Bay Jobseekers Network LinkedIn Presentation David Saunders & Ray Galvin
Agenda Why How to get started Building your profile Do’s & Don’ts Searches Connections Groups LinkedIn Applications References
Why Managing your online professional identity Brand “YOU” Networking (who you know – who knows you!) Finding people & gathering Knowledge to achieve your goals Staying informed about your contacts and industry
Why 70 Million users 1st, 2nd, 3rd degree connections Older workers – shows embracing technology & tools Companies using LinkedIn to recruit vs. Monster/Career Board/etc. Every Fortune 500 company has a presence on LinkedIn, as do their officers.
Demographics of Social Media Erik Qualman and/or Karl Fisch & Scott McLeod Time to reach 50M people: Radio - 38 yrs. TV – 13 yrs Internet – 4 yrs iPod – 3 yrs. Facebook – 2 yrs. If Facebook were a country it would be the 4 th largest country on the planet.
How to get started Professional email address Join LinkedIn Free vs. premium? Professional picture Resume Contacts
Building your profile Importance of 100% - what is 100%? Recruiters won’t look at you if you are below 100%. Boosts search rating. Expands network of who knows you.
What is 100% completed profile Picture Current employer 2 past employers 3 recommendations 50 connections Education Profile summary Specialties
Building your profile Customize URL. Like all communications, check spelling & grammar. Network update Notes section Who’s viewed your profile. (on the home page) Add LinkedIn URL to business card
Do’s & Don’ts Profile Picture – have a current, professional one Summary – make it catchy; this represents your personal brand Bio – be complete and accurate (everyone can read it) Get your own personal URL Make sure profile is public Include keywords to boost search optimization
Connections What’s a LION? Only connect with those you know. You don’t have to accept an invitation Personalize your invitations Don’t just accept an invitation, comment back to the invitee.
Connections Be willing to recommend someone & to ask for recommendations Stagger recommendations Be willing to connect 2 connections IDK (“Should you choose not to connect, no worries, simply archive this message instead of the dreaded I Don’t Know button”)
Groups 645,000 groups Join targeted groups to enhance search results Industry Vertical (industry you’re targeting) Local & areas you want to build Professional Parallel (same target audience)
Groups Show only those that are relevant to your search BE ACTIVE Post quality discussion topics – thought provoking Post quality answers/responses Create a short & sweet signature – name, website, 3-5 words about what you do
LinkedIn Apps Reading List by Amazon Shows what you’re reading, want to read, have read and possibly recommend Wordpress If you have a Wordpress blog, will automatically synch with your LinkedIn Profile SlideShare or Box.net Post presentations or other files
LinkedIn Apps Events Shows what you & people in your network are attending Company Buzz Aggregates mentions of a company from Twitter Tweeter Integration Aggregates anyone in your network who has a Twitter account
References LinkedIn Learning Center: http://learn.linkedin.com/ LinkedIn Blog: http://blog.linkedin.com/ Linked Strategies: http://www.linkedstrategies.com/blog/ Mashable: http://mashable.com/?s=LinkedIn How to Use LinkedIn In Your Jobsearch: http://www.booleanblackbelt.com/2009/07/how-to-use-linkedin-in-your-job-search/ Jobseeker’s Guide to Online Networking & Using LinkedIn: http://www.career.sunysb.edu/files/Job%20Seeking%20&%20LinkedIn.pdf How To Really Use LinkedIn: http://www.how-to-really-use-linkedin.com/en-home.html Social Media Leaps: http://www.socialmedialeaps.com/
Bay Job Seekers Thank you for your time. David Saunders & Ray Galvin