Introducing The Community Director - The Community Manager has Evolved #CMGROgilvy Consulting
The job of the Community Manager has evolved to a more senior role…one that demands a specific set of professional skills.
For more insight into the rebranding of the Community Manager, click here: http://bit.ly/CMGRevolution
Introducing The Community Director - The Community Manager has Evolved #CMGROgilvy Consulting
The job of the Community Manager has evolved to a more senior role…one that demands a specific set of professional skills.
For more insight into the rebranding of the Community Manager, click here: http://bit.ly/CMGRevolution
With so many platforms available to us online, how do we chose where to focus our energy (and budget). Today our Internet presence must be more than a website, but how do we filter out the noise and decide upon how to promote ourselves online? Do we focus on SEO, PPC and/or which social media platforms? How do we know what will be successful for us and what might fail like the now defunct Google Buzz?
Marketing to Women: What Every Brand Needs to Know, By LeapFrog InteractiveLEAP
LeapFrog Interactive, a digital advertising agency, partnered with the American Marketing Association and Pontiflex to present a webinar on Social Media Marketing to Women: What Every Brand Needs to Know. Women are an influential demographic, which cannot be overlooked. The webinar delves into how women act online, what their purchasing behaviors are, real-world examples, and how to market to women using email, social media, and more. Presenters include Emily Carroll, Manager of Strategic Planning + Consumer Insights; and Emily Van Winkle, Manager of PR + Communications.
Facebook Timeline for Hotels - Are you ready for the change?Avvio
Facebook is instituting mandatory changes that will alter the look of company profile pages starting Friday 30th March.
The new "timeline" profile page layout allows hotels to express themselves more visually to boost the amount of time people spend engaging with their pages.
This month's webinar will help you understand the impact of these changes and the scale of opportunities available to hotels.
What we will cover:
1. Managing your page on Timeline
2. Insights on Timeline
3. Best practice guidelines
4. Opportunities
5. Strategies to increase fan engagement
6. Tips to optimise your new Timeline
India Social Media Report Edition 2 by Blogworks in assoc with NM Incite (A N...India Social
India Social Media Report, Edition 2, is compiled from responses of 444 brands/ organisations and Agencies, who participated in a detailed online survey conducted in November 2010, to understand the nature and level of social media usage by businesses and brands in India. The report presents actionable insights on social media trends and spends for brands and organisations. Copies can be ordered by writing to report@blogworks.in.
Social Media-Palooza (Part II), by LeapFrog InteractiveLEAP
As an addendum to Part I, we take lessons learned and apply them to real-world business initiatives using social media. Learn if your company or organization is a prime candidate for Social Media Marketing and what steps to take when beginning a campaign.
Presentation compiled and presented by Michael Wunsch, VP of Client Services, and Emily Van Winkle.
Millennial Media's 2014 State of the Apps Report Vikrant Mudaliar
Millennial Media's 2014 State of the Apps Report
Millennial Media's State of the Apps report takes a closer look into the app economy.
Through a survey of app developers and publishers, this report features insights into monetization trends, as well as developers' goals and priorities for last year and this coming year.
The report also captures what developers are designing for and the platforms on which they see their impressions.
"Marketing and Selling Directly to Consumers Using Social Media" - presentation to the Electronic Retailing Association (ERA) Europe national conference in Monte Carlo, Monaco, June 29, 2010
Chief Marketing Officers Guide to Social Media October 2013Emoderation
This guide from eModeration and iStrategy provides a bird’s eye view of social media for CMOs. It examines: what social media can achieve; how consumers behave on social media; resourcing social media; moderating and managing communities online; the pitfalls; and what you can measure in terms of ROI.
Automotive Industry Benchmark Report: The State of Social Media MarketingTrackMaven
When it comes to social media engagement, automakers rule the road. So what are the secrets to their success? And how do digital strategies differ for luxury and standard brands?
To find out, we analyzed a year's worth of social media content from leading automaker brands. See the results in our Automaker Industry Benchmarks: Social Media Impact Report.
Facebook business analysis 2014 presentation provides an analysis of Facebook overall revenues and profits, Facebook business segment revenues, Facebook mobile ad revenues, Facebook geographic segment revenues, Facebook monthly and daily active users (MAUs and DAUs), and Facebook average revenue per user (ARPU) for the years 2010 to 2014.
