging materials and packages. It outlines key objectives of testing such as quality control, meeting specifications, and achieving consumer satisfaction. Some important factors covered include test methods and standards, equipment, sampling techniques, specimen preparation, and data analysis. Common tests for paper, paperboard, and plastic films evaluate properties like thickness, strength, moisture resistance, barrier properties, and optical characteristics. Understanding test results helps ensure packaging meets requirements for production, distribution, and end use.
Phase 4 provides specialized packaging implementation services to the design industry. They take packaging designs and create print-ready production files, reducing costs for clients. As an independent implementation expert, they can offer feasibility advice early in the creative process. Their talented team has experience across all facets of packaging production, from planning and artwork to file creation and printing support.
The document provides packaging guidelines for shipping products through Mebelkart. It discusses primary, secondary, and tertiary packaging. It also describes common packing methods like the single box method and box in box method. Specific guidelines are provided for different types of products like furniture, appliances, and factory packed goods. Recommendations include using cushioning materials, securing loose parts, and including assembly instructions for knock down furniture. Markings on cartons like directional arrows and front/back labels are also recommended.
The document discusses packaging, labelling, warranties, and guarantees. It defines packaging as all activities involved in designing and producing containers for products. It lists five key objectives of packaging: identify the brand, convey information, facilitate transportation and protection, assist with storage, and aid consumption. Labelling is a legal requirement and is used to identify the product, describe contents and usage instructions, and promote the product. Warranties are formal statements of expected performance while guarantees provide assurances like money-back if not satisfied.
This document discusses packaging for clothing and apparel. It describes how packaging protects products from damage during transport and storage, and helps communicate information to consumers. Various materials used for clothing packaging are outlined, including paper, plastic, glass, non-woven fabrics, tin, and steel. The document also covers types of packaging for different clothing items, current packaging trends, shipment packaging, the purposes of packaging, and tips for apparel packaging design.
The document discusses store layout and design. It covers elements of the store environment like fixtures, signage, and lighting. The objectives of store design are to develop a store image and increase space productivity. Store planning involves creating a floor plan, allocating space, and considering circulation. Common layouts include free-flow, grid, loop, and spine. Fixtures and merchandise presentation aim to attractively display items and increase sales. Store design also encompasses the interior, lighting, and appealing to customers' senses.
This document discusses packaging, labeling, and their importance. It notes that packaging has three key benefits - communicating information about the product, functional protection and transportation, and influencing consumer perceptions. Labeling serves identification, grading, descriptive, and promotional purposes. Regulations require truthful nutritional labeling and prohibit false or misleading claims which can result in penalties. The document emphasizes that packaging and labeling should attract consumers while labels must accurately represent the product.
This document provides an overview of sustainable packaging design. It begins by defining packaging design and its key functions such as containing, protecting, and promoting a product. It then discusses elements of packaging design like shape, size, and graphics. The document outlines principles of sustainable packaging design such as using recycled and renewable materials to minimize environmental impact. It also explains how designers can add sustainability through strategies like lifecycle assessment, reducing material use, reuse, and recovery/recycling. Overall, the document presents sustainable packaging design as a process that considers a product's full lifecycle and environmental impacts.
This document discusses packaging design and its various functions and types. It defines packaging as the science of enclosing products for distribution, storage, sale and use. Packaging serves important roles like product identification, protection, facilitating use, and promotion. There are three main types of packaging: primary, secondary, and transportation packaging. Primary packaging holds the product, secondary provides consumer information, and transportation packaging provides further protection for storage and transport. The benefits of packaging include improved appearance and shelf appeal, increased shelf life, reduced waste, and convenience. Packaging design must consider brand recognition, colors, shapes and other criteria. Trends in packaging reflect changing social and economic factors.
This presentation is about Principles of Design and Color Theory. It has different terminologies related to Principles of Design and details about color scheme.
This is intended for TLE-Dressmaking, Grade 8 class of Imelda Integrated Secondary School S.Y. 2020-2021.
