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LinkedIn for Refugees | Welcome Talent

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Networking on LinkedIn 101
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LinkedIn for Refugees | Welcome Talent

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LinkedIn For Good presents a training for workforce development and refugee-serving organizations who want to incorporate LinkedIn 101 into their existing training programs. Use this presentation to train your staff on how to talk about LinkedIn to newcomer populations.

LinkedIn For Good presents a training for workforce development and refugee-serving organizations who want to incorporate LinkedIn 101 into their existing training programs. Use this presentation to train your staff on how to talk about LinkedIn to newcomer populations.


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LinkedIn for Refugees | Welcome Talent

  1. 1. The Essential Guide to LinkedIn
  2. 2. What we will cover in this session 1. What is LinkedIn? 2. Building your “Professional Brand” 3. Explore Job Paths 4. Tips for Getting Hired 5. Extra Credit: Maximizing LinkedIn
  3. 3. Getting a job can be hard
  4. 4. Before we tell you how it works, this is who LinkedIn is LinkedIn’s vision: create economic opportunity for every member of the global workforce A set of circumstances that makes it possible to do something A chance for employment or promotion op·por·tu·ni·ty noun
  5. 5. Why can LinkedIn jumpstart your career? 6M+ Jobs & internshipsEmployers 10M+ Students 28M+ Professionals & alumni 460M+
  6. 6. LinkedIn is a social media platform for your professional self People define who they are (in the working world), including: • Work history • Clubs, groups, or relevant activities • Education and qualifications • Skills Organizations (companies, nonprofits, etc.) use LinkedIn to: • Hire people to work for them • Market and define their business and services People connect to stay in touch & find opportunities: • Jobs • New business / Sales • Volunteer positions….and more!
  7. 7. The LinkedIn difference: a professional mindset Other social networks are for your personal life LinkedIn is for your professional life
  8. 8. Donuts on other social media I like donuts Watch me eat a donut Here’s a cool photo of my donut Here’s a donut recipe I’m listening to “Donuts” Anyone want a donut?
  9. 9. Donuts on LinkedIn Here are 3 recommendations from former donut colleagues. My top skills are donut production and sales. I have three years experience making donuts. I’m looking for a job at a donut company. I hope to operate a donut franchise one day. 1 2 3 4 5
  10. 10. Meet Marwan
  11. 11. Meet Marwan • 26 year old from Syria • Script writer at Sweden’s national theater, Dramaten • English translator • Worked at a bakery in Turkey • Student at Tishreen University Now Before
  12. 12. Meet Marwan 1 How did LinkedIn help Marwan find new opportunities? He created his digital professional identity online through LinkedIn with customized support from Welcome Talent He connected to professionals who helped him navigate the job market in Sweden and he researched other people’s career paths The Result? Step 1 Step 2
  13. 13. Meet Marwan • Marwan got an internship at Newsner, Sweden’s largest new media site, as an editor • This internship led him to an opportunity to explore his passions as a scriptwriter at Sweden’s most prestigous theater • Marwan has connections that will help him throughout the rest of his professional life Result
  14. 14. You can do it all on LinkedIn Explore jobsBuild your brand Get hired
  15. 15. You already have what you need LinkedIn can help you to develop and showcase them, which can lead to future internship & job opportunities! Career Educati on WorkGoals Interests Values Skills
  16. 16. Build your professional brand Get noticed by hiring managers and recruiters
  17. 17. Company recruiters use LinkedIn So should you Source: Jobvite Recruiter Nation Survey, 2015 9 10out of
  18. 18. So you can rock your profile of hiring managers look at profiles to learn about candidate 75% Source: LinkedIn Job Search Guide, 2016 85% of employers say that positive online reputation influences their hiring decisions
  19. 19. Registering on LinkedIn Source: LinkedIn Job Search Guide, 2016
  20. 20. Add your country and zip code Source: LinkedIn Job Search Guide, 2016
