Liz Brown Bullock, Director of Social Media & Community, Dell, shares the journey for Dell launching their social media training program, SMaC University, plus ten lessons learned from Dell’s training program. Presentation presented at Dreamforce 2012.
Social Media Governance, Tools and Employee CertificationDell Social Media
Presentation on Dell’s experience with employee training, governance and tools, at Social Media Week Copenhagen, February 2013. Learn more about Dell Social Media here: http://dell.to/11DoZIp
Embedding Social Media to Become a Better Business via TrainingDell Social Media
Liz Brown Bullock’s presentation to Marketing Science Institute on the importance of integrating social media within an organization through training your employees. Training is critical for both risk mitigation and empowering employees to be brand ambassadors. Liz drew on her experience of launching Dell’s Social Media and Community University and shares her insights on activating employees company wide.
Web 2.0 At Work - Simple And Social Collaboration Between CoworkersAcando Consulting
This is a presentation from an "awareness seminar" held by Oscar Berg and Henrik Gustafsson from Acando about how Web 2.0 principles and social tools can be used to improve collaboration, knowledge exchange and innovation in an enterprise context.
Liz Brown Bullock, Director of Social Media & Community, Dell, shares the journey for Dell launching their social media training program, SMaC University, plus ten lessons learned from Dell’s training program. Presentation presented at Dreamforce 2012.
Social Media Governance, Tools and Employee CertificationDell Social Media
Presentation on Dell’s experience with employee training, governance and tools, at Social Media Week Copenhagen, February 2013. Learn more about Dell Social Media here: http://dell.to/11DoZIp
Embedding Social Media to Become a Better Business via TrainingDell Social Media
Liz Brown Bullock’s presentation to Marketing Science Institute on the importance of integrating social media within an organization through training your employees. Training is critical for both risk mitigation and empowering employees to be brand ambassadors. Liz drew on her experience of launching Dell’s Social Media and Community University and shares her insights on activating employees company wide.
Web 2.0 At Work - Simple And Social Collaboration Between CoworkersAcando Consulting
This is a presentation from an "awareness seminar" held by Oscar Berg and Henrik Gustafsson from Acando about how Web 2.0 principles and social tools can be used to improve collaboration, knowledge exchange and innovation in an enterprise context.
Jane Marsh's powerpoint presentation from the June 27 webinar from People Management magazine – People power: Sourcing brilliant ideas using social media.
Watch the webinar on demand at http://webinars.peoplemanagement.co.uk/
Presentation of how Dell’s Social Media listening tools have helped e.g. American Red Cross in times of disaster, at Social Media Week Copenhagen, February 2013. Learn more about Dell Social Media here: http://dell.to/11DoZIp
Social Marketing, Listening and EngagementDavid Carr
Implementing Social Marketing for business and communication, a remix of some previous ideas and some new approaches by David J Carr, Digital Strategy Director, Chemistry Communications
Business is now Social, Jeremy Cooper, Salesforce.comPaul Writer
Businesses are looking to leverage social media as a way to gain deeper insight into what customers want and get feedback on how to improve the customer experience, while also attempting to navigate and utilize these same platforms for internal communication and creativity. Jeremy Cooper will share his insights on how cloud computing can bring together industry leading cloud platforms like Google, Facebook and Twitter with traditional contact center channels like phone, email and chat to capture every conversation and leverage every community expert in the cloud. He will also demonstrate how consumer driven sites have shown companies a smarter way to collaborate, leveraging ease-of-use and social features to create rich user experiences and improve productivity.
Education Writer's Association panel on Moving the Social Media Iceberg at the 2012 National Conference @ University of Pennsylvania. This was my portion of the pre-panel discussion. Thanks to all that attended.
Listening and engaging in the digital marketing ageDell Social Media
A Forrester Consulting Thought Leadership Paper Commissioned By Dell. Companies Progress Their Customer-Centric Approaches And See Positive Business Outcomes
Jane Marsh's powerpoint presentation from the June 27 webinar from People Management magazine – People power: Sourcing brilliant ideas using social media.
