This document provides guidance on developing an effective social media strategy for businesses. It recommends determining goals and objectives, researching relevant social media platforms and target audiences, creating a list of industry contacts and content sources, joining online conversations to build relationships, strengthening relationships through offline interactions, measuring results against goals, and continually analyzing and improving efforts based on what works best. The overall message is that a social media strategy requires a long-term commitment to building relationships, not just short-term marketing tactics, and should be integrated with a company's overall marketing plan.
To get better understanding of engagement, audiences, and overall performance, Twitter has provided users the ability to dig into their profiles. This Masterclass exposes the hows, whys and whats of Twitter Analytics
20 Reasons Why Your Business NEEDS Social Media MarketingHaidi Demneri
Did you know that 90% of all marketers say social media marketing has increased their business exposure?
I can help you Create and grow your Online Business contact me on Fiverr: haidid
Or that 66% of marketers that spend at least 6 hours on social per week have seen more leads? No matter what you sell and who you sell it to, using social media as a marketing tool can help you grow your brand and pad your wallet.
To get better understanding of engagement, audiences, and overall performance, Twitter has provided users the ability to dig into their profiles. This Masterclass exposes the hows, whys and whats of Twitter Analytics
20 Reasons Why Your Business NEEDS Social Media MarketingHaidi Demneri
Did you know that 90% of all marketers say social media marketing has increased their business exposure?
I can help you Create and grow your Online Business contact me on Fiverr: haidid
Or that 66% of marketers that spend at least 6 hours on social per week have seen more leads? No matter what you sell and who you sell it to, using social media as a marketing tool can help you grow your brand and pad your wallet.
Absolute Beginner's Guide to Social Media MarketingBarry Feldman
Social media marketing, made simple. This is your starter guide—a fast-read eBook. What do first, then second, and a series of steps and strategies are explained for the absolute beginner.
20 Social Media Tips Every Marketer Should Knowmanagerslides
Our new #presentation '20 Social Media Tips for Marketers is ready'🔥✌️Check it out! #socialmedia #DigitalMarketing #social #marketing #PowerPoint #tips ➡️ bit.ly/2F0HKPY
Get the most out of social media for your business with our 20 actionable tips today. Our guide will take on marketing, A/B testing, KPIs, and benchmarks, as well as posting time and frequency, content and copy type, platform-specific preferences, and audience targeting analytics.
Professional Presentation Design Agency
www.managerslides.com | info@managerslides.com | @managerslides
#socialmedia #socialmediamarketing social media #digitalmarketing #entrepreneurship #business #socialmediastrategy #tips #marketing #facebook #marketing #instagram #pinterest #twitter #analytics #growth #startup #smallbusiness #corporate #communication
Tech-Success trains you to be a master of today’s Digital World.
Tech Success coaches both individuals and business to take advantage of the technology within their reach and budget in order to utilize it in the most productive fashion.
Ariel oversees all design, coaching, training, marketing and recruiting of Tech-Success. Ariel has over 20 year experience in marketing, education and coaching which he has begun to implement in Tech-Success leading to 400% ROI.
https://genm.co
This presentation gives a brief facts and overview of why your brand/business should use social media marketing and why it is valuable and important for marketers.
When I was a consultant for Plug Media Group, I spoke to a real estate investment group and gave this presentation that Jeff Dietrich and I developed.
While it\'s somewhat dated, many of the concepts still stand up, such as having a conversation using social media.
Social media – everyone is thinking about it in some way, shape, or form. As a small business owner, it’s often daunting to figure out how to prioritize your time and participate in social media in the most productive way possible.
To help you sort through the noise, we’ve reached out to a panel of esteemed social media experts and asked them all a single question: “What is the most effective way a small business can use social media“?
Are you a MSP/IT service provider looking for ways to grow your business? Are you looking to attract more leads to your business, or have heard about Social Media Marketing, Here’s all you need to know as a MSP/IT business owner to begin increasing revenues using social media.
Understanding Social Media Marketing | 30 Top Tips | Hammad SiddiquiHammad Siddiqui
Market for social media management tools grow over 100% to $970 million in 2016, from $389 million this year.
Companies that are still waiting to enter in the ever growing arena of social media will soon find alienated from the rest of the corporate sector
Developing your social media strategy in 7 stepsAudacious Leap
A good marketing strategy helps you define your business goals. You have one?