  21. 21. Add your most recent job experience Source: LinkedIn Job Search Guide, 2016
  22. 22. Choose your adventure: Find a job! Source: LinkedIn Job Search Guide, 2016
  23. 23. Import your email contacts to find people you know Source: LinkedIn Job Search Guide, 2016
  24. 24. Understand how LinkedIn recruiters find you Recruiters search on experiences, skills, schools, training programs, and more
  25. 25. 6 Key Profile Sections Photo Education and Training Experience Volunteer experience Skills Summary 1 2 3 4 5 6
  26. 26. 1 Photo: where you make your first impression 21X Profiles with photos get 21X more views on average The shot should be: ✓ You alone ✓ From shoulders up, smiling ✓ With a neutral background No fancy photographer needed
  27. 27. 2 Education and Training: the foundation of your career 10X Members who list a school or training program get 10X more views on average ✓ Add your school or training program ✓ Add your field of study, major and/or degree ✓ Include clubs you lead and honors you’ve earned
  28. 28. 3 Experience: show what you’ve achieved 36X Profiles with two or more positions are up to 36X more likely to be found by recruiters List internships, summer jobs, and part-time jobs Bonus: describe what you accomplished
  29. 29. 41% 4 Volunteer Experience: it counts so include it of hiring managers consider volunteer experience equally as valuable as paid work experience
  30. 30. 5 Skills and recommendations: raise your ranking in recruiter searches 5+If you list 5 or more skills, you’ll get up to 17X more profile views ✓ Great at customer service? ✓ Know JAVA programming? ✓ Have foreign language skills? Add top skills you’ve learned
  31. 31. 5 Recommendations: Add credibility and flavor to your profile Tips for getting strong recommendations: Ask former professors, colleagues, clients Remind them of your past projects and accomplishments Recommendations should showcase a diverse set of skills & strengths
  32. 32. 6 Summary: your unique story in your own voice Be sure to highlight: ✓ What you’re interested in ✓ What you’re good at ✓ Your career goal(s) & future aspirations Keep it short - No more than two paragraphs!
  33. 33. Let’s give it a try ❑ Set up a profile from the beginning ❑ Upload a photo ❑ Add your education or training program ❑ Add your relevant work experience ❑ Add volunteer experience ❑ Add at least 5-10 skills ❑ Add your summary
  34. 34. Explore careers Discover jobs and companies that best fit you
  35. 35. Your to-do list is overwhelming ✓ Support your family ✓ Search for jobs ✓ Learn a new language ✓ Sleep ✓ Choose a career ✓ Research companies ✓ Contact people who can help Knowing where to start is half the battle
  36. 36. You can do it all on LinkedIn Find fellow alumni Connect with people you know Use messaging to reach out
  37. 37. Connect with people you know 1 Start with friends, family, classmates, mentors, teachers, and of course, anybody you’ve ever worked with! Click on the “My Network” tab to start exploring. Don’t forget to personalize connection invitations so people remember who you are
  38. 38. Personalized Connection Invitations 1 Always personalize your invitation when connecting with another LinkedIn member. This makes it clear to the other person why you are reaching out – and they are more likely to accept your invitation. If you met them before – remind them when and where!
  39. 39. Tip: Import your email contacts to find more people to connect with 1 To navigate there: ➢ My Network ➢ “Grow your network” Note: it auto-selects all contacts
  40. 40. Search for people on LinkedIn Start with the main Search bar at the top – type in a name. If you spot them go to their profile. If you don’t see them straightaway, hit Enter… 1
  41. 41. Discover people on LinkedIn You can also explore people on LinkedIn versus searching for someone specific. To navigate there: ➢ Hit the search icon in the search bar ➢ Explore people by locations, companies, industries, and more! 1
  42. 42. Find fellow alumni 2 • Search by what they studied, where they work, graduation year • Make sure to include a personal note with your connection request To navigate there: • Find school in the search bar • Click “see alumni” • Select different criteria and explore profiles • Message alumni you want to learn more from
  43. 43. Even training programs can use this tool! 2
