Google Inc. is an internet company founded in 1998 by Larry Page and Sergey Brin with headquarters in Mountain View, California. It generates most of its revenue from advertising and had worldwide revenue of $74.5 billion in 2015. Google's main strengths are its dominance in search engines, ability to generate large user traffic, and revenue streams from advertising and display. However, it also faces threats from increasing competition from companies like Facebook and risks from a potential slowdown in online advertising spending.

1. GOOGLE Inc.
SWOT Analysis

2. Name Google Inc.
Logo
Industry
served
Internet, Computer software, Computer
Hardware
Founder Larry page, Sergey Brin.
Founded September 4, 1998; 18 years ago
Menlo Park, California
Headquarters Mountain View, California, U.S.
Current CEO Sunder Pichai
About Google

3. Area Served Worlwide
Revenue US$74.541 billion (2015) increased 13.5%
over US$65.674 billion (2014)
Profit US$16.348 billion (2015) increased 15.6%
over US$14.136 billion (2014)
Employees 61,814 (2016)
Parent Alphabet Inc.
Main
Competitors
Amazon.com, Inc., Apple Inc., Facebook
Inc., Microsoft Corporation, International
Business Machines Corporation and many
other Internet, computer software and
consumer electronics companies.

4. STRENGHTS
 Market Leader in Search Engines
 Ability to Generate User Traffic
 Revenue from Advertising and
Display
 Introduction of Android and
Mobile Technologies

5. WEAKNESSES
 Excessive Reliance on Secrecy
 Falling Ad Rates
 Overdependence on Advertising
 Lack of Compatibility with next
generation devices

6. OPPURTUNITIES
 Android Operating System
 Diversification into non-Ad
Business Models
 Google Glasses and Google Play
 Cloud Computing

7. THREATS
 Competition from Facebook
 Mobile Computing
 Slowdown in online ad spending

8. Thanks...!