Google was founded by Larry Page and Sergey Brin as a search engine created in a Stanford dorm room. It grew rapidly to handle millions of daily searches by improving its PageRank algorithm. Google launched AdWords in 2000 which generated revenue from contextual ads and helped turn it profitable. It has since diversified its products and expanded globally while focusing on putting users first and maintaining its technological edge over competitors like Yahoo and Microsoft.
Content
I. Introduction
II. Company overview
III. Products and services
IV. Main competitors 2015
V. Profitability and US market share 2013
VI. Market Segmentation
VII. SWOT analysis
VIII. Google innovative corporate culture
IX. Business strategy
a) Early success
b) Google’s way of business expansion
c) 4Es of Google strategy
Google company Profile
Introduction
Mission and Vision
Product offerings
Industry analysis
SWOT analysis
competitor analysis
marketing Mix
Google Management
Current Events
Conclusion
Content
I. Introduction
II. Company overview
III. Products and services
IV. Main competitors 2015
V. Profitability and US market share 2013
VI. Market Segmentation
VII. SWOT analysis
VIII. Google innovative corporate culture
IX. Business strategy
a) Early success
b) Google’s way of business expansion
c) 4Es of Google strategy
Google company Profile
Introduction
Mission and Vision
Product offerings
Industry analysis
SWOT analysis
competitor analysis
marketing Mix
Google Management
Current Events
Conclusion
Use the given link to download the complete folder with videos......
https://drive.google.com/open?id=1S0VFnCTGZxjTiAXRziES0BFDr83YfXFf
Powerpoint presentation on GOOGLE for school project or for seminars.
Containing contents related to history of GOOGLE, services of GOOGLE and career at GOOGLE.
Definitely going to enhance your must know knowledge for google.inc
Here some information that I want to present about google.
#Introduction
#SImple history of google
#Mission and vision of google
#Hardware
#Software
#Major competitor of google
#Interesting fact about google
Alphabet is a collection of companies w/c Google as the largest and its parent company. It focuses on prospering businesses through strong leadership. It offer opportunites by having a wide range of portfolios that hold several industries.
My final paper for my MBA Capstone class, based on "Google's Strategy in 2012" by John E. Gamble. Includes a SWOT analysis and suggestions on how Google can move forward.
Use the given link to download the complete folder with videos......
https://drive.google.com/open?id=1S0VFnCTGZxjTiAXRziES0BFDr83YfXFf
Powerpoint presentation on GOOGLE for school project or for seminars.
Containing contents related to history of GOOGLE, services of GOOGLE and career at GOOGLE.
Definitely going to enhance your must know knowledge for google.inc
Here some information that I want to present about google.
#Introduction
#SImple history of google
#Mission and vision of google
#Hardware
#Software
#Major competitor of google
#Interesting fact about google
Alphabet is a collection of companies w/c Google as the largest and its parent company. It focuses on prospering businesses through strong leadership. It offer opportunites by having a wide range of portfolios that hold several industries.
My final paper for my MBA Capstone class, based on "Google's Strategy in 2012" by John E. Gamble. Includes a SWOT analysis and suggestions on how Google can move forward.
Google Case Study: Strong Authentication for Employees and ConsumersFIDO Alliance
With 50,000 employees and more than a billion users, security and privacy are of critical importance to the Internet giant, Google. Two years ago, they set out with the goal of improving authentication through stronger security, increasing user satisfaction and lowering support costs. In that time, Google deployed FIDO Certified ® security keys. A detailed analysis by this data-driven company has demonstrated clear confirmation of how well FIDO’s approach is suited to making stronger, simpler authentication for employees and consumers.
Improve customer satisfaction by integrating Qualtrics surveys with SalesforceQualtrics
Announcing new features to Qualtrics' out-of-the-box integration with Salesforce. Learn how Qualtrics makes it easy to collect and act on customer feedback in Salesforce. Automatically trigger surveys based on events or send surveys in batches. Feed survey data into Salesforce to take action on and report on customer feedback.
