This document provides tips and strategies for using Twitter for real-time customer acquisition and inbound marketing. It discusses focusing on either outbound or inbound marketing based on available resources. Key recommendations include listening to conversations, learning from others, caring about customers, and serving others with valuable information. The document also highlights using promoted tweets, understanding Twitter traffic analytics, and integrating an easy and non-confusing inbound marketing approach.

1. Real-time:
Customer
Acquisition on
Twitter
Data and tips from the trenches
Laura Fitton
@pistachio

2. Laura @Pistachio Fitton
“Excited & geeky about where all this leads!"
oneforty.com
4,000+
apps
Twitter for
Dummies
84,000
Twitter
Readers
@pistachio
Founder

3. “
If you have more money than brains,
you should focus on outbound
marketing. If you have more brains
than money, you should focus on
inbound marketing.
GUY KAWASAKI
FORMER CHIEF EVANGELIST, APPLE
CO-FOUNDER, ALLTOP.COM
Image Credit: RangerRick!

4. Humans Are Changing
???

5. Humans Are Changing

6. When I grow up
I don’t want to be a
lead!
6

7. “
Twitter is not a technology.
It's a conversation.
And it's happening
with or without you.
CHARLENE LI
CO-AUTHOR OF GROUNDSWELL
Image Credit: !
THEMACGIRL*!

9. 100
Million
Monthly
Ac.ves
• 35
heads
of
state
• Every
team:
NFL,
MLB,
NBA,
NHL
&
MLS
• 99%
of
top
nonprofits
• 87%
of
top
2010
musicians
• 50
top
TV
shows
• 17
Languages
• SMS
in
80
countries
=
230,000,000
tweets
per
day

10. SOURCE: HUBSPOT, 2011 10

11. Global
Sensing
and
Signaling
Network

12. “
Either write something worth reading or
do something worth writing about.
BENJAMIN FRANKLIN
Image Credit:!
lhalstead!

15. The
Message
is
the
Influencer.

17. Any
to
Many

19. Influence
(was)
ATract
aTen.on
to
yourself

20. Influence
(is)
Provide
aTen.on
&
value
to
others

21. TwiTer
Marke.ng
in
2
Words…

22. Be
Useful!

23. TwiTer
Marke.ng
in
4
Words…

24. Listen.
Learn.
Care.
Serve.

25. The Sales Playbook
25

26. The Sales Playbook IS BROKEN
CALLER ID

27. WAS. IS.
VS
LEAD GENERATE LEAD QUALIFY
COLD CALLING
LINKEDIN
EMAIL BLASTS
SEGMENT EMAIL
ROLODEX
TWITTER
OUTSIDE INSIDE

28. 3 Key Plays of Social Selling
1) Expand Reach!
2) Leverage Connections!
3) Use Social Intelligence!
A) Qualify!
B) Add Value!

32. Capitalize
on
Promoted
Tweets
1. Hit
Your
Followers
at
the
Right
Time
2. Target
Relevant
Keywords
3. Find
People
Who
Resemble
Your
Followers
4. Use
Geo-­‐Targe.ng
for
Events
and
Local
Businesses
5. Promote
Offers
6. Test
Content
and
Messaging
hTp://bit.ly/nPhHDC

35. Understand
Your
Twi?er
Traffic
NEW
TwiTer
website
analy.cs
will
track:
• amount
of
traffic
TwiTer
drives
overall
• extent
to
which
TwiTer
users
are
sharing
a
site's
content
• effec.veness
of
a
website's
Tweet
buTon
integra.on

38. Image Credit: Fotographia Guerilla
“
Make the customer
the hero of your
story.
ANN HANDLEY
CHIEF CONTENT OFFICER
MARKETINGPROFS
TWEET EBOOK!
QUOTE

43. INBOUND MARKETING
$ $

44. Complicated Easy & Integrated
& Confusing

45. Less of this.
45

46. More of this.
46

47. INSPIRED?
Start working on your success
story online. Sign up for a
HubSpot free trial and see how
the interaction of content
creation, engagement and
analytics leads to awesome
marketing results.
Sign Up for HubSpot’s
Free 30-Day Trial!

48. THANK YOU
THANK YOU
THANK YOU

49. RESOURCES
hTp://bit.ly/nJiIaX
How
to
Use
TwiTer
for
Business
Introductory
Guide
hTp://www.hubspot.com/twiTer-­‐for-­‐business-­‐marke.ng-­‐kit/