The document discusses the failure of traditional intranets in addressing the needs of modern knowledge workers, emphasizing the importance of collaboration and adaptability in a rapidly changing business environment. It critiques the limitations of conventional information systems, arguing that they often neglect less common needs and social activities essential for effective teamwork. The author advocates for a shift towards networked collaboration and improved filtering of information to enhance productivity and innovation within organizations.

1. Why traditional intranets fail
today’s knowledge workers
Oscar Berg
Future Office Evangelist
Tieto

2. Expertise in how to leverage mobile,
social and collaboration technology to
improve collaboration and information
worker productivity.
Twitter: oscarberg
www.thecontenteconomy.com

3. ”The future is here – it is just not evenly
distributed”
William Gibson
3

4. ”Why are we so
powerful as
consumers
but so lame as
employees?”
Geoffrey Moore,
TCG Advisors

5. Knowledge work is becoming increasingly
important (strategic)
Structure-based work Knowledge-based work
Processes, routines, Research, problem-solving,
controls, manuals… innovation…

6. Constant change is the new normal
Yesterday Now
Pace of change
Predictable & stable Unpredictable & dynamic
business environment business environment
Allowed for long term Need to be
planning prepared for change
Based on illustration by Dennis Bottjer, www.DennisBottjer.com

7. A day in the life of a knowledge worker
What is happening? When should I contribute?
How to collaborate? Where do i find…?
How can I influence? Who knows what?
How to share?

8. To what degree do our intranets help us
answer such questions?
Square Wheels: http://www.squarewheels.com/mainpage/swsmain.html

9. Traditional intranets focus on serving the most
common and predictable needs
High
What’s our
travel policy?
Usage rate
How do I perform
this activity?
Cost to serve
Low
Content serving information needs

10. There is danger
in serving only
the needs which
we can see.

11. Social media and consumer IT have made the
cost to serve collapse
High
Usage rate
Low
Content serving information needs

12. Collectively we can now serve many of our
unanticipated and less common needs
High
Usage rate
User-generated
content Who knows the What are
NPV function you working
in Excel? on?
Cost to serve
Low
Information

13. So what then about
information overload?

14. “It's not information overload. It's filter failure.”
Clay Shirky
Illustration from The Economist

15. #fail
Trying to ”solve” information overload
by cutting supply instead of improving filters
è Important information needs
cannot be served

16. “Throughout the primate world, social networks
provide a fast conduit for innovation and information-
sharing that help the group as a whole to adapt to its
environment.” - Alex Wright, author of “Glut”

17. Value creation
Goal
Act
High visibility
Coordinate
Form team
Contribute
Low visibility
Build trust and engagement
Connect and relate
Serendipity
Find & discover people
Share what you know, have and think
Make yourself visible and participate
Purpose, values, self-awareness and motivation

18. #fail
Not understanding or supporting the social
activities that enable collaboration
è collaboration does not happen naturally
across boundaries

19. “A well-functioning organization is a well-
functioning social network” - Greg Satell (@digitaltonto)
Find and connect with Rapidly distribute
people across ideas, experiences
boundaries and knowledge
Become aware Tap into the
of what others knowledge of your
are doing informal network

20. Our interactions make relevant content surface
Like
Share
Discuss
Stuff
Information abundance

21. Our social networks become our filters
Shared interests
Shared stuff
Filter Feed
Social network

22. We need to go from personal productivity to
networked collaboration
Business
value
Transform
Networked
collaboration
More adaptable and
innovative enterprises
Enterprise
Grow
collaboration
Faster enterprises
Team collaboration
Run
Faster teams
Personal productivity
Walk
Faster employees
Maturity

24. ”94% of the problem are caused by the system
and 6% by the individual” (Demings 94/6 rule)
6%
94 %
Where do you think we need to focus
our change efforts?

25. Image credits
http://www.sxc.hu/browse.phtml?f=download&id=1171398
http://www.flickr.com/photos/zachklein/54389823/sizes/o/in/photostream/
http://en.wikipedia.org/wiki/File:aWilliam_Gibson_by_FredArmitage.jpg
http://www.enriquemartinezlozano.com/images/iceberg2.jpg
http://www.flickr.com/photos/pinksherbet/3524897367/sizes/l/in/photostream/
http://www.squarewheels.com/mainpage/swsmain.html
http://www.flickr.com/photos/64184605@N00/2713094290/sizes/l/in/photostream/
© 2012 Tieto Corporation