Endkunden-Studie zum vernetzten Fahrzeug: Trotz erheblicher Investitionen sehen Kunden kaum Mehrwert in den Dienste-Angeboten der Fahrzeug-Hersteller. Bestandsaufnahme und Neuausrichtung sind notwendig. Dritte Studie von Berylls Strategy Advisors und mm customer strategy zum vernetzten Fahrzeug bei Neuwagenkäufern in Deutschland und China
With so many platforms available to us online, how do we chose where to focus our energy (and budget). Today our Internet presence must be more than a website, but how do we filter out the noise and decide upon how to promote ourselves online? Do we focus on SEO, PPC and/or which social media platforms? How do we know what will be successful for us and what might fail like the now defunct Google Buzz?
Marketing to Women: What Every Brand Needs to Know, By LeapFrog InteractiveLEAP
LeapFrog Interactive, a digital advertising agency, partnered with the American Marketing Association and Pontiflex to present a webinar on Social Media Marketing to Women: What Every Brand Needs to Know. Women are an influential demographic, which cannot be overlooked. The webinar delves into how women act online, what their purchasing behaviors are, real-world examples, and how to market to women using email, social media, and more. Presenters include Emily Carroll, Manager of Strategic Planning + Consumer Insights; and Emily Van Winkle, Manager of PR + Communications.
Facebook Timeline for Hotels - Are you ready for the change?Avvio
Facebook is instituting mandatory changes that will alter the look of company profile pages starting Friday 30th March.
The new "timeline" profile page layout allows hotels to express themselves more visually to boost the amount of time people spend engaging with their pages.
This month's webinar will help you understand the impact of these changes and the scale of opportunities available to hotels.
What we will cover:
1. Managing your page on Timeline
2. Insights on Timeline
3. Best practice guidelines
4. Opportunities
5. Strategies to increase fan engagement
6. Tips to optimise your new Timeline
India Social Media Report Edition 2 by Blogworks in assoc with NM Incite (A N...India Social
India Social Media Report, Edition 2, is compiled from responses of 444 brands/ organisations and Agencies, who participated in a detailed online survey conducted in November 2010, to understand the nature and level of social media usage by businesses and brands in India. The report presents actionable insights on social media trends and spends for brands and organisations. Copies can be ordered by writing to report@blogworks.in.
Social Media-Palooza (Part II), by LeapFrog InteractiveLEAP
As an addendum to Part I, we take lessons learned and apply them to real-world business initiatives using social media. Learn if your company or organization is a prime candidate for Social Media Marketing and what steps to take when beginning a campaign.
Presentation compiled and presented by Michael Wunsch, VP of Client Services, and Emily Van Winkle.
Millennial Media's 2014 State of the Apps Report Vikrant Mudaliar
Millennial Media's 2014 State of the Apps Report
Millennial Media's State of the Apps report takes a closer look into the app economy.
Through a survey of app developers and publishers, this report features insights into monetization trends, as well as developers' goals and priorities for last year and this coming year.
The report also captures what developers are designing for and the platforms on which they see their impressions.
"Marketing and Selling Directly to Consumers Using Social Media" - presentation to the Electronic Retailing Association (ERA) Europe national conference in Monte Carlo, Monaco, June 29, 2010
Chief Marketing Officers Guide to Social Media October 2013Emoderation
This guide from eModeration and iStrategy provides a bird’s eye view of social media for CMOs. It examines: what social media can achieve; how consumers behave on social media; resourcing social media; moderating and managing communities online; the pitfalls; and what you can measure in terms of ROI.
Automotive Industry Benchmark Report: The State of Social Media MarketingTrackMaven
When it comes to social media engagement, automakers rule the road. So what are the secrets to their success? And how do digital strategies differ for luxury and standard brands?
To find out, we analyzed a year's worth of social media content from leading automaker brands. See the results in our Automaker Industry Benchmarks: Social Media Impact Report.
Facebook business analysis 2014 presentation provides an analysis of Facebook overall revenues and profits, Facebook business segment revenues, Facebook mobile ad revenues, Facebook geographic segment revenues, Facebook monthly and daily active users (MAUs and DAUs), and Facebook average revenue per user (ARPU) for the years 2010 to 2014.
