Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing strategy used by brands, companies, or a non-profit organization which involves celebrities or a well-known person using their social status or their fame to help promote a product, service or even raise awareness on environmental or social matters. Marketers use celebrity endorsers in hopes that the positive images of the celebrity endorser of the brand will also be passed on to the products or the brand image associated with the celebrities. Celebrity endorsement is usually commonly used by fashion or beauty brands, but a non-profit organization relies on celebrities as well, as celebrities have mass communication skills which can attract people's attention and is helpful in reaching a wider audience to raise their awareness towards a certain organization or an issue. Thus, making celebrities effective fundraisers.

1. Celebrity
Endorsement

2. Amitabh
Bachchan
Megastar Amitabh Bachchan is one of the most revered
actors in Bollywood. He is loved for his style, baritone
voice and his dialogue delivery. There is always a long
line of advertisers waiting to rope him in.
Endorsements value: Rs. 2.5 Crores a day.
Endorsements: Parker Pens, Dabur, Dairy Milk,
Boroplus, ICICI, Kalyan Jewellers, Gujarat Tourism,
Navratna Oil, Maggi, etc.

4. Aamir
Khan
He is known to not endorse any random products for
money. He believes in perfection and that’s why when he
endorses a brand, it means he has probably even used
the product. He became the most expensive celebrity
brand ambassador when he signed a whopping Rs. 30
Crore deal with SnapDeal.
Endorsements value: Rs. 5 to 7 crores a day
Endorsements: Samsung Mobiles, Tata Sky, Coca-
Cola, Titan Watches, Snapdeal, etc.

6. Aishwarya
Rai
Bachchan
The queen bee of Bollywood is known for charm and her
style. She carries that sheer brilliance into branding as
well. She has been riding on the brand wagon since an
early age and is a global icon.
Endorsements Value: Rs. 5 to 6 Crores a day
Endorsements: Titan Watches, Longines, L’Oreal,
Coca-Cola, Palmolive, Phillips, Nakshatra Diamond
Jewellery, Kalyan Jewellers, Prestige, Dee Beers
Diamonds, Lodha Group, etc.

8. Shah Rukh
Khan
King Khan has the maximum number of brand
endorsements on his list and is perhaps the most visible
actor on television. Shah Rukh considers himself to be a
brand by himself and thus brands associating with him
get the advantage.
Endorsements Value: Rs. 4 Crores a day
Endorsements: Tag Heuer, Airtel, Videocon, Emami,
Hyundai, Pepsodent, Dish TV, etc.

10. Salman Khan
Salman is no less than a brand in terms of his popularity.
The Bhai connection always works. He started promoting
brands even before he achieved stardom in Bollywood.
This popular celeb has a long list of endorsements and is
quite in demand for TV commercials.
Endorsements Value: Rs. 4 Crores a day
Endorsements: Thumbs Up, Revital, Wheel, Suzuki
Motorcycles, Yatra.com, Dixcy Scott, Splash, Relaxo, etc.

12. Kareena
Kapoor
Even though we hardly see her in movies these days, we
still see her stealing the show on our TV sets every now
and then. Kareena has almost 18 brands on her list and
is quite popular as a brand ambassador. Apparently her
looks can make you a loyal customer of the brand.
Endorsements Value: Rs. 3 to 4 crores for every
endorsement
Endorsements: Sony, Head & Shoulders, Boroplus, Lux,
Vivel Soap, Colgate, Lakme, Philips Hair Styler, Berger
Paints, Limca, TETLEY’s Green Tea, etc.

14. Akshay
Kumar
The mega action hero of Bollywood doesn’t just dish out
multiple movies in a year but also endorsements. He had
a recent hike in his endorsement valuations and has now
nearly 13 brands associated with him.
Endorsements Value: 8 to 10 crores per year.
Endorsements: Relaxo, Dollar Club, Micromax Mobile,
Eveready, Manapuran Gold Load, Honda India, Sugar
Free, Rasna, etc.

16. Priyanka
Chopra
She is riding high on Hollywood, Bollywood, ads and the
music industry. She is actually living life king size.
Priyanka has been into this industry for quite some time
now and has recently bagged an international handbag
company deal.
Endorsements Value: Rs. 4 to 5 crores a day
Endorsements: Dabur Hair oil, Expert Dish wash,
Rajnigandha Silver Pearls, Blenders Pride, Nokia, Nikon,
Asmi Jewelers, and Marvel Yellow Tea, etc.

18. Ranbir
Kapoor
Despite being the youngest among the popular brand
ambassadors, Ranbir Kapoor has smoothly taken over
the advertisement market. With his urban style and a
uber cool attitude, he has become the new face of the
younger generation in India.
Endorsements Value: Rs. 3 Crores a day
Endorsements: Pepsi, John Players, Panasonic, Nissan,
Lenovo, Docomo, Hero Moto Corp, Franco Leone,
Saavan, etc.

20. Katrina
Kaif
The Aam Sutra ad is one commercial that you
immediately associate when someone says Katrina and
brands. She has bagged some really good deals over her
short time in Bollywood and it’s not just with her movies.
Endorsements Value: Rs. 5 to 6 crores a day
Endorsements: Lux, Berger Paints, Slice, Panasonic,
Veet, Sony Xperia, Titan Raga, Choc On, L’Oreal, LG,
Olay, Nakshatra Diamond Jewellery, Pantene, etc.

22. THANK
YOU