The document provides an overview of media, defining it as tools for communication and information delivery. It discusses various types of media including traditional (television, newspapers, radio) and non-traditional (events, internet), along with advertising options and costs associated with each medium in India. Key statistics are presented on advertising rates and popular channels or stations within these media types.

1. WHAT IS MEDIA ?

2. What is Media
Media is the collective communication outlets or tools that
are used to store and deliver information or data to a large
number of people .

3. Types of Media
Traditional Media
Television
Radio
Newspapers
Magazines
Non Traditional Media
Events
Signages
Banners
Point of sale
Internet

4. Television
Television advertising in India is the most popular
advertising option. Television advertising is popular
because it has the lowest cost per reach among all other
media verticals. Rates for advertising in Television in
India are quoted in terms of advertising rate per 10 sec.

5. List of popular Television channels
Channel Name Genre
1 Star Plus General
Entertainment
2 Star Sports Sports
3 Colours General
Entertainment
4 Sun TV General
Entertainment
5 MTV Music

6. Advertising options in Televisions
 Regular FCT Ad
 Aston Band
 Scrollers Ad
 Teleshopping ad
 L Band

7. Cost for advertising in Television
Cost for advertising in Television depends on the number
of viewers for that particular channel. Rate for television
advertising is always quoted as the amount that an
advertiser needs to pay for playing a 30 sec ad once.

8. Newspaper
Newspapers advertising have the largest spend share
among total marketing budget. The popular formats to
advertise in Newspapers are Display ads and Classified
ads. Advertising Rates for Newspaper ads depends on
the readership and page number.

9. Newspaper advertising size and
ad format
AD Type Dimession
1 Full Page Newspaper ad 1760
2 Half Page Newspaper ad 825
3 Quarter Newspaper ad 400
4 Sky Bus Newspaper ad 165
5 Jacket Newspaper ad 3520

10. Cost for advertising in Newspaper
Card Rate of Newspaper advertising and discounted cost
depends on
• Newspaper readership
• Page
• Volume
Sr.No.Nam e of Newspaper Type of AD Category B&W Rs/Sq Cm Colour Rs/Sq cm Type of AD Black Colour
1 Times of India Display Retail 3855/- 3855/- Display 935/- 935/-
2 DNA Display Retail 2300/- 2300/- Display 225/- 225/-
3 Economic Times Display Retail 2195/- 2195/- Display 350/- _
4 Malayalam Manorama Display Retail 150/- 150/- Display 100/- 100/-
5 Hindustan Times Display Retail 1500/- 1500/- Display 162/- 162/-
6 Mid-Day Display Retail 720/- 720/- Display 180/- 180/-
7 Navbharath times Display Retail 520/- 520/- Display 195/- 195/-
8 Sakal Display Retail 250/- 250/- Display _ _

11. Radio
FM Radio Advertising in India started with the launch of Radio
City Bangalore, on July 3, 2001 as India's first private FM radio
station. Hitherto, only All India Radio popularly known as AIR
used to broadcast Radio content and Radio ads in India.
Worldwide FM Radio advertising contributes to almost 10% of
total marketing spends but in India Radio Advertising accounts
for less than 5% of marketing spend.

12. List of popular Radio Station in
India
Radio Name station
1 Radio Mirchi 98.3
2 Big FM 92.7
3 Red FM 93.5
4 Radio one 94.3
5 Fever FM 104

13. Cost for advertising in Radio
FM Radio rate is quoted in terms of how much a
10 sec ad played once would cost on that
particular radio station. FM Advertising cost
varies from Rs 50 per 10 sec to as high as Rs
2,500 per 10 sec. The cost of FM advertising
depends on the number of listeners and time
band at which ads are played.

14. Cost for advertising in Radio

17. THANK YOU…!