  44. 44. Use messaging to reach out to your network 3 Chat-style interface for quick conversations. Research what your connections have been up to (where they work, what they’ve been posting, if there are jobs at their company) – and use messages to connect.
  45. 45. Why? ✓ They work in the jobs or companies that interest you most ✓ They can connect you with someone else who does What to say? ✓ Who you are ✓ How you came across their profile ✓ How they can help you Tap your connections and alumni for help
  46. 46. Let’s give it a try ❑ Import your email contacts and send personalized invitations ❑ Search and discover people on LinkedIn ❑ Find and add fellow alumni ❑ Search for other people you might know ❑ Send a practice message to a connection
  47. 47. Get hired Grow your network and research jobs and companies
  48. 48. You can do it all on LinkedIn Career Exploration Job Search AppJob Search Recommendations & Alerts
  49. 49. Networking is still the best way to find a job of jobs get filled through networking85% Source: The Adler Group, LinkedIn’s 2017 Global Recruiting Trends report #1 The top way companies recruit is through employees referring people they know
  50. 50. Learn what’s out there by browsing job descriptions A treasure trove of information The work you’ll be doing Company culture & what it’s like to work there Who you know: A foot in the door 1
  51. 51. 1 Search for companies you are interested in…
  52. 52. Search thousands of local job postings (6M+ total) 2 • Filter jobs by keyword, title, company, postal code, function, industry, years of experience, and date posted • Save a search result to get email alerts for new job postings • Hint: if your profile is complete, you’ll get more relevant job listings To navigate there: • Click the “jobs” tab in the top navigation bar • Start searching for roles, companies, or just start searching by city OR OR
  53. 53. 2 5 Initial search for “IT Technician” Choose the appropriate level of experience for you Use the filters to target specific locations, roles, companies, etc. Target your search Connections you may have at these companies
  54. 54. 2 Apply for jobs easily online
  55. 55. Recommended jobs tailored for you 3 Recipe for relevant jobs: 1. Set your job preferences 2. Ensure your profile is up-to-date 3. To navigate there: ➢ Click the “jobs” tab in the top navigation bar ➢ Click “update preferences” ➢ Select industries, company size preference, and more; hit “Save.” ➢ See all jobs recommended for you!
  56. 56. Set up job alerts to stay in the know Be the first to hear about new jobs that match what you want Get emails, desktop and/or mobile notifications at your desired frequency
  57. 57. Get the LinkedIn Job Search App 4 Those who apply to jobs on the 1st day they’re posted are 10% more likely to land the job. Get notified when your application has been viewed, a saved job is about to expire, or when there are new jobs that meet your search criteria
  58. 58. Let’s give it a try ❑ Research companies you’re interested in ❑ Search and apply for jobs ❑ Set up job alerts ❑ Download the LinkedIn Job Search App
  59. 59. 7 Additional sections to add: Show your work ✓ Freelance projects ✓ Writing samples ✓ Your design portfolio ✓ Things you’ve built Help employers see the quality of your work Extra Credit
  60. 60. Follow Companies Be in the know on employers you want to work for Follow “Influencers” Learn from leaders you admire and the big guns in industries you’re interested in Follow Industries Become an expert by staying on top of trends and news LinkedIn Home Feed
  61. 61. More importantly – add connections! See what they’re saying, and learn everything you need to be successful
  62. 62. You can also search for articles on any topic you like!
  63. 63. Publish your thoughts and become known Turn your knowledge into opportunity
  64. 64. More on Pulse: Follow people, companies, nonprofits, and channels to see their updates…right now! Sample People: • Barack Obama • Oprah Winfrey • David Miliband Sample Organizations: • Your school • Your dream company to work for! • Organizations where you’ve worked • The nonprofit you’re a part of Sample Channels • Technology • Healthcare • Engineering • Social Impact
  65. 65. Manage your Public profile Update your privacy settings Create your profile in another language Try a Job Seeker Premium subscription Help Center Questions? Check out LinkedIn’s Help Center
  66. 66. Your dream job is closer than you think ©2016 LinkedIn Corporation. All Rights Reserved.