Watch the webinar on demand at http://webinars.peoplemanagement.co.uk/
Presentation of how Dell’s Social Media listening tools have helped e.g. American Red Cross in times of disaster, at Social Media Week Copenhagen, February 2013. Learn more about Dell Social Media here: http://dell.to/11DoZIp
Social Marketing, Listening and EngagementDavid Carr
Implementing Social Marketing for business and communication, a remix of some previous ideas and some new approaches by David J Carr, Digital Strategy Director, Chemistry Communications
Business is now Social, Jeremy Cooper, Salesforce.comPaul Writer
Businesses are looking to leverage social media as a way to gain deeper insight into what customers want and get feedback on how to improve the customer experience, while also attempting to navigate and utilize these same platforms for internal communication and creativity. Jeremy Cooper will share his insights on how cloud computing can bring together industry leading cloud platforms like Google, Facebook and Twitter with traditional contact center channels like phone, email and chat to capture every conversation and leverage every community expert in the cloud. He will also demonstrate how consumer driven sites have shown companies a smarter way to collaborate, leveraging ease-of-use and social features to create rich user experiences and improve productivity.
Education Writer's Association panel on Moving the Social Media Iceberg at the 2012 National Conference @ University of Pennsylvania. This was my portion of the pre-panel discussion. Thanks to all that attended.
Listening and engaging in the digital marketing ageDell Social Media
A Forrester Consulting Thought Leadership Paper Commissioned By Dell. Companies Progress Their Customer-Centric Approaches And See Positive Business Outcomes
The Indian Dental Academy is the Leader in continuing dental education , training dentists in all aspects of dentistry and
offering a wide range of dental certified courses in different formats.for more details please visit
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Addressing Top CEO Priorities through Social Media Marketing and MetricsJacques Pavlenyi
Presented at the August 21 2012 Business Marketing Association's Southern California Chapter meeting. The world is changing - becoming more social, even in traditionally conservative B2B. B2B marketing is maturing, with social leading to more measurable successes. But taking b2b social media marketing to the next level is easier than you might think. This presentation hopes to help you:
-- Understand how to better align social media marketing with key strategic initiatives
-- Learn how to focus on the social metrics that matter
-- See applicable examples of real b2b social media marketing benefits
These views are my own and do not represent those of my employer.
With Fashion Week to inspire us, this webinar focuses on sharing a few favorite digital trends for 2018. Instead of discussing denim separates and art-inspired prints, our team explores hot digital to keep an eye on. The webinar focuses on emerging technologies, exciting design trends and standout digital strategies to adopt in the new year.
Associate Creative Director Jessica DeJong and Chief Strategist Kalev Peekna dive into concepts that could disrupt how we think about digital experiences, as well as trends to easily fold into your 2018 marketing strategy.
Access the full recording: https://youtu.be/N_4XAsXDoYI
Social Media Analytics: The Value PropositionContent Savvy
Rohini K. Srihari delivers her powerful presentation at the KDD 2010 Workshop on Social Media Analytics.
Overview:
-What is Social Media?
-Value Proposition: Why mine social media?
-Business Analytics
-Counterterrorism
-Challenges
-Technology, Challenges
-Multilingual social media mining
Presentation at KVIV in Antwerp on 28th February 2009 of Philippe Borremans (conversationblog.com) on Social media & Networks and the impact in businesses
Presentation at International Housewares Association March 3, 2013Digital Inbound
This was presented at the International Home + Housewares Show on March 3, 2013, at the Innovation Theater in the Lakeside Center. The talk titled "Social Technologies and Digital Marketing" give insight into the many social technologies that a company may use as part of the their marketing plan. Companies must be prepared to embrace these social technologies to insure they are using Social Media to their best advantage. Each company needs to properly plan so that their organizational voice can be heard consostently across all of a companies Internet properties.
Presented by Adrian Sutton at Web Content 2008 Chicago, June 17-18, 2008.
While many businesses are updating firewall block lists to prevent their employees becoming FaceBook zombies, smart businesses are looking for ways to harness the interest in social networking to make their employees more productive. By going beyond building networks for the sake of it, businesses can increase collaboration and communication between employees with social networks that actually have a point.
Web content management systems often suffer because the people that use them are geographically-distributed and unfamiliar with each other. When employees go home at night, they regularly solve these same problems on FaceBook and MySpace – regularly finding and reconnecting with long lost friends. Bringing that technology and enthusiasm into business hours, can dramatically increase the number of weak ties between people within the business, making it easier to find the skills and knowledge that you need, when it’s needed.
With user adoption being one of the key concerns with any content management system roll-out, providing ways to make people feel more comfortable and welcome in the system is essential to success. This session will look at the techniques used in various social networks and other forms of collaboration software that can enhance user adoption and keep bringing users back to the CMS instead of reverting to emailing Word documents.
