The document discusses packaging and its importance in marketing. It defines packaging as designing and producing containers for products. Packaging serves several functions like protection, promotion, and providing product information. Distinctive packaging helps differentiate brands and aids in consumer decision making. The document outlines factors considered in package design and discusses criticisms of packaging like waste and deceptive practices. It provides an example of ITC's use of innovative packaging to market premium Indian foods internationally and lists companies that spend the most on packaging.

1. PACKAGINGMarketing ManagementMBA (Financial Administration)Semester II

2. ROADMAP

3. Packaging – an introduction

4. Functions of packaging

5. Main attributes of packaging

6. Packaging as the “Silent Salesman”

7. Distinctive Packaging

8. Components of a Package

9. Factors in the design of package

10. Package & the product

11. Criticism of Packaging

12. ITC’s Kitchens of India- A Case study

13. Companies that spend most on Packaging

14. Conclusion9/12/20092Marketing Management

15. IntroductionPackaging is :An activity of designing & producing the container for a product.