Presentation given by Joe Pulizzi at the Minnesota Magazine and Publishing Association. Covers 5 steps to leveraging social media and process changes to expand your online footprint as a publisher. Also includes other new ideas where leveraging social media tools can create new revenue opportunities.
This seminar is focused on giving you the tools and confidence to implement an every-day Social Media strategy aimed to create emotion and drive engagement from your customers, colleagues and influential peers. Jargon free and brimming with actionable goodies, this seminar is your blueprint to Social Media success.
Presenter: Anthony Trollope, Director, TheWholesaleForums.co.uk
The basics of content marketing, highlighting my own experience and how I grew my company 1,000% in one year with a few simple articles. Includes tips on how to get started with content marketing and links to content marketing resources.
This seminar is focused on giving you the tools and confidence to implement an every-day Social Media strategy aimed to create emotion and drive engagement from your customers, colleagues and influential peers. Jargon free and brimming with actionable goodies, this seminar is your blueprint to Social Media success.
Presenter: Anthony Trollope, Director, TheWholesaleForums.co.uk
The basics of content marketing, highlighting my own experience and how I grew my company 1,000% in one year with a few simple articles. Includes tips on how to get started with content marketing and links to content marketing resources.
Simple Marketing Now LLC presents a Social Media Primer on how social media tools can be relevant for a job search. For full presentation, go to http://www.authorstream.com/Presentation/cbwhit-178839-social-media-primer-marketing-cb-whittemore-smnexecunet-0309-business-finance-ppt-powerpoint/
I gave this presentation to the Los Angeles Franchise Business Network and the SoCal Women\'s Franchise Network. Feel free to contact me with questions.
Social marketing isn’t for the faint of heart, and one of the hardest responsibilities of a social media marketer is being creative and generating new ideas for content.
What To Post on Social Media: Dressing Your Content For SuccessPagemodo
Never sure what to post on the 4 major social media networks? Check out these 5 Top Tips for posting on Facebook, Twitter, Pinterest and LinkedIn to increase engagement with the content shared by your small business.
Get some tips on using Facebook as a marketing tool including content ideas, ways to use imagery, frequency of posting, and suggestions for engaging your audience.
Top Ten Ideas: How to Run a Social Media Training Program Liz Bullock
Top ten ideas around launching a social media training program. Majority of these ideas were generated from launching and managing Dell's Social Media and Community University (SMaC U). Presentation on Tuesday, December 10th at SocialMedia.org #BrandOnly Summit in Disney, Florida. (Yes, the weather is awesome...)
Back to Basics: Social Media for Professional GrowthMonica Wright
Monica Wright, SEO & Social Media Manager at VONT | HMG Performance Web Marketing presents how basic social media marketing tactics can impact business. The presentation includes info on Twitter, Facebook, LinkedIn and more.
360 Degree Media Companies: Leveraging Social Media for PublishersJoe Pulizzi
Presentation given by Joe Pulizzi from the Content Marketing Institute at the MAGS conference in Atlanta. Reviews CMI's social media strategy and how to leverage community for publishers with limited resources.
10+ Social Media Tips - Social Media Starts with a Content StrategyJoe Pulizzi
Presentation originally given for the Virtual MENG chapter, Joe Pulizzi discusses the most important aspect of successful social media - the content strategy. Then proceeds to give tips, tricks and insights into creating a plan that makes sense for you. Blogging, Twitter and more is covered.
Simple Marketing Now LLC presents a Social Media Primer on how social media tools can be relevant for a job search. For full presentation, go to http://www.authorstream.com/Presentation/cbwhit-178839-social-media-primer-marketing-cb-whittemore-smnexecunet-0309-business-finance-ppt-powerpoint/
I gave this presentation to the Los Angeles Franchise Business Network and the SoCal Women\'s Franchise Network. Feel free to contact me with questions.
Social marketing isn’t for the faint of heart, and one of the hardest responsibilities of a social media marketer is being creative and generating new ideas for content.
What To Post on Social Media: Dressing Your Content For SuccessPagemodo
Never sure what to post on the 4 major social media networks? Check out these 5 Top Tips for posting on Facebook, Twitter, Pinterest and LinkedIn to increase engagement with the content shared by your small business.
Get some tips on using Facebook as a marketing tool including content ideas, ways to use imagery, frequency of posting, and suggestions for engaging your audience.
Top Ten Ideas: How to Run a Social Media Training Program Liz Bullock
Top ten ideas around launching a social media training program. Majority of these ideas were generated from launching and managing Dell's Social Media and Community University (SMaC U). Presentation on Tuesday, December 10th at SocialMedia.org #BrandOnly Summit in Disney, Florida. (Yes, the weather is awesome...)
Back to Basics: Social Media for Professional GrowthMonica Wright
Monica Wright, SEO & Social Media Manager at VONT | HMG Performance Web Marketing presents how basic social media marketing tactics can impact business. The presentation includes info on Twitter, Facebook, LinkedIn and more.
