South By South West in Austin TX is the biggest festival of innovation, technology and entrepreneurial creativity in the world.
We sift through the buzz, hype and hyperbole in Austin to identify the things that will really matter to consumers and marketeers in 2015.
South by South West in Austin TX is the biggest festival of innovation, technology and entrepreneurial creativity in the world.
We sift through the buzz, hype and hyperbole in Austin to identify the things that will really matter to marketeers and consumers in the coming months.
The best speakers & key topics according to social data, the trends most relevant to communications professionals – plus a deep dive in to one of the biggest areas of focus for this year; Sports.
PN London and a team of experts has been analyzing some of the key themes emerging from this year's SXSW.
For more information, please email Philip Honour on philip.honour@porternovelli.co.uk
Each year, art meets technology at the South by Southwest (SXSW) Interactive Festival in Austin, Texas. Celebrating the convergence of the interactive, film, and music industries, this year's conference featured panels, seminars, parties and live music. Topics ranged from artificial intelligence and chat bots to female leadership and social purpose, revealing future trends for brands and agencies to keep in mind this upcoming year. Here are Y&R's key takeaways from SXSW 2017.
South by South West in Austin TX is the biggest festival of innovation, technology and entrepreneurial creativity in the world.
We sift through the buzz, hype and hyperbole in Austin to identify the things that will really matter to marketeers and consumers in the coming months.
The best speakers & key topics according to social data, the trends most relevant to communications professionals – plus a deep dive in to one of the biggest areas of focus for this year; Sports.
PN London and a team of experts has been analyzing some of the key themes emerging from this year's SXSW.
For more information, please email Philip Honour on philip.honour@porternovelli.co.uk
Each year, art meets technology at the South by Southwest (SXSW) Interactive Festival in Austin, Texas. Celebrating the convergence of the interactive, film, and music industries, this year's conference featured panels, seminars, parties and live music. Topics ranged from artificial intelligence and chat bots to female leadership and social purpose, revealing future trends for brands and agencies to keep in mind this upcoming year. Here are Y&R's key takeaways from SXSW 2017.
WPP Stream Turkey 2013 - Personal highlightsIan Crocombe
Here are my personal highlights from WPP Stream unconference, which took place October 24-27th 2013, Antalya.
Stream is the annual WPP unconference, hosted by Sir Martin Sorrell & Yossi Vardi. 350 guests met up at a scenic, but basic, hotel for three days of discussions and debate.
There were over one hundred Discussion sessions, Ignite talks (15 slides in 15 seconds), a Dragon’s Den for social good, a gadget show, a tech lab, digital art, cooking, sport, film screenings and lots of conversation.
Wrap-up of the presentations at the SXSW Update 2017, 6th Edition. Great line-up with cool speakers, topics and startups. Together with MT MediaGroep, Collider and my new company Join Influencer Marketing we organized this years SXSW Update at The Warehouse in Amsterdam.
Y&R once again sent some of its brightest minds to the interactive portion of the annual event and here’s what they had to say about the trends at the intersection of technology and advertising, and what they mean for brands today.
From insights on Generation Z, to the new developments around VR and robotics, check out Mindshare NA's insights and takeaways from SXSW Interactive 2016.
Some of this year's exciting trends and cautionary tales from the Interactive Conference at this 2017's SXSW festival. Presented with my Teneo colleagues Mark Wainwright and Tom Cook.
Y&R Advertising sent some of its brightest minds to the SXSW Interactive Festival and here’s what they had to say about the trends at the intersection of technology, innovation, and advertising, and what they mean for brands today.
In January 2016, a team of J. Walter Thompson Company researchers spent 10 days in Cuba interviewing more than 40 Cubans about their lives, the economy, and opportunities as relations with the United States improve. The result is The Promise of Cuba. Here we offer a free excerpt of the full 78-page report.
Microsoft Media & Entertainment Newsletter, December 2020Jennifer Cooper
The Microsoft Worldwide Media and Entertainment Industry team is pleased to share with you the December 2020 Newsletter with latest customer, partner and events news.
Mindshare shares the highlights and takeaways from Cannes Lions 2017, working across five key trends: Authenticity, Equality, Adaptive Marketing, People vs. Machines, and China Day.
Creators, innovators, futurists and blockchain enthusiasts all descended on Austin for the annual SXSW Interactive Conference. The mash-up of industries, technologies and eyeopening presentations makes for an event that is ripe with insights and inspiration.