The document discusses how product packaging affects consumer buying decisions. It notes that packaging provides key information to consumers, helps differentiate products from competitors, and can influence impulse purchases through visual elements and appeals. Effective packaging considers portability, preservation, perceived risks, safety, and promotional opportunities while avoiding excess materials.
This document provides packaging dielines and templates for various types of packaging, including shopping bags, rigid boxes, folding boxes, and gift card carriers. It begins with an introduction and overview of the different packaging types included. The bulk of the document then consists of individual pages displaying the dielines and assembly instructions for different packaging designs within each type. These are intended to serve as starting points that can be customized and scaled as needed for specific branding and product applications.
Packaging
Packaging meaning
Types of Packaging
Three R‘s of packaging
Objective of Packaging
Importance of Packaging
Functions of Packaging
Advantages and disadvantages of Packaging
This document summarizes the primary research conducted on bedside tables. Key findings include:
- Most bedside tables are designed to complement the height, size, and color of beds.
- Smoked glass is a popular material choice among contemporary consumers.
- Handles on bedside tables tend to have modern, minimalist designs or even be completely absent.
The research was conducted by visiting a home goods store called Home Centre to examine bedside tables firsthand. This provided insights into current design trends that can help inform the development of the author's own multi-purpose bedside table design.
Bracelets can be made from various materials and worn for fashion, medical, or cultural reasons. They are worn around the wrist or ankle. Throughout history, bracelets have held cultural significance as indicators of status, religion, or protection against evil spirits. There are many different types of bracelets including charm bracelets, bangles, beaded bracelets, link bracelets, and sports bracelets which are often used to promote awareness campaigns.
Packaging has no meaning without the product for which it was designed. Its primary function is to preserve and protect the product throughout the manufacturing, transport, storage and consumption chain. ... But good packaging also guarantees the health and safety of consumers.
This document discusses various tests and performance aspects of packaging materials and packages. It outlines key objectives of testing such as quality control, meeting specifications, and achieving consumer satisfaction. Some important factors covered include test methods and standards, equipment, sampling techniques, specimen preparation, and data analysis. Common tests for paper, paperboard, and plastic films evaluate properties like thickness, strength, moisture resistance, barrier properties, and optical characteristics. Understanding test results helps ensure packaging meets requirements for production, distribution, and end use.
Phase 4 provides specialized packaging implementation services to the design industry. They take packaging designs and create print-ready production files, reducing costs for clients. As an independent implementation expert, they can offer feasibility advice early in the creative process. Their talented team has experience across all facets of packaging production, from planning and artwork to file creation and printing support.
This document outlines a timeline and plan for a student's graphic products band project. The project involves designing and making a set of publicity materials for a new band, including a four-fold CD case with CD, a poster, and a point-of-sale item. Research tasks like existing products, printing techniques, and smart materials are scheduled. Ideation, development, and making of the CD case, poster, and point-of-sale item are outlined, along with testing, evaluation, and photos. The design brief and specifications are also summarized.
This document provides instructions for designing a package for a puzzle cube. It discusses factors to consider when designing packaging, such as protection, freshness, safety, and visual appeal. It then lists materials needed and steps to design a package layout on graph paper, add graphics and text, cut and fold the paperboard into a package. It concludes with questions about important factors when purchasing a product and changes in beverage package design over years.
This document provides instructions for designing a package for a puzzle cube. It discusses factors to consider when designing packaging, such as protection, freshness, safety, and visual appeal. It then outlines the procedure for designing a puzzle cube package using graph paper, paperboard, markers, and other materials. Students will brainstorm design ideas, layout the package shape, add graphics and text, score and fold the paperboard, and submit the completed package for evaluation.
The document provides an overview of the packaging design process. It discusses the key steps including research, design, and review. The research phase involves understanding the product, target audience, target market, and competitors. The design process consists of collecting basic information, choosing materials, collaborating with printers, rough sketching, designing architecture, and internal evaluation. The review involves external evaluation through mockups, collecting feedback, and creating a packaging design checklist.
This document provides information about Packhelp, a company that offers customized packaging solutions. It discusses Packhelp's ability to deliver fully customized and eco-friendly packaging that optimizes costs. It also outlines Packhelp's end-to-end packaging process, from concept and design to production and delivery. The document includes a case study example of Packhelp's collaboration with Mudita, a technology company, to develop packaging for their mobile phone.
