1. Social media has become ubiquitous, with many people blogging, joining social networks, and sharing photos and videos online. However, social media is counterintuitive to traditional media which focuses on one-way communication and brand control rather than two-way conversations.
2. The relationship between media and its audience has fundamentally changed, with users now empowered and able to participate and create their own content. Communities now drive brands through participation and interaction online.
3. For media companies to adapt, they must understand online communities and add value to them rather than try to control them. Media brands will be defined by the communities they support. Companies should provide useful content and services, link to others, and create
Making Web 2.0 Real Part 1: Social MediaMolecular Inc
In this webinar, Steve Mulder shares his knowledge, expertise and insight into the world of Web 2.0, exploring social media in this first episode
of a three part series. Explore tagging, blogs, social networks, ratings and reviews, collaborative content and more! Presentation by Steve Mulder.
View the webinar recording of this presentation at:
http://tinyurl.com/5bdma9
Participant Media + TakePart: People's Insights Vol. 2 Issue 8MSL
This week, we distill insights around the Participant Media model of using powerful stories and social advocacy platform TakePart to inspire and energize people to take social action.
100+ thinkers and planners within MSLGROUP share and discuss inspiring projects on social data, crowdsourcing, storytelling and citizenship on the MSLGROUP Insights Network.
Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities.
For more, see: http://peopleslab.mslgroup.com
The Social Media Spine: Building the backbone to your online presenceStacy Lukasavitz Steele
Slides for the presentation I gave to Leadership Genesee on social media - very bare-bones approach to building an online presence, doesn't go too deep.
Making Web 2.0 Real Part 1: Social MediaMolecular Inc
In this webinar, Steve Mulder shares his knowledge, expertise and insight into the world of Web 2.0, exploring social media in this first episode
of a three part series. Explore tagging, blogs, social networks, ratings and reviews, collaborative content and more! Presentation by Steve Mulder.
View the webinar recording of this presentation at:
http://tinyurl.com/5bdma9
Participant Media + TakePart: People's Insights Vol. 2 Issue 8MSL
This week, we distill insights around the Participant Media model of using powerful stories and social advocacy platform TakePart to inspire and energize people to take social action.
100+ thinkers and planners within MSLGROUP share and discuss inspiring projects on social data, crowdsourcing, storytelling and citizenship on the MSLGROUP Insights Network.
Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities.
For more, see: http://peopleslab.mslgroup.com
The Social Media Spine: Building the backbone to your online presenceStacy Lukasavitz Steele
Slides for the presentation I gave to Leadership Genesee on social media - very bare-bones approach to building an online presence, doesn't go too deep.
Darren Sharp's presentation to the Web 3.0 & The Future of Social Media conference held in Sydney 3-4 June 2010.
Forward thinking organisations understand the power of utilising social media channels to market their products and services. This presentation provides practical tips for creating your own tribes of customers using the powerful social infrastructure of the future web.
- How to build your own tribe using social media
- Why it's still all about engagement
- How to leverage user-generated context
- Future trends in p2p resource sharing, the Internet of Things & social objects
- What's the new rental boom?
Tish Shute, Director AR/VR, Corporate Technology Strategy, Huawei
A talk from Inspire Track at AWE USA 2017 - the largest conference for AR+VR in Santa Clara, California May 31- June 2, 2017.
XR is intelligent and interactive connecting real humans and physical objects with digital agents and entities. VR/AR will evolve into XR to become the future interface for Cloud Computing, IoT, Big Data, Prediction, Self-driving cars, Personalized Medicine, Robots, Drones, Cryptocurrency, Smart Cities, and AI. Social VR and AR will connect people in new and powerful ways but XR will connect the intelligence of people to the intelligence of machines in a space shared and understood by both. This talk will look at this new and intimate relationship between humans and intelligent agents.
http://AugmentedWorldExpo.com
Social Change: Social Media's role in BusinessMichael Murray
This is a presentation on using change management best practices to encourage social media adoption within organizations. It begins with a "Social Media 101" section, then explains Enterprise 2.0 as the 'other' social media. The presentation then presents change management as a vehicle for encouraging social media adoption. Finally a case study and basic social media strategies provide readers with some tangible suggestions for how to get started.
The metaverse is a concept of a persistent, online, 3D universe that combines multiple different virtual spaces. You can think of it as a future iteration of the internet. The metaverse will allow users to work, meet, game, and socialize together in these 3D spaces.
An overview of social media for the Eugene Chamber's Women Business Leaders group - including how to maximize your reach on the social Web by partnering with Citizen Marketers.
Tools and Strategies for Social BusinessesJD Lasica
A 45-slide presentation to the Girls in Tech Retreat in Santa Cruz, Calif., on Oct. 10, 2009, with sections on 6 steps to social businesses' success, best practices for the social Web, successful and unsuccessful social media campaigns, Twitter, widgets, metrics and the sharing economy.
