Google faces growing competition and must manage innovation in the future. Its mission is to organize the world's information and make it universally accessible. It generates most revenue from advertising but is exploring new business solutions like Google Apps. While it has strong brand recognition and an innovative culture, it risks losing relevance if it does not focus on core customers or diversify carefully. Integrating core search capabilities into new markets and products could increase revenue without deviating from its mission.

8. Products – Internet Customers

9. Products – Business Solutions

18. SPM – Google Inc. (in millions)

23. Got We’ve got

27. Google Today Source: