A 5-minute presentation I gave at H&K London's Demystifying Digital event in March 2010.
There's a narrated version on vimeo: http://vimeo.com/10556892
Presentation slides for a workshop on “eMail + Social Media Marketing for NonProfit Organizations” on July 19, 2012, hosted by the Edmonton Chamber of Voluntary Organizations and presented by Marilyn Jones of www.mediamag.ca
A seminar for LUISS Business School about social networking for business success. Five steps and a final action plan.
Contact me if You like to have this seminar in Your company or university.
Define Your Twitter Mission and Execute for Real ResultsLaura Fitton
What’s your company doing with Twitter? Are you getting the results you want? Most companies are “doing Twitter” these days, but it’s often an ineffective scattershot of tactics across the board. In this session, Laura Fitton (co-author, Twitter for Dummies) helps you define your Twitter strategy and provides free tools and resources to carry it out. You’ll discover how to identify your target audience on Twitter, what they’re doing there, how to attract them and generate leads, and practical ways to measure and keep improving upon your efforts.
Keys to understanding how social media works in the larger brand context of an integrated media and marketing plan. How to Mandy Vavrinak's afternoon keynote for the 2014 Social Media Tulsa conference. #marketing #smtulsa #smbiz
How to Build Your Personal Online Brand to Grow Your BusinessPaul Lancaster
Your biggest & best ambassador for your business, organisation or brand is YOU! In these slides I share how I have built my personal online brand over the years in a way that brings opportunities & success to me & those around me.
A 5-minute presentation I gave at H&K London's Demystifying Digital event in March 2010.
There's a narrated version on vimeo: http://vimeo.com/10556892
Presentation slides for a workshop on “eMail + Social Media Marketing for NonProfit Organizations” on July 19, 2012, hosted by the Edmonton Chamber of Voluntary Organizations and presented by Marilyn Jones of www.mediamag.ca
A seminar for LUISS Business School about social networking for business success. Five steps and a final action plan.
Contact me if You like to have this seminar in Your company or university.
Define Your Twitter Mission and Execute for Real ResultsLaura Fitton
What’s your company doing with Twitter? Are you getting the results you want? Most companies are “doing Twitter” these days, but it’s often an ineffective scattershot of tactics across the board. In this session, Laura Fitton (co-author, Twitter for Dummies) helps you define your Twitter strategy and provides free tools and resources to carry it out. You’ll discover how to identify your target audience on Twitter, what they’re doing there, how to attract them and generate leads, and practical ways to measure and keep improving upon your efforts.
Keys to understanding how social media works in the larger brand context of an integrated media and marketing plan. How to Mandy Vavrinak's afternoon keynote for the 2014 Social Media Tulsa conference. #marketing #smtulsa #smbiz
How to Build Your Personal Online Brand to Grow Your BusinessPaul Lancaster
Your biggest & best ambassador for your business, organisation or brand is YOU! In these slides I share how I have built my personal online brand over the years in a way that brings opportunities & success to me & those around me.
A workshop designed for small non-profit organizations to help them use online marketing to increase donations, attract Board Members and Volunteers. Audience targeting, developing compelling messaging, and selecting the right media are demonstrated in this presentation. A template is provided to be used as an aid to implementing effective online marketing. Contact Art@ohiobusinesshelp.com
Nonprofit marketing can be tough. We show you how to measure your marketing and improve your digital marketing footprint. Created by Tyler Brooks of Analytive for the Estes Park Nonprofit Resource Center Conference
Increasing Sales Productivity with Social SellingKurt Shaver
For sales managers and sales leaders from Kurt Shaver of The Sales Foundry. Get a free assessment of your sales team's LinkedIn skills at http;//bit.ly/Assess_My_team
A short summary of specific points in the book never eat alone by Keith Ferrazzi.If you are interested and want to delve further into some of these aspects please visit my medium account https://medium.com/@WTeng20/delving-into-never-eat-alone-1a3c2d732849#.re3e8clqd, where I further explain the aspects of the book.
This slide will equip you with the right skills to sell on LinkedIn and increase customer engagement. The steps are easy to follow and very important in this digital economy.
We hold these presentations to help students identify their existing personal brand, decide on the image they want to portray and create a plan for the brand they want to be known for.
Strategies for Social Media as an HR Business ToolChris Muccio
Sept. 2009 Presentation given at the Westin Hotel for the HR Association of Broward County by Best Selling Author, 42 Rules for 24-Hour Success on LinkedIn, Chris Muccio
Key points in this presentation:
- Social Media Content Optimization
- Who is your audience?
- How will you maintain the page?
- How will you scope your message?