Interics Designs is an experienced product packaging design company. They use market research and design intelligence to create effective packaging that helps build a memorable brand experience for customers. Their packaging design methodology considers brand naming, label design, structure design, and other elements to create packaging that represents the brand. The document provides a six step guide to product packaging design: 1) Know your product; 2) Know your consumers; 3) Understand where your product is being sold; 4) Understand your competitors; 5) Think brand; 6) Plan the printing.
How much should you pay for packaging design?isegail
At Jam&Co one of the most frequently asked questions that we get asked is “how much does packaging design going to cost?” This is a difficult question to answer directly mainly because there are so many variables that impact the price.
The investment for creating a pack that is designed to sell is much like buying a new home. The price all depends on one’s needs and priorities.
As the candle industry thrives, candle makers must recognize the significance of well-designed and customized Candle Boxes in making a lasting impression on their customers.
https://custompackagingpro.com/product/custom-printed-candle-packaging-boxes
Jungle Scout's Million Dollar Case Study Session #7: Branding & Package DesignGen Furukawa
The design of the product and the packaging it comes in is essential to the success of our baby towels. Join us to learn how we will build and design our brand and packaging!
The document provides instructions for student Raul Montano Viera's assignment 5. He is asked to produce rendered drawings of windows indicating chosen window treatments, and display these professionally on sample boards along with fabric samples and images of installation methods. The boards will be used to showcase and sell the window designs.
The document discusses point of purchase (POP) displays and packaging design services. It provides examples of POP displays created for various products like breakfast cereal, snacks, pills, and more. The designer has 40 years of experience in graphic design, printing, and project management. Services include design of POP displays, packaging, product samples, and 3D engineering drawings. Clients are encouraged to contact the designer for a consultation.
Gcse Folder Presentation (C Cox V1)[1]Chris Taylor
This design brief outlines the steps for designing a product, including:
1. Researching existing products, user needs, materials, and manufacturing techniques.
2. Developing initial design ideas and selecting a final concept to refine.
3. Creating prototypes, testing designs, and modifying the product based on results.
4. Evaluating how well the final product meets the original design specifications.
This document provides instructions and examples for completing a design brief and portfolio for a GCSE product design project. It outlines sections to include such as situation analysis, client profile, design ideas, research, materials analysis, planning, manufacturing details, modifications, testing, and evaluation. The goal is to guide students through the full design process from brief to finished product.
How to choose the right custom packaging company for your business updatedPakFactory
So, you’ve decided to delve into custom packaging for your business!
Let’s look into services within the industry for you to consider before pursuing your custom packaging desires.
It’s important to understand exactly what services your company requires to execute your product launch effectively.
Here we aim to lay out important considerations when choosing a custom packaging company for your business.
Get our custom vape boxes that let your products sit far above others to stand out from your competitors. We live in an age of new technology, fantastic advances, and digital competition. Businesses fight day and night for the first place.
Effective packaging design appeals to the target market, conveys necessary product information, and triggers the desired emotion in customers. Some basic rules for good package design include spending time defining the look and feel on paper, keeping the design minimalist, listing key product benefits, using minimal pictures and graphics to clearly demonstrate what the product does, establishing a consistent key visual, balancing design elements, and refining the design based on feedback. The goal is to create packaging that communicates the message quickly and supports fast consumer buying decisions.
Effective packaging design appeals to the target market, conveys necessary product information, and triggers the desired emotion in customers. Some basic rules for good package design include spending time defining the look and feel on paper, keeping the design minimalist, listing key product benefits, using minimal pictures and graphics to clearly demonstrate what the product does, establishing a consistent key visual, balancing design elements, and refining the design based on feedback. The goal is to create packaging that communicates the message quickly and supports fast consumer buying decisions.
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This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
2. Packaging and products go hand in hand.
Let’s dive into a step-by-step guide to
the packaging design process that will
guarantee the best results every time!