360 Degree Media Companies: Leveraging Social Media for PublishersJoe Pulizzi
Presentation given by Joe Pulizzi from the Content Marketing Institute at the MAGS conference in Atlanta. Reviews CMI's social media strategy and how to leverage community for publishers with limited resources.
10+ Social Media Tips - Social Media Starts with a Content StrategyJoe Pulizzi
Presentation originally given for the Virtual MENG chapter, Joe Pulizzi discusses the most important aspect of successful social media - the content strategy. Then proceeds to give tips, tricks and insights into creating a plan that makes sense for you. Blogging, Twitter and more is covered.
Online Marketing Summit - Joe Pulizzi on Content and Social MediaJoe Pulizzi
Presentation given as various locations on the Online Marketing Summit tour by Joe Pulizzi on the basics of Social Media. Joe's take is that without a content strategy first, successful social media will be hard to come by.
Why Publishing is the Future of Marketing - 8 Step Content Marketing StrategyJoe Pulizzi
Content marketing expert Joe Pulizzi reviews how marketers are indeed publishers today, and details eight steps to completing a content marketing strategy that works for both small and large brands. Case studies include P&G, Hubspot, BlendTec and more.
This presentation was specifically created for participants in the Nashville Business Incubation Center's Social Media 101 class. The purpose of the class is to expose small business owners to social media so that they may use it to leverage their businesses.
Demand Generation through Consistent Content MarketingJoe Pulizzi
Webinar slides from the Junta42/DemandGen Report presentation on developing a demand generation program through consistent content creation. Includes focus on developing content that is not about you or your products, how to find the "secret sauce" that positions you as a trusted solutions provider, and more.
Learn the basics about using Social Media from a Realtor perspective. Information is in regards to Twitter, Facebook, LinkedIn, YouTube and Blogging for business purposes.
Similar to The Social Media Publishing Model for Publishers (20)
What Marketers Need to Do to Survive the Pandemic (PCMA)Joe Pulizzi
Presentation from Joe Pulizzi for PCMA on what meeting marketing professionals need to do to thrive in light of the pandemic. It includes 7 points: creating a content mission statement, driving multiple lines of revenue from marketing, and acquiring content companies.
Corona Marketing: What Marketing Professionals Need to Do Now to Survive the ...Joe Pulizzi
AMA presentation from Joe Pulizzi covering seven key strategies that marketing professionals need to consider now during this transition time. Talks about the future of content marketing, social media, M&A and more.
The Future of B2B Content - What Marketers Need to Do Now to Survive the CrisisJoe Pulizzi
A Growth Marketing Conference presentation from Joe Pulizzi...covering seven key strategies B2B marketers need to implement now concerning their content marketing and social media.
Corona Marketing - What Marketers Need to Do Now to Survive the CrisisJoe Pulizzi
Joe Pulizzi shares seven key strategies that marketers need to employ now to survive this recession. The seven strategies include:
1. Revisit Your Content Tilt
2. Plan for Multiple Lines of Revenue
3. Do One Great Thing
4. Reimagine Your Enewsletter
5. Steal Talent
6. Steal Audience
7. Prepare Now for the Asset Sale
MKTG 2030: Seven Content Marketing Lawsfor the Next Decade #CMWorldJoe Pulizzi
Joe Pulizzi's Content Marketing World 2019 keynote address covering the seven key marketing laws for the next decade. The seven laws include:
- Always Be Selling Internally
- Plan for Multiple Lines of Revenue
- Buy Before Build
- Do One Thing Great
- Stay Away from Content Campaigns
- Plan for the End of Social
- Have Conviction in the Practice
8 Critical Thoughts for Editors and Content CreatorsJoe Pulizzi
This presentation by Joe Pulizzi covers eight deep thoughts that media editors and content creators in any brand need to pay attention to. Includes the changing media model, tracking subscriptions and conversions, becoming a social media celebrity, stealing audience, influencer relations, and the growing importance of email. Originally presented as an editorial workshop.
Six Steps to Creating a Content Brand - A Content Marketing FormulaJoe Pulizzi
Joe Pulizzi's keynote presentation at PUBCON 2018 entitled "Create a Content Brand and Rule the World." Includes step-by-step instructions: 1) Finding Your Sweet Spot, 2) Identify Your Content Tilt, 3) Build Your Base, 4) Harvest the Audience, 5) Diversify Channels and 6) Monetize and Drive Revenue.
How to Generate Direct Revenue from Your Marketing ProgramJoe Pulizzi
Presentation by Joe Pulizzi covering the six steps to building a loyal and trusted audience, and then details 10 different ways to generate revenue from that audience.
Why You Need to Kill Your Current Marketing (before it's too late)Joe Pulizzi
Overview of the new book by Joe Pulizzi and Robert Rose (Killing Marketing), explaining why the current marketing structure needs to be replaced with a new one...marketing as a profit center. This presentation details the why, includes case studies from Arrow Electronics, Buzzfeed and Red Bull, and reviews how you can generate revenue from your marketing in 10 different ways.
Rethinking Marketing - Turning Your Marketing from Cost Center to Profit CenterJoe Pulizzi
Presentation given by Joe Pulizzi at Marketo Marketing Nation Summit, which lays out a content marketing plan to develop a loyal audience and then monetize that audience in up to 10 different ways.
