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The Essential Guide to LinkedIn
What we will cover in this session
1. What is LinkedIn?
2. Building your “Professional Brand”
3. Explore Job Paths
4. Tips...
Getting a job can be hard
Before we tell you how it works, this is who LinkedIn is
LinkedIn’s vision: create economic
opportunity for every member o...
Why can LinkedIn jumpstart your career?
6M+
Jobs & internshipsEmployers
10M+
Students
28M+
Professionals &
alumni
460M+
LinkedIn is a social media platform for your professional self
People define who they are (in the working world), includin...
The LinkedIn difference: a professional mindset
Other
social
networks
are for
your
personal
life
LinkedIn
is for your
prof...
Donuts on other social media
I like
donuts
Watch me
eat a
donut
Here’s a
cool
photo of
my donut
Here’s a
donut
recipe
I’m
...
Donuts on LinkedIn
Here are 3
recommendations
from former donut
colleagues.
My top skills
are donut
production
and sales.
...
Meet Marwan
Meet Marwan
• 26 year old from Syria
• Script writer at Sweden’s national theater, Dramaten
• English translator
• Worked ...
Meet Marwan
1
How did LinkedIn help Marwan find new opportunities?
He created his digital professional identity online thr...
Meet Marwan
• Marwan got an internship at Newsner, Sweden’s largest new
media site, as an editor
• This internship led him...
You can do it all on LinkedIn
Explore jobsBuild your brand Get hired
You already have what you need
LinkedIn can help you to develop and showcase them, which can lead to future internship
& j...
Build your professional brand
Get noticed by hiring managers and recruiters
Company recruiters use LinkedIn
So should you
Source: Jobvite Recruiter Nation Survey, 2015
9 10out of
So you can rock your profile
of hiring managers look at profiles
to learn about candidate
75%
Source: LinkedIn Job Search ...
Registering on LinkedIn
Source: LinkedIn Job Search Guide, 2016
www.linkedin.com
Add your country and zip code
Source: LinkedIn Job Search Guide, 2016
www.linkedin.com
Add your most recent job experience
Source: LinkedIn Job Search Guide, 2016
www.linkedin.com
Choose your adventure: Find a job!
Source: LinkedIn Job Search Guide, 2016
www.linkedin.com
Import your email contacts to find people you know
Source: LinkedIn Job Search Guide, 2016
www.linkedin.com
Understand how LinkedIn recruiters find you
Recruiters search on experiences, skills, schools, training programs, and more
6 Key Profile Sections
Photo
Education and Training
Experience
Volunteer experience
Skills
Summary
1
2
3
4
5
6
1 Photo:
where you make your first
impression
21X
Profiles with photos get
21X more views on
average
The shot should be:
✓...
2 Education and Training:
the foundation of your career
10X
Members who list a school or
training program get 10X
more vie...
3 Experience:
show what you’ve achieved
36X
Profiles with two or more
positions are up to 36X more
likely to be found by r...
41%
4 Volunteer Experience:
it counts so include it
of hiring managers consider
volunteer experience
equally as valuable a...
5
Skills and
recommendations:
raise your ranking in recruiter
searches
5+If you list 5 or more skills, you’ll
get up to 17...
5 Recommendations:
Add credibility and flavor to your
profile
Tips for getting strong recommendations:
Ask former professo...
6 Summary:
your unique story in your own
voice
Be sure to highlight:
✓ What you’re interested in
✓ What you’re good at
✓ Y...
Let’s give it a try
❑ Set up a profile from the beginning
❑ Upload a photo
❑ Add your education or training program
❑ Add ...
Explore careers
Discover jobs and companies that best fit you
Your to-do list is overwhelming
✓ Support your family
✓ Search for jobs
✓ Learn a new language
✓ Sleep
✓ Choose a career
✓...
You can do it all on LinkedIn
Find fellow
alumni
Connect with
people you know
Use messaging to
reach out
Connect with people you
know
1
Start with friends, family,
classmates, mentors, teachers, and
of course, anybody you’ve ev...