3. The Consultation
The Creative Brief
The Design Phase
The Refinement Stage
The Production and Shipping Process
1.
2.
3.
4.
5.
Overview
The Complete Packaging Design Process: A Step-By-Step Guide
4. THE FIRST STEP IS TO ESTABLISH WHAT EXACTLY
YOU NEED FROM YOUR CUSTOM PACKAGING.
THE
CONSULTATION
The Complete Packaging Design Process: A Step-By-Step Guide
1.
5. PRODUCT TYPE
AND FUNCTION
What is your product?
What does your product do?
What industry is your product designed for?
Where will your product be sold?
Your packaging designer will start by asking
you questions about your product.
Make sure you have a clear answer
for each of the following questions:
The Complete Packaging Design Process: A Step-By-Step Guide
6. PRODUCT
SHAPE AND SIZE
The dimensions
The shape
The sales channels (e.g. shelf vs. shipping)
The shape and size will ultimately determine
the type of packaging your product will require
for an impactful sales strategy.
Your packaging designer will want to know:
7. SALES
STRATEGY
The Complete Packaging Design Process:
A Step-By-Step Guide
In-store
Online
Both
The sales strategy of your products will provide more
insight for the best way to display your products.
Ultimately, it comes down to whether you are
selling your products:
8. THE INDUSTRY
NICHE
Cosmetics
Electronics
Apparel
Providing more information about your
industry allows packaging designers to get a
better idea of what solutions will provide the
best experience within your specific niche.
Industries could include:
The Complete Packaging Design Process: A Step-By-Step Guide
9. COMPETITIVE
ANALYSIS
Clearly laying out your biggest competitors will
provide a more clear direction for your designs.
It’s also worth looking into your competitor’s
customer feedback to learn more about what
demands are not being met by your
competitors packaging solutions.
The Complete Packaging Design Process: A Step-By-Step Guide
10. THINK OF YOUR DESIGN BRIEF AS A SET OF
INSTRUCTIONS FOR THE PACKAGING DESIGNER.
YOUR CREATIVE BRIEF IS ESSENTIALLY A SINGLE
DOCUMENT THAT TELLS DESIGNERS EXACTLY
WHAT YOU ENVISION YOUR PACKAGING TO BE.
THE
CREATIVE BRIEF
The Complete Packaging Design Process: A Step-By-Step Guide
2.
11. THE 3 P’S OF
PACKAGING DESIGN
Product Protection
Let the 3 P’s of packaging design act as your quick checklist when
putting together your own creative brief.
These 3 elements will help you determine the best strategy for your product packaging.
Let’s take a look at the creative brief in more detail...
Printing Perceived Value
12. THE BUDGET
Eliminate unnecessary expenses
Narrow down packaging options
As a business you should have a clear idea
of how much you will invest into your
product packaging.
Setting a clear budget with your packaging
designer will:
The Complete Packaging Design Process: A Step-By-Step Guide
13. THE TIMELINE
Rushing the design process may result in costly mistakes that ultimately affect your budget.
Make sure you leave enough leeway in you timeline for:
Design iterations
Quality control
Shipping delays
14. THE TARGET
MARKET
The Complete Packaging Design Process:
A Step-By-Step Guide
The demographic
The location
The price range
The purchasing behavior
Product packaging is ultimately all
about your customers.
Your target market will determine
design elements and requirements.
Make sure to define:
15. PAIN POINTS
Ultimately, your product is meeting a demand
in your industry niche.
Outline the consumer pain points that your
product and packaging aim to address to
ensure these elements are reflected and
highlighted in your final design.
The Complete Packaging Design Process: A Step-By-Step Guide
16. THE
COMPETITIVE EDGE
Brand narrative
Initiatives (eg. sustainability)
Pricing
Communicating your competitive advantage as a
brand will allow your packaging designer to bring
these elements to the forefront of your design.
Outline your:
17. SHELF
ANALYSIS
Where your product will be displayed
What products will be sharing shelf space with
yours
How your product will be displayed (eg, shelf,
display or rack)
If you are selling your product in-store, it’s important
to analyse how your product will be presented to
enhance brand differentiation on shelf.
