Hubris kills companies humility drives sustainable long term growth. Find out how, what to do, what to avoid, and who to model. Slides that supported my talk at Digital Marketer's Traffic and Conversions Summit.
Hearing lots of buzzwords like Influencer Relations, Influencer Marketing, Community, and Customer Marketing but not sure how to apply them to your business? HubSpot's Inbound Evangelist shares everything she's learned about Influencer Relations and building community. You'll learn the surprising reason humility is actually a growth multiplier.
Slides for my #INBOUND15 Ideas & Experiences talk Earning Influence: Humility as a Multiplier of Growth.
Building A Brand -- Las Vegas Market August 1 2012 Kiersten HathcockKiersten Parsons
* Keynote at Las Vegas World Market - Aug 2012. Kiersten Hathcock, CEO of ModMom Furniture, will share tips on what worked and what didn\'t work while building a brand with $0 and running a company despite roadblock after roadblock. She\'ll also share how she learned to trust her intuition even when the world was saying she was nuts to try to build and design furniture without design or carpentry experience.
Want to know how to promote yourself? Stop promoting yourself. Start promoting what people find interesting and amazing. Only by doing so will you succeed in promoting yourself, your business, or your passion.
BLC Sermon - Humility, Hospitality And The People I'd Rather Not Invite To Di...Leigh Wong
A sermon, based on this week's lectionary readings, that I shared at Bangsar Lutheran Church. It is a reflection on the abundance of God's grace towards those who might be said to be "undeserving".
www.bangsarlutheran.org
Hearing lots of buzzwords like Influencer Relations, Influencer Marketing, Community, and Customer Marketing but not sure how to apply them to your business? HubSpot's Inbound Evangelist shares everything she's learned about Influencer Relations and building community. You'll learn the surprising reason humility is actually a growth multiplier.
Slides for my #INBOUND15 Ideas & Experiences talk Earning Influence: Humility as a Multiplier of Growth.
Building A Brand -- Las Vegas Market August 1 2012 Kiersten HathcockKiersten Parsons
* Keynote at Las Vegas World Market - Aug 2012. Kiersten Hathcock, CEO of ModMom Furniture, will share tips on what worked and what didn\'t work while building a brand with $0 and running a company despite roadblock after roadblock. She\'ll also share how she learned to trust her intuition even when the world was saying she was nuts to try to build and design furniture without design or carpentry experience.
Want to know how to promote yourself? Stop promoting yourself. Start promoting what people find interesting and amazing. Only by doing so will you succeed in promoting yourself, your business, or your passion.
BLC Sermon - Humility, Hospitality And The People I'd Rather Not Invite To Di...Leigh Wong
A sermon, based on this week's lectionary readings, that I shared at Bangsar Lutheran Church. It is a reflection on the abundance of God's grace towards those who might be said to be "undeserving".
www.bangsarlutheran.org
Keynote Address by Marc Stoiber - Ready! Fire! Aim!Social Media Camp
Ready! Fire! Aim!
No, social is not going to save the world of marketing – no more than online, ambient, guerrilla or content did. Social is just a tactic (albeit a very good one). Unfortunately, marketers have a penchant for new tactics - many have jumped wholeheartedly into social without thinking it through, and many have paid a high price.
What will save marketing is refocusing on why your product deserves to live, and why consumers should care. Call it the brand, call it the essence, call it what you will. It’s the stuff that sets you apart from, and above the competition.
So how do you build an effective brand, and then use social to amplify it properly? That’s what I’m here to discuss.
Why Klout Matters? Why Klout Score is important? how to boost your klout score? Klout Topics? Klout Groups?
Klout Advice and guidance? Klout experts, Klout Consultants
Klout in recruitment,
Influencers prefer sharing content they find themselves. Here's how to break into their headspace with your brand and content without directly pitching them.
Being an Entrepreneur is only half the battle. Getting the exposure and press is crucial to your success. Learn from the masters on how to take publicity and press into your own hands. Here's the Powerpoint presentation Chris Abraham -- I -- would have presented but I am happy to share this one with the world!
An analysis of why people bullshit and what you can do about it. A taster for The Dictionary of Business Bullshit and asking Kevin to speak on the subject.
