This document provides information about Google's strategy and business development. It discusses Google's mission to organize the world's information and make it universally accessible. It summarizes Google's key products like Gmail, Google AdWords, and its driverless car project. It also discusses Google's acquisition of companies like YouTube and Picasa to support its strategy. Finally, it mentions Google's joint venture with Intel to design an Android OS optimized for Intel processors.

1. Strategy And Business Development
Made By-
Krishnkant Chaturvedi
Gwalior (M.P.), India
Krishna.chaturvedi37@gmail.com

2.  Google Inc.is a American MNC specialised in
Internet search, cloud computing, and advertising
technologies.
 It was founded on September 4,1998.
 It was founded by LarryPage and Sergey Brin and
the current CEO of Google is Sundar Pichai.
 Today it supports 104 languagesand is present in
more than 115 countries and is headquartered at
Mountainveiw California.
Introduction
Larry Page & Sergey Brin

3. Mission:
“ To organise the world’s information and
make it universally accessible and useful.”
Vision:
“To provide access to the world’s
information in one click”
Mission And Vision

4. Google’s Strategy
Product Development
Acquisition
Joint venture

5. Product
Development
Gmail
Google
Adwords
Google’s
Driveless Car

6.  Gmail is a Google’s free web based email service
introduced on April1,2004.
 It provides lot of features like spam protection, in
built chat facilities, access through mobile phones,
autosave, short cuts etc.
 Business developed through gmail as it
introduced much higher storage capicity than its
competetors.
 Due to all these features gmail acquired more than
16% of the market share.
Gmail

7.  It is google’s main advertising product and main
source for revenue.
 In 2010 total advertising revenues wereUSD28
billion.
 It uses PPC and CPM advertising technique and
includes local, national and international
distribution
 As more than 85% of Google’s net revenue
comes from ads running on google sites.
 10% comes from ads running on other sites.
Google Adwords

8.  It was demonstrated by Google on September 29 2015.
 It has about $150000 in equipment including a LiDAR
system worth $70000.
 In place of steering and brakes it has backup systems to
control.
 It would be available in market till 2020.
 Google would sell its systems to the auto makers and would
not directly sell it into the market,also if project being
successful can bring a huge revenue to the company
Google’s Driverless Car

9. Acquisition
Youtube Picasa

10.  Originally developed as image veiwer and editor
by Lifescape and was acquired by google in 2004,
and began offering it as freeware.
 Picasa is a blend of“Pablo Piccasso + Mi Casa”
 It offers free download, veiw, edit and share
images and apart from this it is fitted with
company’s existing capabilities.
 Moreover this acquisition has become a success
strategy as it can be integrated with other products
also advance use of search engine technology can
be made.
Picasa

11.  Youtube is an American vedio sharing company
headquartered at San Bruno California U.S.
 Originally created by three employees of Paypal in
February 2005.
 It was acquired by google in November 2006 for
U.S.$1.65billion and now it works as google
subsidiaries.
 Youtube being Top5 veiwed websites and bring
about a boost in Google’s ad. revenues and it is
perfectly integrated into Google’s culture of
innovative technology .
Youtube

12.  Revenue was low in the
beginning upto$ 2.5 million.
 Just a site sharing home made
vedios.
 Veiwers were few million per day.
 Revenue increased upto $5million.
 Commercialization of vedios
occured.
 Veiewrs increased upto billions
per day.
 As a deal youtube shall operate as
separate brand and google shall keep
running its vedios on youtube.
Pre-acquisition Post acquisition

13. With Intel:
 Paul Otelini, CEO of intel announced joint
venture in September2011.
 Its primary purpose is to design a new android
OS for maximum performance on intel processor.
 The joint venture marks Google treating intel as
first class citizen , being a major failure in
mobile processor market.

14.  Most smartphones run on ARM processors
including Apple iPhone
 The intel x86 architecture is inefficient on
mobile phones and drains battery really fast.
 Google will design the new android OS
keeping intel chip as a primary chip it wants to
run on it.
 This will promise optimum performance of
Android on Intel chips.
Technical Implications

15.  Intel is struggling with its lower end atom
processor chip.
 Intel’s previous partnership with Microsoft was a
failure.
 Huge opportunity as android captures more than
40% of global Android market share
 Crucial for intel to survive in smartphone market.
Benifits for Intel

16.  Very less competetion in case of android phones
because of ARM chip Google helping Intel will increase
competetion. This will bring down cost of
manufacturing smartphones.
 But inturn google needs to insure this does not affect
its market share in smartphone market.
 A tricky partnershipwhich can make or break both the
companies.
Benifits for Google