Gerald Pollard LinkedIn Internal Job Search Advantage Compared To Other Employment Pathways

1. HOW YOUR GREAT LINKEDIN
PROFILE AND CONNECTIONS
WORK TOGETHER TO FIND
RELEVANT JOBS.
For Educational and Humor use
only
Gerald Pollard

2. DISCLAIMER
I LIKE LINKEDIN! BUT I AM NOT ENDORSED BY OR AFFILIATED WITH LINKEDIN IN ANY WAY WHATSOEVER.
THERE IS NO RELATIONSHIP OR AFFILIATION WITH, SPONSORSHIP, OR ENDORSEMENT BY LINKEDIN WITH THIS
PRESENTATION.
ABSOLUTELY NO CONTENT HAS BEEN AUTHORIZED BY OR REPRESENTS THE VIEWS OR OPINIONS OF LINKEDIN OR
LINKEDIN PERSONNEL.
HUMOR:
FIRST MAN (SMUGLY): "I'M ON LINKEDIN, YOU KNOW?"
SECOND MAN: "REALLY? I HAD NO IDEA YOU WERE LOOKING FOR A JOB."

3. BEFORE YOUR BORING LINKEDIN PROFILE
CREATE A BORING MASTER DOCUMENT FIRST
RESUME, EMPLOYMENT HISTORY, EDUCATION, SKILLS, LINKEDIN PROFILE, CV,
PHOTOS, EXPERIENCE, LETTERS OF RECOMMENDATION, CERTIFICATIONS,
PROJECTS, CERTIFICATIONS, VOLUNTEER EXPERIENCES AND CAUSES,
ORGANIZATIONS YOU SUPPORT, MEMBERSHIP ORGANIZATIONS, PERSONAL
INTEREST, GROUPS OF INTEREST, PEOPLE YOU FOLLOW, COMPANIES YOU FOLLOW

4. Conan is not looking for
a job
What's the
Difference?
320

5. Where should you post your
status?

6. DEFINE YOUR GOALS
Personal
Brand
Network
Buildibg
Job Search
Industry
Connections
Analytics
Lead
Generation
Check
Reference
Credibility
Research
Industry
Intelligence
Conference
And
Events
Network
Building

7. THE PRICE OF LINKEDIN
• CONNECTIONS DOUBLE STANDARDS
• WEB APP REQUIRES MORE TIME AND SUGGEST YOU PERSONALIZE CONNECTION REQUEST
• PHONE APP LETS YOU CONNECT BUT CANT PERSONALIZE MESSAGE
• LINKEDIN NOTIFYING US OF COLLEAGUES “WORK ANNIVERSARY”
• LINKEDIN “PREMIUM” SERVICES = BRIBERY TO VIOLATE OTHER’S PRIVACY
• LINKEDIN REPEATEDLY PROMPTS YOU TO SURRENDER YOUR PRIVACY
• “SO AND SO” ENDORSED YOUR SKILLS (…SO GET TO WORK RETURNING THE FAVOR?)
• NO WAY TO “BLOCK” PEOPLE YOU DON’T LIKE ON LINKEDIN
• LINKEDIN WANTS TO SPAM YOUR ENTIRE ADDRESS BOOK ENDLESSLY : THEY’RE GETTING SUED
FOR THIS!
http://www.hurstinternetmarketing.com/hate-linkedin-count-ways-
12213

8. You control what the world sees on
LinkedIn

9. ORDER MATTERS
GATHER ALL YOUR HISTORY
OPTIMIZE YOUR RESUME
COMPLETE YOUR LINKEDIN PROFILE
ADD A GREAT PHOTO
MAKE MANY CONNECTIONS
CHECK MAJOR SEARCH ENGINES
MASTER THE JOB SEARCH IN LINKEDIN
TRACK YOUR CORRESPODENCE
RESEARCH COMPANYS

10. FINISH YOUR PROFILE
BEFORE CONNECTING
• PEOPLE WILL MORE LIKELY TO CONNECT TO COMPLETED PROFILE / GREAT
PROFILE PHOTO.
• THIS IS YOUR BRAND ON LINE!
• PROFILE NOT A RESUME, RESUMES ARE SKEWED FOR SPECIFIC POSITIONS LIKE
COVER LETTERS
• THIS NOT FACEBOOK OR FOR NEGATIVITY
• PROFESSIONAL LOOKING FOR PROFESSIONAL RESULTS
• YOU DO NOT NEED A DEGREE
• KEEP IT HONEST OR YOU MAY LOSE CONNECTIONS
THE MERRIAM-WEBSTER ONLINE DICTIONARY NOW DEFINES "PROCRASTINATION" AS "WORKING ON YOUR