In this presentation we present some steps to developing your social media plan
Essential Marketing And Social Media Know-how For Businesses And Organization...Brian Huonker
Traditional marketing channels have becoming ineffective in capturing and engaging the attention of today’s perpetually connected consumers. Today's businesses must adapt their marketing strategies in an effort to build brand advantage in the face of the consumers’ rapidly changing media consumption landscape. Additionally, today’s millennial generation does not trust traditional advertisements, only 6% of millennials consider advertising even to be credible. In this class, you will learn how to develop, promote and take advantage of branded content delivered through a strategic social media plan that will allow your business to engage today's generation, building a trusted relationship, and become unmistakable and essential in their eyes.
DAY 1: STRATEGIC PLANNING FOR SOCIAL MEDIA AND CONTENT MARKETING
In this session, you will learn about the important role of content marketing within a social media program, how to track online what is being said/written about your organization, and how to develop a strategic plan for your organization's social media.
Influencer Marketing is a new form of marketing where businesses place focus on a group of individuals (or an individual) instead of target market. This type of marketing presents brands a great opportunity to use the power of word of mouth to attract customers and clients.
With over 2 billion active social media users, maintaining an active presence on these networks is crucial to getting in front of your ideal audience. You see, more consumers want to engage and connect with their favorite brands on social. One-third of millenials state they actually prefer to communicate with brands on social media (Source: Business2Community).
Developing a strong social media marketing strategy will help boost brand awareness, increase followership, drive traffic to your website and generate leads for your sales funnel. In 2017, no brand should be without a plan that actively places their business on social media.
Here are five simple yet profound steps to creating your social strategy to build a stronger presence today.
Absolute Beginner's Guide to Social Media MarketingBarry Feldman
Social media marketing, made simple. This is your starter guide—a fast-read eBook. What do first, then second, and a series of steps and strategies are explained for the absolute beginner.
20 Social Media Tips Every Marketer Should Knowmanagerslides
Our new #presentation '20 Social Media Tips for Marketers is ready'🔥✌️Check it out! #socialmedia #DigitalMarketing #social #marketing #PowerPoint #tips ➡️ bit.ly/2F0HKPY
Get the most out of social media for your business with our 20 actionable tips today. Our guide will take on marketing, A/B testing, KPIs, and benchmarks, as well as posting time and frequency, content and copy type, platform-specific preferences, and audience targeting analytics.
Professional Presentation Design Agency
www.managerslides.com | info@managerslides.com | @managerslides
#socialmedia #socialmediamarketing social media #digitalmarketing #entrepreneurship #business #socialmediastrategy #tips #marketing #facebook #marketing #instagram #pinterest #twitter #analytics #growth #startup #smallbusiness #corporate #communication
Tech-Success trains you to be a master of today’s Digital World.
Tech Success coaches both individuals and business to take advantage of the technology within their reach and budget in order to utilize it in the most productive fashion.
Ariel oversees all design, coaching, training, marketing and recruiting of Tech-Success. Ariel has over 20 year experience in marketing, education and coaching which he has begun to implement in Tech-Success leading to 400% ROI.
https://genm.co
This presentation gives a brief facts and overview of why your brand/business should use social media marketing and why it is valuable and important for marketers.
When I was a consultant for Plug Media Group, I spoke to a real estate investment group and gave this presentation that Jeff Dietrich and I developed.
While it\'s somewhat dated, many of the concepts still stand up, such as having a conversation using social media.
Social media – everyone is thinking about it in some way, shape, or form. As a small business owner, it’s often daunting to figure out how to prioritize your time and participate in social media in the most productive way possible.
To help you sort through the noise, we’ve reached out to a panel of esteemed social media experts and asked them all a single question: “What is the most effective way a small business can use social media“?
Are you a MSP/IT service provider looking for ways to grow your business? Are you looking to attract more leads to your business, or have heard about Social Media Marketing, Here’s all you need to know as a MSP/IT business owner to begin increasing revenues using social media.
Understanding Social Media Marketing | 30 Top Tips | Hammad SiddiquiHammad Siddiqui
Market for social media management tools grow over 100% to $970 million in 2016, from $389 million this year.