Speakers:
Michael Wayner, Customer Insights Manager, GE Intelligent Platforms
Andres Ceballos, Vice President ISV & Channel Alliances, Salesforce
Josh Cazier, Sales Engineer, Qualtrics
As a part of the Strategy Assignment during MBA. We tried to create a Strategic Landscape of Google Inc. This is one of the best presentations we ever made. I made it with my friends Abhishesh Kumar Sharma and Virindersingh Villkhoo
Dissertation: Success, Challenges & How to Stay on Top (Grade A: 77%)Tennessee Watt
My MSc Capstone Report was a Strategic Management case study on the Google Ads platform, competitive challenges, and strategic options going forward. (Grade: 77%)
In 1995 when the internet was only 3 years old 2 students Larry Page 22 years old and Sergey Brin 21 year old from Stanford university begin working on a search engine called back rub at that time they were 13 search engines to choose from but none of them the same potential as back rub did September 15 1997 Larry Page and Sergey Brin who were the founders of back rub decided to change the name of the search engine, and the inspiration came from the term used for a number with one hundred zeros googol with a slight change in the spelling its now called google as Larry Page quoted thanks for the name change no one today is asking did you back rub it (Our history in depth – company – Google, 2014) . Google is well known for its famous search engine, email service, web browser ,and a great number of applications downloaded into our smart phones ipads and pcs that we use daily at work at home and on the go.
Running head GOOGLE MANAGMENT1GOOGLE MANAGMENT8GOOGLE M.docxjeanettehully
Running head: GOOGLE MANAGMENT
1
GOOGLE MANAGMENT
8
GOOGLE MANAGEMENT
Author Name(s), First M. Last, Omit Titles and Degrees
Institutional Affiliation(s)
Table of Contents
Introduction to the company3
Who founded Google?4
How is Google funded?4
History of Company4
What impact has the brand had within its category?5
How have you differentiated yourself from your competitors?5
Mission of company5
Best practice6
Best practice into concepts8
It gives value to work8
Optimize efforts through analytical tools8
How could another organization adopt this best practice?9
Boosts flexibility at work10
Conclusion10
Introduction to the company
Google LLC is a US international technology organization that focusses on Internet-related products and services, which contain search engines, online marketing technologies, cloud computing, hardware, and software. The purpose of Google management is to organize all the information in the world and create it nearby and beneficial to everyone (Shane, & Wakabayashi, 2018).
The company Google was born as a search engine for more information on the web. Its main characteristic with respect to its competitors was its advanced system of analysis of relations between pages, which allowed a higher ranking or ranking. Google's next step was to use this information to introduce advertising and manipulate the ranking based on the payment for such advertising. The enormous benefits that the company achieves are reinvested in new services and new policies that have strengthened the individual-segmentation relationship, reaching perfect segmentation (Mingers, & Lipitakis, 2010).
Google is an American multinational company focusing on products and services linked to the Internet, electronic devices, software and other expertise. Google's key product is the Internet content search engine of the similar name, although it also provides other services such as an email service called Gmail, its Google Earth map and Google Maps service, the YouTube video website, others Web values such as Google News or Google Books, the Google Chrome web browser, the Google+ social network. It provides an easy and quick way to find info on the web, by access to a catalogue of over 8,168 million web pages. As said by the Google company, currently replies to above 200 million queries a day (Verma, et.al. 2015, April).
Who founded Google?
The American of Larry Page and the Russian Sergey Brin , are the founders of this magnificent company. In 1995, Page had finished his studies at the University of Michigan and went to do his graduate degree at Stanford University, California. In this same university he meets Brin, 21, who was in charge of teaching him the campus (Verma, et.al. 2015, April).How is Google funded?
Faced with the great and rapid growth, in the year 2000, Google develops what today gives them the highest proportion of their profits: Google Adwords. Which is a Digital Marketing strategy that is based on making money throu ...
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
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Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
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RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
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Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
2. 2 Group Introduction Abhijit Dey S - 1 Abhishek Sahi S – 2 Aiban Khraw S – 3 Alankar Amritraj S – 4 Amit Lakra S – 5 Amlan Mukherjee S – 7 Anesh Demoli S – 8
3. 3 From Dorm Room to Board Room Founders – Stanford graduates Larry Page Sergey Brin “Google” a mathematical term representing 10 to the hundredth power. Now being used as a Verb - Have you ever googled anyone? Creation of BackRub – Data Centre in Page’s Dorm Room. Andy Bechtolsheim, the founder of Sun Microsystems, invested $100000 in Google which later ballooned to almost a third of Billion Dollars. Google Inc. officially opened in 1998
4. 4 From Dorm Room to Board Room Google listed as “ Top 100 Web Sites and Search Engines ” in 1998 Handling Half a Million searches a day in 1999 Set up Office, Googleplex, in Mountain View, California. Became the world’s largest search engine in 2000, conducting 18 million searches a day. The Figure catapulted to 100 Million Searches by 2001. The Collaborative environment spawned a slew of new innovations and rapid multinational expansion.
5. 5 Google - The Search Engine What is Search Engine? An algorithm that understands exactly what you mean and give back exactly what you want. Search ALGO used by Google’s Competitors Google’s competitor’s summarized information by creating an Index. This is matched with the Input query and the results are displayed. The results were either too voluminous or inaccurate.