Personalized Connection
Invitations
1
Always personalize your invitation
when connecting with another
LinkedIn member. Thi...
Tip: Import your email
contacts to find more
people to connect with
1
To navigate there:
➢ My Network
➢ “Grow your network...
Search for people on LinkedIn
Start with the main Search bar
at the top – type in a name.
If you spot them go to their
pro...
Discover people on LinkedIn
You can also explore
people on LinkedIn
versus searching for
someone specific.
To navigate the...
Find fellow alumni
2
• Search by what they studied, where they
work, graduation year
• Make sure to include a personal not...
Even training programs
can use this tool!
2
Use messaging to reach
out to your network
3
Chat-style interface for quick conversations.
Research what your connections ...
Why?
✓ They work in the jobs or companies
that interest you most
✓ They can connect you with someone
else who does
What to...
Let’s give it a try
❑ Import your email contacts and send
personalized invitations
❑ Search and discover people on LinkedI...
Get hired
Grow your network and research jobs and companies
You can do it all on LinkedIn
Career Exploration Job Search AppJob Search
Recommendations
& Alerts
Networking is still the best way to find a job
of jobs get filled
through networking85%
Source: The Adler Group, LinkedIn’...
Learn what’s out there by browsing job descriptions
A treasure trove of information
The work you’ll
be doing
Company
cultu...
1
Search for companies you are interested in…
Search thousands of local
job postings (6M+ total)
2
• Filter jobs by keyword, title, company,
postal code, function, indu...
2
5
Initial search for “IT
Technician”
Choose the
appropriate level of
experience for you
Use the
filters to
target
specif...
2 Apply for jobs easily online
Recommended jobs
tailored for you
3
Recipe for relevant jobs:
1. Set your job preferences
2. Ensure your profile is up-to-...
Set up job alerts to stay in the know
Be the first to hear about new jobs that match what you want
Get emails, desktop
and...
Get the LinkedIn Job
Search App
4
Those who apply to jobs on the 1st day they’re
posted are 10% more likely to land the jo...
Let’s give it a try
❑ Research companies you’re interested in
❑ Search and apply for jobs
❑ Set up job alerts
❑ Download t...
7
Additional sections to add:
Show your work
✓ Freelance projects
✓ Writing samples
✓ Your design portfolio
✓ Things you’v...
Follow Companies
Be in the know on
employers you want to
work for
Follow “Influencers”
Learn from leaders you
admire and t...
More importantly – add connections! See what they’re saying, and learn
everything you need to be successful
You can also search for articles on any topic you like!
Publish your thoughts and become known
Turn your knowledge into opportunity
More on Pulse: Follow people, companies, nonprofits, and
channels to see their updates…right now!
Sample People:
• Barack ...
Manage your Public profile
Update your privacy settings
Create your profile in another language
Try a Job Seeker Premium s...
Your dream job is closer than you think
©2016 LinkedIn Corporation. All Rights Reserved.
LinkedIn for Refugees | Welcome Talent
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LinkedIn for Refugees | Welcome Talent

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LinkedIn For Good presents a training for workforce development and refugee-serving organizations who want to incorporate LinkedIn 101 into their existing training programs. Use this presentation to train your staff on how to talk about LinkedIn to newcomer populations.

Published in: Government & Nonprofit
  • Great opportunity to brand our refugees. Kind regards from Denmark.
