SoLoMo, short for social-local-mobile, refers to a more mobile-centric version of the addition of local entries to search engine results. SoLoMo emerged as a result of the growing popularity of smartphones, and provides greater local precision to search engine results than what's available via a PC.

2. SoLoMo, a short for Social-Local-Mobile, which represents
the covergence in social, local, and mobile media, especially
in the context of smartphone, tablets or other mobile
computing devices.

3. What is SoLoMo?
• SoLoMo is strategic marketing using Social,
Mobile, and Local marketing to drive dramatic
sales, and customer loyalty.
• SoLoMo is increasingly common term
referring to a new marketing approach.
• Marketers who approach today’s SoLoMo
consumer with a new mindset are delving into
exciting territory with plenty of opportunity.

4. Social: Consumers are social
Consumers no longer look to brands as
the primary source of information; today they
are more likely to consult third party resources
and others in their social networks. Common
social activities are: seeking advice, reading or
writing reviews, or sharing experiences via a
social network.

5. Mobile: Today’s Consumer is Largely
Defined by Their Mobility
Shoppers today routinely contact brands
multiple times using different devices and
platforms, often for one transaction.
82% of smartphone owners said they
always have their phones with them when
they are in-store. Mobile devices are
empowering consumer behaviors; often
consumers know more than a brand’s front
line staff.

6. Local: Consumers get Social Where
They Are
38% of smartphone owners were open to
receive promotional messages via SMS when
the messages were based on their location.
This statistic reveals what an opportunity local
marketing can be; local relevancy heightens
consumer interest in receiving messages right
where they are.

7. SoLoMo takes three different Marketing tactics
and combines them into a complete strategy to
drive continues sale.
SOCIAL
LOCAL SEARCH
ENGINE MARKET
MOBILE

8. Start with Local Search such as Google or Bing
maps, New customers can find your business or
services when they searching.
LOCAL SEARCH
ENGINE MARKET

9. When customers find your company, ask them to like
or follow at their favorite social media hangout, so we
can engage and continue their great experience.
SOCIAL
LOCAL SEARCH
ENGINE MARKET

10. When they return you ask them to sign up for
your SMS loyalty rewards program where you
send only your best deal to customer.
SOCIAL
LOCAL SEARCH
ENGINE MARKET
MOBILE

11. Also ask for a Review which can help increase
your search results, which of course drive more
local sales.
SOCIAL
LOCAL SEARCH
ENGINE MARKET
MOBILE

12. SoLoMo is very affordable too.
SOCIAL
LOCAL SEARCH
ENGINE MARKET
MOBILE

13. Reference
http://www.cision.com/us/2013/01/what-is-solomo-and-why-
is-it-important-to-marketers
https://www.youtube.com/watch?v=Xe37wcQsJ2M
http://www.adtechaustralia.com/category/solomo