Endkunden-Studie zum vernetzten Fahrzeug: Trotz erheblicher Investitionen sehen Kunden kaum Mehrwert in den Dienste-Angeboten der Fahrzeug-Hersteller. Bestandsaufnahme und Neuausrichtung sind notwendig. Dritte Studie von Berylls Strategy Advisors und mm customer strategy zum vernetzten Fahrzeug bei Neuwagenkäufern in Deutschland und China
Introduction to Entrepreneurship , Entrepreneurship in Action, KTHSerdar Temiz
Introduction to the Course, and What is Entrepreneurship, Why Entrepreneurship is Important, Why this course is important, Expectations, KTH Royal Institute of Technology www.serdartemiz.com
A free version of Googel Inc. SWOT analysis 2017. To get the full presentation buy the SWOT here: https://www.strategicmanagementinsight.com/swot-analyses/google-swot-analysis.html
SWOT Analysis Diagram Templates by CreatelyCreately
Creately offers various SWOT Analysis (Strength, Weakness, Opportunities, Threats) Diagram templates which you can use instantly to create your own SWOT diagrams. Standard SWOT Analysis diagrams to the most creative SWOT Analysis diagram templates can be found on our diagram community, just click on the use as templates button to immediately start modifying it using our online diagramming tools.
A free version of Amazon.com SWOT analysis 2017. To get the full presentation buy the SWOT here: https://www.strategicmanagementinsight.com/swot-analyses/amazon-swot-analysis.html
In 1995 when the internet was only 3 years old 2 students Larry Page 22 years old and Sergey Brin 21 year old from Stanford university begin working on a search engine called back rub at that time they were 13 search engines to choose from but none of them the same potential as back rub did September 15 1997 Larry Page and Sergey Brin who were the founders of back rub decided to change the name of the search engine, and the inspiration came from the term used for a number with one hundred zeros googol with a slight change in the spelling its now called google as Larry Page quoted thanks for the name change no one today is asking did you back rub it (Our history in depth – company – Google, 2014) . Google is well known for its famous search engine, email service, web browser ,and a great number of applications downloaded into our smart phones ipads and pcs that we use daily at work at home and on the go.
Social Media Advertising presented by www.SocialMediopolis.comMichael Crosson
This presentation was created for a group of international executives attending the Copenhagen Business School during seminars in San Francisco, Oct. 2009. It is focused on helping them understand the general social media advertising landscape and is not intended to be comprehensive or in-depth due to time limitations. Several reference slides included were taken from other presentations and credited at the end.
This webinar was presented by Blueliner CEO, Arman Rousta on Wednesday May 19th.
For more information on Blueliner and the 7 Pillars of Digital Marketing, please visit www.bluelinerny.com
Digital Forecast: Bringing 2012 Digital Marketing Trends Into FocusLEAP
The Mayans thought 2012 was the end of the world. Will 2012 be the death of SEO? That’s just one of the predictions for the near future covered in this fifth installment of The Power of Digital marketing series, presented by LeapFrog Interactive and Business First.
Many businesses don’t have a digital marketing strategy. Others don’t even have a marketing strategy. Just tactical campaigns.
This Slideshare delivered by PR Smith on a @SmartInsights webcast shows to take a more strategic approach.
PR Smith is creator of the widely used SOSTAC ® Planning system voted as one of the Top 3 global marketing models in the CIM Centenary Poll.
In this talk Paul took take one component, ‘engagement’ and showed the strategic options a business can employ to maximise returns.
Different types of internet marketing - Search Results MediaShaikh Zafar
Explore the most common type of digital marketing strategies used in the modern era. Have a glance at some of the most common digital marketing types used these days. For any queries, you can visit- http://www.searchresultsmedia.com/
Social media marketing is still a buzzword to many, but SEO is still a mystery. There’s a clear need to have a defined strategy and model to make a success with digital marketing campaigns. At the moment, many brands does not have a clear process and model regarding SEO and social media to reach business goals and there's no way to measure social media ROI.
To move forward and make sure you reach your business goals using SEO and social media, you need an SEO and social media model that works and a strategy to measure ROI.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
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Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
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Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
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“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
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Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
3. Online Advertising
Revenue Generation through Free Products
Revenue Generation through Search Engine
Marketing
Revenue Generation through Social Media
3
Industry
4. Started in January 1996 by Larry Page and Sergey Brin –
Stanford University Ph.D. Students
Domain name registered on September 15, 1997, and the
company was incorporated on September 4, 1998.
The company's mission statement
"to organize the world's information and make it universally
accessible and useful“
4
About Google
5. Name Microsoft Corporation
GeographicAreas Covered WorldWide
Headquarter U.S.
