The Business of Social Media

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The document discusses how social media has changed marketing and created opportunities for personal branding. It notes that 20 years ago, marketing involved newspapers and television but today focuses on social media platforms like Twitter, Facebook, and LinkedIn. The document encourages developing a personal brand on these channels, being responsive to customers, positioning oneself as a thought leader, and using one's brand to find or create the perfect job. It presents social media as a great equalizer that allows anyone to build their own future.

Business Technology

The Business of
Social Media
@DaveKerpen
CEO of @LikeableMedia
New York Times Bestselling
Author of
@LikeableBook

Marketing A Likeable Business
In A Social Media World

Questions &
Grand Prize
DaveKerpen.com
FB.com/DaveKerpen
@DaveKerpen

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