Laura Fitton is an inbound marketing evangelist at HubSpot who has experienced success using social media. The document discusses key lessons she has learned about using social media, including focusing on being useful to others rather than attracting attention to yourself. It emphasizes providing value through helpful content and building relationships over direct selling. Tactics discussed include sharing your own content widely, using tools like Social Inbox to engage contacts, and focusing on long-term vision over short-term gains.