Current CEO Satya Nadella
Employees 99,000
Major Competitors Google, Apple, IBM, Oracle, Adobe etc
5
About Google
15. Financial position
18
Market Cap 403 billion
Share Price $ 1199 (Approx)
Cash, Cash Equivalent and Marketable
securities
$ 56.62 billion
16. Relies on one source of income
More than 90% of revenue from Online Advertising
Market for personal computers is growing slowly.
Desktop search engine market will be impacted
Unprofitable Products
Patent Litigations
Costly and time consuming.
Distract the company from innovating
19
SWOT Analysis :WEAKNESSES
17. Growing no. of mobile internet users
More than 90% of revenue from Online Advertising
Patents through Acquisitions.
Got 17000 patents from Motorola.
Driverless electronic cars
Technology can be a huge hit in future and it can sell licenses to
car manufactures
Extremely Fast Internet
Targeting high speed internet speed of 1Gbps in US citities
20
SWOT Analysis : OPPORTUNITIES
18. Growing no. of mobile internet users
Less space to place adds
Add costs less than usual
AntiTrust Laws
Accused by EU for its dominating position in search engine.
Competition from MS, FB, Twitter, Yahoo
Windows 8 for Mobile
Search engines from Yahoo, MS
Add sharing 21
SWOT Analysis :THREATS
19. 22
Five Forces Model
Competitive
Rivalry with
in Industry
Bargaining
Power of
Suppliers
Bargaining
Power of
Buyers
Threat of New
Entrants
Threat of
Substitute
Product
Michael Porter’s Five Forces Model
22. Facebook is a social networking website
Facebook® was founded in 2004 by Harvard student Mark E.
Zuckerberg with help from his roommates Dustin Moskovitz
and Chris Hughes.
Facebook® was originally developed for Harvard students
then expanded to other colleges then to anyone over the
age of 18, and now currently to anyone 13 years of age or
older.
Company Overview:
“Facebook's mission is to give people the power
to share and make the world more open and
connected.” 25
About Facebook
23. Facebook’s initial public offering (IPO) less effective
than anticipated
Profit earned through B2B advertising services
Businesses benefit through the use of analytical
software built into pages
Independently developed applications ensure
constant consumer interaction with site
26
About Facebook
24. Name Facebook Inc
Industries Served Internet
GeographicAreas Covered WorldWide
Headquarter U.S.
Current CEO Mark Zuckerberg
Employees 6337
Major Competitors Google, LinkedIn,Yahoo,Twitter
27
About Facebook
26. 29
About Facebook
In January 2013, the countries with the
most Facebook users were:
United States with 168.8 million
members
Brazil with 64.6 million members
India with 62.6 million members
Indonesia with 51.4 million members
Mexico with 40.2 million members
32. SWOT Analysis :WEAKNESSSES
- Weak CTR of advertisements
- Lack some features such as video
chat, dislike button, group chats etc
- Lack of website customization
- Lacks proven effectiveness in
advertising in PC version
- Constantly drawn into litigation due
to patent and privacy violations
- Fails to take advantage of mobile
version to draw revenue
34. SWOT Analysis : OPPORTUNITIES
• Mobile advertising
o Based on current analytic
software on PC versions
o Larger return for advertisers
o Greater investor strength for
Facebook
35. SWOT Analysis : OPPORTUNITIES
• Retail service integration with social analytics
o Current analytics can contribute to consumer purchases
o Large consumer base will lead to stronger feedback on products
36. Google’s growing social network
application
Privacy concerns may drive away
current consumers
As market saturation draws closer,
expansion will slow
SWOT Analysis :THREATS
38. 44
Five Forces Model
Competitive
Rivalry with
in Industry
Bargaining
Power of
Suppliers
Bargaining
Power of
Buyers
Threat of New
Entrants
Threat of
Substitute
Product
Michael Porter’s Five Forces Model
42. Five Forces Model
Bargaining power of Suppliers
Significant Power (Since Users are also its suppliers)
Influence ofTelcos
43. Five Forces Model
Intensity of Competitive Rivalry
Very Low
Not major players who has that much of strong
presence
G+ has 1/10th Monthly Active Users only
44. 51
Analysis
No. of Users Capabilities Strategy
Facebook More than 1
billion monthly
active users
With more than
1 billion users in
database, users
can connect in
better ways.