"Communicate Powerfully - Get What You Want (Without Turning People Off)" - M...Michelle Villalobos
We women often walk a tightrope between being too aggressive and too passive. Learn how to get what you want... without turning people off. Tips for negotiating, communicating, looking the part and getting people to collaborate with you as the strong - yet feminine - leader you want to be.
Truth Telling & Truth Suppression:Lies, Myths. and RealitiesDr. Don Daake, Ph.D.
In companies and organizations the truth, frequently is not heard. Perhaps one of the most under-recognized reasons is that most people cannot afford to risk their jobs. Opportunities are missed and disasters may occur because the truth is never heard. Several hypotheses for future testing are advanced.
PR secrets of Tesla, Slack, Uber, Facebook, Salesforce,... FINN
For years now, European media have reported breathlessly on every step of Silicon Valley tech giants like Uber, Tesla, Salesforce and Slack - and their founders Elon Musk, Travis Kalanick, Stewart Butterfield and Marc Benioff.
Why do they seem so endlessly fascinating to media - and what can we learn from them?
Whether you're the founder of a European scale up or a corporate communication manager trying to find new ways to increase the reputation of your executive team in your industry, this webinar is sure to inspire you with insights, strategies and tactics.
"How a Good Person can Really Win" shows how the “good person” (one for whom means are as important as the ends) can win against the unprincipled man (for whom only ends matter).
ABOUT THE BOOK
`````````````````````````````
Real-world research shows that the good person often loses to the unprincipled man. The three main reasons for this are:
1. He cannot comprehend how the unprincipled man thinks, works or makes his moves.
2. He lacks battle skills and doesn’t know how to fight back.
3. He is often egoistic about his honesty, whereas the unprincipled man can subjugate his ego to greed and team up with others.
This book prepares the good person towards:
1. Comprehending evil moves
2. Executing powerful antidotes
3. Converting his virtues into competitive tools and building powerful collaborations with men like himself & win decisively.
Free of platitudes & unproven recommendations, How a Good Person can Really Win is backed by extensive research, and can lead men to victory and success in the real world. It has relevance to all walks of life.
Backbiting: Bane of Team Work in SchoolsPAYAM SHOGHI
Teachers and everybody else associated with the functioning of a school need to be extra careful with what they do and say. Children are learning all the time from what they see, hear and experience. Often, the unintended learning that children acquire from their experiences at school leaves a more profound and lasting impression on them than their structured and formal classroom learning.
Gossiping and backbiting sometimes come naturally to many teachers. The tender and impressionable minds of young children should be protected from these poisons. Schools must be strictly maintained as “No Gossiping” and “No Backbiting” zones.
Speaking ill of people in their absence is bad enough; having to see its hideous influence on small children is something that no real teacher can have on his/her conscience!
Tips and trends for making the most of your video efforts across social media platforms, guidance on how best to shape and share your messages, and insight into what it takes to build influence and community by sharing on social the right way.
Slides to accompany my talk at Wistiafest 2016.
What’s your company doing with Twitter? Are you getting the results you want? Most companies are “doing Twitter” these days, but it’s often an ineffective scattershot of tactics across the board. In this session, Laura Fitton (co-author, Twitter for Dummies) helps you define your Twitter strategy and provides free tools and resources to carry it out. You’ll discover how to identify your target audience on Twitter, what they’re doing there, how to attract them and generate leads, and practical ways to measure and keep improving upon your efforts.
Slides from my presentation at Social Media Marketing World 2015. #SMMW15
More Related Content
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Keynote Address by Marc Stoiber - Ready! Fire! Aim!Social Media Camp
Ready! Fire! Aim!
No, social is not going to save the world of marketing – no more than online, ambient, guerrilla or content did. Social is just a tactic (albeit a very good one). Unfortunately, marketers have a penchant for new tactics - many have jumped wholeheartedly into social without thinking it through, and many have paid a high price.
What will save marketing is refocusing on why your product deserves to live, and why consumers should care. Call it the brand, call it the essence, call it what you will. It’s the stuff that sets you apart from, and above the competition.
So how do you build an effective brand, and then use social to amplify it properly? That’s what I’m here to discuss.
Why Klout Matters? Why Klout Score is important? how to boost your klout score? Klout Topics? Klout Groups?
