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Getting Real About
Enterprise 2.0



       Oscar Berg &
       Henrik Gustafsson,
       Acando
At first we used computers to help us
                                             COMPUTE things




Photo from: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
Then we used them for creating, storing and
                             exchanging INFORMATION




Photo from: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
Now we have an escalating information
                                management problem to address
Photo credit: http://www.sxc.hu/browse.phtml?f=download&id=326255
To address it, we need to see
                                              PEOPLE as the platform




Photo credit: http://www.flickr.com/photos/baonguyen/2557970434/
The web has become social


        Home               E-                  Social
        pages           commerce               Media




1.0    One-way
       & static     1.X       Dynamic &
                              interactive     2.0       Two-way
                                                        & social


E-mail              Dynamic Websites          Blogs




                                                                   Social Software
Static Websites     Portals                   Wikis
Discussion forums   Communities               RSS
Instant Messaging   Agents                    Mashups
Chat Rooms          Video Conferencing        Pod- & webcasts
                    Web services              Social Networks
                    Collaborative filtering   Social Bookmarking
                    VOIP                      Folksonomies
                                              Social search
                                              Micro-blogging
                                              Video sharing
                                              …and much more
“
    But in truth, social software
    isn’t really about the tools.
    It’s about what the tools let
    users do and the business

                                    ”
    problems the tools address.
    Jakob Nielsen, Usability Guru
The social web emerged because it reflects
                                  basic HUMAN NEEDS




   © Acando AB
Photo credit: http://www.flickr.com/photos/jerrycooke/3177877448/sizes/o/
Creating
                                                     Handcraft, home movies, jewelry…


                                                                Connecting
                                                   Love, mating, friendship, alliance,
                                                  collaboration, career advancement…

                                                              Broadcasting
                                                        Likes, dislikes, style, thoughts…

                                                                  Sharing
                                                    Gifting, commerce, barter, courting,
                                                                goodwill…


credit: http://www.sxc.hu/browse.phtml?f=download&id=836294
Connecting & Sharing
                 in a business context

   Find and                               Rapidly share
 connect with
                    Social Network       and find ideas,
people across                             experiences
  boundaries                             and knowledge




Become aware                              Tap into the
of what others                           knowledge of
are doing and                            your informal
 get context                                network
Creating & Broadcasting
                      in a business context

 Communicate                                   Collect feedback
efficiently within                              in an efficient
the team – and                                 and transparent
   with others               Blog                    way




                                                    Avoid
 Introduce new
                                                 information
people quickly to
                                               being locked in
    the team
                                               email inboxes
If you are interested in TOOLS
and TECHNOLOGIES, then
check out these videos…




                                 11
“
    Technology is shifting the power
    away from the editors, the
    publishers, the establishment,
    the media elite. Now it’s the


                                                ”
    people who are in control.
    Rupert Murdoch, Global Media Entrepreneur
Getting Real About Enterprise 2.0
“
                                All businesses are media businesses,
                                because whatever else they do, all
                                businesses rely on the managing of
                                information for two audiences -
                                employees and the world.

                                Clay Shirky, author
                                                                    ”

Photo credit: http://www.sxc.hu/browse.phtml?f=download&id=993681
The Internet = power to the people


                                        Reach
                           Anyone can reach a global audience


                                     Accessibility
                           Anyone can create and distribute at
                                    little or no cost

                                       Usability
                            Anyone can operate the means of
                                      production

                                       Recency
                            Technologies enable instantaneous
                                  responses and dialog
#1 The cost of communicating has collapsed




http://www.flickr.com/photos/dcassaa/526858870/sizes/o/
#1 The cost of communicating has collapsed


                      #2 The cost of organizing has collapsed




http://www.flickr.com/photos/dcassaa/526858870/sizes/o/
#1 The cost of communicating has collapsed


                      #2 The cost of organizing has collapsed


                           So how does this affect a business?




http://www.flickr.com/photos/dcassaa/526858870/sizes/o/
97




“   Work is not a place but
    something you do.

