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Harsh Deliwala
92200938143
A WONDERFULL WORLD
OUTLINE
🞭 Organizational Structure
🞭 What’s a Google?
🞭 History
🞭 Facts & Figures
🞭 Products & Services
🞭 SWOTAnalysis
🞭 How Google Makes Money
🞭 Reasons Behind Financial Success
🞭 Google Conspiracy
🞭 Recap
🞭 Conclusions
🞭 References
ORGANIZATIONAL STRUCTURE
Top Management:
Larry Page, Co-Founder & President, Products
Sergey Brin, Co-Founder & President, Technology
Eric Schmidt, Chairman of the Board and CEO
WHAT’S A GOOGLE?
"Googol" is the mathematical term for a 1 followed by 100
zeros. The term was coined by Milton Sirotta, nephew of
American mathematician Edward Kasner.
Google's play on the term reflects the company's mission to
organize the immense amount of information available on
the web.
HISTORY
Founded at Stanford in 1996 as a research
project
Incorporated in 1998 with $1.1M in funding
Worth $23B after initial public offering in
2004
Market Cap currently over $100B
FACTS & FIGURES
🞭 Growing at a rate of 20% per month.
🞭 More than 365 million visitors use google.
🞭 More than 150 million queries per day.
🞭 Offers search services in 28 different languages.
🞭 Answered within half second.
CURRENT PRODUCTS
🞭 Web Search
Search billions of web pages
🞭 Google Chrome
Abrowser built for speed, stability and security
🞭 Images
Search for images on the web
🞭 Scholar
Search scholarly papers
CURRENT PRODUCT
🞭 Alerts
Get email updates on the topics of your choice
🞭 Groups
Create mailing lists and discussion groups
 Youtube
 Google plus
 Gmail
 Google map
Search
Desktop
Earth
Froogle
Images
SWOT ANALYSIS
STRENGTHS
Google's speed and user friendliness
Dominates online advertising market
Ad Words (ads in search),Ad Sense (ads
on sites)
Fortune’s #1 Best Company to Work For
Market Cap over $100,000,000,000
Innovative, collaborative environment
WEAKNESSES
Ads still make up 99 percent of Google’s
revenue
High level executives jumping ship
No distinct leader of trio of top management
Spreading itself thin with new ventures
OPPORTUNITIES
Android: first open source mobile operating
system
T-Mobile G1 announced, first phone built
forAndroid OS
Providing free mobile service using ad revenue.
Make Google Chrome browser profitable
Advertising on radio or billboards.
THREATS
Competition from Yahoo and Microsoft
Doubt about information security and user
privacy
Face book stealing more execs, social
networking competition
Copyright lawsuits
Possibility of censorship
WHY HAS GOOGLE GROWN SO FAST?
16
Innovation
Customers
Marketing
HOW GOOGLE MAKES MONEY
🞭 Google makes money through Sites Revenues.
🞭 Google makes money through Network
Revenues.
🞭 Google makes money through International
Revenues
GOOGLE’S REVENUES ($US BILLIONS)
10
15
20
30
25
$
Billions
(US)
MS OSB
AOL
Yahoo
eBay
Amazon
Google
18
5
0
2002 2003 2004 2005 2006 2007 2008e 2009e
MS OSB – Microsoft Online Systems Business
Annual Calendar Year Revenues
Sources: Techviser and Annual Reports
e - Analyst Estimates from Yahoo! Finance
AVERAGE ANNUAL REVENUE GROWTH (%)
60.0%
50.0%
40.0%
30.0%
20.0%
10.0%
0.0%
80.0%
70.0%
Google Amazon Yahoo! Microsoft eBay
Past 5 Years
Next 5 Years
19
Source: Yahoo! Finance Oct 2008
PROFITABILITY (%) OPERATING
PROFIT/REVENUES
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
Profit Margin
Operating Margin
Source: Yahoo! Finance Oct. 2008
Based on trailing 12 months from Sept 08, except Microsoft June 08.
20
REASON BEHIND FINANCIAL SUCCESS
CONDUCTING
E-MARKETING
CORPORATE OR
MARKETING WEB
SITE
ONLINE
ADVERTISINGAND
PROMOTION
WEB COMMUNITIES
ADWORDS AND ADSENSE
GOOGLE’S SUCCESS
Financial Savvy Trusted Brand
Clever People
Efficient
Innovation*
Vast Customer
Collaboration
Big Visions*
* Pictures Courtesy Google
GOOGLE STORY
CONCLUSION
🞭 Realistic, rational, viable business strategy
🞭 Impact on IT Industry
🞭 Focus
🞭 Honest Brand
REFERENCES
🞭 v Chaffey, D. (2007) “Google case study-covering Google business strategy and
technology case”. Available from: (http://www.davechaffey.com/E-commerce-Internet-
marketing-case-studies/Google-case-study/) Accessed on 12-11-2009.
🞭
🞭 v Chan, J. (2007) “Google’s Acquisition Strategy” Available from:
(http://fishtrain.com/2007/09/13/googles-acquisition-strategy/) Accessed on 12-11-2009
🞭
🞭 v Dwivedi, J. (2008) “Google’s robust strategy and business model”. Available from:
(http://www.iproceed.com/blog/2005/02/googles-robust-strategy-business-model.html)
Accessed on 12-11-2009.