Facebook markets them
as a platform that allows
users to connect.
Google+ An estimated
343 million
monthly active
users.
G+ integrates
youtube and
android to gain
competitive
advantage over
Facebook.
G+ markets them as an
extension to other
services(gmail,search,video
sharing youtube ,photo
sharing - picasa) it
provides.
49. Q4 2011 - Q4 2013 Change
Facebook Google
129% 49%
Advertising
Other
Revenue
Advertising
Other
Revenue
149% 28% 38% 302%
50. Revenue Post-IPO
Facebook Advertising Facebook Other Google Advertising Google Other
$3,000
$2,500
$2,000
$1,500
$1,000
$500
$0
Q1 Q2 Q3 Q4 Q5 Q6
Quarters since respective IPOs
51. Advertising Revenue Methods
PPC (pay per click)-
When any one visit your website and make any click on Advertisement, website
owner (You) get Rs 10, 12, 15… per click
PPL (pay per Lead)-
When any one visit your website and make a click and signup in any Advertisement,
You get Rs 20, 30, 40… per click
PPA (pay per Action)-
When any one visit your website and Does any shopping from the Advertisement,
You get X% commission on that shopping
PPI (pay per Impression)-
Some Advertisers want their Brand logo should be seen by visitors on your website,
Still they will Pay Rs 10 for 100 visitors, Rs 50 for 500 visitors
Editor's Notes
When a user visits Google.com, he enters a keyword and presses the Google Search button (this is called a search query). In response, Google displays a search results page, which lists web pages relating to the search query. The most relevant page appears first, followed by the second most relevant page, and so on.
How does Google know which results are most relevant? The answer lies in Google’s algorithms, which are a set of advanced calculations that help identify the relevancy of results to each search query. Google crawls the web regularly, indexing billions of web pages – similar to the way a library card catalog indexes books. When a user enters a search term, Google scans its vast index and displays the most relevant pages based on PageRank™ and other advanced algorithms.
PageRank™ relies on the link structure of the web as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But Google looks at more than the sheer volume of links a page receives; it also analyzes the page that hosts the link. Votes cast by pages that are themselves “important” weigh more heavily and help to make otherpages “important.”
As previously mentioned, Facebook is currently the world’s most popular social media site with nearly 900 million monthly active users. This popularity has driven them to own 63.2% of the market share of social media services, beating out services such as Google+, Twitter, LinkedIn, and MySpace. They have captured such a large audience very rapidly due to the services they provide. Though others have attempted to mimic the Facebook site, Facebook provides a greater security level than MySpace, has a more user-friendly interface than Google+, and is more practical for the consumer. If the point of the service is to keep your friends and family updated on the latest news in your life, it’s beneficial if all your friends and family are on the same network. With such a current high usage rate, it would be difficult for a consumer to pull away from this service and join Google+ if their family and friends stay on Facebook.
As previously mentioned, Facebook is currently the world’s most popular social media site with nearly 900 million monthly active users. This popularity has driven them to own 63.2% of the market share of social media services, beating out services such as Google+, Twitter, LinkedIn, and MySpace. They have captured such a large audience very rapidly due to the services they provide. Though others have attempted to mimic the Facebook site, Facebook provides a greater security level than MySpace, has a more user-friendly interface than Google+, and is more practical for the consumer. If the point of the service is to keep your friends and family updated on the latest news in your life, it’s beneficial if all your friends and family are on the same network. With such a current high usage rate, it would be difficult for a consumer to pull away from this service and join Google+ if their family and friends stay on Facebook.
As previously mentioned, Facebook is currently the world’s most popular social media site with nearly 900 million monthly active users. This popularity has driven them to own 63.2% of the market share of social media services, beating out services such as Google+, Twitter, LinkedIn, and MySpace. They have captured such a large audience very rapidly due to the services they provide. Though others have attempted to mimic the Facebook site, Facebook provides a greater security level than MySpace, has a more user-friendly interface than Google+, and is more practical for the consumer. If the point of the service is to keep your friends and family updated on the latest news in your life, it’s beneficial if all your friends and family are on the same network. With such a current high usage rate, it would be difficult for a consumer to pull away from this service and join Google+ if their family and friends stay on Facebook.