Editor's Notes

  • Introduce yourself, your role at LinkedIn, and why you came to LinkedIn

  • LinkedIn Connect to Opportunity

    LinkedIn Economic Graph
  • Welcome to today’s workshop, Connect to Opportunity with LinkedIn!
  • Today we’re going to answer the questions: What is LinkedIn? How can LinkedIn help you in your job search? You’re going to learn how to create a LinkedIn profile, build your professional network, and apply for jobs via LinkedIn.
  • Our goal today is for you to:
    Understand how LinkedIn can help you build your network in Canada
    Create a LinkedIn profile
    Feel confident in your ability to leverage LinkedIn in your job search

  • LinkedIn is a social media platform – like Facebook or Twitter – that connects you to your professional network. There are currently more than 450million LinkedIn members, and the network is growing by 2 members per second. A professional network differs from a social network in that you use it to represent your professional self and career aspirations, rather than your social or personal life.
  • With LinkedIn, you can connect to opportunities—LinkedIn’s vision as a company is to connect each and every person in this room, as well as every member of the global workforce, to opportunities. But what do we mean by that?
  • On LinkedIn, you create a personal profile that displays your work experience, education, skills, and interests.

    Once you’ve created a profile, you can connect with your friends, family, and professional colleagues on LinkedIn. These connections build up your personal LinkedIn network.

    Organizations, such as companies and non-profits, use LinkedIn to post jobs and find qualified candidates with the exact skills they need. With a LinkedIn profile, you can apply directly to jobs posted on LinkedIn. Additionally, you can see if anyone in your network works at, or is connected to someone who works at, the organizations you’re interested in working for. By leveraging these connections, you can build relationships that can help connect you to job opportunities.
  • LinkedIn’s long-term vision is to create a digital mapping of the global economy, called The Economic Graph.

    It will include a profile for every one of the 3 billion members of the global workforce, enabling them to represent their professional identity and subsequently find and realize their most valuable opportunities.
    It will include a profile for every company in the world, who you know at those companies up to three degrees to help you get your foot in the door, and the product and services those companies offer to enable you to be more productive and successful.
    It will digitally represent every job offered by those companies, full-time, temporary and volunteer, and every skill required to obtain those opportunities.
    It will include a digital presence for every school in the world that can help members obtain those skills. And it will overlay the professionally relevant knowledge of every one of those individuals, companies, and universities to the extent that they want to publicly share it.

    Already, LinkedIn is an incredibly powerful tool for you to find and connect with job opportunities. You can search for and find companies in Toronto that are hiring, and see if you know anyone who works there and can provide a warm recommendation for you. You can see exactly what skills are needed for these jobs, and you can find resources to help you obtain the skills you need.

  • You may not even realize it yet, but you already have the ingredients for success. You have specific skills you can bring to the table, you have a growing network of people you know who can vouch for you and support you in finding a career, and you have interests that can be translated into a job. There are jobs you may not even realize exist yet.

    LinkedIn helps you translate these ingredients of a network, skills, and information into a specific job and career to help you create the life you want to live.
  • Let’s get started! I’m going to walk you through the registration process to create a LinkedIn profile. Go to and start by entering your first and last name, your email address, and creating a password.
  • Next, put in your location! The Toronto postal code is M4C 1B5.
  • Now, LinkedIn asks you to put in your current school if you’re a student, or your current job title if you aren’t a student. For this section, just put your most recent job title and company name. Don’t worry - you will be able to edit this later.
  • Next, select the option that you’re using LinkedIn to find a job.
  • Finally, you have the option to import your email address book, which allows you to find any of your email connections who are already on LinkedIn. If you don’t want to import your email address book right now, you can just click the “Skip” button.