This year, we were joined by team members from New York, Austin, Singapore and San Juan to learn about what’s on the horizon, what’s here already and why it matters to brands and marketers. Read on for our 2018 takeaways from SXSW.
WPP Stream Turkey 2013 - Personal highlightsIan Crocombe
Here are my personal highlights from WPP Stream unconference, which took place October 24-27th 2013, Antalya.
Stream is the annual WPP unconference, hosted by Sir Martin Sorrell & Yossi Vardi. 350 guests met up at a scenic, but basic, hotel for three days of discussions and debate.
There were over one hundred Discussion sessions, Ignite talks (15 slides in 15 seconds), a Dragon’s Den for social good, a gadget show, a tech lab, digital art, cooking, sport, film screenings and lots of conversation.
Wrap-up of the presentations at the SXSW Update 2017, 6th Edition. Great line-up with cool speakers, topics and startups. Together with MT MediaGroep, Collider and my new company Join Influencer Marketing we organized this years SXSW Update at The Warehouse in Amsterdam.
Y&R once again sent some of its brightest minds to the interactive portion of the annual event and here’s what they had to say about the trends at the intersection of technology and advertising, and what they mean for brands today.
From insights on Generation Z, to the new developments around VR and robotics, check out Mindshare NA's insights and takeaways from SXSW Interactive 2016.
Some of this year's exciting trends and cautionary tales from the Interactive Conference at this 2017's SXSW festival. Presented with my Teneo colleagues Mark Wainwright and Tom Cook.
Y&R Advertising sent some of its brightest minds to the SXSW Interactive Festival and here’s what they had to say about the trends at the intersection of technology, innovation, and advertising, and what they mean for brands today.
In January 2016, a team of J. Walter Thompson Company researchers spent 10 days in Cuba interviewing more than 40 Cubans about their lives, the economy, and opportunities as relations with the United States improve. The result is The Promise of Cuba. Here we offer a free excerpt of the full 78-page report.
Microsoft Media & Entertainment Newsletter, December 2020Jennifer Cooper
The Microsoft Worldwide Media and Entertainment Industry team is pleased to share with you the December 2020 Newsletter with latest customer, partner and events news.
Mindshare shares the highlights and takeaways from Cannes Lions 2017, working across five key trends: Authenticity, Equality, Adaptive Marketing, People vs. Machines, and China Day.
Creators, innovators, futurists and blockchain enthusiasts all descended on Austin for the annual SXSW Interactive Conference. The mash-up of industries, technologies and eyeopening presentations makes for an event that is ripe with insights and inspiration.
This year, we were joined by team members from New York, Austin, Singapore and San Juan to learn about what’s on the horizon, what’s here already and why it matters to brands and marketers. Read on for our 2018 takeaways from SXSW.
We asked key figures in the agency and industry worlds about the type of tone of communications that they trust most—and why. 200 respondents. 20 questions. And answers you can act on.
DBS: Iris Worldwide: Your Brand’s Hyperconnected Influencers Digiday
There’s a mainstream audience that is not just connected, but hyper-connected, with zero degrees of separation between them and a global universe of influences. Iris Worldwide conducted a study to determine the differences and similarities between these individuals, what they choose to share and how brands can insert themselves into the conversation with these influencers.
Presenter: Esty Gorman, director of strategy, Iris Worldwide @Esty501
This deck was part of our presentation "Putting Digital Back in the Boardroom" delivered by Adam Abrahami, Managing Director, iris Concise at Social Media Week New York 2017.
You know the story too well. You have a great idea. You sell it in and secure the budgets. Your team deliver the best campaign you’ve ever seen. Your boss asks you how it performed. You ask your team how it performed. Three weeks later you receive a report. It talks about site visits, it talks about bounce rate, it talks about likes, shares, comments. You excitedly take it to your boss.
She looks at you with a bemused look on her face…
“What does this all mean?”
You tell her that it’s beating industry benchmarks. It’s going viral. It’s trending!
“What is it doing for the business though?”