Klout Advice and guidance? Klout experts, Klout Consultants
Klout in recruitment,
Influencers prefer sharing content they find themselves. Here's how to break into their headspace with your brand and content without directly pitching them.
Being an Entrepreneur is only half the battle. Getting the exposure and press is crucial to your success. Learn from the masters on how to take publicity and press into your own hands. Here's the Powerpoint presentation Chris Abraham -- I -- would have presented but I am happy to share this one with the world!
An analysis of why people bullshit and what you can do about it. A taster for The Dictionary of Business Bullshit and asking Kevin to speak on the subject.
"Communicate Powerfully - Get What You Want (Without Turning People Off)" - M...Michelle Villalobos
We women often walk a tightrope between being too aggressive and too passive. Learn how to get what you want... without turning people off. Tips for negotiating, communicating, looking the part and getting people to collaborate with you as the strong - yet feminine - leader you want to be.
Truth Telling & Truth Suppression:Lies, Myths. and RealitiesDr. Don Daake, Ph.D.
In companies and organizations the truth, frequently is not heard. Perhaps one of the most under-recognized reasons is that most people cannot afford to risk their jobs. Opportunities are missed and disasters may occur because the truth is never heard. Several hypotheses for future testing are advanced.
PR secrets of Tesla, Slack, Uber, Facebook, Salesforce,... FINN
For years now, European media have reported breathlessly on every step of Silicon Valley tech giants like Uber, Tesla, Salesforce and Slack - and their founders Elon Musk, Travis Kalanick, Stewart Butterfield and Marc Benioff.
Why do they seem so endlessly fascinating to media - and what can we learn from them?
Whether you're the founder of a European scale up or a corporate communication manager trying to find new ways to increase the reputation of your executive team in your industry, this webinar is sure to inspire you with insights, strategies and tactics.
"How a Good Person can Really Win" shows how the “good person” (one for whom means are as important as the ends) can win against the unprincipled man (for whom only ends matter).
ABOUT THE BOOK
`````````````````````````````
Real-world research shows that the good person often loses to the unprincipled man. The three main reasons for this are:
1. He cannot comprehend how the unprincipled man thinks, works or makes his moves.
2. He lacks battle skills and doesn’t know how to fight back.
3. He is often egoistic about his honesty, whereas the unprincipled man can subjugate his ego to greed and team up with others.
This book prepares the good person towards:
1. Comprehending evil moves
2. Executing powerful antidotes
3. Converting his virtues into competitive tools and building powerful collaborations with men like himself & win decisively.
Free of platitudes & unproven recommendations, How a Good Person can Really Win is backed by extensive research, and can lead men to victory and success in the real world. It has relevance to all walks of life.
Backbiting: Bane of Team Work in SchoolsPAYAM SHOGHI
Teachers and everybody else associated with the functioning of a school need to be extra careful with what they do and say. Children are learning all the time from what they see, hear and experience. Often, the unintended learning that children acquire from their experiences at school leaves a more profound and lasting impression on them than their structured and formal classroom learning.
Gossiping and backbiting sometimes come naturally to many teachers. The tender and impressionable minds of young children should be protected from these poisons. Schools must be strictly maintained as “No Gossiping” and “No Backbiting” zones.
Speaking ill of people in their absence is bad enough; having to see its hideous influence on small children is something that no real teacher can have on his/her conscience!
Tips and trends for making the most of your video efforts across social media platforms, guidance on how best to shape and share your messages, and insight into what it takes to build influence and community by sharing on social the right way.
Slides to accompany my talk at Wistiafest 2016.
What’s your company doing with Twitter? Are you getting the results you want? Most companies are “doing Twitter” these days, but it’s often an ineffective scattershot of tactics across the board. In this session, Laura Fitton (co-author, Twitter for Dummies) helps you define your Twitter strategy and provides free tools and resources to carry it out. You’ll discover how to identify your target audience on Twitter, what they’re doing there, how to attract them and generate leads, and practical ways to measure and keep improving upon your efforts.
Slides from my presentation at Social Media Marketing World 2015. #SMMW15
As marketing shifts from advertising and outbound efforts to inbound efforts based on service, we're fast learning that self-centered-growth is expensive, laborious, and unsustainable. In her INBOUND 2014 Inbound Experts talk, Laura Fitton shows how to combine influence, relationships and customer centricity to achieve organic, sustainable, accelerating growth.