11. Complete all LinkedIn Required Steps for 100% Completion
Name and Current Position (25%)
Picture (5%)
Summary (5%) 2,000 characters max
Specialties (5%) 500 characters max
Education (15%)
Past Job 1 (15%) Title 100 characters max, Description 2000 characters max
Past Job 2 (15%)
Recommendation 1 (5%)
Recommendation 2 (5%)
Recommendation 3 (5%)
5 Key
Words!!!!!!
Complete Profile to Best Practice Levels
Edit Headline (120 character max) (KeyWords)
Add three websites and describe them. 36 characters for description max
Edit Public Profile URL to as close to your real name as possible
Include in Summary the standard company paragraph (KeyWords)
Include keywords in Specialties (KeyWords)
Edit current job titles to be “Title- (Specializing in KeyWords)” 100 characters max
Edit current job description to include standard company paragraph (KeyWords)
Add Skills section to profile (KeyWords)
Add Box.net files application
Add SlideShare application Use caution mine was very lame!
Add Google Presentation (Video)
Obtain ten recommendations from current customers (KeyWords)
1st Level Connections: At least 100, but have a goal of at least 250
.
Join at least 15 LinkedIn groups, but have a goal of joining the max of 50
IT
Systems
Analyst
Administrat
or
PACS
Documentation
System
Reporting
Healthcare
Health
Manager
Imagaging
Systems
Clinical
Information
Technology
EHR
HIPAA
EMR
Epic Systems
Healthcare
Software Documentation
Hospitals
HL7
Adobe Creative Suite
Process Improvement
Medical Imaging
Troubleshooting
DICOM
PACS
Project Management
Medical Devices
Strategic Planning
Cardiology PACS
Requirements Analysis
Technical Support
SharePoint
Disaster Recovery
Electrophysiology
Databases
Video Production
Non-invasive Cardiology
Hardware Diagnostics
Field Service
Capital Equipment
Business Strategy
Systems Analysis
Vendor Management
Change Management
Servers
Enterprise Architecture
MS Project
Cardiology Information...
Patient Education
Stereoscopic Technology
Medical Testing
IT Security Assessments
Accreditation
Employee Training
Invasive Cardiology
IT System Updates...
Long-term Customer...
CRM
S3D
Education
Security
Visio
Specialist
IT
Training
IT
Systems
Analyst
Administrator
PACS
Cardiology

12. Publi
c
Edit
Profil
e
Advertising
Via Tattoo
On
LinkedIn

15. MY RESUME AND LINKEDIN PROFILE
KEY WORDS

16. YOUR FINISHED PROFILE WILL HELP
ENSURE MORE CONNECTIONS
Your History
Resume, CV, References,
Photo, Education, Awards,
Word-PDF-Text Versions
Job Tracking
Import Email Contacts
Your Profile
1 of 300 Million
1 of 320
MILLION
Users
Search Al l
Your
People Universites
Connections
LinkedIn
Inbox
Jobs
Industry
Groups
Companies

17. CONNECTIONS ARE EVERYTHING
QUALITY CONNECTIONS ARE EVEN BETTER
~350 1st Level
Connections

18. CONNECTIONS NEVER STOP GROWING
OPEN NETWORKING IS AN OPTION
~1,300 1st Level
Connections
only 500 on this page

19. RANKING ONLY MATTERS
IF YOUR LOOKING FOR WORK

20. RANKING IS MORE IMPORTANT
AMONG PROFESSIONALS LIKE YOU
IF YOUR LOOKING FOR WORK
I NEED SOMEONE TO ENDORSE ME
FOR MY FIGURE SKATING SKILLS ON
LINKEDIN.

21. 1,300 CONNECTIONS WEIGHTED BY
PLACE OF EMPLOYMENT
JOB TITLES

22. MORE WORTHLESS GRAPHS?
HUMOR:
LOVE IT WHEN LINKEDIN ASKS ME TO CONGRATULATE SOMEONE I KNOW ON THEIR "WORK
ANNIVERSARY." YEAH, THAT'S EXACTLY WHY I AM ON LINKEDIN

23. ADDED 480 NEW CONNECTIONS
27 YEARS WORTH OF BUSINESS CARDS
SCANNED IN BY PHONE TO OUTLOOK

24. LinkedIn has advanced search
capabilities to find the
right Person or Job

25. The Menu System?

26. MAJOR SEARCH ENGINE CHECK

27. LinkedIn Internal Job Search Advantage Compared To Other Employment Pathways
Your Job History
Direct To Company Job Search Engines
Your Profile
Your
Connections
Company Employment
Web Site
Interview
New Job
Local Online
Craig's List
Newspapers
Traditional
Recruiter
Print Media
Cold Calling
Jobs Companies
Companies
Recruiters
Search
Jobs

