The International Indian Film Academy Awards are a set of awards presented annually by the International Indian Film Academy to honour both artistic and technical excellence of professionals in Bollywood, the Hindi language film industry.

1. Case Study
on
IIFA 2016

3. ABOUT IIFA
• IIFA Awards are a set of awards presented annually by the International
Indian Film Academy to honour both artistic and technical excellence of
professionals in Bollywood.
• The first awards were presented in 2000 at The Millennium Dome in
London, United Kingdom.
• The awards are held at locations around the world signifying the
international success of Bollywood.
• The IIFA Awards have been established to recognize, honour and
celebrate the achievements of the Indian film industry in the arena of
world cinema.
•This pioneering effort is spearheaded by Wizcraft International
Entertainment Pvt. Ltd

4. Brand Ambassador

5. IIFA Through the Years

6. IIFA 2016
Date : 23 June 2016 – 26 June 2016
Site : IFEMA, Madrid, Spain
Host : Shahid Kapoor & Farhaan Akthar

7. OBJECTIVE
•To showcase a prolific and successful IIFA 2016 in Madrid, Spain.
•Publicize the 17th year of IIFA as the biggest Bollywood phenomena to
come out of India and into Spain.
•Showcase IIFA as a Global event, bring worldwide attention to IIFA 2016
and the Province of Madrid, focusing on certain key markets, including
India.

8. CHALLENGES
•Star availability – Gaining access to film stars and personalities, and
scheduling interviews and media interactions with them in order to drive
coverage.
•Making media understand the fact that as a body, IIFA is not yet another
award ceremony but a well-coordinated effort to promote Indian cinema
globally.
•International Destination – Though the popularity of Indian cinema is
growing at an exponential rate in Spain, it remains an uncharted territory
where traditions, culture, people and the media scenario is different when
compared to India.
•In contrast to Spain, previous IIFA host destinations were easier to
access and understand and offered the agency a higher concentration of
Indian cinema fans.

9. CHALLENGES
•Since regional media make up a large segment of the media in India,
their role in writing about IIFA was critical to the success of the event.
•To ensure that exciting and newsworthy coverage about IIFA appeared in
different Indian publications right through the six month period.
•Hosting a large Indian media contingent and ensuring they are well taken
care of.
•The IIFA Awards are one of the most glamorous and awe-inspiring award
ceremonies in the world. This fact needed to be understood and written
about well by the Indian media.

11. IIFA 2016 Itinerary

13. Partners and Sponsors

23. •Best Film – Bajrangi Bhaijaan
•Best Actress – Deepika Padukone for Piku
•Best Actor – Ranveer Singh for Bajirao Mastani
•Best Director – Sanjay Leela Bhansali for Bajirao Mastani
•Best Supporting Actress – Priyanka Chopra for Bajirao Mastani
•Best Supporting Actor – Anil Kapoor for Dil Dhadakne Do
•Best Story – Juhi Chaturvedi for Piku
•Special Award for Woman of The Year – Priyanka Chopra
17th IIFA WINNERS

24. •Best Debut Couple Award – Sooraj Pancholi and Athiya Shetty
•Best Performance in a Negative Role – Darshan Kumaar
•Best Performance in Comic Role – Deepak Dobriyal
•Best Debut (Female) – Bhumi Pednekar
•Best Debut (Male) – Vicky Kaushal
•Best Music – Amaal Mallik, Meet Bros Anjjan, Ankit Tiwari
•Best Playback Singer (Female) – Monali Thakur
•Best Playback Singer (Male) – Papon
•Best Lyrics – Varun Grover

25. THANKS..!