Companies that are still waiting to enter in the ever growing arena of social media will soon find alienated from the rest of the corporate sector
Developing your social media strategy in 7 stepsAudacious Leap
A good marketing strategy helps you define your business goals. You have one?
In this presentation we present some steps to developing your social media plan
Essential Marketing And Social Media Know-how For Businesses And Organization...Brian Huonker
Traditional marketing channels have becoming ineffective in capturing and engaging the attention of today’s perpetually connected consumers. Today's businesses must adapt their marketing strategies in an effort to build brand advantage in the face of the consumers’ rapidly changing media consumption landscape. Additionally, today’s millennial generation does not trust traditional advertisements, only 6% of millennials consider advertising even to be credible. In this class, you will learn how to develop, promote and take advantage of branded content delivered through a strategic social media plan that will allow your business to engage today's generation, building a trusted relationship, and become unmistakable and essential in their eyes.
DAY 1: STRATEGIC PLANNING FOR SOCIAL MEDIA AND CONTENT MARKETING
In this session, you will learn about the important role of content marketing within a social media program, how to track online what is being said/written about your organization, and how to develop a strategic plan for your organization's social media.
Influencer Marketing is a new form of marketing where businesses place focus on a group of individuals (or an individual) instead of target market. This type of marketing presents brands a great opportunity to use the power of word of mouth to attract customers and clients.
With over 2 billion active social media users, maintaining an active presence on these networks is crucial to getting in front of your ideal audience. You see, more consumers want to engage and connect with their favorite brands on social. One-third of millenials state they actually prefer to communicate with brands on social media (Source: Business2Community).
Developing a strong social media marketing strategy will help boost brand awareness, increase followership, drive traffic to your website and generate leads for your sales funnel. In 2017, no brand should be without a plan that actively places their business on social media.
Here are five simple yet profound steps to creating your social strategy to build a stronger presence today.
The dawn of social business is here, and what that means
for anyone working in social media is that there are more
opportunities – and challenges – to mature social efforts across the business.
B2B Marketing: 5 Outstanding Ways to Leverage Social Media in a B2B Setting b...Julie Bevacqua
Julie Bevacqua shares tools to brand yourself as a market leader, such as Social Connector and Jigsaw, and social media platforms such as LinkedIn and Plaxo.
Social media marketing has matured over the last decade to
become an integral part of the marketing mix for both large
and small businesses. It can have a significant and measurable
impact on your bottom line and – when done well – can be a
powerful marketing tool. Whether you are trying to reach
a local audience or launching a brand nationwide, social
media marketing should be considered as part of your
marketing activity
The Absolute Beginner's Guide to Social Media MarketingPlacester
It’s easy to think of social media as a craze that has no value for your business. With all of the noise out there, many businesses underestimate social media’s business power, but social is so much more than tweets and cat photos: It’s now where customers go to search for products and content, follow and engage with their favorite brands, crowdsource opinions to get recommendations and referrals, and share content. The social universe is enormous, Twitter has 255 million active sending 500 million tweets each and every day,
there are more than 50 million Facebook Pages and 20 billion photos on Instagram. This infographic created in collaboration with our friend Barry Feldman is your guide to building a strategy that works for your business. Take a look and let us know what you think. Say hi @placester and @feldmancreative, we'd love to hear from you.
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe Corporation
You’ve heard the buzz about Facebook, Twitter, YouTube & LinkedIn, now find out how to harness the power of social media for your own business!
• Why social media works for small businesses
• How to listen first before launching your campaign
• How to create a social media strategy that works
• What elements make up a successful campaign
Now’s the time to leverage social media to build better relationships with your customers and prospects, ultimately driving more sales for your business.
If you are a brand without
Snapchat, Instagram, Pinterest, Tumblr & Weekly video content on Youtube.
Sorry! You are behind the times, it’s not 2013, it’s 2016 soon
Monitoring The Social Media Conversation Vocus WebinarJenni Lloyd
Slides associated with the Vocus webinar: 'Monitoring the Social Media Conversation: From Twitter to Facebook' held on 21.7.09.
