Social Media & BTL marketing as part of the mix
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Below the Line | Voice of the Crew Use the Social Media to reach the right customers Time to merge BTL and Social Media Now it’s time for Social Media power!
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This document provides guidance on developing effective marketing messages for non-profits. It summarizes research showing that most non-profit messages are ineffective at inspiring action and connecting with audiences. The document then outlines best practices for crafting messages including developing personas, understanding audience goals and motivations, and ensuring messages are audience-centered rather than organization-centered. It emphasizes the importance of understanding specific audience segments to develop targeted messages that will motivate them to take desired actions.
Differentiated marketing and communication strategies for startups by Sanjay...
This document outlines Sanjay Mehta's perspectives on differentiated strategies for marketing and communications in changing times. It discusses the challenges of traditional marketing approaches and argues that marketers need to shift from "talking down" to customers to "listening up" through genuine dialogue. The role of the marketer is changing to focus on relationship building throughout the customer lifecycle from consideration to advocacy. Effective communication now requires detailed planning and producing large volumes of consistent, audience-focused content across multiple digital platforms.
Differentiated marketing and communication strategies
Our Joint CEO Sanjay Mehta spoke at a seminar by 'The Indus Entrepreneurs (TiE) on "Differentiated marketing and communication strategies."
Using Social Media to Amplify Your Stories: Local Engagement Workshop April 2012
English Heritage, the IHBC and ALGAO: England, along with digital media agency, sounddelivery, ran training workshops for Historic Environment professionals to look at ways in which they could engage local communities in the work they do and to see what role social media can play in achieving that goal. These are the slides from sounddelivery's presentation.
Understanding Online Communities: De-Centralised, Centralised and Transient
The document outlines three types of online communities: decentralized, centralized, and transient. Decentralized communities exist around a topic across various sites without an official connection. Centralized communities are brought together through a shared interest on owned or borrowed brand sites. Transient communities form around moments and events but disperse when the moment passes. All three add value through insights and amplification, and companies can work with them through listening, providing content, and gaining their support during initiatives.
Better marketing = bigger sales
The document discusses better marketing strategies that can lead to increased sales. It emphasizes understanding your target audiences and their needs and preferences for communication. Marketing should clearly communicate the benefits of products and services from the customer's perspective using a consistent brand identity across all channels. An effective brand tells a story that provides value for potential customers as they do more research online before making purchasing decisions. The presentation encourages businesses to focus on helping customers through relevant content across online and offline platforms to build trust and make customers for life.
#IWrite 2k15 Presentation: PR On A Budget
On Dec. 12th, 2015, T.Marie Media Group Founder TaQuinda Marie presented to an audience of budding and current authors looking to kick start their public relations efforts.
Social Media: The Old Game Has New Rules
Presentation to understand the basics of how social media has changed the landscape of marketing. It is the same game, just with new rules. Identifies "Presence" as the most important "P" in the new media marketing mix.
This presentation version includes more detailed text for those unable to attend presentation in person.
Profile raising: the power of your brand
This document discusses how to raise your brand profile through effective branding and marketing strategies. It defines what a brand is - the emotional connection people feel with an organization based on their interactions and impressions. It emphasizes that brands are defined by individuals, not companies alone. It also highlights why branding is important to manage the impressions people have and ensure they are positive. The document then provides tips on how to raise a brand profile, such as creating a clear proposition, understanding unique selling points, defining target audiences, choosing appropriate communication tools, developing partnerships, and increasing brand awareness over time.
Social media and your brand
This document discusses how brands can use social media to build relationships with customers. It explains that marketing has shifted from interruption marketing, where brands shout for attention, to permission marketing, where customers voluntarily engage with brands they have a connection with. The document provides tips for developing a brand strategy on social media, including understanding the brand's values and vision, identifying shared interests between the brand and target customers, and creating consistent branded content across social media platforms.
Florida Blogger & Social Media Conference Keynote Presentation Pam Moore 2013
You are the media" is the theme of Pam Moore's keynote presentation for the Florida Blogger & Social Media Conference held in Orlando, Florida, September 21 2013.
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South South Social Media Southern Hospitality Style
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Differentiated marketing and communication strategies for startups by Sanjay...
Differentiated marketing and communication strategies for startups by Sanjay...
Differentiated marketing and communication strategies
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Using Social Media to Amplify Your Stories: Local Engagement Workshop April 2012
Using Social Media to Amplify Your Stories: Local Engagement Workshop April 2012
Understanding Online Communities: De-Centralised, Centralised and Transient
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Florida Blogger & Social Media Conference Keynote Presentation Pam Moore 2013
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原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
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本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
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三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...
ABSTRACT :This research aims to analyze the correlation between employee work stress and digital literacy
with employee performance at PT Telkom Akses Area Cirebon, both concurrently and partially. Employing a
quantitative approach, the study's objectives are descriptive and causal, adopting a positivist paradigm with a
deductive approach to theory development and a survey research strategy. Findings reveal that work stress
negatively and significantly impacts employee performance, while digital literacy positively and significantly
affects it. Simultaneously, work stress and digital literacy have a positive and significant influence on employee
performance. It is anticipated that company management will devise workload management strategies to
alleviate work stress and assess the implementation of more efficient digital technology to enhance employee
performance.