As previously mentioned, Facebook is currently the world’s most popular social media site with nearly 900 million monthly active users. This popularity has driven them to own 63.2% of the market share of social media services, beating out services such as Google+, Twitter, LinkedIn, and MySpace. They have captured such a large audience very rapidly due to the services they provide. Though others have attempted to mimic the Facebook site, Facebook provides a greater security level than MySpace, has a more user-friendly interface than Google+, and is more practical for the consumer. If the point of the service is to keep your friends and family updated on the latest news in your life, it’s beneficial if all your friends and family are on the same network. With such a current high usage rate, it would be difficult for a consumer to pull away from this service and join Google+ if their family and friends stay on Facebook.
Weak CTR of advertisements. Facebook has a lower click-through-rate (CTR) than an average website, which is only 0.05% and about 4%
respectively. In order to earn more income from the advertisements Facebook has to change the way it displays the ads (advertisements on
wall posts have more than 6% CTR) but without interfering users’ experience.
2. Social network lacks of some features. Although Facebook has a wide range of features that other social networks don’t, the website still
lacks: video chats, group chats, dislike buttons, ability to unsubscribe from alerts and many others.
3. One source of revenues – advertisements on Facebook. More than 80% of Facebook’s revenues come from advertising on its social
network. The growth of the revenues directly depends on the growth of users. This leaves the business very vulnerable and dependent on
continuous growth of users, which will eventually be only marginal as the social network has already attracted so many users.
4. Attitude towards users’ privacy. Facebook collects private users’ information and then stores it, uses it for its own purposes or sells it. Such
treatment of users’ private information draws negative attention that decreases popularity of Facebook.
5. Lack of website customization. Many Facebook’s users spend a lot of time on social network and want the website to reflect their
personalities but are unable to customize the website to their needs and are forced to use uniform template for all users. In comparison,
Google+ allows for much more personalization of the social network account than Facebook does.
6. Weak protection of users’ information. Facebook, having so many users that upload personal information to the social network, is a target
for attacks that steal passwords and other personal information from the users. Such attacks occur every day and thousands of passwords are
stolen. Though, Facebook is not doing enough to protect users’ from identity attacks.
The primary method Facebook draws a profit is through advertising. There is high potential for Facebook to earn even more by producing advertisements integrated into the mobile applications for smartphones. They also have the proper analytics to branch into retail services without causing too much heartache. Their additional opportunity to grow their income is through creating an application payment system. Currently, applications purchased for use in Facebook, go directly to the software developer and do not filter through Facebook. This requires consumers who purchase items from numerous applications to put their information out in several different places. By having a consolidated location to make application payments, consumers may be more apt to buy.
Increasing number of people using Facebook through mobile devices. Currently Facebook has more than 600 million users who use
Facebook through mobile devices. Despite that this group makes 60% of all Facebook users, the mobile advertising only accounts for only
14% income for the company. Facebook has an opportunity to create a platform that could be used to display ads for mobile users and
increase firm’s income.
2. Expansion to China. Easing government regulations and newly elected government may open a way for Facebook to enter China’s social
networking market. Until then, Facebook should prepare itself for such an entry.
3. Diversify sources of revenue. Facebook heavily relies on advertising on its social network as a source of income, but with being the
number 2 website in the world and more than 1 billion active monthly users, Facebook could exploit other opportunities to attract the money.
4. Open Facebook marketplace. With so many users and extensive coverage of the world, Facebook is well positioned to open Facebook
marketplace. If successful, it would bring more revenues than the advertising, thus boosting company’s growth and future prospects.
The primary method Facebook draws a profit is through advertising. There is high potential for Facebook to earn even more by producing advertisements integrated into the mobile applications for smartphones. They also have the proper analytics to branch into retail services without causing too much heartache. Their additional opportunity to grow their income is through creating an application payment system. Currently, applications purchased for use in Facebook, go directly to the software developer and do not filter through Facebook. This requires consumers who purchase items from numerous applications to put their information out in several different places. By having a consolidated location to make application payments, consumers may be more apt to buy.
Google, already a strong and popular company, is growing in strength and provides a greater array of services to consumers. Additionally, Google+ has incorporated advertisements in their mobile platforms, giving them an advantage over Facebook.
Additionally, Facebook privacy concerns have come to light on more than one occasion, raising eyebrows from consumers, advertisers and investors. If consumers do not feel their information is protected, they stand to lose a lot of business.