6. 6 The MAGIC formula - PageRank ALGO used by Google PageRank sorts the results according to their perceived importance. Initial values are assigned to all the pages that are a HIT. Value of the page is increased depending upon linkage to other sites. The final scores are ranked based in a meaningful way and the page with the highest perceived relevance is displayed first. Companies tried to manipulate the Page rank but Google has been successful in Foiling that effort by updating their search methodology regularly.
7.
8. Initial revenue was generated by Selling Banner Ads but it did not satiate the aspirations and incurred R&D Costs.
9. Bluechip organizations began inquiring about the possibility of licensing it for their own websites.AdWords - Revenue Breakthrough An advertising program that allows online businesses to place ads next to related search results. Advertisers can place their bids online by opening an account for $5. It played an integral role to turn Google in a Profit in year 2001. Further enhancement was done by instituting a usage based pricing model that charges advertisers based on the number of hits, their Ads receive.
10. 8 Diversification Google has rapidly been expanding in Product Offerings and enhancing search capabilities. Google PhoneBook – An Online Telephone Directory Google News Headlines – Service that recaps the latest headlines Google Toolbar – eliminates the need to visit the Google site GMail – E-Mailing Service Google Catalog search – Allows users to pursue more than a thousand catalogs that were not previously available online Froogle – Enables price comparison for the same product available at different e-tailers.
11. 9 Competitors Psyche Yahoo! – Actively upgrading their search engines by allowing users to customize their searches by blocking certain sites and highlighting others and by creating their own home pages. eBay – Feels threatened by Google’s AdWords. Amazon – Has introduced A9 in competition to Google’s Froogle. Microsoft – Introduced MSN Search Beta which proved less accurate than Google in a test by the Washington Post.
12. 10 The Triumph of Achievement Despite many efforts from their competitors Google still is the Numero Uno in Search Engines. In 2004 Google became a Public Company by floating an IPO, The share price which opened on $85 the closing was $100 The Founders, Page and Brin had a total of 41 Million shares and held on to $4 Billion. Andy Bechtolsheim investment of $ 100000 ballooned a third of a billion
13. 11 The 10 Commandments Focus on User and all else will follow. It’s best to do one thing really really well. Fast is better than slow. Democracy on Web works. You don’t need to be at your desk to need an answer. You can make money without doing Evil. There is always more information out there. The need of information crosses all borders. You can be serious with a suit. Great just isn’t good enough.
14. Component of Marketing Concept Customer orientation continuous monitoring of consumer need ,want and preferences Competition Orientation to understands the short-term strengths and weaknesses and long-term capabilities and strategies of both the key current and potential competitors. Profitability to achieve ultimate goal of organization that is profit
15. Customers Orientation Focus on Customer –Mantra Identifying customers need and deliver accordingly .What you want is what you get. Simplifying the usage Making it even for small and large businesses alike account creation in $5 Make money without being evil
16. Competition Orientation Continuous Innovation open floor communication and collaborative environment leads to innovation Expansion in Product offerings Google Phone book,Google news Headlines ,Google toolbar,Google Desktop,Gmail,Gtalk,Froogle ,Google Wave,Orkut Increasing reach by opening offices across world and supporting 88 languages by 03 Technology swift and accurate search in matter of second Integrity-Making money without doing evil Hiring Top Talent
17. Profitability Banner Adds Add words Simplicity in placing bid online Affordability-Usage based pricing model IPO in 2004
18. Challenge for Google Growth-Competition With increasing Product range Google entering into the teritory of major giants like Microsoft , Amazon etc. which will definitely leads to interesting battle. Competitor upgrading their capability and spending heavily on the marketing of their search engine Like Amazon came up with A9,Microsoft with Bing In Terms of AD dollar, Google is competing not only with E Bay but with TV, Radio, Print media
19. In the far future if Facebook manages to fairly significant portion of the internet, then they may take a portion of revenue from Google. If closed systems like Facebook which has a huge user base, and start with search option ,can be a threat for Google growth in long run. a search competitor like Baidu or Yandex (the market winners in China and Russia, respectively) might also be threats for Google as other markets become more important players in the world economy 17
20. 18 The Key External Microenvironment Forces Opportunities Strong Technical & Creative Background. Continuous look out / development of newer and better product offerings to its multitude of users. Widespread reach out in order to become indispensable.
21. 19 The Key External Microenvironment Forces Threats Newer better technological advancements from the competitors Losing Focus of enhancing its older products with continuous increase in its product line. Overdosing the users with too much and overlooking their bare minimum requirements.
22. 20 Google’s strategy to expand product mix… Objective Being more customer focussed More Value adds to users – all related things in one place To be clearly ahead of competition Created a blue ocean with unique products & services