1.
The Essential Guide to LinkedIn

2.
What we will cover in this session
1. What is LinkedIn?
2. Building your “Professional Brand”
3. Explore Job Paths
4. Tips for Getting Hired
5. Extra Credit: Maximizing LinkedIn

3.
Getting a job can be hard

4.
Before we tell you how it works, this is who LinkedIn is
LinkedIn’s vision: create economic
opportunity for every member of
the global workforce
A set of circumstances that makes it possible to do something
A chance for employment or promotion
op·por·tu·ni·ty
noun

5.
Why can LinkedIn jumpstart your career?
6M+
Jobs & internshipsEmployers
10M+
Students
28M+
Professionals &
alumni
460M+

6.
LinkedIn is a social media platform for your professional self
People define who they are (in the working world), including:
• Work history
• Clubs, groups, or relevant activities
• Education and qualifications
• Skills
Organizations (companies, nonprofits, etc.) use LinkedIn to:
• Hire people to work for them
• Market and define their business and services
People connect to stay in touch & find opportunities:
• Jobs
• New business / Sales
• Volunteer positions….and more!

7.
The LinkedIn difference: a professional mindset
Other
social
networks
are for
your
personal
life
LinkedIn
is for your
professional
life

8.
Donuts on other social media
I like
donuts
Watch me
eat a
donut
Here’s a
cool
photo of
my donut
Here’s a
donut
recipe
I’m
listening
to
“Donuts”
Anyone
want a
donut?

9.
Donuts on LinkedIn
Here are 3
recommendations
from former donut
colleagues.
My top skills
are donut
production
and sales.
I have three
years
experience
making
donuts.
I’m looking
for a job at
a donut
company.
I hope to
operate a
donut
franchise
one day.
1 2 3 4 5

10.
Meet Marwan

11.
Meet Marwan
• 26 year old from Syria
• Script writer at Sweden’s national theater, Dramaten
• English translator
• Worked at a bakery in Turkey
• Student at Tishreen University
Now
Before

12.
Meet Marwan
1
How did LinkedIn help Marwan find new opportunities?
He created his digital professional identity online through LinkedIn
with customized support from Welcome Talent
He connected to professionals who helped him navigate the
job market in Sweden and he researched other people’s
career paths
The Result?
Step 1
Step 2

13.
Meet Marwan
• Marwan got an internship at Newsner, Sweden’s largest new
media site, as an editor
• This internship led him to an opportunity to explore his passions as a
scriptwriter at Sweden’s most prestigous theater
• Marwan has connections that will help him throughout the rest of his
professional life
Result

14.
You can do it all on LinkedIn
Explore jobsBuild your brand Get hired

15.
You already have what you need
LinkedIn can help you to develop and showcase them, which can lead to future internship
& job opportunities!
Career
Educati
on
WorkGoals
Interests
Values Skills

16.
Build your professional brand
Get noticed by hiring managers and recruiters

17.
Company recruiters use LinkedIn
So should you
Source: Jobvite Recruiter Nation Survey, 2015
9 10out of

18.
So you can rock your profile
of hiring managers look at profiles
to learn about candidate
75%
Source: LinkedIn Job Search Guide, 2016
85%
of employers say that positive online
reputation influences their hiring decisions

19.
Registering on LinkedIn
Source: LinkedIn Job Search Guide, 2016
www.linkedin.com

20.
Add your country and zip code
Source: LinkedIn Job Search Guide, 2016
www.linkedin.com

21.
Add your most recent job experience
Source: LinkedIn Job Search Guide, 2016
www.linkedin.com

22.
Choose your adventure: Find a job!
Source: LinkedIn Job Search Guide, 2016
www.linkedin.com

23.
Import your email contacts to find people you know
Source: LinkedIn Job Search Guide, 2016
www.linkedin.com

24.
Understand how LinkedIn recruiters find you
Recruiters search on experiences, skills, schools, training programs, and more