KEYWORDS -digital literacy, employee performance,job stress, multiple regression analysis, workload
management
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一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
AU毕业证文凭证书【微信95270640】《英国阿伯丁大学毕业证书原版制作AU成绩单》【Q微信95270640】《仿制AU毕业证成绩单英国阿伯丁大学学位证书pdf电子图》，A.为什么留学生需要操作留信认证?
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B.为什么我们提供的毕业证成绩单具有使用价值？
查询留服认证是国内鉴别留学生海外学历的唯一途径，但认证只是个体行为，不是所有留学生都操作，所以没有办理认证的留学生的学历在国内也是查询不到的，他们也仅仅只有一张文凭。所以这时候我们提供的和学校颁发的一模一样的毕业证成绩单，就有了使用价值。
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B.为什么我们提供的毕业证成绩单具有使用价值？
查询留服认证是国内鉴别留学生海外学历的唯一途径但认证只是个体行为不是所有留学生都操作所以没有办理认证的留学生的学历在国内也是查询不到的他们也仅仅只有一张文凭。所以这时候我们提供的和学校颁发的一模一样的毕业证成绩单就有了使用价值。却也灵机一动立马仰起头双手拢在嘴边朝楼上大喊：“爸爸爸——有人找——那人一听朝山娃尴尬地笑笑悻悻地走了山娃立马“嘭的一声将铁门锁死心却咚咚地乱跳当山娃跟父亲说起这事时父亲很吃惊抚摸着山娃的头说还好醒得及时要不家早被人掏空了到时连电视也没得看啰不过父亲还是夸山娃能临危不乱随机应变有胆有谋山娃笑笑说那都是书上学的看童话和小说时学的不管如何父亲再也不许山娃敞开门坐到门口了父亲递给山娃钥匙说一出门就将门山
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
学校原件一模一样【微信：741003700 】《(worcester毕业证书)伍斯特大学毕业证PDF成绩单》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
HMS Facebook Stories All V1 06092024.docx
The conversations on Facebook from the Herringswell Manor School group from 2009 to the first half of 2024
Factors affecting undergraduate students’ motivation at a university in Tra Vinh
ABSTRACT: Motivation plays an important role in foreign language learning process. This study aimed to
investigate student’s motivation patterns towards English language learning at a University in Tra Vinh, and factors
affecting their motivation change toward English language learning of non-English-major students in the semester.
The researcher used semi-structured interview at the first phase of choosing the participants and writing reflection
through the instrument called “My English Learning Motivation History” adapted from Sawyer (2007) to collect
qualitative data within 15 weeks. The participants consisted of nine first year non-English-major students who learning
General English at pre-intermediate level. They were chosen and divided into three groups of three members each
(high motivation group; average motivation group; and low motivation group). The results of the present study
identified six visual motivation patterns of three groups of students with different motivation fluctuation, through the
use of cluster analysis. The study also indicated a diversity of factors affecting students’ motivation involving internal
factors as influencing factors (cognitive, psychology, and emotion) and external factors as social factors (instructor,
peers, family, and learning environment) during English language learning in a period of 15 weeks. The findings of
the study helped teacher understand relationship of motivation change and its influential factors. Furthermore, the
findings also inspired next research about motivation development in learning English process.
KEY WORDS: language learning motivation, motivation change, motivation patterns, influential factors, students’
motivation.
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
Recently uploaded (10)
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...
Factors affecting undergraduate students’ motivation at a university in Tra Vinh
Factors affecting undergraduate students’ motivation at a university in Tra Vinh
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
Social Media & BTL marketing as part of the mix
- 1. Social Media & BTL marketing as part of the mix
- 2. Below the Line | Voice of the Crew • Below the line advertising seeks to reach a consumer (instead of a mass audience) directly rather than through an intermediary, such as would be the case with a commercial during a television show. • This type of advertising is often centered on specific localities and is used to promote products that a consumer will want to see in person. • BTL activity can generate quick sales from easily reachable target markets.
- 3. Use the Social Media to reach the right customers • Imagine Social Media Platforms as private investigators and place where you can find your ideal customers • Go on more deeper relations, follow them what they writing, what kind of food they want, what is their favorite music, what kind of life style they have • Try to record all the data and to find the “influencers” (people who have a lot of friends and followers, and their opinion is valuable in virtual society!
- 4. Time to merge BTL and Social Media • Be where your customers are! • Like, share, tweet are the new age weapons. They create opinions, and have the ability to topple. • Invite people from your town with personal message to event you organize only for them in your office or café (always tell them they can bring a friend) • Prepare gifts, personalized print message for them, give them drinks and food
- 5. Now it’s time for Social Media power! Encourage them to take picture, express their opinion, tweet and leave their home address, mob and mail What you get after the BTL: Tagging, sharing, comment, new friendships, networking, click to mouth… In one word – LOYAL COMMUNITY!
- 6. Resources: • Budget of < 200$ • Time and place • Good speech and concept what are you going to speak during the meeting • Strong desire to succeed
- 7. Results: Building a strong loyal community online and offline Showing that you are care for the people, you are not only good on SM You are Social from Social Media Excellent approach for gain new loyal customers
- 8. Thank you! • Follow me: www.ideaacademy.wordpress.com nl.linkedin.com/darkopepovski/ @darkopepovski