In this era of marketing transparency everyone expects to receive tangible sales information as part of your post-campaign reports. It’s not always available. How do you package up your performance metrics in a way that has resonance at a board level? How do you get your show-stopping, award-winning, best-in-class campaign the kudos it deserves? How do you make small scale activities interesting to executives?
iris Worldwide approach these situations with the help of their in-house management consultancy iris Concise. Together, this deck will be taking you through the frameworks, approaches, and strategies used to develop campaign KPIs, measurement metrics, and reports that executives not only pay attention to, but talk about.
If you’re looking to have your work get more interest internally, or find ways to present your campaign performance in a way that makes your clients look better than ever before, this workshop is for you.
On 12 May 2016, iris brought their annual round-up of all things SXSW to a 17th century church in Amsterdam.
The presentation brings together a run-down of weird and wonderful technology and innovation with a more thoughtful look at what lessons we can learn from the world's foremost interactive festival.
These are exciting times for experiential marketers. With the rapid advancement of emerging technologies, now more than ever marketers are harnessing the power of a brand's physical presence. Check out AMP’s perspective on the experiential landscape for 2016 and beyond.
Top 5 Companies Leading The AR VR Revolution 2022.pdfInsightsSuccess4
In this edition of our business magazine, "Top 5 Companies Leading The AR VR Revolution 2022" that are helping AR VR Revolution industries.
Read More: https://www.insightssuccess.com/top-5-companies-leading-the-ar-vr-revolution-2022-april2022/
SXSW 2016 Recap: Highlights of Brands and TechnologiesDavid Berkowitz
Which marketers stood out the most at South by Southwest Interactive? Which technologies look most impactful? Which speakers stood out? Find out in this annual tradition from MRY's David Berkowitz. Featured brands include Visa, Budweiser, Capital One, Miracle-Gro, McDonald's, Samsung, and more.
Digital Evolution at SXSW 2015: Trends and Implications for Brands and Consumers1000heads
SXSW was all about evolution of digital, but disruptive tech took a backseat. Key themes included personalisation, big data, wearables, immersive experience and content, but hardware development can't seem to keep up with the possibilities of future marketing. Here are the key trends we saw and their potential implications for brands and consumers.
Disrupting Retail & Celebrating Culture: How ComplexCon is Changing ExperientialMediaPost
In 2016, Complex Networks decided to launch a new event: ComplexCon. Part festival, part B2C trade marketplace, it helped define a new type of ticketed experience. Join Executive Producer, Isis Arias in a conversation exploring the conception, best practices and key learnings of this two-day cultural festival.
Uploaded here for the students in my digital communications and online PR workshops
Original document here http://www.mindshareworld.com/sites/default/files/Mindshare%20Trends%202017.pdf
Pissing people off is safer than playing it safeIris
Presented at OnBrand18 in Amsterdam. Brands can't buy their way into culture. They need to get people involved. From understanding the cost of apathy, to secrets on how to get the Dutch to pay more... you'll find a sample of several key insights from the hot-off-the-press Participation Brand Index in this presentation!
Also included are 10 key global and Netherlands finding - get in touch if you're interested to learn more.
Global Study: Shopping with Generation Y and ZIris
Generations Y and Z. We've all seen the headlines. They are narcissistic, impatient and fickle. But the truth is they're the most exciting generation for brands and retailers since the baby boomers. Our latest global study uncovers the myths and misconceptions attributed to Gens Y & Z, and the implications for brands and retailers today.
At SXSE, we attempt to join the dots between the ideas, inspiration and insanity of the SXSW Interactive festival to create a playbook for the year ahead.
In 2017, we believe that in order to succeed, we’re going to have to find ways to bring together multiple tracks in technology and innovation before trying to envisage what comes next when they start interacting with each other and multiplying their effects, rather than focusing on progress in isolation.
In short: to Multiply & Conquer!
This deck was part of our presentation "How to Pull Your Own Trump" delivered by Adam Abrahami, Managing Director, iris Concise at Social Media Week New York 2017.
Whether you feel icky about it, don’t know about it, or are scared by it, the approach Trump’s team took will change the nature of political campaigning from here forward.
From the perspective of a data driven marketer and customer strategy consultant, the campaign employed a range and scale of new tactics that are more common to credit card marketing than to political campaigning – On the day of the third presidential debate, the team tested 170,000 different messages. They used machine learning to hone his messages over time. They took a post-demographic approach to targeting that is more often spoken about, than actually done.
Like him or hate him, you want to understand this for your own digital marketing strategies moving forward.