Subject To Change: creating great products and services for an uncertain worldAdaptive Path
As an introduction to Adaptive Path's new book, Subject to Change, this presentation covers key points from the book on creating great products and services for an uncertain world.
We all know students access Google everytime they want to know something. But how accurate is the information that they find? What are the strategies you can employ to make sure you and your students are excellent 'crap detectors' (in the words of Howard Rheingold). This presentation explores just some.
Darren Sharp's presentation to the Web 3.0 & The Future of Social Media conference held in Sydney 3-4 June 2010.
Forward thinking organisations understand the power of utilising social media channels to market their products and services. This presentation provides practical tips for creating your own tribes of customers using the powerful social infrastructure of the future web.
- How to build your own tribe using social media
- Why it's still all about engagement
- How to leverage user-generated context
- Future trends in p2p resource sharing, the Internet of Things & social objects
- What's the new rental boom?
Tish Shute, Director AR/VR, Corporate Technology Strategy, Huawei
A talk from Inspire Track at AWE USA 2017 - the largest conference for AR+VR in Santa Clara, California May 31- June 2, 2017.
XR is intelligent and interactive connecting real humans and physical objects with digital agents and entities. VR/AR will evolve into XR to become the future interface for Cloud Computing, IoT, Big Data, Prediction, Self-driving cars, Personalized Medicine, Robots, Drones, Cryptocurrency, Smart Cities, and AI. Social VR and AR will connect people in new and powerful ways but XR will connect the intelligence of people to the intelligence of machines in a space shared and understood by both. This talk will look at this new and intimate relationship between humans and intelligent agents.
http://AugmentedWorldExpo.com
Social Change: Social Media's role in BusinessMichael Murray
This is a presentation on using change management best practices to encourage social media adoption within organizations. It begins with a "Social Media 101" section, then explains Enterprise 2.0 as the 'other' social media. The presentation then presents change management as a vehicle for encouraging social media adoption. Finally a case study and basic social media strategies provide readers with some tangible suggestions for how to get started.
The metaverse is a concept of a persistent, online, 3D universe that combines multiple different virtual spaces. You can think of it as a future iteration of the internet. The metaverse will allow users to work, meet, game, and socialize together in these 3D spaces.
An overview of social media for the Eugene Chamber's Women Business Leaders group - including how to maximize your reach on the social Web by partnering with Citizen Marketers.
Tools and Strategies for Social BusinessesJD Lasica
A 45-slide presentation to the Girls in Tech Retreat in Santa Cruz, Calif., on Oct. 10, 2009, with sections on 6 steps to social businesses' success, best practices for the social Web, successful and unsuccessful social media campaigns, Twitter, widgets, metrics and the sharing economy.
Subject To Change: creating great products and services for an uncertain worldAdaptive Path
As an introduction to Adaptive Path's new book, Subject to Change, this presentation covers key points from the book on creating great products and services for an uncertain world.
We all know students access Google everytime they want to know something. But how accurate is the information that they find? What are the strategies you can employ to make sure you and your students are excellent 'crap detectors' (in the words of Howard Rheingold). This presentation explores just some.
Makerspaces - the hot trend right now in schools, libraries and education - but what is it about makerspaces that encourages learning, and are they really worth the time and effort for students, or just a fad that will gather dust when the next big thing comes along?
The technologies and people we are designing experiences for are constantly changing, in most cases they are changing at a rate that is difficult keep up with. When we think about how our teams are structured and the design processes we use in light of this challenge, a new design problem (or problem space) emerges, one that requires us to focus inward. How do we structure our teams and processes to be resilient? What would happen if we looked at our teams and design process as IA’s, Designers, Researchers? What strategies would we put in place to help them be successful? This talk will look at challenges we face leading, supporting, or simply being a part of design teams creating experiences for user groups with changing technological needs.
PowerPoint presentation from CitizenShift's workshop entitled: The Power of Social Media given at the Canadian Social Forum in Calgary, May 19-22, 2009.
A basic overview of Social Media philosophy and tools.
On August 24, 2011, United Way South-Southwest Suburban invited me to present information about online social networking.
I benefit from www.slideshare.net tremendously and maybe this will help someone also.
A Presentation About Community, By The CommunityNeil Perkin
A crowdsourced presentation about how online communities work with contributions from 30 planners, strategists, digital specialists and some of the most reknowned thinkers in social media strategy.
La sociedad esta inmersa en un cumulo de informaciones, decidir como evoluciona la tecnología y como nuestro ser se ve involucrado a pasos gigantescos y sin limite de tiempo.. es una decisión al cambio.