Despite the benefits, social networks can very easily become time sinks and distractions, hindering productive work. Finding the right balance between keeping users happy and keeping users on task requires a delicate hand and constant review and improvement. This session will look at what can be done to keep the vampires at bay and focus users on getting work done, without taking all the fun out of work.
Finally, the session will take a look at the various technologies and standards that can help you actually bring this new social world to reality and integrate it with existing systems.
Bring your own... Everything! The Rise of the Networked IndividualSharon Richardson
What if enterprise-based productivity and communications tools were replaced with consumer-based online services? This talk explores the impact of the 'Bring your own device' (BYOD) trend in the workplace and asks what else might we start to bring? Bring your own profile, network, apps, data... everything?
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...jamalseoexpert1978
Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Auditing study material for b.com final year students
Enterprise 2.0 (fixed)
1.
2. Enterprise 2.0: The new face of CRM
Dipock Das James Ward
Senior Director, CRM, Oracle Technical Evangelist, Adobe
Session: S300053
3. The following is intended to outline our general
product direction. It is intended for information
purposes only, and may not be incorporated into any
contract. It is not a commitment to deliver any
material, code, or functionality, and should not be
relied upon in making purchasing decisions.
The development, release, and timing of any
features or functionality described for Oracle’s
products remains at the sole discretion of Oracle.
4. Before we start ….
A simple guide to get you through the next 60 minutes
1. everything that’s already in the world when you’re born is just normal;
2. anything that gets invented between then and before you turn thirty is
incredibly exciting and creative and with any luck you can make a
career out of it;
3. anything that gets invented after you’re thirty is against the natural order
of things and the beginning of the end of civilisation as we know it until
it’s been around for about ten years when it gradually turns out to be
alright really.
(Apply this list to movies, rock music, word processors and mobile phones to work out how old you are. )
Douglas Adams, The Sunday Times, August 29th 1999
“How to Stop Worrying and Learn to Love the Internet”
5. In this session you will learn
• Why your business should care about E20
• Ingredients for success
• Why tools are not enough
• What Oracle is doing and what you can do yourself
• Demos
“If you want to have a great future you have to start thinking
about it in the present, because when the future's here you
won't have the time.”
Nathan Myhrvold, former CTO of Microsoft
6.
7. The world is getting smaller
And people are connecting in various ways
Worldwide Internet Usage
(Source: internetworldstats.com
Post videos
Share of Americans online by age
(Source: Pew Internet Project telephone surveys, 2000-2006)
Live streaming
Video Conferencing
larger communities more collaborative
more access more sophisticated
8. The Groundswell
Business loses control of the customer
Business spends millions of dollars
cultivating a brand image, creating a product
message and defining a value proposition.
But who controls the message today?
“the groundswell is: A social trend in which people
use technologies to get things they need from each
other , rather than from traditional institutions like
corporations”
Charlene Li, John Bernoff, Forrester Research
from “groundswell: winning in a world transformed by social technologies”
9. Where Enterprise Applications Fall Short
Business loses control of the user
Populating and maintaining data 52%
Getting user acceptance 41%
Generating meaningful analytics 35%
Customizing CRM applications 30%
Measuring CRM project ROI 28%
Identifying sales-process problems 27%
Matching technology to process 20%
Effectively rolling out the application 18%
Evaluating CRM applications 10%
Obtaining executive support 8%
Managing CRM vendor relationship 6%
Getting adequate project funding 6%
other 4%
Source: Harvard Business Review, July-August 2006; Annual sales survey of Chief Sales Officers.
10.
11. Social Computing
What makes modern consumer applications so popular?
Each one of you has probably used one of these applications
You most probably did not have any training.
If you were “successful” with the product, you probably went back there again.
You probably connected with someone in some manner.
12. Social Computing
What makes modern consumer applications so popular?
These applications served a useful purpose for you – it was personal
The application was simple and intuitive – it was tailored for the task at hand
The product was viral – in some way – very appealing – a rich application
The application made it easy to connect, share content and give feedback
13.
