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DJ‘AMATHON
Version 2
ABOUT DJ‘AMATHON
• DJ'amathon is a revival DJ music festival to bring focus
back on the quality of music played in Bangalore.
• This event is being conducted under the flagship of ZEROIN
Management Pvt Ltd.
• India's top DJ's. spin at never seen before marathon party .
• 44 reputed DJs, multiple genres,one Venue at Hotel Royal
Orchid, Bengaluru, between 12:00 to 24:00 on 6th of
September, 2015.
• Got an entry in LIMCA BOOK OF RECORDS.
SWOT Analysis
On
DJ’Amathon
STRENGHTS
• First of it’s kind in India.
• NEXO STM Sound Configuration that's never been used
before in India.
• Got an entry in Limca Book of Records, WOW 2016,
Eeemax 2016.
• Reasonable Ticket Price.
• Unlimited Food & Drinks.
WEAKNESSES
• International DJ’s are less in number.
• No more engagements in Social Medias after party.
• Creatives are not much attractive.
• Not much media reports after event.
• Missing the aftermovie.
OPPORTUNITIES
• Include more Indian and International DJ’s who have good
fan followings.
• Arrange some extra engagement activities for peoples.
• Should have good Ticket partner like Bookmyshow.
• Could include more genres.
• Publish the aftermove and pics of last seasons.
THREATS
• Time span of the artists.
• Not How many But Who matters.
MARKETING PLAN
MARKETING PLAN
• Brand Itself the most awaited and celebrated music festival.
• Advertise in facebook.
• Promote in Bookmyshow.
• Have some Engaging Contest.
• Share the creatives in many Bangalore based FB groups.
THANKS..!

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DJ'Amathon - SWOT

  • 2.
  • 3. ABOUT DJ‘AMATHON • DJ'amathon is a revival DJ music festival to bring focus back on the quality of music played in Bangalore. • This event is being conducted under the flagship of ZEROIN Management Pvt Ltd. • India's top DJ's. spin at never seen before marathon party . • 44 reputed DJs, multiple genres,one Venue at Hotel Royal Orchid, Bengaluru, between 12:00 to 24:00 on 6th of September, 2015. • Got an entry in LIMCA BOOK OF RECORDS.
  • 4.
  • 6. STRENGHTS • First of it’s kind in India. • NEXO STM Sound Configuration that's never been used before in India. • Got an entry in Limca Book of Records, WOW 2016, Eeemax 2016. • Reasonable Ticket Price. • Unlimited Food & Drinks.
  • 7. WEAKNESSES • International DJ’s are less in number. • No more engagements in Social Medias after party. • Creatives are not much attractive. • Not much media reports after event. • Missing the aftermovie.
  • 8. OPPORTUNITIES • Include more Indian and International DJ’s who have good fan followings. • Arrange some extra engagement activities for peoples. • Should have good Ticket partner like Bookmyshow. • Could include more genres. • Publish the aftermove and pics of last seasons.
  • 9. THREATS • Time span of the artists. • Not How many But Who matters.
  • 11. MARKETING PLAN • Brand Itself the most awaited and celebrated music festival. • Advertise in facebook. • Promote in Bookmyshow. • Have some Engaging Contest. • Share the creatives in many Bangalore based FB groups.