    After this step, you will need to confirm your email address via a verification code sent to your email address.
  • You’ve created an account! You should now see the LinkedIn homepage.
  • If you click on your name or the blank profile picture, you will be taken to your profile.
  • Time to build your profile! This blank profile is what you should see now. We’re going to walk through each of these steps, to help you create a great profile that is reflective of your experiences, skills, education, interests, and aspirations.
  • Adding a profile photo is key – profiles with a photo get 14x more views than a profile without a photo. Adding a photo helps humanize your profile and makes you more approachable. Make sure you are smiling in your picture! A smile makes for a great first impression in Canada.
    You don’t have to enlist the help of a professional photographer – just ensure you’re dressed professionally and alone in the shot and you can even take a photo with the help of a colleague.
    Please come up to me afterwards if you want me to take a photo of you! I’m happy to take one on my phone and email it to you.
  • Your headline is the phrase that appears next to your name throughout LinkedIn. If you have a job, it’s common to use your job title and company as your headline. However, it’s even more effective to use the headline to show your value and passion in one quick line. What do you do, or what do you want to do? How do you characterize yourself professionally? The examples here are all different, but are each strong examples of how LinkedIn members can indicate their passions and interests to their extended networks.
  • As we move into the experience sections, I want to be sure and explain how LinkedIn differs from a traditional resume or CV. It’s much more holistic, and allows you to tell your personal story. It’s not just a series of bullet points!
  • You will see a variety of different sections you can add to your profile. Some of the most important sections are Summary, Experience, and Education. However, you can go beyond that to add your Language skills, Projects you’ve worked on, your Volunteering experience, any Organizations you’re a member of, and much more.

    Companies find qualified candidates for their open jobs by searching for keywords on LinkedIn. For that reason, it’s important to add descriptions to each section. If you don’t have a relevant keyword on your profile, you won’t come up in a search for that keyword. You can maximize your odds of finding a job on LinkedIn by including as much detail as possible.
  • Next, take a minute to think about your Summary. Your Summary sits at the top of your LinkedIn profile, and is your chance to briefly tell your story. A good formula is to reference what you’ve done in the past and what you’re doing now, but ultimately to focus on your future potential and aspirations.

    See this example: “I am passionate about hospitality and making others feel welcome. In Syria, I ran a successful hotel that welcomed in visitors from all over the globe. Today, I am pursuing opportunities in the Toronto area that will allow me to leverage my extensive experience in the hotel and hospitality industry. Please reach out if you know of any opportunities!”

    Again, adding a summary of 40 words or more makes your profile more likely to turn up in a future employer’s search. A good tip is to ensure your summary includes keywords featured in desirable job descriptions for your field. Describe your experience and tell the world why you work in your chosen career. Avoid buzzwords (examples: strategic, team player, creative) and focus on your career accomplishments. If you feel uncomfortable sharing your accomplishments so directly, know that in Canada this is completely normal and, indeed, important in order to demonstrate your qualifications.
  • Here’s the meat of your LinkedIn profile: your past work experience.

    Click the “Add Position” button to add additional roles. Be sure to include all past jobs, including part-time jobs and professional work experience. Include the Company name, your Job Title, and the location of the role. Add the time period that you worked there. Finally add a description of what you did in that role. What did you accomplish in each role? What did you learn?

    Remember, this is beyond a simple resume: this is an opportunity to tell your story of career growth.
  • If you attended high school or university, you can add that in the Education section. Adding your education is a great way not only to show your qualifications, but also gives you an opportunity to connect with other alumni from your school who may in the Toronto area.

    There are multiple fields here, but the key ones to fill out are the School name, the dates attended, and the degree or field of study if relevant.
  • Finally, add skills! What are your areas of expertise? Skills can include anything from public speaking, to customer service, to childcare, to business development. Take some time to think about what kinds of skills you have. Just click “edit” and start adding!

    Adding skills and expertise makes it easy for your connections to endorse you for your knowledge and strengths, and helps you show up in relevant searches for companies looking for someone with your skills. Be sure to endorse the skills and expertise of your connections as well – it will encourage them to do the same for you.

  • And last but certainly not least in this section: Ask for recommendations.

    There are few things that can help your job search as much as someone vouching for who you are and why you should be hired.