- Terms in Social Media:
- 3 Golden Rules for SM Content
- Content Plan for SM
- Tips and Tricks
Social Media & BTL marketing as part of the mixPepovski Darko
Below the Line | Voice of the Crew
Use the Social Media to reach the right customers
Time to merge BTL and Social Media
Now it’s time for Social Media power!
Amazing monsters of influence have a distinct set of qualities. This presentation showcases the skills you can expect to find in influential monsters. Don't be afraid.
Get Started With Social Selling For Your BusinessMindi Rosser
Curious how to get started with social selling for your small business? You must create a strong foundation. Here are the first three steps to take—and why!
A workshop designed for small non-profit organizations to help them use online marketing to increase donations, attract Board Members and Volunteers. Audience targeting, developing compelling messaging, and selecting the right media are demonstrated in this presentation. A template is provided to be used as an aid to implementing effective online marketing. Contact Art@ohiobusinesshelp.com
Nonprofit marketing can be tough. We show you how to measure your marketing and improve your digital marketing footprint. Created by Tyler Brooks of Analytive for the Estes Park Nonprofit Resource Center Conference
Increasing Sales Productivity with Social SellingKurt Shaver
For sales managers and sales leaders from Kurt Shaver of The Sales Foundry. Get a free assessment of your sales team's LinkedIn skills at http;//bit.ly/Assess_My_team
A short summary of specific points in the book never eat alone by Keith Ferrazzi.If you are interested and want to delve further into some of these aspects please visit my medium account https://medium.com/@WTeng20/delving-into-never-eat-alone-1a3c2d732849#.re3e8clqd, where I further explain the aspects of the book.
This slide will equip you with the right skills to sell on LinkedIn and increase customer engagement. The steps are easy to follow and very important in this digital economy.
We hold these presentations to help students identify their existing personal brand, decide on the image they want to portray and create a plan for the brand they want to be known for.
Strategies for Social Media as an HR Business ToolChris Muccio
Sept. 2009 Presentation given at the Westin Hotel for the HR Association of Broward County by Best Selling Author, 42 Rules for 24-Hour Success on LinkedIn, Chris Muccio
Key points in this presentation:
- Social Media Content Optimization
- Who is your audience?
- How will you maintain the page?
- How will you scope your message?
- Terms in Social Media:
- 3 Golden Rules for SM Content
- Content Plan for SM
- Tips and Tricks
Social Media & BTL marketing as part of the mixPepovski Darko
Below the Line | Voice of the Crew
Use the Social Media to reach the right customers
Time to merge BTL and Social Media
Now it’s time for Social Media power!
Amazing monsters of influence have a distinct set of qualities. This presentation showcases the skills you can expect to find in influential monsters. Don't be afraid.
Get Started With Social Selling For Your BusinessMindi Rosser
Curious how to get started with social selling for your small business? You must create a strong foundation. Here are the first three steps to take—and why!
Social Media is huge and any business not tapping into the power of these tools and networks is missing out.
Yet it can be overwhelming and difficult to know where to start and what tools to use.
This presentation was done as a webinar for entrepreneurs wishing to know top tips and tricks to making the most out of their social media efforts. Enjoy
Insight to Social Media for Business StartupsOmllion
Get an insight on social media for your business- what exactly is social media, its features, how it works, how to social media monitor, utilise and anyalse its benefits for your growth. http://www.omllion.com
The little black book of social media for businessKing Content
We’ve complied a nifty Slideshare that is like your little black book on everything you need to know about social media for businesses. We’ve covered best practices, tricks, tips and the most up to date changes on each channel. So, whether it’s on Twitter, LinkedIn, Facebook, Instagram or Snapchat, we’ll show you the most effective and efficient way of using the channel.
Metode pelatihan tradisional yang didiskusikan disini terdiri dari tiga kategori yaitu metode presentasi, metode hands-out dan metode pengembangan kelompok. Masing-masing kategori metode pelatihan tradisional tersebut dideskripsikan untuk diketahui keuntungan dan kerugian dalam penggunaannya, termasuk cara trainer mendesain metode yang akan digunakannya
Social Media For Business: 31 Stats and AnecdotesAdam Schoenfeld
31 stats and anecdotes to help make the case for Social Media investment in your organization. Highlights from numerous 3rd Party reports and studies that show the rapid adoption of Social Media Marketing for businesses. Includes a compilation of spending projections, penetration estimates, survey data, and specific examples cover all types of businesses.
Because 20 Decibels currently focuses on Twitter, these may have a slight bend to Twitter for Business, but cover the general trends in Social Media as well. For links to sources, visit our blog: http://blog.20dbs.com
Social Intelligence: Using Social Media for Business IntelligenceIDEA
Social media can be helpful in helping companies predict consumer/customer behavior based on conversations and activities. This presentation uncovers the key functions of Social Intelligence and how businesses can employ them to better predict and optimize business and marketing strategies.