28. Direct To Company Job Search Engines
Search Search Jobs
Your
Connections
Your Job History
Resume, CV, References, Photo,
Education, Awards,
Job Tracking
LinkedIn Profile/Connections
Email Contacts
Social Media
Twitter
Google+
Facebook
Personal Website
Your Profile
Search Al l
LinkedIn Infographic
by Gerald Pollar d 2014 Social
Media
Search
On
You
Company Employment
Web Site
Views Your LinkedIn Profile and
Recommendations
LinkedIn Profile Link or PDF
Online Forms
Cover Letter
References
Resume
CV
Interview
New Job
Local Online
Craig's List
Newspapers
Traditional
Recruiter
Print Media
Cold Calling
Optional Exports
from LinkedIn
Your
LinkedIn Profile
Your
LinkedIn Connections
Optional
Updates
People
Blogs
Posts Universites
LinkedIn
Inbox
Recruiters
Jobs
Industry
Groups
Companies
The Power of LinkedIn comes from
its number of users, their connections
and it s multiple field search engine.
Companies
Recruiters
Business Social Media
www.linkedin.com/in/yourname/
LinkedIn vs
Other Job Pathways
Your Connections
Exported to
a Graph
Your
Imported
Email
Contacts
Worldwide LinkedIn has 320 Million Members
About the population of the USA
In the USA 111 Million or 35% are on LinkedIn
November 2014

29. Are We Using LinkedIn All Wrong?
Depending on how active people are, you can see what
they’ve shared professionally, their comments or “likes,” their
LinkedIn posts, and their profile updates for promotions and
new jobs.
This is super handy if you’re about to do an informational
interview or catch up with an old acquaintance over coffee.

30. This is how a recruiter
can check your
references.
LinkedIn has a current
lawsuit from users who
claim they lost
opportunities.
Recruiters can email
possible former
coworkers about you.

31. Not all jobs are listed on LinkedIn!
Check the company web site.
Welcome My Home Page Find Jobs My Profile Application Status Job Alerts Sign Out
Fairview Employment Application
Position Applied For
Displayed below is your current application. Please review each section carefully and select .
JobTitle Analyst 1, Analyst 2 or Senior Analyst
Specialty Information Services
Location 323 Stinson
Department Cardiology
Hours per 2 weeks 80
Shift Day
Date Posted 09/22/2014
Job Number 14-51209

32. LINKEDIN'S NEW PROFILES ARE ONLY AVAILABLE
FOR PREMIUM MEMBERS RIGHT NOW
LINKEDIN IMAGES – DIMENSIONS AND TEMPLATES
HTTP://WWW.INTEGRATEDALLIANCES.COM/LINKEDIN-IMAGES-DIMENSIONS-TEMPLATES

33. AFTER YOUR PROFILE IS DONE
THE ULTIMATE CHEAT SHEET FOR MASTERING
LINKEDIN
BY PAMELA VAUGHAN
• HTTP://BLOG.HUBSPOT.COM/BLOG/TABID/6307/BID/23454/THE-ULTIMATE-CHEAT-
SHEET-FOR-MASTERING-LINKEDIN.ASPX

34. THANK YOU

35. Direct To Company Job Search Engines
Search Search Jobs
Your
Connections
Your Job History
Resume, CV, References, Photo,
Education, Awards,
Job Tracking
LinkedIn Profile/Connections
Email Contacts
Social Media
Twitter
Google+
Facebook
Personal Website
Your Profile
Search Al l
LinkedIn Infographic
by Gerald Pollar d 2014 Social
Media
Search
On
You
Company Employment
Web Site
Views Your LinkedIn Profile and
Recommendations
LinkedIn Profile Link or PDF
Online Forms
Cover Letter
References
Resume
CV
Interview
New Job
Local Online
Craig's List
Newspapers
Traditional
Recruiter
Print Media
Cold Calling
Optional Exports
from LinkedIn
Your
LinkedIn Profile
Your
LinkedIn Connections
Optional
Updates
People
Blogs
Posts Universites
LinkedIn
Inbox
Recruiters
Jobs
Industry
Groups
Companies
The Power of LinkedIn comes from
its number of users, their connections
and it s multiple field search engine.
Companies
Recruiters
Business Social Media
www.linkedin.com/in/yourname/
LinkedIn vs
Other Job Pathways
Your Connections
Exported to
a Graph
Your
Imported
Email
Contacts
Worldwide LinkedIn has 320 Million Members
About the population of the USA
In the USA 111 Million or 35% are on LinkedIn
November 2014