Google, founded in 1996 by Larry Page and Sergey Brin, began as a research project and became a publicly held company in 1998. It generates revenue primarily through targeted advertising and search services, while facing competition and challenges in maintaining a user-friendly interface. Since its inception, Google has expanded significantly, offering a wide range of products and services globally.

1. CompanyProfile

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3. IntroductionGoogle began in 1996 , as a research project by Larry Page who was soon joined by Sergey Brin , two Ph.D. students at Stanford University

4. Back-Rub

5. Company was first incorporated as privately held company on September 7, 1998 Previously namedLarry page and Sergey Brin

7. Products and offeringsGoogle search applianceGoogle Premier Edition

8. INDUSTRY aNALYSISGoogle generates revenue through two programs: highly targeted advertising and online search services.Website publishers earn a portion of the advertising revenue for placing Google sponsored links on their site. This is the Pay Per Click advertising program offered by Google.

9. INTERNALSTRENGTHS WEAKNESSESDependent

10. Low level accuracy

11. All the products are not knownSpeed and Simplicity

12. Search engine interface to different languages

13. Localized searchingTHREATSCompetition

14. Loss of simple and user friendly interfaceOPPORTUNITIESAbility to merge with already existing mass market

15. Increasing usage of google.com EXTERNAL

16. Finance

17. Competitor Analysisglobal MARKET SHARE (search engine)

18. Marketing Mix(product)

19. Google Products & Evolution

20. Marketing mix(price)List price ranging from 5 cents to $50Marketing Mix(Place)INTERNETMarketing Mix(promotion)Word of mouth

21. Magazines

22. Public Relations

23. Demo slamMANAGEMENT Google Management

24. Human resource managementOrganizational ChartRecruitment and selection

25. Training and developmentCurrent News/EventsGoogle and Microsoft

26. Artificial Intelligence

27. YouTube

28. Revolutionizing television commercialsConclusionSince 1998, Google has grown by leaps and bounds. From offering search in a single language, it now offers dozens of products and services including various forms of advertising and web applications for all kinds of tasks in scores of languages. And starting from two computers computer science students in a university dorm room, it now has thousands of employees and offices around the world

29. AnyQuestions