       Reply 
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  • An excllent presentation on how refugees can create an effective LinkedIn Profile, however it would be fantastic if you could also provide Refugees with example content . . . . guess what, we have and made it FREE globally. We have developed a revolutionary CV / Resume Builder tool ($2m and 6 years development & piloting), whereby 11 HR managers created over 1,500 fully customizable Job Profiles, allowing students and jobseekers to create a professional quality CV / Resume in minutes. Refugees can copy the information on their CV / Resume to LinkedIn. This inspirational global initiative was made possibe through Micosoft & Google. Please visit www.epcotcs.com Regards. Charanjit Randhawa, CEO, Epcot Career Solutions
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    Are you sure you want to  Yes  No
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LinkedIn for Refugees | Welcome Talent

  1. 1. The Essential Guide to LinkedIn
  2. 2. What we will cover in this session 1. What is LinkedIn? 2. Building your “Professional Brand” 3. Explore Job Paths 4. Tips for Getting Hired 5. Extra Credit: Maximizing LinkedIn
  3. 3. Getting a job can be hard
  4. 4. Before we tell you how it works, this is who LinkedIn is LinkedIn’s vision: create economic opportunity for every member of the global workforce A set of circumstances that makes it possible to do something A chance for employment or promotion op·por·tu·ni·ty noun
  5. 5. Why can LinkedIn jumpstart your career? 6M+ Jobs & internshipsEmployers 10M+ Students 28M+ Professionals & alumni 460M+
  6. 6. LinkedIn is a social media platform for your professional self People define who they are (in the working world), including: • Work history • Clubs, groups, or relevant activities • Education and qualifications • Skills Organizations (companies, nonprofits, etc.) use LinkedIn to: • Hire people to work for them • Market and define their business and services People connect to stay in touch & find opportunities: • Jobs • New business / Sales • Volunteer positions….and more!
  7. 7. The LinkedIn difference: a professional mindset Other social networks are for your personal life LinkedIn is for your professional life
  8. 8. Donuts on other social media I like donuts Watch me eat a donut Here’s a cool photo of my donut Here’s a donut recipe I’m listening to “Donuts” Anyone want a donut?
  9. 9. Donuts on LinkedIn Here are 3 recommendations from former donut colleagues. My top skills are donut production and sales. I have three years experience making donuts. I’m looking for a job at a donut company. I hope to operate a donut franchise one day. 1 2 3 4 5
  10. 10. Meet Marwan
  11. 11. Meet Marwan • 26 year old from Syria • Script writer at Sweden’s national theater, Dramaten • English translator • Worked at a bakery in Turkey • Student at Tishreen University Now Before
  12. 12. Meet Marwan 1 How did LinkedIn help Marwan find new opportunities? He created his digital professional identity online through LinkedIn with customized support from Welcome Talent He connected to professionals who helped him navigate the job market in Sweden and he researched other people’s career paths The Result? Step 1 Step 2
  13. 13. Meet Marwan • Marwan got an internship at Newsner, Sweden’s largest new media site, as an editor • This internship led him to an opportunity to explore his passions as a scriptwriter at Sweden’s most prestigous theater • Marwan has connections that will help him throughout the rest of his professional life Result
  14. 14. You can do it all on LinkedIn Explore jobsBuild your brand Get hired
  15. 15. You already have what you need LinkedIn can help you to develop and showcase them, which can lead to future internship & job opportunities! Career Educati on WorkGoals Interests Values Skills
  16. 16. Build your professional brand Get noticed by hiring managers and recruiters
  17. 17. Company recruiters use LinkedIn So should you Source: Jobvite Recruiter Nation Survey, 2015 9 10out of
  18. 18. So you can rock your profile of hiring managers look at profiles to learn about candidate 75% Source: LinkedIn Job Search Guide, 2016 85% of employers say that positive online reputation influences their hiring decisions
  19. 19. Registering on LinkedIn Source: LinkedIn Job Search Guide, 2016 www.linkedin.com
  20. 20. Add your country and zip code Source: LinkedIn Job Search Guide, 2016 www.linkedin.com
  21. 21. Add your most recent job experience Source: LinkedIn Job Search Guide, 2016 www.linkedin.com
