Introduction and benefits of Google , facts on Google , Why people leave Google and its solutions and some other questions and its solutions.

1. BUSINESS
MANAGEMENT
CASE STUDY ON

2. INTRODUCTION
Google Inc. is an American multinational technology
company that specializes in Internet -related services and
products. These include online
advertising technologies, search, cloud computing
,software, and hardware. Google was founded in 1998
by Larry Page and Sergey Brin while they
were Ph.D. students at Stanford University, in California.
Together, they own about 14 percent of its shares, and
control 56 percent of the stockholder voting power
through super voting stock.

3. They incorporated Google as a privately held company on
September 4, 1998. An initial public offering (IPO) took place
on August 19, 2004, and Google moved to its new headquarters
in, nicknamed the Googleplex. In August 2015, Google
announced plans to reorganize its various interests as
a conglomerate called Alphabet Inc. Google, Alphabet's leading
subsidiary, will continue to be the umbrella company for
Alphabet's Internet interests. Upon completion of the
restructure, Sundar Pichai was appointed CEO of Google; he
replaced Larry Page, who became CEO of Alphabet.

4. FACTS
1. The name “GOOGLE” is actually derived from the
mathematical term “GOOGOL” which is basically 1 with a
100 zeros following it.

5. 2. Google gives attractive perks and benefits.
• Flexible work schedule
• Massage Parlours
• Fully epuipped Gym
• Free Breakfast , Lunch and Dinner
• Outdoor and Indoor games
• Free pet zone
• Maternity benefits of a maximum of 18 weeks off at 100
percent pay
3. Google was named the 2014 “Best company to work for”
by the Great Place to Work Institute and Fortune Magazine .
4. Google gives each of its employees 20 percent of his time
( 1 day every week ) to do anything they like which is lawful
and ethical.

6. Flexible work Hours
Gym Area
Food Free Pet zone

7. PROBLEM
Q: Google hire well and top qualified people so
every one is over qualified their and they are
being underutilized and they start leaving the
company and also they feel all those perks and
benefits are just an illusion to attract them and
to let them stay in company .

8. SOLUTIONS
• Google should not give so many benefits and so
much flexibility because of these employees are
becoming very free and underutilized and they
start to think and feel that all those perks and
benefits are just an illusion.
• Google should see that their employees are well
utilized and productive at work.
• Google should keep certain Rules and
Regulations , So everyone works equally and do
productive work.

9. • Google Should follow the Hierarchy Process and
they should give Regular Promotions. There are cases
where employees are working from 8 Years without
promotions. Google need to work on this.
• They should start giving certain work to everyone
employee so that they feel that they are in this
company and they are contributing and doing their
work perfectly.
• Google should reward employees based on their work
and give those huge perks and benefits to them who
are working well.

10. CASE QUESTIONS &
SOLUTIONS
1Q : What’s it like to work at Google? What’s your
assessment of the company’s work environment ?
Google has a fascinating work environment. There are
numerous facilities provided to the employees.
• Flexible work schedule
• Outdoor and indoor games
• Massage parlours

11. • Maternity leave
• Fully equipped Gym
• Free breakfast, lunch, dinner
• Free Pet zone
• Mind Meld – Employee teaches other employee
ASSESSMENT
• Google love their employees and they want them to know
it.
• Google's work force is a great motivator.
• People are appreciated for their work.
• Google create a respectful work place culture.

12. Flexible work Hours
Gym Area
Food Free Pet zone

13. 2Q : Google is doing a lot for its employees, but obviously
its’s not done enough to retain several of its talented
employees. Using what you’ve learned from studying the
various motivational theories, what dies this situation tell
you about employee motivation ?
 Google needs to follow two theories
 Hertzberg's motivation - Hygiene theory ( two-factor
theory )
 Maslow’s Hierarchy of Needs

14.  HERZBERG’S MOTIVATION – HYGIENE
THEORY ( TWO-FACTOR THEORY )

15.  MASLOW’S HIERARCHY OF NEEDS

16.  According to Maslow, the human needs follow a
definite sequence of domination. The second does not
arise until the first is reasonably satisfied, and the third
need does not emerge until the first two needs have
been reasonably satisfied and it goes on. The other side
of the need hierarchy is that human needs are
Unlimited.

17. 3Q: What do you think is Google’s biggest challenge in
keeping employees motivated ?
 Google's biggest challenges in keeping employee's
motivated are
• How to retain a large number of talented and experienced
professionals.
• Managing people from different cultures and
backgrounds.
• Identifying and setting the needs of employees so that
their performance isn't affected.

18. • They hire who are well qualified so everyone is
overqualified so you can be underutilized and being
underutilized can be a nightmare and leads to depression.

19. 4Q: If you were managing a team of Google employees,
how would you keep them motivated ?
 Motivation : Motivation is the process by which a
person's efforts are energized , directed, and sustained
towards attaining a goal.
• The energy element is a measure of intensity or drive.
The high level of efforts needs to be directed in ways that
help the organization achieve the goals. Employees must
persist in putting forth effort to achieve those goals.
 First and foremost to motivate your staff, first be a role
model to them.

20.  Individualize Reward
 Use goal Setting Theory
 Link Rewards to Performance
 Check the system for Equity
 Show care and concern for your Employees
 Use Recognition
 Perks

21. THE END
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