🞭
🞭 v Reuters (2009) “Google drives into navigation market”. Available from:
(http://www.independent.co.uk/life-style/gadgets-and-tech/news/google-drives-into-
navigation-market-1811289.html) Accessed on 13-11-2009
🞭 Principles of Marketing by kotler armstrong by prentice hall of india
THANK YOU

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harsh143.pptx

  • 3. OUTLINE 🞭 Organizational Structure 🞭 What’s a Google? 🞭 History 🞭 Facts & Figures 🞭 Products & Services 🞭 SWOTAnalysis 🞭 How Google Makes Money 🞭 Reasons Behind Financial Success 🞭 Google Conspiracy 🞭 Recap 🞭 Conclusions 🞭 References
  • 4. ORGANIZATIONAL STRUCTURE Top Management: Larry Page, Co-Founder & President, Products Sergey Brin, Co-Founder & President, Technology Eric Schmidt, Chairman of the Board and CEO
  • 5. WHAT’S A GOOGLE? "Googol" is the mathematical term for a 1 followed by 100 zeros. The term was coined by Milton Sirotta, nephew of American mathematician Edward Kasner. Google's play on the term reflects the company's mission to organize the immense amount of information available on the web.
  • 6. HISTORY Founded at Stanford in 1996 as a research project Incorporated in 1998 with $1.1M in funding Worth $23B after initial public offering in 2004 Market Cap currently over $100B
  • 7. FACTS & FIGURES 🞭 Growing at a rate of 20% per month. 🞭 More than 365 million visitors use google. 🞭 More than 150 million queries per day. 🞭 Offers search services in 28 different languages. 🞭 Answered within half second.
  • 8. CURRENT PRODUCTS 🞭 Web Search Search billions of web pages 🞭 Google Chrome Abrowser built for speed, stability and security 🞭 Images Search for images on the web 🞭 Scholar Search scholarly papers
  • 9. CURRENT PRODUCT 🞭 Alerts Get email updates on the topics of your choice 🞭 Groups Create mailing lists and discussion groups  Youtube  Google plus  Gmail  Google map
  • 12. STRENGTHS Google's speed and user friendliness Dominates online advertising market Ad Words (ads in search),Ad Sense (ads on sites) Fortune’s #1 Best Company to Work For Market Cap over $100,000,000,000 Innovative, collaborative environment
  • 13. WEAKNESSES Ads still make up 99 percent of Google’s revenue High level executives jumping ship No distinct leader of trio of top management Spreading itself thin with new ventures
  • 14. OPPORTUNITIES Android: first open source mobile operating system T-Mobile G1 announced, first phone built forAndroid OS Providing free mobile service using ad revenue. Make Google Chrome browser profitable Advertising on radio or billboards.
  • 15. THREATS Competition from Yahoo and Microsoft Doubt about information security and user privacy Face book stealing more execs, social networking competition Copyright lawsuits Possibility of censorship
  • 16. WHY HAS GOOGLE GROWN SO FAST? 16 Innovation Customers Marketing
  • 17. HOW GOOGLE MAKES MONEY 🞭 Google makes money through Sites Revenues. 🞭 Google makes money through Network Revenues. 🞭 Google makes money through International Revenues
  • 18. GOOGLE’S REVENUES ($US BILLIONS) 10 15 20 30 25 $ Billions (US) MS OSB AOL Yahoo eBay Amazon Google 18 5 0 2002 2003 2004 2005 2006 2007 2008e 2009e MS OSB – Microsoft Online Systems Business Annual Calendar Year Revenues Sources: Techviser and Annual Reports e - Analyst Estimates from Yahoo! Finance
  • 19. AVERAGE ANNUAL REVENUE GROWTH (%) 60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% 80.0% 70.0% Google Amazon Yahoo! Microsoft eBay Past 5 Years Next 5 Years 19 Source: Yahoo! Finance Oct 2008
  • 20. PROFITABILITY (%) OPERATING PROFIT/REVENUES 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% Profit Margin Operating Margin Source: Yahoo! Finance Oct. 2008 Based on trailing 12 months from Sept 08, except Microsoft June 08. 20
  • 21. REASON BEHIND FINANCIAL SUCCESS CONDUCTING E-MARKETING CORPORATE OR MARKETING WEB SITE ONLINE ADVERTISINGAND PROMOTION WEB COMMUNITIES
  • 23. GOOGLE’S SUCCESS Financial Savvy Trusted Brand Clever People Efficient Innovation* Vast Customer Collaboration Big Visions* * Pictures Courtesy Google
  • 25. CONCLUSION 🞭 Realistic, rational, viable business strategy 🞭 Impact on IT Industry 🞭 Focus 🞭 Honest Brand
  • 26. REFERENCES 🞭 v Chaffey, D. (2007) “Google case study-covering Google business strategy and technology case”. Available from: (http://www.davechaffey.com/E-commerce-Internet- marketing-case-studies/Google-case-study/) Accessed on 12-11-2009. 🞭 🞭 v Chan, J. (2007) “Google’s Acquisition Strategy” Available from: (http://fishtrain.com/2007/09/13/googles-acquisition-strategy/) Accessed on 12-11-2009 🞭 🞭 v Dwivedi, J. (2008) “Google’s robust strategy and business model”. Available from: (http://www.iproceed.com/blog/2005/02/googles-robust-strategy-business-model.html) Accessed on 12-11-2009. 🞭 🞭 v Reuters (2009) “Google drives into navigation market”. Available from: (http://www.independent.co.uk/life-style/gadgets-and-tech/news/google-drives-into- navigation-market-1811289.html) Accessed on 13-11-2009 🞭 Principles of Marketing by kotler armstrong by prentice hall of india
  • 27.