Serve others. Tell stories. Move the center
1. Influence:
- Attract & Serve
- 5 Quick tips
2. Relationships:
- Nurture and develop
- Tell your story through the stories of others
3. Customer Centric Growth
- Put the customer in the center of everything
- Only connect
DON'T @Tweet Me, Maybe: 5 mistakes you’re (likely) making with influencers on...Laura "@pistachio" Fitton
5 Important things MOST companies get wrong when they try to contact influencers and journalists using Twitter
1. DON’T @Tweet Me, Maybe?
2. Ask NOT What Influencers Can Do for You…
3. Don’t touch that RT button!
4. Credit Where Credit’s Due
5. Stay Classy
Slides that supported my talk at Agents of Change 2013, as featured in the Portland Press Herald: http://www.pressherald.com/business/Firms-urged-to-cultivate-screaming-raving-fans.html
Unlock the most important fundamentals to success on social media. As covered on inc.com: http://www.inc.com/abigail-tracy/two-word-social-media-strategy.html?&co=f000000009816s-1158206718
Slides that supported my closing keynote at Webvisions Portland, May 17, 2012. I've made some slight tweaks for credit, clarity & additional resources.
Inbound marketing differs from social media marketing and content marketing in really important ways. Learn more about how to use it to sustainably grow your business.
Includes BONUS content from our Marketing Facts vs Fantasies eBook...
To serve your company well, your marketing must be USEFUL to your target audience. It must be inbound, drawing people to your site and genuinely serving them. Most companies have useful products and even useful companies, but far too few create useful, inbound, marketing.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
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Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
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When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
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In this webinar, Vladimir will be covering the following topics:
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Tools to create, manage and publish 3D and AR in Digital Commerce.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
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- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
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Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
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In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
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• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
5. Prevent the Shining of Others
RULES, by the Observation of which, a Man of
Wit and Learning may nevertheless make
himself a disagreeable Companion. Your
Business is to shine; therefore you must by
all means prevent the shining of others, for their
Brightness may make yours the less distinguish’d.
8. Draw Away the Attention of Others
3. If another should be saying an
indisputably good Thing; either give no Attention to it; or
interrupt him; or draw away the Attention of others; or, if
you can guess what he would be at, be quick and say it before him; or,
if he gets it said, and you perceive the Company pleas’d with it, own it
to be a good Thing, and withal remark that it had been said
by Bacon, Locke, Bayle, or some other eminent Writer; thus you
deprive him of the Reputation he might have gain’d by it, and gain
some yourself, as you hereby show your great Reading and Memory.
10. “Thus you will be sure to please yourself”
Thus you will be sure to please yourself. The polite Man
aims at pleasing others, but you shall go beyond him even
in that. A Man can be present only in one Company, but
may at the same time be absent in twenty. He can please
only where he is, you where-ever you
are not.
11. ü Prevent the Shining of
Others
ü Talk Much of Yourself
ü Raise a Dispute
ü Draw Away the Attention
of Others
Benjamin Franklin’s
RULES
ü Shine on Without Fear of a
Rival
ü Thus you will be sure to
please yourself (and others
when you’re not there)
21. The Stadium Indicator
PSI Net Stadium
http://www.dailyspeculations.com/about%20us/archives/archieve/The%20Speculator%20--%20On%20Wall%20Street,%20pride%20signals%20a
%20fall%20-%20MSN%20Money.htm
44. Humility Hey.
“I don’t have a master plan.
Yet. My goal right now is to
listen, to as many of you as I
can possibly meet with. The
master plan is coffee, and
lots of mental note-taking.”
- Tim Merrill, HubSpot
45. Humility
“if your idea isn't getting traction,
rather than putting energy into arguing
your point and trying to force it on
others, invest that same energy into
understanding the counter position.
Listening is the soul of humility.”
- Andrew Rodwin, HubSpot
52. Have I heard of them?
Have they heard of me?
Do I know them?
Do they know me?
(How) Should You Approach?
53. Is relevant to them? At all?
Do they have an opinion on ?
Do they want ?
Did they help create ?
Will help them?
Will make them look good?
Will serve their audience?
Relevant AND Useful
54. What Would You Do?
Would You Ever Build A Brand
By Sharing Random Shit?