14. George Eastman
“You press the button, and we‟ll do the rest”
Example : From “Subject to Change”, Adaptive Path
ISBN 10: 0-596-51683-5 | ISBN 13: 9780596516833
http://adaptivepath.com/ideas/book.php
(I recommend you buy it)
15. Siebel 8.0 Task Based User Interface
“You press the button, and we‟ll do the rest”
Step 1
Step 2
16. Photographic System
Capture Film Develop Film
Advance Film Print Film
Refill camera
Example : From “Subject to Change”, Adaptive Path
17. Music System
Browse Music
Play Music
Browse Music Add Music
Play Music Buy Music
Rate Music Create Playlists
Oracle Confidential: Not for Distribution
18. CRM System
Browse Contacts Browse Contacts Add Contacts
Call Contacts Rate Contacts Delete Contacts
Rate Contacts Alter metadata Make Call lists
Create activities
20. CRM Gadgets
Sales Focused Gadgets - Contact Gadget
Predictive Search
Your Categories
contacts
Click to Talk Search
Social
Click‟s are tracked and
Networks
written to the CRM system
21.
22. What makes an interface „Rich‟?
A chair is just a chair…but Which do you prefer?
Logic tells you that both serve the
same purpose
But you chose the expensive chair
on the right
..because there is something
aesthetically pleasing about that
A B chair… the design has an appeal that
draws you to it…
WARNING:
Aesthetics, power and technology,
are not enough. The product must
be practical and give value to the
user.
23. How we view the world
Get inside the head of your users
data
mostly
logic irrelevant
user interface user interface
People who make software People who use software
24. What makes an interface „Rich‟?
The following items all have the same essential ingredient
What have Shakespeare‟s Globe Theatre, Jimi Hendrix, the Wii
got in common?
Feedback
26. Social CRM
Moving Enterprise applications to the next level
Sales „Forced‟
Automation Report Less
Forecasts for Managers Sell More
Sales 1.0 Social
Collaborative
„Stick‟ Based Model
„Carrot‟ Based Model
Transactional
Individual Sales 2.0
Sales for Sales Reps
Report More Sales Productivity
Sell Less Applications
Oracle Confidential: Not for Distribution
29. History has shown that sharing benefits everyone
„Need to share‟ is the new „Need to know‟
Linux Wikipedia
“The Web is more a social creation than
a technical one. I designed it for a social
effect - to help people work together -
The Human Genome Project not as a technical toy”
Deoxyribonucleic acid (DNA)
Sir Tim-Berners Lee, Weaving the Web
30. The network effect of sharing
The New Generation Share to Create Value
Employees are organized hierarchically…
(approx: 3500 year old design pattern)
But work through social networks
The more we share, the greater
value we create over time
31. Communities Drive Business Innovation
Social Networks Enterprise
Community
CRM
Tagging
SOCIAL CAPITAL HR
RSS
Contribution
SCM
Sharing
Value
Personal Content
Preferences
Accelerate Growth
Customers, Employees, Customers, Employees
Partners, Suppliers Partners, Suppliers
32. Communities Must be Flexible AND Secure
Community
Contribution
Value
Accelerate Growth
40. Oracle – Mobile Productivity
Create Appointments
Business Intelligence
Search
On the way to meeting
Share leads
Contacts
Alerts
Find an the meeting
After Address Lookup
Check Schedule
Call
Approvals
Throughout the day Leads
Update
Check To Dos HR
Jot Notes Follow-up
Connect with Teams
41. Oracle – Mobile Productivity
Create Appointments
Business Intelligence
Search
On the way to meeting
Share leads
Contacts
Alerts
Find an the meeting
After Address Lookup
Check Schedule
Call
Approvals
Throughout the day Leads
Update
Check To Dos HR
Jot Notes Follow-up
Connect with Teams
42. The “Three Cs” of Enterprise 2.0
Best of Breed applications with Business Intelligence
43.
44. Web 2.0 Tools applied to Enterprise
Trends and implementation
Social Networks RSS | TAGS | DIGG Blogging | Wiki‟s
Leveraging modern Social Users subscribe and give Both public and private
Networks to find affinities feedback on content blogs become dynamic
and drive sales. posted on an informal channels of
Open Social API unprecedented scale communication
Collective Intelligence Marketing
Personal Prospecting Lawyers found that
40% of Sales Reps actual Blogs become a form of
watching the RSS feeds marketing – reaching
opportunities originate that their colleagues were
from a formal Lead. audiences who choose to
watching left them better subscribe ..
Personal prospecting informed on the most
makes up the rest* important topics Wiki‟s
Market Research teams stay better
*Jeffrey Gitomer, Best Selling
Sales Author real-time, large scale informed through user
focus groups driven (searchable) wiki’s
45. Real world example
Kettle Chips taps into the Community to increase sales 28%**
Article from : F@st Company | Issue 113 | March 2007 | Page 55 | By: David Lidsky
46. Wells Fargo
Banking 2.0
• Using blogs to give executives an informal
channel for employee and customer
discussions, and RSS feeds to funnel news
into a CRM system
• Attempts to build a presence inside Second
Life -- a virtual community called
Stagecoach Island -- to get young people
involved with the brand and learn about
personal finance has not seen much
traction
• Also is experimenting with wikis and blogs.