25.
6 Key Profile Sections
Photo
Education and Training
Experience
Volunteer experience
Skills
Summary
1
2
3
4
5
6

26.
1 Photo:
where you make your first
impression
21X
Profiles with photos get
21X more views on
average
The shot should be:
✓ You alone
✓ From shoulders up, smiling
✓ With a neutral background
No fancy photographer needed

27.
2 Education and Training:
the foundation of your career
10X
Members who list a school or
training program get 10X
more views on average
✓ Add your school or training program
✓ Add your field of study, major and/or degree
✓ Include clubs you lead and honors you’ve
earned

28.
3 Experience:
show what you’ve achieved
36X
Profiles with two or more
positions are up to 36X more
likely to be found by recruiters
List internships, summer jobs, and part-time jobs
Bonus: describe what you accomplished

29.
41%
4 Volunteer Experience:
it counts so include it
of hiring managers consider
volunteer experience
equally as valuable as paid
work experience

30.
5
Skills and
recommendations:
raise your ranking in recruiter
searches
5+If you list 5 or more skills, you’ll
get up to 17X more profile views
✓ Great at customer service?
✓ Know JAVA programming?
✓ Have foreign language skills?
Add top skills you’ve learned

31.
5 Recommendations:
Add credibility and flavor to your
profile
Tips for getting strong recommendations:
Ask former professors,
colleagues, clients
Remind them of your past
projects and
accomplishments
Recommendations
should showcase a
diverse set of skills &
strengths

32.
6 Summary:
your unique story in your own
voice
Be sure to highlight:
✓ What you’re interested in
✓ What you’re good at
✓ Your career goal(s) & future aspirations
Keep it short - No more than two paragraphs!

33.
Let’s give it a try
❑ Set up a profile from the beginning
❑ Upload a photo
❑ Add your education or training program
❑ Add your relevant work experience
❑ Add volunteer experience
❑ Add at least 5-10 skills
❑ Add your summary

34.
Explore careers
Discover jobs and companies that best fit you

35.
Your to-do list is overwhelming
✓ Support your family
✓ Search for jobs
✓ Learn a new language
✓ Sleep
✓ Choose a career
✓ Research companies
✓ Contact people who can help
Knowing where to start is half the battle

36.
You can do it all on LinkedIn
Find fellow
alumni
Connect with
people you know
Use messaging to
reach out

37.
Connect with people you
know
1
Start with friends, family,
classmates, mentors, teachers, and
of course, anybody you’ve ever
worked with!
Click on the “My Network” tab to
start exploring. Don’t forget to
personalize connection invitations
so people remember who you are

38.
Personalized Connection
Invitations
1
Always personalize your invitation
when connecting with another
LinkedIn member. This makes it
clear to the other person why you
are reaching out – and they are
more likely to accept your invitation.
If you met them before – remind
them when and where!

39.
Tip: Import your email
contacts to find more
people to connect with
1
To navigate there:
➢ My Network
➢ “Grow your network”
Note: it auto-selects all contacts

40.
Search for people on LinkedIn
Start with the main Search bar
at the top – type in a name.
If you spot them go to their
profile.
If you don’t see them
straightaway, hit Enter…
1

41.
Discover people on LinkedIn
You can also explore
people on LinkedIn
versus searching for
someone specific.
To navigate there:
➢ Hit the search
icon in the search
bar
➢ Explore people by
locations,
companies,
industries, and
more!
1

42.
Find fellow alumni
2
• Search by what they studied, where they
work, graduation year
• Make sure to include a personal note
with your connection request
To navigate there:
• Find school in the search bar
• Click “see alumni”
• Select different criteria and explore
profiles
• Message alumni you want to learn more
from

43.
Even training programs
can use this tool!
2

44.
Use messaging to reach
out to your network
3
Chat-style interface for quick conversations.
Research what your connections have been
up to (where they work, what they’ve been
posting, if there are jobs at their company)
– and use messages to connect.

