A road show is a presentation by securities issuers aimed at potential buyers, including analysts and fund managers, and is crucial for generating interest in initial public offerings (IPOs). It includes various promotional activities such as product launches, consumer contests, and market activations to effectively engage the target audience. The benefits of road shows include cost-effective marketing, direct sales impact, and enhanced brand identity through engaging presentations and audio-visual elements.

1. ROAD SHOW On the Road Again !

2. What is a 'Road Show'
A road show is a presentation by an
issuer of securities to potential
buyers. The management of a
company issuing securities or
doing an initial public offering (IPO)
travels around the country to give
presentations to analysts, fund
managers and potential investors.
The road show is intended to
generate excitement and interest in
the issue or IPO, and is often
critical to the success of the
offering.

3. Why 'Road Show'
 Planning and execution of promotion programs
 Launching and presentation of new products
 Organization of shows and sponsoring
 Consumer contests
 Tasting sessions
 Research and monitoring
 Models and showgirls
 Sampling of products, leaflets and presents

4. Features of 'Road Show'
 Collecting adequate data from the live promotional show
 Monitoring the interest of the public
 Promoting through market activations, human banner or
society promotions
 Promotion through mobility display van, special effect, or
through installation of canopies, etc.

5. Benefits of 'Road Show'
 A roadshow is a fast and cost effective marketing tool
 It can have a direct effect on your sales
 You meet the exact target group you need
 You develop direct marketing contacts
 Enables the brand to create its own identity among the public.
 Audio visual impacts are more compared to only visual impact.
The road shows follow the process to grab the attention of
more number of customers.

6. Road Shows

13. THANKS..