Helpful tips for small businesses who want to learn how to apply social media in their marketing mix. Given at Cape & Plymouth Business' Marketing Summit.
Social Media for Business, a presentation made to the Hindustan Chamber of Commerce. A primer presentation that explains the What, Why and How of social media.
Turbocharging your Business with Social Media MarketingJeff Bullas
Learn how your business can be found online on a crowded web using social media marketing, including Facebook, Twitter, YouTube and LinkedIn and other social media networks.
Presented at Hofstra University on 3/9/12 in the Leo Guthart Cultural Center Theater. Topics discussed included the evolution of marketing, advertising, and how to best use social media for personal branding use.
In our web 2.0 world, the business landscape has changed. Consumers refuse to be interrupted anymore - demanding that brands engage with them.
People do business with people they like, know, and trust. By utilizing the social media tools available to all of us, businesses can become human. By creating valuable content and engaging with customers where they are, businesses are creating real relationships, resulting in real trust.
This presentation offers a high-level overview to where we've been, where we are, and we're we are going in social media. It gives simple-to-follow steps to start implementing social media into a business. It's not comprehensive, but can help a business take that first step.
Content developed by Jon Thomas and M80 (m80im.com). Presentation designed by Jon Thomas at Presentation Advisors (www.presentationadvisors.com).
An impactful approach to the Seven Deadly Sins you and your Brand should avoid on Social Media! From a humoristic approach to a modern-life analogy for Social Media and including everything in between, this deck is a compelling resource that will provide you with more than a few take-aways for your Brand!
What’s your company doing with Twitter? Are you getting the results you want? Most companies are “doing Twitter” these days, but it’s often an ineffective scattershot of tactics across the board. In this session, Laura Fitton (co-author, Twitter for Dummies) helps you define your Twitter strategy and provides free tools and resources to carry it out. You’ll discover how to identify your target audience on Twitter, what they’re doing there, how to attract them and generate leads, and practical ways to measure and keep improving upon your efforts.
Slides from my presentation at Social Media Marketing World 2015. #SMMW15
The Social Media Publishing Model for PublishersJoe Pulizzi
Presentation given by Joe Pulizzi at the Minnesota Magazine and Publishing Association. Covers 5 steps to leveraging social media and process changes to expand your online footprint as a publisher. Also includes other new ideas where leveraging social media tools can create new revenue opportunities.
Personal branding (for lawyers) in 2020Sascha Funk
Slides for my talk on personal branding for lawyers in 2020 at the Tilleke & Gibbins forum in Bangkok, Thailand. Thanks for having me! More on www.kiteconsult.com
Social media – everyone is thinking about it in some way, shape, or form. As a small business owner, it’s often daunting to figure out how to prioritize your time and participate in social media in the most productive way possible.
To help you sort through the noise, we’ve reached out to a panel of esteemed social media experts and asked them all a single question: “What is the most effective way a small business can use social media“?
Content Marketing: Publishing is the New MarketingJoe Pulizzi
Original presentation given in Slovenia by Joe Pulizzi, Junta42 at the POMP Forum - Content Marketing and why Publishing is the New Marketing. Discusses the move from traditional media to content initiatives and why brands are the new publishers. Also includes the eight steps to developing a content marketing strategy.
Let's face it: social media is here to stay. Successful businesses leverage social media to grow and connect to their ideal clients. Here are a few simple social media tips to help you leverage the platforms and maximize your chances of growth.
Similar to Graduating from Social Media to Running a Social Business (20)
Tips and trends for making the most of your video efforts across social media platforms, guidance on how best to shape and share your messages, and insight into what it takes to build influence and community by sharing on social the right way.
Slides to accompany my talk at Wistiafest 2016.
Hubris kills companies humility drives sustainable long term growth. Find out how, what to do, what to avoid, and who to model. Slides that supported my talk at Digital Marketer's Traffic and Conversions Summit.
Hearing lots of buzzwords like Influencer Relations, Influencer Marketing, Community, and Customer Marketing but not sure how to apply them to your business? HubSpot's Inbound Evangelist shares everything she's learned about Influencer Relations and building community. You'll learn the surprising reason humility is actually a growth multiplier.
Slides for my #INBOUND15 Ideas & Experiences talk Earning Influence: Humility as a Multiplier of Growth.
As marketing shifts from advertising and outbound efforts to inbound efforts based on service, we're fast learning that self-centered-growth is expensive, laborious, and unsustainable. In her INBOUND 2014 Inbound Experts talk, Laura Fitton shows how to combine influence, relationships and customer centricity to achieve organic, sustainable, accelerating growth.