Make sure to outline:
The Complete Packaging Design Process: A Step-By-Step Guide
18. UNBOXING
EXPERIENCE
The Complete Packaging Design Process:
A Step-By-Step Guide
Brand appeal
Brand colors
Brand logo
The unboxing experience plays an integral role in
your products success, whether you are selling
products online or offline.
Make sure you clearly define your:
This will give designers a clear idea of how the
unboxing experience will appeal to customers.
19. THE MATERIALS
Corrugated fibreboard (e-commerce)
Folding carton paperboard (retail)
Rigid Chipboard (luxury)
Mailers (e-commerce)
However, having a good idea of the options at your
disposal will allow you to work closely with your
designer to bring your packaging vision to life.
Some popular materials include:
Typically packaging experts will advise you on
the most effective materials for your product in
the consultation stage.
20. FOLDING
CARTON
CORRUGATED
MATERIAL CAPABILITIES BENEFITS DRAWBACKS
RIGID
MAILERS
Ideal for packaging heavy weight
products for shipping.
Offers high quality printing and
finishing capabilities and is ideal
for packaging smaller, lightweight
products.
The highest quality packaging
material available. Ideal for
packaging luxury or gift-like
products.
Envelope style plastic or paper
packaging ideal for lightweight
products in transit.
Extremely durable, lightweight cost
effective and eco-friendly. Also
offers support to a wide range of
products.
High quality printing and finishing
capabilities allowing for impactful
branding design elements that are
cost effective.
Adds a higher perceived value to
products through high quality
printing and special finishing.
Provides high quality surface for
printing and provides resistance to
unpredictable weather conditions.
Tends to be thicker and bulkier
making them less ideal for retail
environments.
Thin material is not ideal for
shipping and usually requires
additional packaging materials to
ensure product safety.
Very costly and time consuming to
produce due to assembly being
done by hand.
Can’t provide support to larger and
heavier products and can’t hold as
much as a box.
The Complete Packaging Design Process: A Step-By-Step Guide
21. THE STRUCTURES
Roll end tuck boxes
Tuck top boxes
Auto bottom boxes
Regular slotted boxes
Collapsible boxes
The shape and size of your product will ultimately
determine the optimal structure for your packaging.
Structures include:
The Complete Packaging Design Process: A Step-By-Step Guide
22. THIS IS WHERE THINGS GET CREATIVE AND FUN!
THE DESIGN PHASE ENTAILS BRINGING YOUR
CREATIVE BRIEF TO LIFE.
THIS INCLUDES YOUR ARTWORK DESIGNS, TEXT
AND SPECIAL ELEMENTS.
THE DESIGN PHASE
The Complete Packaging Design Process: A Step-By-Step Guide
3.
23. THE
DIELINE
Artwork designs
Text
Logos
A dieline acts as a blueprint for your final design.
It is a flat laying version of your product packaging
that is likely provided by a manufacturer.
Your dieline will feature any:
24. LOOKING AT
THE DIELINE The first step before placing
any design elements on your
dieline is determining the
orientation of your packaging.
Make sure you have a clear
idea of where the interior,
exterior, front and back of
your packaging is before
placing your artwork designs.
The Complete Packaging Design Process: A Step-By-Step Guide
25. PLACING
ARTWORK DESIGNS
Cut lines (black)
Fold lines (red)
Bleed lines (green)
Safety zone (green dotted)
Your dieline will be the main communicator with
printers to ensure your designs are printed accurately.
Make sure you take note of the:
If you’re looking to avoid white borders around your
artwork, make sure your design remains flush with the
bleed line.
26. MATERIAL
CONSIDERATIONS
Remember that material thickness can alter
the fit of the packaging for your products.
For instance, corrugated boxes tend to
be thicker, so make sure you double
check your dieline dimensions to ensure
your packaging has enough room for your
product to fit snuggly.
27. THE COLOR
MATCHING
PROCESS
The colors seen on your computer screen may not
match the final output.
Ensure you are using a color matching system like
CMYK or Pantone when placing your artwork
designs in adobe illustrator to ensure the final print
reflects what you see on screen.