Listen again here:
http://is.gd/1GwgK
Boost Your Brand: 10 Must-Try Social Media HacksJames Anderson
Social media has evolved from a digital hangout space to a critical component of business strategy. It's where brands build their identity, engage with customers, and drive sales. However, with constant algorithm updates and shifting user behaviors, keeping up can be daunting. That's where the following hacks come into play, designed to elevate your brand's social media game.
welingkar final year presentation
Special discount for sileshare viewers
https://niraj7005.wooplr.com/search?q=Anarkali
Men & women product
Open below link
https://niraj7005.wooplr.com
For tour
https://www.facebook.com/DestinigoWorld
Paid Social Media Advertising _ Social media advertising (2022-23) (1).pdf7searchppc
Do you want to use sponsored social media advertising in a more effective way? Before you start your first campaign, you might want to familiarize yourself with paid social media advertising.
Winning at Social - 4 Steps to Enhance Your Social Media StrategyEvgeny Tsarkov
Winning at Social - 4 Steps to Enhance Your Social Media Strategy (by MarketingCloud)
Победить в социальных медиа - 4 шага к расширению вашей стратегии работы в социальных медиа
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...
Mr. Ali Al Sabkar - Social Media Strategy
1. Social Media Strategy
Presented by: @AliSABKAR
Founder & President, Social Media Club Bahrain
2. According to the 2011 Social Media Marketing Report
done via socialmediaexaminer.com, 70% of marketers
plan to increase their use of social media channels
including blogs, Twitter, and Facebook.
As more companies integrate social media into their
marketing and communications plans, emphasis needs
to be on creating a social media strategy. Without a
strategy, you’ll undoubtedly be sucked into asocial
media time sink.
So how exactly do you develop this strategy?
3. Do you work for a large company?
Before you develop your strategy, make sure your upper-
management team believes in social media and that the
first goal is not to sell, sell, sell. In other words, if your
business is jumping into social media because “everyone
else is doing it” or because you want to sell product rather
than to build relationships, please step away from social
media.
Social media is a long-term commitment and not a
marketing gimmick.
If you’re having a tough time convincing your team that
social media needs to be integrated into your marketing
plan, then counter any concerns with these responses to
common social media objections.
4. It’s important for the organization to understand that
testing and experimentation are keys to success.
This comes naturally to an organization whose culture
embraces being proactive and open.
The reason why all businesses need to have a social
media strategy is because it prevents any
misunderstandings and emphasizes why social media is
relevant to your business’ overall goals.
5. Social Media
Does Not Work For Business…
Without The Practical Knowledge,
Technology, Tools
And Know-How.
“David Bullock, Co-Author - Barack2.0”
6. #1: Determine Your Goals and Objectives
Determine who owns social media. Whether it’s
marketing, PR, or communications is irrelevant. In a
perfect social media world for businesses, social media
instills a collaborative approach and breaks down silos.
What’s important is to understand your social media
goals and objectives and how they tie into your overall
company goals.
Keep it Specific, Measurable, Attainable,
Realistic/Relevant, and Timely (aka be SMART!).
7. #2: Research, Research, and Research Some More
Step two of creating an effective social media strategy is
research. Develop a list of social media sites where you
can potentially engage with people. The list will most
likely start off with Twitter, Facebook, LinkedIn, and a few
select blogs and forums.
Check out each of the social media sites on your list and
do additional research to determine relevancy by
searching for your brand name, your competitors, and
your target keywords. Listen to what’s out there, identify,
and understand your target audience.
8. #3: Create a Digital Rolodex of Contacts and Content
When social media is done correctly, relationships will
build naturally.
Begin making connections by following the conversation.
You can do this by subscribing to blogs in your industry
and by making a list of influencers who are relevant to
your business.
This becomes handy when it’s time to provide content on
your social networks.
9. #4: Join the Conversation to Develop Relationships
Now it’s time to start making use of all the research
you’ve done. You can start joining the conversation by
posting comments on blogs and forums, answering
questions on Yahoo! and LinkedIn, joining groups related
to your industry and joining Twitter chats.
Begin developing relationships by following and friending
influencers and those in your industry. Don’t just look
for people with thousands of followers; you’ll be
surprised by the value that someone with only a couple
of hundred followers provides.
10. #5: Strengthen Relationships
It’s easy to hide behind your avatar or profile picture,
but face-to-face is incredibly powerful.
I think more people are now realizing how underrated
the in-person interaction really is because of how far
social media has come, allowing so many people to
“hide”.
Attend offline events related to your industry—not only
to strengthen your knowledge base but also to network
and strengthen relationships with those you might have
conversed with via social media but never met in
person. A popular offline event is known as a tweetup.
