Google is an American multinational corporation that provides internet-related products and services. It has become the most used search engine due to its innovative engineering capabilities. Google cultivates a culture of innovation and was named the best company to work for in 2014. The presentation provides an overview of Google's history and background, products, revenue sources, management structure, marketing strategies, and CSR activities. It establishes that Google's mix of marketing ideas and culture of innovation have led it to become a prominent player in the internet service industry.

1. PRESENTATION ON GOOGLE INC.
WELCOME

2. Outline
 Introduction
 Executive Summary
 •Background of the company
 Industry overview
 Competitive Analysis
 Marketing strategies
 Conclusion

3. Executive summary
 Google is an American multinational corporation
specialized on internet related service and web
based product such as search, communication
and statistical tools.
 Google has become the mostly used search
engine in the industry showing highly innovative
product and software engineering capabilities.
Google has cultivated a culture of innovation.
 Fortune Magazine and the Great Place to Work
Institute named Google the 2014 “Best Company
Work For.”

4. Introduction
 In this dynamic business world there are some
business organizations who are consistently out
coming there performance. These organizations
are worldwide renowned for their goods and
services. Among them we have chosen the ‘Best
Company Work For’ 2014, Google Inc as the
topic to present a report on.

5. Background of the Company
 History: Google began in January 1996
as a research project by Larry Page and
Sergey Brin when they were both PhD
students at Stanford University in
Stanford, California. Originally, Google
ran under Stanford University's website,
with the domains google.stanford.edu
and z.stanford.edu. The domain name
for Google was registered on September
15, 1997,and the company was
incorporated on September 4, 1998.

6. Background of the Company
 It introduced G-mail in 2004, Google Maps
and Earth in 2005, Youtube in 2006, Android
operating system in 2007, Crome in 2008 and
Google Plus in 2011.

7. Mission
 The official mission statement of Google Inc. is"Google's
mission is to organize the world's information and make it
universally accessible and useful.“
VISION: Google’s vision is to make search
engines so powerful that people would find and
understand every single thing in the world. Google
believe that the most effective, and ultimately the
most profitable, way to accomplish it’s mission is to
put the needs of our users first So there vision is to,
provide the most relevant and useful search results
possible provide the most relevant and useful
advertising. Because, Ads should not be an
annoying interruption will never stop working to
improve utilizing the experience, search
technology, and areas of information
organization5.

8. Form of business
Google is a corporation. It was firstly a private
corporation. Then it was turned into a public
corporation in 2004.
Product and services offered:
 Software :
 Hardware:
Chrome Android Map Picasa
Google pixle
Chrome
Book
Google
Driverless
car
Google Glass

9. From Of Business
Internet Related Service :
Others:
Google Search G-mail Drive Youtube
Google Fiber Google Earth Adwords
Google Public
DNS

10. Customer Base
 Google has huge number of customer worldwide. Mainly
those who use Google as the ISP are the customers of
Google. Again the users of their software, hardware and
services are their customers.
Market in which Google is operating :
 Google is incorporated in USA .But it is operating
around the world.

11. Sources of revenue & Profitability
 95% of revenue comes from advertisement. And
the rest 5% comes from other sources.
 Revenue:
 US$ 109.65 billion(2017)
 US$ 89.46 billion(2016)
 Operating income:
 US$ 32.908 billion(2017)
 US$ 27.892 billion(2016)

13. The Industry
 The industry Google Inc belongs to is the Internet
Service Provider (ISP). The search industry is an
ecosystem with a number of different companies
and related technologies that together provide
complete solutions for intranet and customer-
facing content search. It is a fact that, most
search engines use very similar technologies.
They all have features that support customers
across a broad range of requirements. But here
are some the companies that we feel are
strongest in the field and who are the major
competitors for Google Inc.

14. Major Competitors
Amazon : Amazon with its Kindle e-book reader is
one of the leaders in e-book reader’s market.
Mozilla :Mozilla has shown intent to kick Google
out from its default search engine status Mozilla
is now eyeing to get a deal with Microsoft to make
Bing as its default search engine in Firefox.
 Yahoo : Google’s biggest competitors besides
Microsoft is Yahoo Yahoo made some
improvements by integrating search with its rich
content Users can watch videos or stream music
straight from the Yahoo search results page.

