Here are some definitions of Social Media to consider when discussing what Social Media is and isn’t. Reinforce with students that the key to marketing on Facebook is learning how to engage customers in a dialog."A category of sites that is based on user participation and user-generated content. They include social networking sites like LinkedIn or Facebook, social bookmarking sites like Del.icio.us, social news sites like Digg or Reddit, and other sites that are centered on user interaction."http://searchenginewatch.com/page/glossary"Social media is any form of online publication or presence that allows end users to engage in multi-directional conversations in or around the content on the website."www.onlinematters.com/glossary.htmSocial media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing technique publishing techniques. Social media use web-based technologies to turn communication into interactive dialogue. Businesses also refer to social media as consumer-generated media (CGM). A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value. en.wikipedia.org/wiki/Social_media
IAAP Hattimer LinkedIn presentation
Presented Saturday February 25, 2012 Hattimer Search & Social Media Linkedin.com/in/paulhattimer @phattimer Facebook.com/paulhattimer
LinkedinGateway To YourBusiness Network Paul Hattimer, CCM Linkedin Learning Leveraging Linking
Paul Hattimer, CCM ◦ LinkedIn 100% Complete LinkedIn Apps ◦ Facebook Personal Page Business Page Ad Campaign ◦ Twitter Followers 3
Real life examples ◦ Screen shots Old School – New Tech The best and worst thing about Social Media. ◦ How we will learn today 4
“If you do not know where you are goingThen anywhere is fine” 5
LinkedInGateway To YourBusiness Network LinkedIn links employers and job seekers LinkedIn is a free business social LinkedIn links networking site that customers, comp allows users to anies and create a suppliers professional profile visible to others LinkedIn links you to your future career
LINKEDIN DEMOGRAPHICS & STATISTICS – JAN 2012 ABOUT 147 MILLION* LINKEDIN MEMBERS WORLDWIDE * This number is an approximation of total member registrationsCredits: Amodiovalerio Verde
LINKEDIN DEMOGRAPHICS & STATISTICS – JAN 2012Credits: Amodiovalerio Verde
LinkedIn Search Engine – Algorithms ◦ 40 times more likely to be found if profile is 100% ◦ Recommendations double key word strength for job with recommendation Internet Search Engines ◦ Google loves LinkedIn PEOPLE ◦ Does it make sense to reader?
Settings Home Profile Contacts Groups Companies
Industry and postal code A current position with description Two more positions Education At least 3 skills Profile photo At least 50 connections
SummaryWho you areWhat you doWhy you do it betterUse Specialties CreativelyInterests and Skills toload keywords. use the LinkedInUse Conact Info to templatewrite closing that mayalso be a call toaction.
Build Your ProfileImportant rules of the road! Do not spam for Obey the rules of connections! the shaded box. Intentionally or No email address unintentionally and no contact information.
LinkedinGateway To YourBusiness Network Events •Search for continuing education. Let people know what you have been studying and following. Boxnet •Allows people visiting your profile to download files – brochures, resumes, articles, and newsletters. Slideshare •Create a powerpoint to highlight your career or your business. Search for other presentations.
LinkedInGateway To YourBusiness Network Twitter, Facebook and LinkedIn Convergence of Social Media A sign of this convergence is Signal
Profiles to 100% Vanity URL Frequent status updates Prominent Contact Info Personable Summary Specialties keyword field Skills keyword field Interests keyword field Use of groups Effective use of apps Closing Call to Action
LinkedinGateway To YourBusiness Network Robust Facebook Profile Fan Page Hootsuite Next LinkedIn Video Steps Answers Twitter Advanced Blogs Search
SummarySummary• Google loves LinkedIn! Your profile gets you noticed• LinkedIn grows your network to help you findcustomers• Provides you with research tools for sales calls and salestraining• Your network continues to be an asset as you and thecompany move forward
Learning • Profile Optimization $150 • LI Business Page $75 - $225 • Social Media Training $75 per hour Leveraging • Search and Use Training $75 per hour Linking • Combining Twitter, Facebook Business Page, LinkedIn with Tweetdeck or Hootsuite $75 per hour
Employee Search Service Using The Power of LinkedIn ◦ LinkedIn Ad and Job Description ◦ Unlock LinkedIn Matches ◦ Review applicants ◦ Conduct phone interviews ◦ Present 3 to 5 final candidates ◦ $1,500 - $2,500