    Ask some of your connections – like former coworkers and clients – to write recommendations of your work. Getting a strong recommendation usually requires asking for one, so don’t be afraid to make a delicate request. Reassure someone that these can be short paragraphs, and can take less than 10 or 15 minutes.
  • We covered some of the most important sections today, but be sure to go back and see if there’s anything else you can add! The more information you have on your LinkedIn profile, the more accurate your suggested jobs will be.
  • You’ve created your LinkedIn profile. Now we’re going to talk about how to use it to build your network. There are many different types of people on LinkedIn, which means that you can get connected to many different types of opportunities on the site.
  • Opportunities don’t appear out of nowhere – they are connected to people. The best way to meet new people is via the people you already know. Think back to when you got your very first job. Did you get it via someone who was a family member or friend? It’s always easier to get a job somewhere when you know someone who works there and can help you prepare. All kinds of people are on LinkedIn, from all different ages and backgrounds. Even if you don’t think of your current network as being able to help you professionally in Canada, I promise it’s easy to build it and leverage it to connect to job opportunities!
  • Your network is basically the people you know in life; in order for them to be helpful on LinkedIn, you need to connect with them! Start off by searching for the people you already know in real life, under the My Network tab.

    If you click “Connections” it will show you all your current connections.

    “Add Contacts” will allow you to import your address book from your email address.

    “People You May Know” will make suggestions based on your current connections and work experience.

    “Find Alumni” will help you find other graduates of your university.
  • The easiest way to add someone to your network is from their LinkedIn profile. Click the “Connect” button, and you’ll be taken the invitation page. Always include a personal note instead of the default text! If you’re adding someone who you’ve just met once, it may be helpful to include where you met them.

    Generally, it’s best to only connect with people who you actually know. However, an exception might be if you are reaching out to someone with something in common with you, such as if they went to the same university or are also new to Canada and have recently found a job in an industry you’re interested in.

    When reaching out to someone who you don’t already know, be sure to write a note explaining why you’d like to connect.

  • Groups are communities within LinkedIn that allow you to find and connect with people and build your network. You can find and join LinkedIn groups by searching for groups from the Search field at the top of your homepage. There are multiple groups on LinkedIn for each interest, organization, or affiliation. Find groups based on your industry or the industries you are interested in getting into.
  • We’ve created a group for everyone here today, so that we can all stay in touch! Please search for Welcome Talent Canada and ask to join. This makes it easier for us all to find and connect with each other.
  • Alright, so you’ve made your LinkedIn profile and added connections. Now you’re ready to start finding and applying to jobs on LinkedIn.
  • LinkedIn aggregates jobs from all over the internet, so it’s a very comprehensive database of open jobs. Click on the “Jobs” tab (circled) to find your personalized Jobs portal, showing suggestions of jobs based on the experiences you’ve listed on your profile.

    Then click on “Set up your jobs preferences” or the “Preferences” tab to set preferences for the kinds of jobs you’re interested in.
  • Under the “Preferences” tab, select your ideal location (Toronto!), the range of your experience, and the industries you’re interested in working in. Feel free to a variety of different industries!

    Once you save your preferences, they will be factored into what jobs are suggested to you.
  • If you click back to the “Discover” tab, you will now see a variety of different jobs in the Toronto area that might be a good fit. Click on them to see more information.
  • If you find a job you’re interested in, it’s easy to apply! Make sure your LinkedIn profile is up to date, and then just click the “Apply” button. Add your contact information. If you want to attach your resume, you can also do that here. Then hit “Send application” and you’re all set!

    If you click back to the “My jobs” tab, you will be able to track the jobs you’ve applied to.
  • Profile and job search checklist here:
  • Let’s review our objectives for today!

    Do you…

    Understand how LinkedIn can help you build your network in Canada?
    Know how to create your LinkedIn profile?
    Feel confident in your ability to leverage LinkedIn in your job search?

    Please let me know if you have any questions now – I’m happy to help, and want to make sure you have the knowledge and skills you need to get started using LinkedIn for your job search.