It has customer-facing blogs about topics
such as student loans
47. Westpac
Banking 2.0
• Westpac has chosen to let Facebook traffic
through the corporate firewall
• Experimenting with the development of an
internal "Facebook-like" application of its
own.
• The application, still under development, will have
the same look and feel as Facebook but will
feature Westpac confidential data, will be
restricted to Westpac staff and be protected by
the firewall.
• Westpac has also set up its own island in
virtual world Second Life.
• Westpac has experimented with using this virtual
space to conduct centralised induction meetings
for new staff from branches and offices around
the country
• The "virtual presence" element of Second Life
meant that geographical and hieratical barriers
could be removed. New staff from a branch in
Tasmania and a branch in Brisbane could be
inducted in the same session by a trainer in
Sydney.
Source: Westpac turns to Web 2.0 free for all – ZDNet Australia, 21/11/07
•
48. + This collaborative tool increased
qualified leads by 200%.
<Insert Picture Here>
51. ??? Web 2.0 Startup ???
+ Innovative new businesses are
born, changing how people think of
the web
52. In Summary
What does it take to be a next generation application?
OnDemand Personal
Engaging Connected
53. The ROI of RIA
Revenue Expense
Increased Sales Reduce the Cost of Sales
Higher conversion rates, less online Successful online transactions reduce
abandonment direct sales interactions
Increased average order size through Accuracy of orders increases
cross-sell and up-sell visualization
Increased customer loyalty drive
repeat purchase Reduce the Cost of Service
Self-service reduces service rep
interactions
More Qualified Leads
Better understanding of your product
and services help customers get to a Reduce Returns
decision
Visualization of product helps
customer understand what they are
buying
Configuration tools help customers
buy the right product
54. The sum of the whole is
greater than its parts.
equal to
-Euclid
Editor's Notes
The late Douglas Adams wrote these words just over 9 years ago in August 1999. These comments could be applied to social media and social networks today. Many of the people I meet each day don’t understand the importance, impact or value of social media or networking in our lives today – both in our private and more importantly – our professional lives.
What many businesses have not realised is that these communities are working together to help each other in all aspects of life. And that includes advising each other on your products and services. Their experiences are now being told to everyone and holding you accountable.
This was the camera in 1888. The instructions to take a picture require many steps and rather detailed complex instructions. Rather like some business processes you have to use today.George Eastman invented roll film. Instead of trying to put his roll film into the camera of the day, he invented a camera that could be operated in 3 easy steps. This camera and approach arguably put Eastman (or rather the Kodak Eastman company) in the forefront of consumer products for nearly 100 years….
When we released Siebel 8 – we took the same approach – designing simple screens and navigation that decomposed a complex process into a series of simple steps. Filling the screens was easy – as we highlight the most important fields. Navigation uses forward and back arrows. As task panel allows you user to jump in a non-sequential manner between the steps.This user interface and flow based approach is great for all manner of uses – but is not a universal solution for all users.
Eastman was successful because he made use of a system. Customers would take pictures, and send the camera off to be processed at the factory. The factory would then refill the camera and then return the camera to the customer. The complexity was managed back at the factory.
Almost 100 years later, Apple launched the iPod – with very much the same approach. Their music player was not the best music player on the market. It wasn’t the smallest either. The competitors such as Sony and Rio had been in the market for some time and had been focusing on putting more features into their devices. This made the devices incredibly complex. Apple changed that model. The iPod was the device to browse and listen to music. The focus was on the tasks you do the most – and making that experience a simple one. All the complex tasks are carried out in Apple’s iTunes. This was their factory, where a user could acquire and rate music and create playlists.
We took the same approach with the CRM gadgets. We focused on the tasks that the sales person does the most. People often ask whey we did not focus on creating and updating contact information. My response is “Why? We have an application for that.”The gadget is a great way to browse and call your contacts (or email or tag or search). In addition – whenever you make a call or send an email we capture that transaction and write that back to the CRM system for you. This is something that none of the CRM products on the market will do for you today. We focus on the things you do the most – and leave the complex stuff (like adding contacts and updating contact information) in our system – either Siebel CRM, or Oracle CRM OnDemand or Peoplesoft CRM.