    Laurie Heltsley, Proctor & Gamble   ”
Definition of social capital
The active connections
between people that make
cooperation possible.




                               20
The great promise of Enterprise 2.0
is to uncover and tap into the hidden talent
of your organization’s employees by letting
 and encouraging them to enter the stage.
Graphic credit: Jessica Hagy




“   There's a huge opportunity to leverage
    skills and expertise you already have in


                                                                           ”
    your company, but the problem is
    finding it.
    Rick Hutley, VP Internet Business Solutions at Cisco
“                 At the very
                                                                       least, our
                                                                       systems should
                                                                       help us find

                                                                                              ”
                                                                       each other.
                                                                       Ross Mayfield, SocialText
Photo from: http://www.slideshare.net/Niezette/pictures-and-thoughts
If we happen to find someone,
                                               this is often all we find
Photo credit: http://www.sxc.hu/browse.phtml?f=download&id=788309
How can that possibly communicate the
                         richness of people – such as personality,
                         knowledge, experiences, connections…?




Photo credit: http://www.flickr.com/photos/amanky/426137424/
We need to be able to meet and get to know
 each other. Virtually. Only then can we begin
to build the trust which must exist before we
            will do things together.
“
    If HP knew what HP knows,
    we would be three times as
    profitable.
    Lewis E Platt, former CEO of HP   ”
Old school knowledge management focused
                       on a burocratic and reactive knowledge
                                extraction and metrics

Photo from: http://www.slideshare.net/Niezette/pictures-and-thoughts
People don’t give away their knowledge
 unless they feel they get something in
     return, if only it is to be seen.




                                          29
Knowledge must flow…
                                               and be captured in the flow.




Photo credit: http://www.sxc.hu/browse.phtml?f=download&id=652988
The application is not the goal…it is an
                            obstacle between the user and the goal.




Photo credit: http://farm4.static.flickr.com/3176/2627570254_e34300e520_o.jpg
“
                  Email is where knowledge
                  goes to die.

                  Bill French
                                                                     ”


Photo credit: http://www.sxc.hu/browse.phtml?f=download&id=1113494
Who knows what?
                                       Anything new?
                                                                                      How to share?

           How to collaborate?


    When to contribute?


  Where to find
  stuff?




Photo credit: http://www.sxc.hu/browse.phtml?f=download&id=836294
“   71% agree that it is easier to
    locate "knowledge" on the
    web than to find it within their


                                            ”
    internal systems.
    AIIM Industry Watch Collaboration and
    Enterprise 2.0, 2009
How did this event
    happen?

 Its just a typical
    example of
   collaborative
knowledge work...
thecontenteconomy.com




It all pretty much
   started here
Atle                         Lennart
      Skjekkeland                  Hagberg




      Hanns Köhler-   Oscar
      Krüner          Berg




                      Henrik
                      Gustafsson




                                    Onno
The social network grew,            Hektor

 trust was built and we
 were ready for action.
We had plenty of free
 tools at our service
We connected and formed a collaborative space



                                  Quickly form a workspace

                                  Invite external parties

                                  Share existing content

                                  Start collaborating..

                                  within minutes
We created together and shared using a Wiki



  Easily co-author information

  Findable body of knowledge

  Track and get notified about
  changes
We shared ideas and built awareness using a blog



                                   Publish ideas and actions

                                   Time-stamped and accessible

                                   Collect feedback
We had conversations using IM, talk and video chat and
micro-blogging


 See the presence of your
 coworkers

 Send a quick message or chat

 Video, talk and sharing for
 virtual meeting

 Conversations can be captured
 for later reference
We discovered new things using a feed reader



Monitor many sources efficiently

Read in a consistent format

Bookmark what you find valuable

Share information with collegues

Perfect thing to do when mobile!
Lessons for business
                                                          Embrace the principles and
                                                          practices from the social web
                                                          and empower your knowledge
                                                          workers




Photo from: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations   44
Lesson for IT
                               Embrace the web as a
                                  platform and start
                       facilitating the organisation
                                in its Enterprise 2.0
                                      transformation




Photo from: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations   45
The Acando Approach