11. #6: Measure Results
You have goals and objectives, right? This means you
should be able to measure your success. Remember, what
you measure will tie into the goals and objectives of your
social media strategy.
Improve brand presence across social channels — The
measurement goal here is an increase in the number of
followers on Twitter, number of fans on Facebook, number
of comments, number of times your brand is mentioned in
blogs and forums and so on.
Develop relationships for future partnership opportunities
— This goal is to keep track of those with whom you’ve
connected.
12. Increase positive sentiment about your brand — The
goal here is to convert the number of positive mentions
while taking note of negative mentions. Has the ratio of
positive to negative comments improved? With the good
comes the bad in social media. Get used to it!
Increase traffic to your website — Keep track of visitors
to your website who come from each of your social
media sites. If you’re promoting an event using social
media, consider using a unique code to track the
campaign.
Measuring social media is a never-ending debate. What
metrics do you use to measure social media? What
objective are you measuring those metrics for?
13. #7: Analyze, Adapt, and Improve
Your social media strategy doesn’t end with
measurement; it goes beyond that. You need to analyze
your social media campaigns, adapt any new findings into
your current processes, and improve your efforts.
Testing and experimentation will perfect your social
media efforts. As you dive deeper into the never-ending
pool of social media, you’ll quickly understand what
works and what doesn’t.
More specifically, you’ll develop favorite tools to use,
realize that there are certain days and times where it
doesn’t pay to be active in social media, and come to the
conclusion that you still have lots to learn.
14. Your Brand
Engagement Brand Loyalty
Brand Personality Product Insights
Customer Service Service Feedback
Your Target
Social Media Strategy
EARNS
ONLINE and OFFLINE Coverage
15. Social Media for Business
When making purchase decisions,
would you trust a friend, or an advert.?
socialmediaclub.org
16. What should I pay attention to?
Fans: The size, reach, and growth of fans on your
page
Engagement: Fans interacting, engaging with your
content, sharing, people talking about
Community: Managing community, response rate,
key influencers, who your core fans are
Competition: See all of this in context to
what others are doing
17. What to do ?
Have a mix of content and include
Diverse Content photos, videos along with your
status updates and links
Pay attention to your most
Engaging Content engaging content and replicate
Call to Action
Don’t be afraid to ask your
fans to like or to take action
Simple, Clear Less is more, keep messages
Messages simple, concise and clear
More and more people ignore One-way-communication
18. Social Media Marketing must be approached very
different than traditional marketing.
You are not selling your business; you are creating
relationships through communities. If people feel
you are part of their community, they will support
you and recommend you to their friends.
It is truly word-of-mouth marketing at its best.
19. Social Media Marketing
With first-rate internet marketing and clever social media
your brand can become a global phenomenon. Understand
the tools, use them effectively and be smart. Be a leader and
get the success you deserve.
socialmediaclub.org
20. The Social Media Principles
Be Human: Don’t Just Be Human, Be Yourself
Be Aware: Don’t Just Be Aware, Be Smart
Be Honest: Don’t Just Be Honest, Have Integrity
Be Respectful: Don’t Just Be Respectful, Live by the Golden
Rule
Be a Participant: Don’t Just Be a Participant, Contribute
Value
Be Open: Don’t Just Be Open, Be an Agent of Change
Be Courageous: Don’t Just Be Courageous,
Be Willing to Fail
21. Social media strategies will vary for each business and
for each industry. However, one thing is clear: social
media needs to have “all hands on deck” in order to be
successfully integrated into your company’s goals and
objectives.
In general, I view social media as a strategy, not a tactic.
Considering the social media platforms like blogs, Twitter,
Facebook, etc., as tactics that tie into the social media
strategy. In other words, outline your social media
strategy and support your strategy with tactics. Without
a carefully thought-out plan, you’ll eventually be
overwhelmed with social media and even worse, get
burnt out by it
22. Social Media
Social Media is tearing down the walls that keep
us apart and changing the rules that have kept us
from being human inside our companies.
Success in this next era, the network age, the social
age, the knowledge age requires you to change
your everything: Attitude, Perspective, Philosophy,
Understanding, & Skillset.
Chris Heuer,
Chairman & Co-Founder – Social Media Club