All request please fwd to wah17@yahoo.com.My linkedin is wah17@yahoo.com.A copy of the full research is here:
http://www.scribd.com/share/upload/4814477/2dx6gqho7w9gwvvrwbhq
The Socializers - A Thousand True Fans - IMH Communications 2011 CyprusThe Socializers
Video of this presentation: http://bit.ly/9thcomcon
More on A Thousand True Fans here: http://bit.ly/a_thoousand_fans
IMH Communications Conference May 2011 in Cyprus. More information here: http://bit.ly/IMH_Cyprus2011
What might the future of social media look like?CharityComms
Tony Wright, head of creative strategy, Eight & Four
Marie Faulkner, senior social media manager, Marie Curie
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How to use social media to engage independent school audiences like prospective students, parents and alumni. Delivered as a workshop for the Association of Independent Schools of New England.
Designing the Social Web, Web 2.0 expo Nyc versionChristina Wodtke
3 hour workshop on how to select, design and optimize social web functionality. Covers everything from what goes on a profile, to optimizing invitation flows to viral distribution.
Presentation to Ark Group Community Engagement conference. Presentation covers utilising the web and social media to engage with communities online. For a non-technical audience.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
4. 184 million bloggers 73% of active online users have read a blog 45% have started their own blog 57% have joined a social network 55% have uploaded photos 83% have watched video clips 39% subscribe to an RSS feed Source: Universal McCann Comparative Study on Social Media Trends April 2008
6. SOCIAL IS BECOMING A PART OF ALL MEDIA STREAMS Social dimensions are paramount to most people … .and most forms of entertainment Source: Future Foundation: Entertainment Futures 2007, Image credit http://dicksdaily.co.uk/ “ The desire to be part of a group that shares, cooperates, or acts in concert is a basic human instinct.” Clay Shirky
9. Space defined by Media Owner Brand in control One way / Delivering a message Repeating the message Focused on the brand Entertaining Company created content Space defined by Consumer Consumer in control Two way / Being a part of a conversation Adapting the message/ beta Focused on the consumer / Adding value Influencing, involving User created content / Co-creation COMMUNICATIONS MEDIA SOCIAL MEDIA
10. “ THE PHYSICS OF MEDIA ARE CHANGING”* Limited distribution channels Abundant attention Unlimited distribution Attention scarcity *http://www.fistfulayen.com/blog/?p=147
11. “See, I’m kind of tired of people talking about how newspapers are going through a ‘transition’. As in, ‘we just need to get through this transition.’ Transitions have beginnings, middles and ends. Transitions eventually stop and you get a chance to take a breath and say, ‘cool, we survived.’” Howard Owens THE CHANGES ARE FUNDAMENTAL AND PERMANENT http://www.flickr.com/photos/timothyschenck/
12. So this requires a different mindset different approaches different ways of working http://www.flickr.com/photos/adviceposters/sets/72157602720078403/
13. 2 HOW THE RELATIONSHIP WITH YOUR AUDIENCE HAS CHANGED FOREVER
14. Control is shared EMPOWERED USERS, UNLIMITED CHOICE Everyone is a media owner The means of production and distribution are now free (Moore’s Law) http://www.flickr.com/photos/esparta/
15. Models based on linear distribution are being disrupted by networked models MILLIONS OF CONNECTIONS “The web is a subset of humans interacting” Sir Tim Berners-Lee
17. SUDDENLY MEDIA IS A MASS OF CONVERSATIONS AND YOU CAN’T CONTROL THEM
18. They’re discussing the subjects you write about They’re writing reference entries on Wikipedia about them They’re documenting them on Flickr and video sharing sites They’re showing what subjects they like the most on social bookmarking sites TODAYS USERS ARE CREATING HUGE AMOUNTS OF VALUE http://www.flickr.com/photos/artsyt/
20. “We’ve been too busy trying to dictate the experience, building walls, obsessing over the gates rather than the experience” Ian Rogers Ref:http://www.fistfulayen.com/blog/ Image: http://www.flickr.com/photos/stoyan/
21. THE VALUE EQUATION IS CHANGING Content = Attention Content, tools, services = Attention, participation, interaction, content http://www.flickr.com/photos/wespionage/
22. COMMUNITIES DRIVE BRANDS, COMMUNITIES DRIVE TRAFFIC Higher repeat visits More Loyal Users Higher levels of interaction More useful site More content More traffic More links More authority
25. ONLINE COMMUNITIES CAN BE A PUZZLE UNTIL YOU REMEMBER THEY ARE ALL HUMAN www.spy.org.es/upload/actuacion/imagen-35.jpg
26. ONLINE COMMUNITIES CAN BE A PUZZLE UNTIL YOU REMEMBER THEY ARE ALL HUMAN AND STOP TRYING TO CONTROL THEM www.spy.org.es/upload/actuacion/imagen-35.jpg