                                                                       Think big, act small
                                                                       Measure, don’t predict
                                                                       Deliver quick value




Photo from: http://www.slideshare.net/Niezette/pictures-and-thoughts
Direction




                                                              Enterprise 2.0
                 Adoption                                                       Foundation
                                                              Transformation




                                                                    Proof of
                                                                    Concept

Photo credit: http://www.sxc.hu/browse.phtml?f=download&id=475910
“
    The largest enemy of change and
    leadership isn't a “no”. It's a “not
    yet“…Change almost never fails
    because it's too early. It almost


                                           ”
    always fails because it's too late.
    Seth Godin, Author
Thank you!

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Getting Real About Enterprise 2.0

  • 1. Getting Real About Enterprise 2.0 Oscar Berg & Henrik Gustafsson, Acando
  • 2. At first we used computers to help us COMPUTE things Photo from: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
  • 3. Then we used them for creating, storing and exchanging INFORMATION Photo from: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations
  • 4. Now we have an escalating information management problem to address Photo credit: http://www.sxc.hu/browse.phtml?f=download&id=326255
  • 5. To address it, we need to see PEOPLE as the platform Photo credit: http://www.flickr.com/photos/baonguyen/2557970434/
  • 6. The web has become social Home E- Social pages commerce Media 1.0 One-way & static 1.X Dynamic & interactive 2.0 Two-way & social E-mail Dynamic Websites Blogs Social Software Static Websites Portals Wikis Discussion forums Communities RSS Instant Messaging Agents Mashups Chat Rooms Video Conferencing Pod- & webcasts Web services Social Networks Collaborative filtering Social Bookmarking VOIP Folksonomies Social search Micro-blogging Video sharing …and much more
  • 7. But in truth, social software isn’t really about the tools. It’s about what the tools let users do and the business ” problems the tools address. Jakob Nielsen, Usability Guru
  • 8. The social web emerged because it reflects basic HUMAN NEEDS © Acando AB Photo credit: http://www.flickr.com/photos/jerrycooke/3177877448/sizes/o/
  • 9. Creating Handcraft, home movies, jewelry… Connecting Love, mating, friendship, alliance, collaboration, career advancement… Broadcasting Likes, dislikes, style, thoughts… Sharing Gifting, commerce, barter, courting, goodwill… credit: http://www.sxc.hu/browse.phtml?f=download&id=836294
  • 10. Connecting & Sharing in a business context Find and Rapidly share connect with Social Network and find ideas, people across experiences boundaries and knowledge Become aware Tap into the of what others knowledge of are doing and your informal get context network
  • 11. Creating & Broadcasting in a business context Communicate Collect feedback efficiently within in an efficient the team – and and transparent with others Blog way Avoid Introduce new information people quickly to being locked in the team email inboxes
  • 12. If you are interested in TOOLS and TECHNOLOGIES, then check out these videos… 11
  • 13. Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now it’s the ” people who are in control. Rupert Murdoch, Global Media Entrepreneur
  • 15. All businesses are media businesses, because whatever else they do, all businesses rely on the managing of information for two audiences - employees and the world. Clay Shirky, author ” Photo credit: http://www.sxc.hu/browse.phtml?f=download&id=993681
  • 16. The Internet = power to the people Reach Anyone can reach a global audience Accessibility Anyone can create and distribute at little or no cost Usability Anyone can operate the means of production Recency Technologies enable instantaneous responses and dialog
  • 17. #1 The cost of communicating has collapsed http://www.flickr.com/photos/dcassaa/526858870/sizes/o/
  • 18. #1 The cost of communicating has collapsed #2 The cost of organizing has collapsed http://www.flickr.com/photos/dcassaa/526858870/sizes/o/
  • 19. #1 The cost of communicating has collapsed #2 The cost of organizing has collapsed So how does this affect a business? http://www.flickr.com/photos/dcassaa/526858870/sizes/o/
