The document provides an overview of Google's business strategy, highlighting its dominance in search engines with a market share of 87.6% and significant revenue from advertising. It discusses Google's various products and services, including web-based applications and hardware, and emphasizes its focus on innovation and acquisitions to expand into new technologies. Key future initiatives mentioned include a smart contact lens project for monitoring glucose levels and broader investments in areas like driverless cars and wireless internet solutions.

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GOOGLE WORLD
GOOGLE PRODUCTS AND SERVICES
GOOGLE STRATEGY
RECENT ARTICLES ABOUT GOOGLE
STRATEGIC EVALUATION(
MISSION, VISION & OBJECTIVES)
FIVE FORCES MODEL
SWOT ANALYSIS
BCG FOR GOOGLE PRODUCTS
CONCLUSION

3.  SEARCH ENGINE,CLOUD
COMPUTING, SOFTWARE AND
ADVERTISING TECHNOLOGIES
 LARRY PAGE AND SERGEY BRIN
IN 1998
 PAGE RANKING NO.1 IN THE
WORLD
 OVER 1 BILLION SEARCH
REQUIREMENTS DAILY
 46421 EMPLOYEES
 RATED NO.1 OF ‘BEST
COMPANY’S TO WORK FOR’ IN
THE WORLD
 RANKING NO. 2 OF THE TOP
100 BRANDS IN THE WORLD
 MAY 2012, DOMINATE THE
SEARCH ENGINE
WORLD, MARKET SHARE OF
87.6%
 TOTAL REVENUE MORE THAN
$50 BILLION,2012
 PRIMARY REVENUE SOURCE:
ADVERTISING (97%)

4. GOOGLE PRODUCTS
AND SERVICES
194
WEB BASED
110
MOBILE
APPLICATIONS
44
OPERATING SYSTEMS
3
HARDWARE
17
Google glass
still in
development
DESKTOP
APPS
15
SERVICES
5

5.  82 PRODUCTS SINCE 2006 UPTO DATE
 GOOGLE NOTIFIER AND SCHEMER WILL BE DISCONTINUED ON JAN31, 2014 AND FEB
07, 2014

6. To make search engines so powerful they
would understand “everything in the
world”

7. To organize the world’s information and make it
accessible and useful.

8. FOCUS

9.  FOCUS on SEARCH ENGINE marketing. Indexing every website
on the web, giving faster results with accuracy.
 GOOGLE’S Ad-Sense and Ad-Word helped google to generate
GOOGLE
huge revenue from the internet market
 DIFFERENTIATION FACTORS:
’S
 Robust data centers around the world
MARKET
 Unique page search algorithm
ING
 Ad-Sense & Ad-Word
STRATE
GY
DIFFERENTIATION
INNOVATION

10.  Google’s secondary strategy is to focus on other related segments
with innovative product development like- Social
Media, Gmail, Google books, mobiles & cloud computing etc.
 Growth strategy:
Mergers & Acquisitions( youtube, android, motorola, fibre )
This strategy is preferred because it allows google to quickly adopt
new technologies and process rather than to develop them internally.
DIFFERENTIATION
INNOVATION

12. ACTION
PLAN
 To accelerate innovation and strengthen brand loyalty through
transformational changes while creating an open source
environment

14. Google Unveils Smart Contact Lens Project to Monitor Glucose
By Brian Womack - Jan 17, 2014
The Mountain View, California-based company said in
a blog post yesterday that it’s testing an ocular device
that’s designed to measure glucose levels in tears.
Google is expanding beyond its core search-engine business
by investing in new technologies that can lead to new business
opportunities, including the Google Glass devices, driverless
cars and high-altitude air balloons to provide wireless Internet
access. The contact lenses could address the challenges of
diabetes, including the process of getting readings from
blood, the company said in the post.

22. Web search
Chrome
Gmail
Youtube
Images
Blogger
Google Drive
Maps
Picasa
Mobiles
Cloudprint
Docs
Toolbar
Calender
Groups
Orkut
News
Books
Translate

23. FOCUS ON THE SEARCH ENGINE BUSINESS
SERVICE QUALITY
 PORTAL BUSINESS IS NOT AN
OPPORTUNITY
REINFORCE ITS CORE COMPETENCIES
 CUTTING EDGE SEARCH
TECHNOLOGY
 HIGHLY QUALIFIED
WORKFORCE<==>INNOVATION
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