DJ'amathon is a revival DJ music festival in Bangalore featuring 44 renowned DJs playing various genres of music for 12 hours straight. It set a Limca Book of Records entry and aims to focus on music quality. Strengths include being India's first marathon DJ festival with a powerful sound system. Weaknesses include having fewer international than Indian DJs and lack of social media engagement post-event. Opportunities exist in inviting more popular Indian and international DJs, arranging extra activities, and publishing aftermath materials. Threats are time constraints and reputation depending more on featured artists than numbers. The marketing plan includes branding it as India's most anticipated music festival and promoting across Facebook, BookMyShow, and local groups