  22. 22. Choose your adventure: Find a job! Source: LinkedIn Job Search Guide, 2016 www.linkedin.com
  23. 23. Import your email contacts to find people you know Source: LinkedIn Job Search Guide, 2016 www.linkedin.com
  24. 24. Understand how LinkedIn recruiters find you Recruiters search on experiences, skills, schools, training programs, and more
  25. 25. 6 Key Profile Sections Photo Education and Training Experience Volunteer experience Skills Summary 1 2 3 4 5 6
  26. 26. 1 Photo: where you make your first impression 21X Profiles with photos get 21X more views on average The shot should be: ✓ You alone ✓ From shoulders up, smiling ✓ With a neutral background No fancy photographer needed
  27. 27. 2 Education and Training: the foundation of your career 10X Members who list a school or training program get 10X more views on average ✓ Add your school or training program ✓ Add your field of study, major and/or degree ✓ Include clubs you lead and honors you’ve earned
  28. 28. 3 Experience: show what you’ve achieved 36X Profiles with two or more positions are up to 36X more likely to be found by recruiters List internships, summer jobs, and part-time jobs Bonus: describe what you accomplished
  29. 29. 41% 4 Volunteer Experience: it counts so include it of hiring managers consider volunteer experience equally as valuable as paid work experience
  30. 30. 5 Skills and recommendations: raise your ranking in recruiter searches 5+If you list 5 or more skills, you’ll get up to 17X more profile views ✓ Great at customer service? ✓ Know JAVA programming? ✓ Have foreign language skills? Add top skills you’ve learned
  31. 31. 5 Recommendations: Add credibility and flavor to your profile Tips for getting strong recommendations: Ask former professors, colleagues, clients Remind them of your past projects and accomplishments Recommendations should showcase a diverse set of skills & strengths
  32. 32. 6 Summary: your unique story in your own voice Be sure to highlight: ✓ What you’re interested in ✓ What you’re good at ✓ Your career goal(s) & future aspirations Keep it short - No more than two paragraphs!
  33. 33. Let’s give it a try ❑ Set up a profile from the beginning ❑ Upload a photo ❑ Add your education or training program ❑ Add your relevant work experience ❑ Add volunteer experience ❑ Add at least 5-10 skills ❑ Add your summary
  34. 34. Explore careers Discover jobs and companies that best fit you
  35. 35. Your to-do list is overwhelming ✓ Support your family ✓ Search for jobs ✓ Learn a new language ✓ Sleep ✓ Choose a career ✓ Research companies ✓ Contact people who can help Knowing where to start is half the battle
  36. 36. You can do it all on LinkedIn Find fellow alumni Connect with people you know Use messaging to reach out
  37. 37. Connect with people you know 1 Start with friends, family, classmates, mentors, teachers, and of course, anybody you’ve ever worked with! Click on the “My Network” tab to start exploring. Don’t forget to personalize connection invitations so people remember who you are
  38. 38. Personalized Connection Invitations 1 Always personalize your invitation when connecting with another LinkedIn member. This makes it clear to the other person why you are reaching out – and they are more likely to accept your invitation. If you met them before – remind them when and where!
  39. 39. Tip: Import your email contacts to find more people to connect with 1 To navigate there: ➢ My Network ➢ “Grow your network” Note: it auto-selects all contacts
  40. 40. Search for people on LinkedIn Start with the main Search bar at the top – type in a name. If you spot them go to their profile. If you don’t see them straightaway, hit Enter… 1
  41. 41. Discover people on LinkedIn You can also explore people on LinkedIn versus searching for someone specific. To navigate there: ➢ Hit the search icon in the search bar ➢ Explore people by locations, companies, industries, and more! 1
  42. 42. Find fellow alumni 2 • Search by what they studied, where they work, graduation year • Make sure to include a personal note with your connection request To navigate there: • Find school in the search bar • Click “see alumni” • Select different criteria and explore profiles • Message alumni you want to learn more from
  43. 43. Even training programs can use this tool! 2
  44. 44. Use messaging to reach out to your network 3 Chat-style interface for quick conversations. Research what your connections have been up to (where they work, what they’ve been posting, if there are jobs at their company) – and use messages to connect.
