Describes importance of geographical indications in India related to animal sciences. How it can be useful in business and also what is the role of scientists to protect community intellectual property

1. Geographical Indications in
Animal Sciences
S.K. Soam
Head, ICM Division
NAARM, Hyderabad
sudhir.soam@icar.gov.in

2. What is a GI in livestock?
• Animal products-
Cheese, Desi ghee
• Animal by product
• Animal- Carora
cattle/ Ongole bull/
Rajaplayam dog
• Animal fodder/feed

3. Specialty products

4. Kangana Ranaut in ‘Revolver Rani’

5. Uniqueness and Special Characteristics

6. Consumer friendly uniqueness may
require additional protection

7. Challenges:GI registry uniqueness
Whether Allahabad surkha has yellow peel ?
Mesocarp sometimes white sometimes pink???
Government Of India
Controller General of Patents Designs and
Trade Marks
GI Application Status Search
Intellectual Property INDIA
Patents Designs
Trademarks and
Geographical Indications
Friday, March 19, 2010 1:14 PM
GI Status Report
Application
Number
50
Geographical
Indications
Allahabad Surkha
Applicant Name &
Address
Diversified Agriculture Support Project, 4th Floor,
PICUP Bhawan, Vibhuti Khand, Gomtinagar, Lucknow
- 226010
Date of Filing 13.02.2006
Class 31
Goods Agricultural
Geographical Area Uttar Pradesh
Status Registered
Image
Back

8. Challenges: grading/standards

9. Challenges: Identity crisis

14. Uniqueness

15. Product Geographical link
Roquefort cheese Characteristics due to penicillium roqueforti-milk from
particular breeds of sheep
Asiago cheese Soil that affect quality of fodder
Gorgonzola cheese High quality feed
Feta cheese Traditional rearing of goat/sheep
Parmigiano-Reggiano
(Parmesan cheese)
Fodder from lucerne meadows and milk production using
local methods
Pyrenean beef Pyrenean Bruna breed in specific pastures in Spain
Bhadawari buffalloe milk ??
Bannur mutton ??
Animal products as GI: product-
nutrition-geography link

16. Challenges: Bannur sheep mutton as GI-
how consumer identifies/ satisfied
Box : Questionnaire survey key findings- Description of product as GI
Investigation parameter Critical observations from producers/ stakeholders %
Resp
onden
ts
Nature and type of product Sheep and meat --
Geographical association Breed and grazing lands --
Uniqueness due to geography Yes 100
Uniqueness due to geography- institutional stakeholders’
view
Yes 100
Unique characteristics Short stature good looking sheep with characters such as- leafy
ears, stout legged and bold headed, long nose and a pair of
tussels in the neck. Meat quality is good in terms of
tenderness, fragrance and taste.
--
Unique characteristics that would be lost if produced
elsewhere
Mutton taste may change or may not --
Uniqueness of production (process/raw material) Traditional rearing in grazing lands, horse gram and ragi feeding --
Unique characteristics that would be lost if produced
elsewhere- institutional stakeholders’ view
High marbelling (fat) %, fragrance and taste. The studies are
required to establish
--

17. Challenges- declining population
Trend of Mutton price of Bannur sheep
0
20
40
60
80
100
120
140
160
2000 2004 2005 2006
Year
Price(Rs/Kg)
MUTTON (Rs/kg)
Population trend Bannur Sheep in Dadapura village
0
200
400
600
800
1000
1200
1400
2000 2004 2005 2006
Year
NumberofBannursheep
Number of Bannur
Sheep

18. Challenges: sustainable conservation

19. Main purpose of GI

20. Challenges: product enhancement-
Hyderabad haleem
Over all acceptance of eaters
Dislike
24%
Neither like
nor dislike
11%
Likeness
65%

21. Challenges: Initiation/ ownership
Agriculture
• Total application- 231
• Total application in agric.- 55 (23.8%)
• Total registration- 152 (65.8% of appl.)
• Total reg in agric.-43 (28.3% of total reg)
• Agric. Applications in process-12
• Reg. in spices and tea- 8 (Darjeeling tea, Kangra, Assam, Nilgiri;
Malabar+Tellicherry pepper, Alleppy green cardamom, Coorg green cardamom,
Naga mircha
• Applications in process- 3 (Bydagi chili, Guntur chili and Erode turmeric)
• Refused- 1(Basmati rice)
Livestock and related products
 E. I. Leather- registered
 Leather Toys of Indore- registered
 Santiniketan Leather Goods - registered
 Andhra Pradesh Leather Puppetry- registered
 Hyderabad Haleem- registered
 Ganjam Goat Ghee- under examination
 Hyderabadi biryani- under examination

22. ICAR Policy in Terms of GI
• Produced locally-consumed locally, while
90% of institutional stakeholders say product
is unique
– Brand building
– Increase volume of sale
• Trade suitability index
– Only 6.6% traders favour GI registration for
impact, 40% believe in product enhancement only
– Product differentiation & 9% traders believe that
consumers look for original product-competition
– Increase domestic sale

23. Price hype/Perceived value
Consumer/ producer satisfaction
• Mysore silk
• Pochampalle saree
• Darjeeling tea
• Coimbatore wet grinder-COWMA vs ELGI