CMYK or Pantone systems communicate the color
output with printers for accuracy.
The Complete Packaging Design Process: A Step-By-Step Guide
28. THE FINISHING
TOUCHES
Gloss/matte coatings
Varnishes
Foil stamping
Spot UV printing
Embossing/debossing
Now it’s time to take a closer look at your artwork
design and determine what special finishes your
design may require.
Special finishes could include:
29. YOU’RE ALMOST THERE!
THE PROOFING STAGE IS THE FINAL STEP BEFORE
THE MASS PRODUCTION OF YOUR PRODUCT
PACKAGING.
IT IS YOUR LAST CHANCE TO TWEAK AND MAKE
CHANGES TO YOUR DESIGN.
THE
PROOFING STAGE
The Complete Packaging Design Process: A Step-By-Step Guide
4.
30. REGULATIONS Some industries may require certain certifications
and information to be printed on your packaging.
For example, the food industry requires a
nutrition label and allergens.
Make sure you have included all industry
specific information to ensure your sales
strategy runs smoothly.
The Complete Packaging Design Process: A Step-By-Step Guide
31. MOCKUPS
Artwork positioning
Spelling and grammar mistakes
Once you have finalized your dieline, you
can proof your design using 3D mock ups.
3D mock ups provide a digitized version
of your final packaging.
Use 3D mockups to check:
32. PROTOTYPING
Color output
Material quality
Spelling and grammar
While mockups showcase a pretty good idea
of what your final packaging will look like,
physical samples of your final design will allow
you to interact with your packaging in person.
This allows you to catch errors in:
33. QUALITY
CONTROL
The edge crush test (ECT)
The flat crush text
Cobb test
Quality control is a crucial step in the design
process that ensures your packaging performs
accurately in your industry niche.
Some quality control tests include:
The Complete Packaging Design Process: A Step-By-Step Guide
34. YOU WILL HAVE MINIMAL INVOLVEMENT IN THIS
STAGE OF YOUR CUSTOM PACKAGING.
ULTIMATELY, YOUR FINAL DIELINE IS SENT TO
MANUFACTURERS TO BE DIE-CUT, PRINTED,
FINISHED AND PACKED ON PALLETS FOR
SHIPPING.
THE PRODUCTION
PROCESS
The Complete Packaging Design Process: A Step-By-Step Guide
5.
35. THE DIE-CUTTING
PROCESS
Your dieline is printed on huge sheets of your chosen
packaging material for printing and cutting.
The die-cutting machine prints, scores and stamps out
your final packaging design for assembly.
36. ASSEMBLY
Most boxes will be shipped flat and
easily assembled upon arrival at your
chosen destination.
However, some boxes such as rigid
boxes, will be assembled by hand
and shipped as a complete box.
37. DELIVERY
TIME
COST
SHIPPING
METHOD
SEA FREIGHT AIR FREIGHT GROUND FREIGHT
BENEFITS
DRAWBACKS
Least Costly
45-60 business days
Best for flexible timelines
and large order quantities
Unpredictable freight
cost changes
Most Costly
7-10 business days
Best for rush orders
Expensive for all
order quantities
Medium cost depending
on manufacturer location
7-30 business days
(subject to delivery address
and pick up location)
Most eco-friendly
shipping solution
Only available when
manufacturer is local
The Complete Packaging Design Process: A Step-By-Step Guide
38. REVISITING
THE BUDGET
Depending on your timeline, the design process may
take months.
Therefore, it’s important to revisit your budget before
shipping.
Shipping costs are fairly unstable and tend to change
on the daily.
Make sure you have enough leeway in your budget
to account for any cost increases after production.
The Complete Packaging Design Process: A Step-By-Step Guide
39. And there you have it!
After production, your packaging supply will be shipped to your
warehouse/fulfillment centre.
There you will package and prepare your products for launch!
ET VOILÁ!
40. The design process can be quite overwhelming.
Solution providers, like PakFactory, can help you with
full or partial project cycle management to ensure your
packaging design process runs as smoothly as possible!
Contact us today!
The Complete Packaging Design Process: A Step-By-Step Guide