Serve others. Tell stories. Move the center
1. Influence:
- Attract & Serve
- 5 Quick tips
2. Relationships:
- Nurture and develop
- Tell your story through the stories of others
3. Customer Centric Growth
- Put the customer in the center of everything
- Only connect
DON'T @Tweet Me, Maybe: 5 mistakes you’re (likely) making with influencers on...Laura "@pistachio" Fitton
5 Important things MOST companies get wrong when they try to contact influencers and journalists using Twitter
1. DON’T @Tweet Me, Maybe?
2. Ask NOT What Influencers Can Do for You…
3. Don’t touch that RT button!
4. Credit Where Credit’s Due
5. Stay Classy
Slides that supported my talk at Agents of Change 2013, as featured in the Portland Press Herald: http://www.pressherald.com/business/Firms-urged-to-cultivate-screaming-raving-fans.html
Unlock the most important fundamentals to success on social media. As covered on inc.com: http://www.inc.com/abigail-tracy/two-word-social-media-strategy.html?&co=f000000009816s-1158206718
Slides that supported my closing keynote at Webvisions Portland, May 17, 2012. I've made some slight tweaks for credit, clarity & additional resources.
Inbound marketing differs from social media marketing and content marketing in really important ways. Learn more about how to use it to sustainably grow your business.
Includes BONUS content from our Marketing Facts vs Fantasies eBook...
To serve your company well, your marketing must be USEFUL to your target audience. It must be inbound, drawing people to your site and genuinely serving them. Most companies have useful products and even useful companies, but far too few create useful, inbound, marketing.
Slide deck to support my talk at Brand Camp Boston. From the program:
Although @Pistachio's crazy "Cinderella Story" trip from homebound mom of 2 kids under 2 to female CEO of VC-backed startup oneforty.com (acquired by HubSpot) would be hard to reproduce, the personal branding lessons are universal. Put your unique self out there in service of others and others will promote your work. Now an Inbound Marketing Evangelist for HubSpot, Fitton will explain how to apply the lessons of inbound marketing to your personal brand. Learn to do well by doing good, having fun and being a really authentic version of your professional self.
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Exploring The Dimensions and Dynamics of Felt Obligation: A Bibliometric Anal...AJHSSR Journal
ABSTARCT: This study presents, to our knowledge, the first bibliometric analysis focusing on the concept of
"felt obligation," examining 120 articles published between 1986 and 2024. The aim of the study is to deepen our
understanding of the existing knowledge in the field of "felt obligation" and to provide guidance for further
research. The analysis is centered around the authors, countries, institutions, and keywords of the articles. The
findings highlight prominent researchers in this field, leading universities, and influential journals. Particularly,
it is identified that China plays a leading role in "felt obligation" research. The analysis of keywords emphasizes
the thematic focuses of these studies and provides a roadmap for future research. Finally, various
recommendations are presented to deepen the knowledge in this area and promote applied research. This study
serves as a foundation to expand and advance the understanding of "felt obligation" in the field.
KEYWORDS: Felt Obligation, Bibliometric Analysis, Research Trends
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
Graduating from Social Media to Running a Social Business
1. Graduating from Social Media
to Running a Social Business
When Social Media is no longer a shiny object
how does it actually MATTER for your business?
Laura “@Pistachio” Fitton
2. Social’s Not Just for Marketing…
Use it to Generate Real Business Impact:
1. Attract
a targeted, engaged following
2. Build engaged community
with actual business impact
3. Source Leads
and nurture valuable relationships
4. Develop relationships
With media and influencers
15. Know Your Personas, Cold
• Write down everything you know
• What are their challenges?
• How are they measured?
• What do they read?
• What (and where) do they share on social
media?
16. • Content types that fit with everything you
know about their lives
• Solutions to their challenges
• Tools to help them crush their numbers
• Must-read articles and digests
• Shareable items that will make them look
good
Share This
19. 35
Be
generous.
• the more you give,
the more you get
• build trust, credibility,
& goodwill
• increase # of pages &
inbound links
20. 37
Be helpful.
Helpful
Relevant
Remarkable
Frequent
ask yourself how you can be of service to
your current and potential customers. What
problems can you solve? What questions can
you answer? What knowledge can you
share?
Read more: http://blog.hubspot.com/blog/
tabid/6307/bid/10291/Helpful-is-the-New-
Viral.aspx#ixzz1GsSghdGN
Helpful is the new viral.
40. 4 FREE Tools for You…
Your marketing grade &
how to improve it
http://grader.com
Library
http://hubspot.com/library
Academy
http://academy.hubspot.com
FREE Trial
http://bit.ly/trySI