  45. 45. Why? ✓ They work in the jobs or companies that interest you most ✓ They can connect you with someone else who does What to say? ✓ Who you are ✓ How you came across their profile ✓ How they can help you Tap your connections and alumni for help
  46. 46. Let’s give it a try ❑ Import your email contacts and send personalized invitations ❑ Search and discover people on LinkedIn ❑ Find and add fellow alumni ❑ Search for other people you might know ❑ Send a practice message to a connection
  47. 47. Get hired Grow your network and research jobs and companies
  48. 48. You can do it all on LinkedIn Career Exploration Job Search AppJob Search Recommendations & Alerts
  49. 49. Networking is still the best way to find a job of jobs get filled through networking85% Source: The Adler Group, LinkedIn’s 2017 Global Recruiting Trends report #1 The top way companies recruit is through employees referring people they know
  50. 50. Learn what’s out there by browsing job descriptions A treasure trove of information The work you’ll be doing Company culture & what it’s like to work there Who you know: A foot in the door 1
  51. 51. 1 Search for companies you are interested in…
  52. 52. Search thousands of local job postings (6M+ total) 2 • Filter jobs by keyword, title, company, postal code, function, industry, years of experience, and date posted • Save a search result to get email alerts for new job postings • Hint: if your profile is complete, you’ll get more relevant job listings To navigate there: • Click the “jobs” tab in the top navigation bar • Start searching for roles, companies, or just start searching by city OR OR
  53. 53. 2 5 Initial search for “IT Technician” Choose the appropriate level of experience for you Use the filters to target specific locations, roles, companies, etc. Target your search Connections you may have at these companies
  54. 54. 2 Apply for jobs easily online
  55. 55. Recommended jobs tailored for you 3 Recipe for relevant jobs: 1. Set your job preferences 2. Ensure your profile is up-to-date 3. To navigate there: ➢ Click the “jobs” tab in the top navigation bar ➢ Click “update preferences” ➢ Select industries, company size preference, and more; hit “Save.” ➢ See all jobs recommended for you!
  56. 56. Set up job alerts to stay in the know Be the first to hear about new jobs that match what you want Get emails, desktop and/or mobile notifications at your desired frequency
  57. 57. Get the LinkedIn Job Search App 4 Those who apply to jobs on the 1st day they’re posted are 10% more likely to land the job. Get notified when your application has been viewed, a saved job is about to expire, or when there are new jobs that meet your search criteria
  58. 58. Let’s give it a try ❑ Research companies you’re interested in ❑ Search and apply for jobs ❑ Set up job alerts ❑ Download the LinkedIn Job Search App
  59. 59. 7 Additional sections to add: Show your work ✓ Freelance projects ✓ Writing samples ✓ Your design portfolio ✓ Things you’ve built Help employers see the quality of your work Extra Credit
  60. 60. Follow Companies Be in the know on employers you want to work for Follow “Influencers” Learn from leaders you admire and the big guns in industries you’re interested in Follow Industries Become an expert by staying on top of trends and news LinkedIn Home Feed
  61. 61. More importantly – add connections! See what they’re saying, and learn everything you need to be successful
  62. 62. You can also search for articles on any topic you like!
  63. 63. Publish your thoughts and become known Turn your knowledge into opportunity
  64. 64. More on Pulse: Follow people, companies, nonprofits, and channels to see their updates…right now! Sample People: • Barack Obama • Oprah Winfrey • David Miliband Sample Organizations: • Your school • Your dream company to work for! • Organizations where you’ve worked • The nonprofit you’re a part of Sample Channels • Technology • Healthcare • Engineering • Social Impact
  65. 65. Manage your Public profile Update your privacy settings Create your profile in another language Try a Job Seeker Premium subscription Help Center Questions? Check out LinkedIn’s Help Center
  66. 66. Your dream job is closer than you think ©2016 LinkedIn Corporation. All Rights Reserved.

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