  • 20. 97 “ Work is not a place but something you do. Laurie Heltsley, Proctor & Gamble ”
  • 21. Definition of social capital The active connections between people that make cooperation possible. 20
  • 22. The great promise of Enterprise 2.0 is to uncover and tap into the hidden talent of your organization’s employees by letting and encouraging them to enter the stage.
  • 23. Graphic credit: Jessica Hagy “ There's a huge opportunity to leverage skills and expertise you already have in ” your company, but the problem is finding it. Rick Hutley, VP Internet Business Solutions at Cisco
  • 24. At the very least, our systems should help us find ” each other. Ross Mayfield, SocialText Photo from: http://www.slideshare.net/Niezette/pictures-and-thoughts
  • 25. If we happen to find someone, this is often all we find Photo credit: http://www.sxc.hu/browse.phtml?f=download&id=788309
  • 26. How can that possibly communicate the richness of people – such as personality, knowledge, experiences, connections…? Photo credit: http://www.flickr.com/photos/amanky/426137424/
  • 27. We need to be able to meet and get to know each other. Virtually. Only then can we begin to build the trust which must exist before we will do things together.
  • 28. If HP knew what HP knows, we would be three times as profitable. Lewis E Platt, former CEO of HP ”
  • 29. Old school knowledge management focused on a burocratic and reactive knowledge extraction and metrics Photo from: http://www.slideshare.net/Niezette/pictures-and-thoughts
  • 30. People don’t give away their knowledge unless they feel they get something in return, if only it is to be seen. 29
  • 31. Knowledge must flow… and be captured in the flow. Photo credit: http://www.sxc.hu/browse.phtml?f=download&id=652988
  • 32. The application is not the goal…it is an obstacle between the user and the goal. Photo credit: http://farm4.static.flickr.com/3176/2627570254_e34300e520_o.jpg
  • 33. Email is where knowledge goes to die. Bill French ” Photo credit: http://www.sxc.hu/browse.phtml?f=download&id=1113494
  • 34. Who knows what? Anything new? How to share? How to collaborate? When to contribute? Where to find stuff? Photo credit: http://www.sxc.hu/browse.phtml?f=download&id=836294
  • 35. 71% agree that it is easier to locate "knowledge" on the web than to find it within their ” internal systems. AIIM Industry Watch Collaboration and Enterprise 2.0, 2009
  • 36. How did this event happen? Its just a typical example of collaborative knowledge work...
  • 38. Atle Lennart Skjekkeland Hagberg Hanns Köhler- Oscar Krüner Berg Henrik Gustafsson Onno The social network grew, Hektor trust was built and we were ready for action.
  • 39. We had plenty of free tools at our service
  • 40. We connected and formed a collaborative space Quickly form a workspace Invite external parties Share existing content Start collaborating.. within minutes
  • 41. We created together and shared using a Wiki Easily co-author information Findable body of knowledge Track and get notified about changes
  • 42. We shared ideas and built awareness using a blog Publish ideas and actions Time-stamped and accessible Collect feedback
  • 43. We had conversations using IM, talk and video chat and micro-blogging See the presence of your coworkers Send a quick message or chat Video, talk and sharing for virtual meeting Conversations can be captured for later reference
  • 44. We discovered new things using a feed reader Monitor many sources efficiently Read in a consistent format Bookmark what you find valuable Share information with collegues Perfect thing to do when mobile!
  • 45. Lessons for business Embrace the principles and practices from the social web and empower your knowledge workers Photo from: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations 44
  • 46. Lesson for IT Embrace the web as a platform and start facilitating the organisation in its Enterprise 2.0 transformation Photo from: http://www.slideshare.net/Niezette/100-pictures-for-powerpoint-presentations 45
  • 47. The Acando Approach Think big, act small Measure, don’t predict Deliver quick value Photo from: http://www.slideshare.net/Niezette/pictures-and-thoughts
  • 48. Direction Enterprise 2.0 Adoption Foundation Transformation Proof of Concept Photo credit: http://www.sxc.hu/browse.phtml?f=download&id=475910
  • 49. The largest enemy of change and leadership isn't a “no”. It's a “not yet“…Change almost never fails because it's too early. It almost ” always fails because it's too late. Seth Godin, Author