This document provides tips for building an effective LinkedIn profile and networking on LinkedIn. It recommends including a compelling headline, customizing the profile URL, emphasizing work history and education, adding skills and recommendations, and interacting with groups and posts to build connections. The key aspects of building a brand are identified as crafting an identity through clear values and purpose and choosing the right channels to connect these aspects and cultivate expertise.

1. Essentials 2018
https://makeawebsitehub.com/social-media-sites/

2. https://www.linkedin.com/in/evandrominato/
About the Presenter:

3. 1
• Build (update) your
2
• Build (increase) your
3
•Build (raise) your
Agenda

4. But First, What is ?

5. LinkedIn is one of the platforms in the world.
Providing a place for individuals and businesses to , , and
.
stand out by providing significant value to its users in the following aspects:
– Connecting & businesses;
– A place for individuals to their professional history.
– Enabling businesses to ;
It allows you to build relationship
with potential .
Ophir Gadot
http://www.adscode.com/social-
media/infographic-linkedin-facts-stats-2018/
…LinkedIn?

6. …LinkedIn?
Company Info
URL: https://www.linkedin.com/
Founded on: May 5, 2003
CEO: Jeff Weiner
Headquarters: Mountain View, CA
Employees: 8700
Salman Aslam
https://www.omnicoreagency.com/linkedi
n-statistics/
Total Number of LinkedIn Users:
500 million +
Total Number of Monthly Active LinkedIn Users:
250 million +
Total Number of LinkedIn Users from US:
144 million +
Percentage of users that use LinkedIn Daily:
40%
Number of New LinkedIn New Members
2 per second

7. …LinkedIn?

8. …LinkedIn?

9. Build your before you need it!
…LinkedIn?
https://education.cu-portland.edu/blog/lifestyle/building-network/
if you are
out of sight
you are
out of mind

10. …LinkedIn?
≠
Keep your private life from your professional life!
is information rich and not a photo and personal sharing system!

11. And Why ?

12. …LinkedIn?
Let recruiters find you!

14. Building a Profile

15. Building a profile…

16. à MAKE A GOOD FIRST IMPRESSION ß
Make sure you have a
and a .
Building a profile…

17. …just like on dating sites, .
Building a profile…

18. Building a profile…

19. Statistics

20. What is the ?
It's what appears right under your name.
You have 120 characters, including spaces, !
https://www.linkedin.com/pulse/20141203191548-87071991-your-linkedin-headline/
Building a profile…

21. https://www.linkedin.com/pulse/20141203191548-87071991-your-linkedin-headline/
Building a profile…
Your LinkedIn headline shows up in search results just below your name.

22. Building a profile…
your career:
Your should include a
compelling outline of your
career, professional motivations,
achievements and skills.
Use … You are telling
a story.

23. Customize the ;
Your profile is crucial for optimizing your
profile making it more friendly sharable.
Building a profile…

24. Building a profile…
:
What is your ?
This is the area to show
where you worked, the
period, and your role!

25. Statistics

26. Building a profile…
Emphasize is your ?
formal education is relevant for
your career!
You can find your that can refer
you to a new employee!

27. Statistics

28. Building a profile…
Have you ?
Specially in USA, volunteer experiences are extremely valuable!
People that work for free cares for a cause!

29. Statistics

30. Building a profile…
What are your ?
Identify all the relevant skills you
have for your career!
In your connections profile,
their skills (if you really
know it) and wait for
endorsements in your profile.
Usually it is a natural feedback…

31. Statistics

32. Building a profile…
your peers and
!
People that doesn’t know you, will see
how credible you are in the market!
References and recommendations
shows how trusted professional you
are, and emphasizes the good
professional history you have!

33. Building a profile…
…
Are your certified?
Do you speak more than one
language?
Do you have publications?
Awards? Successful tests done?..
!

34. Building a profile…
It’s important to share what are the subjects,
companies, groups or schools you are interested.
It can help to find affinities in the massive LinkedIn
users community, and you can grow together!

35. Building a profile…

36. Interact and build your network

37. Interact and build your network

38. Interact and build your network

39. Interact and build your network
Do you know the
;
;
.

40. Interact and build your network
Do you know the
: Use your real life community to help build your social-media
channels. By getting them to engage, you will start to build a foundation to
attract new people.
: Practically everyone is on LinkedIn for career purposes, so make
your page a resource for your industry. Share engaging, original content with
your followers that they can utilize in their everyday life.
: Post often enough to keep people coming back to your page.

41. Interact and build your network
The Hashtags #
A good way to receive relevant contents to read and share with the
community is to , known as Hashtags.

42. Interact and build your network
Be part of discussion , they are great!
If you want to be known in your area, be part of discussion groups.
• Look for groups with huge audience;
• Feel the group dynamics;
• Post as individual, not as a brand;
• Before self-promote you, take part in other discussions;
• Share your point of view;
• Now… Create your own topics but take care of cross-posting.
https://www.clickz.com/12-best-practices-for-using-linkedin-groups-as-a-marketing-tool/24129/

43. Interact and build your network

44. Interact and build your network
Question and discussion:
I don’t know this person is inviting me to ?
Do I accept the invitation?
https://theprofile.company/how-to-reply-to-a-linkedin-invitation-without-accepting/

45. Build Your Brand

46. Build your brand
A is not a logo!
A brand is a collection of in the mind of the public.
Brands are born of and reflect .
?
?

47. Build your brand

48. Build your brand
Answer these :
What are your ?
What is your ?
What are you about?
What you?
What makes you ?
Just being good is not good enough.

49. Build your brand
Take
Inventory
Develop
Your Plan
Craft
Your
Identity
Choose
the Right
Channels
Measure
& Repeat

50. Build your brand
Follow these :
Be ;
Be ;
Be ;
Be ;
Be .

51. Build your brand
And Don’t Forget:
• Make Yourself ;
• Connect the ;
• Cultivate with peers;
your expertise to a cause;
• Start & Join .

53. Thank You

54. Read more:
http://www.adscode.com/social-media/infographic-linkedin-facts-stats-2018/
http://www.nhli.org/webinars/past_webinars/BrandYourself_ppt.pdf
https://www.linkedin.com/pulse/10-tips-students-new-grads-linkedin-omar-garriott/
https://www.omnicoreagency.com/linkedin-statistics/