29. “ Communities already exist. Instead, think about how you can help that community do what it wants to do” Mark Zuckerberg
30. UNDERSTAND HOW THEY WORK 9 1 90 Every community has super-users – high authority, highly active Know who they are
31. “ One part anarchy, one part aristocracy, one part democracy, one part monarchy” Jimmy Wales on the Wikipedia Community http://www.flickr.com/photos/vhata/
33. Understand what they are trying to do Creat tools and content to help them do it Interact with them, engage with them, respect them AND ADD VALUE http://www.flickr.com/photos/artsyt/
35. 3 WHAT THIS MEANS FOR THE WAY MEDIA COMPANIES SHOULD WORK
36. Media brands are increasingly defined less by the platform and more by the community http://www.flickr.com/photos/hankins/
37. http://www.flickr.com/photos/jonasj/ AND WHAT YOU CAN DO FOR THAT COMMUNITY "...journalism is shifting from being a product to a service and, with this, a news outlet shifts from being a final destination to being part of a network." Alfred Hermida, reportr.net Be Useful
38. Ref: Tim Rosentiel www.journalism.org , Image http://www.flickr.com/photos/patty_colmer/ NEW JOURNALISM – CONTENT PRODUCERS TAKE ON A BROADER ROLE Authenticator : Help the audience figure out what to believe, what can they trust Sense-maker : Help the audience derive meaning from what is happening in the world Navigator : Help the audience find their way around a story or issue and point them to the “good stuff” Forum-leader : Help the audience engage in a discussion in a knowledgeable way
39. ATTRIBUTION, AUTHENTICITY, RECOGNITION, SHARING “On the web, audiences are more fragmented. People are using personal devices to communicate. That means, what works best is the conversational voice, a personal point of view, and a mindset that says, “I’m sharing,” rather than, “I’m reporting.” Howard Owens "In the past you were what you owned. Now you are what you share." Charles Leadbeater – We Think
41. "Over and over again, connecting people with one another is what lasts online. Some folks thought it was about technology, but it's not.“ Seth Godin AND IT’S NOT ABOUT THE TECHNOLOGY Image: http://www.gapingvoid.com/
42. WHAT THIS MEANS - NETWORKED MEDIA http://www.flickr.com/photos/arbegofoto/ Models built on ubiquity not scarcity “Most items of value derive that value from scarcity. Digital changes that, and you can derive value from ubiquity now.” Ian Rogers Social media thinking has to run through the organisation Loosely-coupled value chains that include users as value creators
43. WHAT THIS MEANS – FREE FLOWING CONTENT “ Content Ubiquity” Peter Chernin, News Corp Services, applications and content are scalable and portable Platforms that are seamlessly inter-connectable No barriers to interaction - interfaces that get out of the way Image: img209.imageshack.us/img209/5781/deadlocknajkcomafarialibh3.jpg
44. Make it as easy as possible for your fans to find it and spread the word If the web is a mass of conversations, then get talked about Create content and services that are worth passing on CREATE CONTENT THAT IS REMARKABLE http://www.flickr.com/photos/oldflints/
46. LINEAR Scheduled Appointment Sit back Messages NETWORKED On demand Whenever, wherever Participative Experiences We control the way it is delivered We allow you to play with it, pass it on Content we think you’d like Content we know you like (because you’ve told us)
51. LEVERAGE YOUR CONSUMER INSIGHT “Good insight helps you know what your customers need before they know themselves.” Matthew Milan, Critical Mass Listen to your community Use the feedback and insight to shape what you do Reframe problems, Identify ‘swells’ in your market http://experiencematters.criticalmass.com/
52. COMMUNITY GENERATED CONTENT “ The Sound Index is a massive index of the hottest bands and tracks that are being talked about on the internet right now.” http://www.bbc.co.uk/soundindex/
53. http://www.flickr.com/photos/xurble/ WHAT ELSE? Hyper-targeting, improved relevancy Smarter content tagging solutions Improved personalisation of content Application of behavioural solutions
58. THANK YOU Neil Perkin Join the debate at… http://neilperkin.typepad.com/
59.
60. Howard Owens http://www.howardowens.com/ Tim Rosentiel http://www.journalism.org/ Clay Shirky – Here Comes Everyone, The Power of Organising Without Organisations http://www.shirky.com/ Wikinomics http://www.wikinomics.com/blog/ Joseph Jaffe - Join The Conversation http://www.jaffejuice.com/ David Cushman http://www.fasterfuture.blogspot.com/ Jeff Jarvis http://www.buzzmachine.com/ Mark Earls – Herd http://herd.typepad.com/ Seth Godin – Small Is The New Big http://sethgodin.typepad.com/seths_blog/ Seth Godin – Purple Cow http://sethgodin.typepad.com/seths_blog/ Ian Rogers – Yahoo http://www.fistfulayen.com/blog/ Alfred Hermida – Reportr.net http://reportr.net/