Finally, Facebook has such a large piece of the market already that there is little room for expansion with their current services. Their service has been blocked in countries such as China, which is a major loss for the company due to the size of the country; however, if Facebook does not expand their services provided, they will eventually fail to grow.
Increasing number of mobile internet users. Currently Facebook has more than 600 million users who use Facebook through mobile
devices. Despite that this group makes 60% of all Facebook users, the mobile advertising only accounts for only 14% income for the business.
If the company will be unable to monetize mobile users, it will face decreasing advertising income as more PC users will turn to mobile users.
2. Users using ad-block extensions. Educated internet users often install extensions that block advertisements from the websites. The
growing number of such users is threatening Facebook’s model as they can’t see advertisements and click on them.
3. Slow growth rate of online advertising. Although online advertising still grows in double digits (14% in 2012, down from 23% in 2011) that
growth is slowing down, thereby threatening growth of Facebook’s advertising income.
4. Identity thefts. Even today, identity thefts are common on Facebook. The more identities are stolen the more criticism Facebook will receive
strongly damaging its brand for inability to protect users’ private information.
5. Weak business model. Facebook’s aim is to attract social network users, display the ads for them and charge the businesses for the ads
displayed. Although Facebook’s business model looks sound for the moment, the company may face severe difficulties if some conditions
change that are not in firm’s control. For example, slowing growth of online advertising, new social network, shift from advertising on Facebook
to other websites, growing number of mobile users (Facebook is yet unable to monetize them) or failure to diversify source of income.
The primary method Facebook draws a profit is through advertising. There is high potential for Facebook to earn even more by producing advertisements integrated into the mobile applications for smartphones. They also have the proper analytics to branch into retail services without causing too much heartache. Their additional opportunity to grow their income is through creating an application payment system. Currently, applications purchased for use in Facebook, go directly to the software developer and do not filter through Facebook. This requires consumers who purchase items from numerous applications to put their information out in several different places. By having a consolidated location to make application payments, consumers may be more apt to buy.
The primary method Facebook draws a profit is through advertising. There is high potential for Facebook to earn even more by producing advertisements integrated into the mobile applications for smartphones. They also have the proper analytics to branch into retail services without causing too much heartache. Their additional opportunity to grow their income is through creating an application payment system. Currently, applications purchased for use in Facebook, go directly to the software developer and do not filter through Facebook. This requires consumers who purchase items from numerous applications to put their information out in several different places. By having a consolidated location to make application payments, consumers may be more apt to buy.
The primary method Facebook draws a profit is through advertising. There is high potential for Facebook to earn even more by producing advertisements integrated into the mobile applications for smartphones. They also have the proper analytics to branch into retail services without causing too much heartache. Their additional opportunity to grow their income is through creating an application payment system. Currently, applications purchased for use in Facebook, go directly to the software developer and do not filter through Facebook. This requires consumers who purchase items from numerous applications to put their information out in several different places. By having a consolidated location to make application payments, consumers may be more apt to buy.
The primary method Facebook draws a profit is through advertising. There is high potential for Facebook to earn even more by producing advertisements integrated into the mobile applications for smartphones. They also have the proper analytics to branch into retail services without causing too much heartache. Their additional opportunity to grow their income is through creating an application payment system. Currently, applications purchased for use in Facebook, go directly to the software developer and do not filter through Facebook. This requires consumers who purchase items from numerous applications to put their information out in several different places. By having a consolidated location to make application payments, consumers may be more apt to buy.
The primary method Facebook draws a profit is through advertising. There is high potential for Facebook to earn even more by producing advertisements integrated into the mobile applications for smartphones. They also have the proper analytics to branch into retail services without causing too much heartache. Their additional opportunity to grow their income is through creating an application payment system. Currently, applications purchased for use in Facebook, go directly to the software developer and do not filter through Facebook. This requires consumers who purchase items from numerous applications to put their information out in several different places. By having a consolidated location to make application payments, consumers may be more apt to buy.
The primary method Facebook draws a profit is through advertising. There is high potential for Facebook to earn even more by producing advertisements integrated into the mobile applications for smartphones. They also have the proper analytics to branch into retail services without causing too much heartache. Their additional opportunity to grow their income is through creating an application payment system. Currently, applications purchased for use in Facebook, go directly to the software developer and do not filter through Facebook. This requires consumers who purchase items from numerous applications to put their information out in several different places. By having a consolidated location to make application payments, consumers may be more apt to buy.