Design thinking philosophy explained in terms of research proposal and business proposal development

1. Concept of Design Thinking
applied in research & entrepreneurship
projects
© Copyright, 2020
SK Soam
ICAR- National Academy of Agricultural Research Management, Hyderabad- 500 030
soam@naarm.org.in / sudhir.soam@icar.gov.in

2. A Project with no DT
a series of events with defined monitoring

3. A Project with DT
a vehicle to translate idea into a product

4. Purpose of DT
Project Design Level: Modified by SK Soam

5. Purpose of DT
Project Implementation Level: Model developed by SK Soam

6. What is the Perspective in DT?

7. What is important in DT?

8. Insight

9. Prototyping
Drawing/ Model/Rich Picture

10. Ideation
advantages of prototyping

11. Idea- Collaborate- More Idea
Revolutionary Research- DT??

12. Idea Implementation: 80/20 Policy

13. Build upon the Idea
Richard Hollins Murray
patented ‘Reflective Glass
Beads’ for Advertisement
signs- 1927
Percy Shaw patented
‘Reflecting Road Studs- Cats
Eye’- 1935. Made a company
What kind of R&D is this?
Incremental/ Radical/
Revolutionary

14. Collaborations in Small Groups
Brainstorming and Mind Mapping

16. Empathy with IP: Makhana as GI and
Greenway as Patent with PCT

17. Empathy Approaches: Google-Specialized Award in
2008 and research paper from India in 2016

18. Clients Need Analysis (CNA)

19. CNA- Model by SK Soam

20. CNA: Stakeholder Identification Matrix

21. Let us Prioritize the Options
Problem
Persons in a small
village cross the
seasonal river every
day during July and
August
Solution
Make concrete bridge
Hire Helicopter service
Or ???

22. Value-Complexity Canvas: Select simple
with high value

23. Value- Proposition Canvas: Select with
market perspectives

24. Way-to-Grow Matrix: Select best
intervention (By Boston Consultancy Group)

25. Apply to a Context
Systems Thinking
https://www.dougengelbart.org/content/view/378/000/

26. Systems Thinkinging: Machines are more honest
than humans
 Doyan Farmer- Maths Professor, Oxford University
Prediction of dice at Casino in Las Vegas
Prediction of hurricanes
Prediction of Financial markets
 Haim Bodek- Physics Professor
Qualitative analytics
Chicago Board

27. NAARM Software (developed by Dr SK Soam and
team) for Design Thinking
1. Research Concept Writer
2. Project Logframe Writer
3. AHP Analyser
Please make search in Google Search Engine: Sign
up [register] and then sign-in [log in] and use,
are available on internet as Open Access Dynamic
Software