Content Inc. - A Working Content Marketing Model #AMANashvilleJoe Pulizzi
Presentation given by Joe Pulizzi at American Marketing Association Nashville, where he breaks down the six steps to creating and executing a working content marketing strategy.
Content Marketing as a Profit Center #MPB2B 2016Joe Pulizzi
Joe Pulizzi's presentation at the MarketingProfs B2B conference in Boston. Presentation covers how to build a subscriber base that a marketing department can actually drive direct revenues from.
Content Marketing: The Approach and OpportunityJoe Pulizzi
A full #contentmarketing presentation on what content marketing is, why organizations decide to take a content marketing approach, some research behind content marketing success rates, and six steps on how to build a content marketing platform.
Content Marketing for B2B - A Proven Strategic Six-Step ApproachJoe Pulizzi
Keynote presentation given by Joe Pulizzi at the B2B Marketing Summit in London (June 2016). The presentation covers the rise of content marketing and a six-step process for how B2B companies can dominate a niche and grow a loyal audience.
A Content First Business for eLearning UniversityJoe Pulizzi
Presentation by Joe Pulizzi covering how a business can develop a content-first approach to business, and build an audience over time. Joe discusses how to create email subscribers, leverage social media, and shares many case studies.
The Content Inc. Model by Joe Pulizzi - Content Marketing Master Class 2016Joe Pulizzi
Here is Joe Pulizzi's Content Inc. presentation specifically designed for the 2016 Content Marketing Master Class tour. Covers the six-step Content Inc model and how to build an audience first, product second strategy.
Content Inc - The Six Step Business Model for Startups Joe Pulizzi
There is a better way to launch a business. In this presentation from Joe Pulizzi, author of Content Inc., Joe shares six steps that all remarkable content-first businesses share. This model can be replicated and scaled - any business in any location. Covers finding your content tilt and how to monetize your content marketing strategy.
Joe Pulizzi uncovers the six steps to creating a content-first business, as defined from his latest book, Content Inc. Considers ideas such as the content marketing mission statement, how to find your content tilt and your sweet spot, and how to monetize your content.
Five Epic Content Marketing Essentials to Know - Content Connections #acrolinxccJoe Pulizzi
Presentation by Joe Pulizzi for the Acrolix Content Connections conference that covers five key essentials to content marketing - including multiple case studies and tips for effective content marketing for businesses.
20 Amazing Examples of Content-First Startups (the Content Inc. Model)Joe Pulizzi
Is there a better way to launch and grow a business? Joe Pulizzi believes the answer is yes. This presentation features 20 different examples of how entrepreneurs built remarkable businesses by first developing a loyal audience, and then launching products or services second.
20 Amazing Examples of Content-First Startups (the Content Inc. Model)
The Social Media Publishing Model for Publishers
1. Joe Pulizzi Founder, Junta42 | Content Marketing Institute Co-Author, Get Content Get Customers The Social Media Publishing Model Kicking & Screaming Into Social
59. Joe Pulizzi [email_address] (216) 941-5842 Ways to Connect: http://joepulizzi.com Twitter: juntajoe Thank You & Questions Joe in Amsterdam - 2009
Editor's Notes
Circulation – Going Social Media Kicking and Screaming Joe Pulizzi, Founder, Junta 42, A division of Z Squared Media, LLC What does audience development have to do with social media? Well, too much to answer here. Here’s the deal: Social media needs to go from something you should be doing or should be doing better to something you just do. We’ll tell you why, how, what’s next, and why Twitter isn’t really that stupid. You’ll have some fun in this session with content marketing expert Joe Pulizzi, author of Get Content Get Customers.
How does the audience solve problems? How are you marketing? 2% of attendees used direct mail to make a buying decision in the last few months. Same for yellow pages. 90% used Google or a search engine over the last few months to make a buying decision or recommendation. 75% using Facebook. 20% using Twitter
Our goal today is to be the trusted expert for our customers. That’s how we will grow our businesses.
According to a May, 2010 study from Junta42, Mprofs, BMA and ABM, these are the five leading social media sites (and the % of companies) that distribute content through these sites.
Identify where your customers are hanging out at…
Besides blogs, where are they. Get your list together and figure out the five or so communities that you are going to be super active in.
Indium takes their rock star employees and truly makes them rock stars. The majority of our content and stories are within our employees. Give them the opportunity to share. Plus, just think…it’s just you and a few or many that can spread the word.
2% of attendees used direct mail to make a buying decision in the last few months. Same for yellow pages. 90% used Google or a search engine over the last few months to make a buying decision or recommendation. 75% using Facebook. 20% using Twitter
Listen first…here are some great examples of listening…not only to gather information and research, but to truly show you are human beings. The comcast guy now has a book out.
Leveraging Tweetmeme
Don’t use Auto Directs
2% of attendees used direct mail to make a buying decision in the last few months. Same for yellow pages. 90% used Google or a search engine over the last few months to make a buying decision or recommendation. 75% using Facebook. 20% using Twitter