meaning, types and importance of labeling meaning types and strategies of packaging, difference between packaging and packing

1. LABELING
AND
PACKAGING

2. MEANING OF LABEL

3. LABELING

4. PURPOSE OF LABELING
Labels are used by manufacture for various purposes……

5. CONTENT OF A GOOD LABEL
Brand name
Trade mark
Name & address of
manufacturer
Coloured photograph of the
product
Ingredients or description of
raw products
Weight, measure etc
Directions for use
Precautionary measures
Manufacturing & expiry date
Maximum retail price

6. TYPES OF LABELS
 1. Brand label
 If only brand is used on package
of a product, this is called brand
label. Brand itself is expressed in
label. Brand label is put on some
cloth. It tells the name of the
cloth, e.g., ‘POLO'. Similarly,
label is used on soap
e.g., Lux, Hamam, Rexona etc.

7. Cont ….

8. PACKAGING

9. PACKAGING
“ Packaging is a general group of activities in designing the containers or
wrappers for the products”…. WILLIAM J STANTON

10. Difference b/w packaging & packing
 Packaging includes preparing a
product for storage, transport as well
as sale. Factory owners do
packaging as they have to send
products in bulk. Packaging refers to
placing individual products into a
carton using wrapping materials to
protect items from any damage.
 Packing, on the other hand, is the
process of placing the items that have
already been packaged into larger
containers for shipping. Packaging is
very important before packing products
because the larger cartons can be handled
roughly in addition to being loaded and
offloaded a number of times. If the
products are not packaged well inside the
carton, they can rub against one another
and get damaged
PACKAGING PACKING

11. OBJECTIVES/ FUNCTIONS OF
PACKAGING
1.Product identification.
2.Product protection.
3.Product convenience
4. Product promotion
5. Attractiveness

12. Cont……

13. TYPES OF PACKAGING…
1 Primary packaging:- First-level product packaging such as the
bottle, can, jar, tube, etc., that contains the item sold. It is the
last packaging thrown by the consumer. Primary packaging is
the term used to designate the layer of packaging in immediate
contact with the product; in other words, it is the first packaging
layer in which the product is contained. Also known as
consumer packaging.
2 Secondary packaging:-That encloses the primary packaging,
such as toothpaste tube in its box. Secondary packaging
designates the packaging used to group various pre-packaged
products together. It is intended to protect not only the product,
but also the primary packaging, which often is the packaging
most visible to the consumer in retail displays. The most
common examples of secondary packaging include cardboard
cartons, cardboard boxes and cardboard/plastic crates.
1.

14. Cont……
 Transit packaging:-Transit packaging is the outer
container that allows easier handling during transfer
between factory, distribution centres and retailers. The
consumer packages require an outside package in which it
is transported this outside package known as transit
packaging. Ex- sacks, boxes, drums. Jute bags etc.
 Disposable packaging:- consumers are supposed to
dispose off or throw away the empty containers of
product.

15. Cont….
 Family packaging:- Repetitive use of one packaging design, or one of its
key elements, to market several different but related products (such as
shaving cream, after shave, bath soap in case of personal care items) as
part of the same product family
 Re- use packaging:- which can be used for other purposes when the
contents are consumed.

16. Cont …
 Multiple packaging:- It is a strategy in which a number of
heterogeneous products to be used by one consumer are placed in a single
package in order to reduce the cost of packaging as well as to save the time
of consumer to purchase these items separately.

17. DECISIONS ON PACKAGING
Changing trend- from wood to paper
Metal containers
Innovations in packaging
Tetra packs
Aesthetics can be defined as an
appreciation for art and beauty. Research
shows that aesthetic package design leads
to an increase in time consumers spend on
making decisions.

18. Cont…
Pond’s cold cream
Application convenience of Dettol liquid
Coca cola can
Economy pack
Refill packs
Reusable containers
The sachet sweep

19. ESSENTIALS OF GOOD
PACKAGING
Should
protect the
content
Should be
attractive
Should be
convenient
Should
guarantee
economy
Should
assure
adjustabilit
y
Should be
pollution
free
Should be
informative

20.  Keep the product safe
 Storage facility
 Promotes product
 Prevents adulteration
 Facilitates distribution
 Easy advertisement
 Easy display
 Helpful in transit
 Increase in sales and profit
 Cost money to make
 Time consuming to
design
ADVANTAGES DISADVANTAGES