15. COMPETITIVE ANALYSIS
SWOT:

17. Responsible Personnel in
Management
Larry Page and Sergey Brin founded Google in September 1998. Since
then, the company has grown to more than 40,000 employees worldwide,
with a management team that represents some of the most experienced
technology professionals in the industry.
 Executive Officers
 Senior Leadership
 Board of Directors
 Executive Officers:
 Sundar Pichai CEO
 Eric E. Schemidt Executive Chairman
 Sergey Brin Co-Founder
 NikeshArora SVP and Chief Business Officer
 Patrick Pichette CFO and Senior Vive President
 David C. Drummond SVP, Corporate Development and Chief Legal Officer

18.  Board of Directors:
 Sundar Pichai, CEO
 Sergey Brin, Co-Founder
 Eric E. Schmidt, Executive
Chairman
 Diane B. Greene
 L. John Doerr
 John L. Hennessy
 Ann Mather
 Alan R. Mulally
 Paul S. Otellini
 K. Ram Shriram
 Shirley M. Tilghman
 Senior Leadership:
 • Alan Eustace
 • Amit Singhal
 • Craig Barratt
 • Lorraine Twohill
 • Salar Kamangar
 • Sridhar Ramaswamy
 • Sundar Pichai
 • Susan Wojcicki
 • Urs Hölzle

19. Core Competencies
Google Inc has a core competence in software
engineering, content indexing and maintaining
scalable hardware infrastructure. Google also owns
few core products. The core competence has
facilitated Google Inc to enter to wild variety markets
and have created competitive advantages in short
and long term.
Departmentalization :
Google is departmentalized according to the product
and service it is providing to the customers.

20. CSR
 Google Inc commits to invest $200 million in a wind farm which
can generate over 2 GW power to supply among several
elementary schools in west Texas. Coach Art , supporting
children with life-threatening illnesses has seen a (6070)%
increase in volunteers In the earthquake in China, Google Grant
also supported the China Red Cross, China Charity Federation,
China Youth Development Foundation, China Children and
Teenager’s Fund and other organizations with free in-kind
advertising of over 6 million RMB Google has also partnered with
Mercy Corps , Save the Children, Doctors without Borders and
other organizations to support the quake victims for the next 2-3
years, focusing especially on rebuilding, rehabilitating, and
retraining. Google Grants also promoted animal rights and
literacy to abandoned children and HIV education. The US Fund
for UNICEF’s e-commerce site, Shop UNICEF, has experienced
a 43 percent increase in sales over the previous year.

21. Marketing Strategy
Google started with a set of few intelligent rules. Growing from there, it
has developed into a new business, which has made it the world's largest
search engine.
 They use the power of less which gives us a clean, simple, and
interference free search page.
 They have posted no ads on the website, which is proven as a impressive
way to make users happy and to make sure they are coming back as they
get exactly what they want.
 Google offers information from reliable sources nearly every time.
 Google is that they offer the zero risk free entry policy.
 Google uses the power of the vision.
 Google has a pay-per-click concept, every time you click on it, they get
money, but not from the searcher but from the site owners, for whom he are
looking for.

22. Marketing Mix
Price: List price ranging from 5cent to 1000 Doller
Place: Internet.
Promotions:
 Word of Mouth
 Magazines
 Public Relations
 Demo Slam

23. Video

24. Conclusion
Considering above we can say that Google is a mix of
excellent marketing ideas, smart choices, great
advisory and culture of innovation which make them a
great provider of quality products and highlight them
as a promising performer showing wide variety in the
market. Google was not the first devise for searching
or email or advertisements. But its market leadership
was due to the fact that it did all of those things better
than others. So it can easily be estimated that, the
strategy which Google Inc follows is leading it towards
the pinnacle of success and helping it to be the most
established player in ISP industry.