OK So we have talked about the Siebel task based user interface and the CRM gadgets we have been building. It was clear however that the next generation of Enterprise applications needs something more that just a task UI or a gadget. Over the last year and a half we have learnt something else as well. That users want a richer, more functional user interface. Aesthetics alone are not enough. The User interface must be practical as well. Google pulls this off perfectly – it’s blend of the utmost minimalism and the sheer power of the search engine – and deliver of simple concise results – keeps it at the top of user destinations when looking for something. Compare that with other search engines that allowed their products to become advertising real estate on the web….and lose sight of their most essential purpose…
To understand the motivation for this, as developers and makers of software – we need to understand that there are fundamental differences in the way that we and our users view the world. As application developers or providers – we tend to think of everything from the data upwards. You have business logic and then a user interface that exposes the data and logic to a user.
We are the first generation that has largely been served by non-interactive media. Since the dawn of time, all of our media experiences have been collaborative and engaging. Whether it was story telling around a fire, plays at the theatre or rock concerts at a stadium, we have all participated as a social group in the experience. Think back to the best concert you ever went to. It was probably one where the artist engaged and talked with the audience, rather than just turned up and played. For the last century, cinema and television have dominated media and we have been disengaged, passive spectators. Rich internet applications capture the spirit of collaboration and feedback. Using animation and motion delivers a rich engaging experience that carries the user from scene to scene. Providing feedback to the user – either as the user progresses through a task – or to give added value to the user based on data he or she provided – will drive up adoption – because the user get’s something out of the experience. You get nothing for updating a database field.
Based on this understanding, there needs to be a shift in thinking – from a technology/data/logic oriented view of the world to one where experience dominates the overall design process. We are not saying that data/process and technology should not be considered – but that there should be equal if not more focus on the experience as seen by the user. I have heard all too often that X or Y had to be done some way because of a limitation of the technology or process. That’s not good enough today.
This is an application that James Ward and I built last year for Openworld 2007. The radar is a simple concept. Imagine that the radar shows all of your contacts and those contacts are placed on your radar screen by the date that you last talked with that person (we could use other criteria). The center of the radar is the current date – and as you move out (in any direction) you are moving out in time. Eventually – some contacts will fall off the radar – meaning that you have effectively lost touch with that person and the relationship has gone cold. So the basic idea of the radar is to identify those contacts – and call those contacts from the application – so that you can bring the contact back close to you.We have updated it to make it much simpler for the user to view selected contacts, filter contacts by any manner of attributes and when you change the timeline – the contacts that fall off the radar – automatically fall into your call list.
A fundamental tenet of Enterprise 2.0 is the notion of sharing. This flies in the face of conventional wisdom within most businesses. The saying goes “knowledge is power” - and yet when knowledge is shared – the community as a whole benefits…. Businesses today are facing a time bomb. There is a whole generation about retire – and when they go – their knowledge will go with them. Innovative companies such as GE has realised this and have let their employees create their own Wikis to share this information. GE just manage the infrastructure – and try not to get in the way of the users.
The biggest problem that companies face today is that they are not structured appropriately to share information. Here we have a 3500 year old design pattern, made successful by under Ceasar’s campaigns (the army structure was established well before that). Generals gave instructions top down so that the troops on the ground would understand what the direction from the top was.Businesses today are structured in exactly the same way. However – as Lou Gerstner wrote in “Elephants Can’t Dance” – when he got to IBM and started making changes – the layers of management would either misinterpret his messages or downright disagree with the focus/direction/objectives – and so miscommunication occured. Another problem that manifests itself when you have divisions – is rivalry. Just as the Army, Navy and Air forces have a rivalry between each other – businesses often lose sight of the enemy (the competition) and will start to compete against itself – this is what happened with the sales teams selling Wordstar (a DOS product) and Wordstar 2000 (a Windows product). Because these were two separate product sets with differing features and no interoperability – the sales teams competed against each other. As a result, Microsoft, which was at #2 with their product on the market, became the #1 player. Had the Wordstar teams worked together – and collaborated (the fault lies with the management and the development teams) – across divisional lines – features such as document interoperability and upgrades would have been available from the outset.
Provide an intelligent method for prompting the thinking of reps about potential affinity And research (lateral thinking - six degrees) Facilitate great discussions with prospects with “mini-stories” and scripts (prioritized by affinity)Nucleus Research On average, reps search at least 5 repositories for information.. 67% of reps are overwhelmed by information.