45.
Why?
✓ They work in the jobs or companies
that interest you most
✓ They can connect you with someone
else who does
What to say?
✓ Who you are
✓ How you came across their profile
✓ How they can help you
Tap your connections and alumni for help

46.
Let’s give it a try
❑ Import your email contacts and send
personalized invitations
❑ Search and discover people on LinkedIn
❑ Find and add fellow alumni
❑ Search for other people you might know
❑ Send a practice message to a connection

47.
Get hired
Grow your network and research jobs and companies

48.
You can do it all on LinkedIn
Career Exploration Job Search AppJob Search
Recommendations
& Alerts

49.
Networking is still the best way to find a job
of jobs get filled
through networking85%
Source: The Adler Group, LinkedIn’s 2017 Global Recruiting Trends report
#1
The top way companies
recruit is through employees
referring people they know

50.
Learn what’s out there by browsing job descriptions
A treasure trove of information
The work you’ll
be doing
Company
culture &
what it’s
like to work
there
Who you
know: A foot
in the door
1

51.
1
Search for companies you are interested in…

52.
Search thousands of local
job postings (6M+ total)
2
• Filter jobs by keyword, title, company,
postal code, function, industry, years of
experience, and date posted
• Save a search result to get email alerts for
new job postings
• Hint: if your profile is complete, you’ll get
more relevant job listings
To navigate there:
• Click the “jobs” tab in the top navigation
bar
• Start searching for roles, companies, or
just start searching by city
OR
OR

53.
2
5
Initial search for “IT
Technician”
Choose the
appropriate level of
experience for you
Use the
filters to
target
specific
locations,
roles,
companies,
etc.
Target your search
Connections you
may have at these
companies

54.
2 Apply for jobs easily online

55.
Recommended jobs
tailored for you
3
Recipe for relevant jobs:
1. Set your job preferences
2. Ensure your profile is up-to-date
3. To navigate there:
➢ Click the “jobs” tab in the top
navigation bar
➢ Click “update preferences”
➢ Select industries, company size
preference, and more; hit “Save.”
➢ See all jobs recommended for you!

56.
Set up job alerts to stay in the know
Be the first to hear about new jobs that match what you want
Get emails, desktop
and/or mobile
notifications at your
desired frequency

57.
Get the LinkedIn Job
Search App
4
Those who apply to jobs on the 1st day they’re
posted are 10% more likely to land the job.
Get notified when your application has been
viewed, a saved job is about to expire, or when
there are new jobs that meet your search criteria

58.
Let’s give it a try
❑ Research companies you’re interested in
❑ Search and apply for jobs
❑ Set up job alerts
❑ Download the LinkedIn Job Search App

59.
7
Additional sections to add:
Show your work
✓ Freelance projects
✓ Writing samples
✓ Your design portfolio
✓ Things you’ve built
Help employers see the quality of your work
Extra Credit

60.
Follow Companies
Be in the know on
employers you want to
work for
Follow “Influencers”
Learn from leaders you
admire and the big guns in
industries you’re interested in
Follow Industries
Become an expert by
staying on top of trends
and news
LinkedIn Home Feed

61.
More importantly – add connections! See what they’re saying, and learn
everything you need to be successful

62.
You can also search for articles on any topic you like!

63.
Publish your thoughts and become known
Turn your knowledge into opportunity

64.
More on Pulse: Follow people, companies, nonprofits, and
channels to see their updates…right now!
Sample People:
• Barack Obama
• Oprah Winfrey
• David Miliband
Sample Organizations:
• Your school
• Your dream company to work
for!
• Organizations where you’ve
worked
• The nonprofit you’re a part of
Sample Channels
• Technology
• Healthcare
• Engineering
• Social Impact

65.
Manage your Public profile
Update your privacy settings
Create your profile in another language
Try a Job Seeker Premium subscription
Help Center
Questions? Check out LinkedIn’s Help Center

66.
Your dream job is closer than you think
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