How to Get the Market to Do Your Marketing for YouIris
This deck was part of our presentation "How to Get the Market to Do Your Marketing for You" delivered by Mike Giannone, iris New York's CSO, at Social Media Week New York 2017.
89% of advertising is not noticed or remembered at all. So how can brands cut through the noise, get noticed and have the market make the noise for them?
The most potent and efficient brands in the world today are being built with people, not for them. We call them Participation Brands.
In this workshop we’ll explore the Participation Brand Index, a recent study of 140 global brands conducted by iris Worldwide, which uses the data from 14,000 global consumers across multiple sectors to understand the relationship between Participation Brand building and business performance.
The brands who top the study are those seen to have not just a positioning, but a passionate purpose at their heart. They are the ones felt not to just respond to culture but actively shape it. They are the brands creating content, conversations and experiences that people want to get involved in. They are the Participation Brands, and they are reaping the rewards.
An insightful morning debate exploring how consumers experience choice in the face of fragmentation and automation, and how retailers can ensure their innovation agenda measures up.
Theodore Ullrich and Pepin Gelardi of Tomorrow Lab talk with irsis about the intersection between agencies and industrial design and how to create products that have a major impact on brands and culture while also retaining a sustainable life of their own.
About Tomorrow Lab
Tomorrow Lab is a product design and engineering consultancy with a unique focus on prototyping new hardware technology, and turning those prototypes into market-ready products.
http://tomorrow-lab.com/
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
ER(Entity Relationship) Diagram for online shopping - TAEHimani415946
https://bit.ly/3KACoyV
The ER diagram for the project is the foundation for the building of the database of the project. The properties, datatypes, and attributes are defined by the ER diagram.
7. ‹#›‹#›
BUSKING LOST SOME OF IT’S SOUL
You could not move at SXSW without
bumping into a robot of some sort. From
mechanical buskers to the robot petting
zoo with it’s disaster relief first
responders, friendly spiders, flying drone
3d printing robots & tiny cute educational
robots.
21. It’s instructive to start by taking a quick look at the profile of
the keynote speakers this year. Unlike previous years where
arguably big name tech company execs and entertainment
personalities have often dominated, this year saw a real shift
in terms of diversity and the notion of ‘The Hybrid’.
So for example, you had:
Princess Reema - part member of the Saudi Royal Family, part
trailblazing fashion retail CEO, part women’s rights activist.
Nathan Myrvold - part Microsoft CTO, part leader of the
modernist cuisine movement
Martine Rothblatt - part most influential woman in corporate
America, part medical technology innovator, part Artificial
Intelligence pioneer.
What they all have in common is that they’re not defined by
traditional specialisms, disciplines or identities. They are all
playing ‘in the spaces in between’ to break new ground both
culturally and commercially.
22. This idea of ‘playing in the spaces in between’ was the central theme
of the talk ‘Curious Bridges: How Designers Are Shaping The Future’ by
Paola Antonelli, Head Curator of the Museum of Modern Art and
another of the keynotes this year.
23. ‹#›‹#›
Title Text
“COLLIDE TO THRIVE”
She talked a lot about how the most
interesting art and design from around the
world today is being generated by bringing
different purposes, approaches, concepts
and techniques together and exploring their
interplay to create things with new
functional and emotional value
27. Today, more than ever, we must ‘Collide To Thrive’
So, we’re going to power you through 5 ‘Collide To Thrives’ that cut across many of the talks, debates and ideas explored this year and
that we feel are really significant for all of us
29. Take a moment to think about what’s
happening in the way we access and create
content. It’s too easy to overcomplicate
things.
The silos we create between channels and
media formats don’t matter to our audiences.
At the most basic level there are ‘people’ and
‘stuff those people want to do’.
The ‘stuff people want to do’ might be feeding
tips for babies, customer service, something to
waste time on, or just to see the picture of the
weird dress that looks blue & black or white &
gold. Just like over 38m other people who
wanted to.
The thing to do is to get the technology out of
the way so the natural behaviour can win out
30. There are two schools of thought in content at the moment:
1 - This is the end of quality journalism, and great reporting . The end of ‘media’, print, that paywalls don’t work, models are
broken.
2 - This is actually a new golden age of journalism - visceral news reporting from Vice, Buzzfeed have a political editor, Vox
developing new short form content formats for news.
The imperative is for brands is to learn from these new content production and distribution models.
We’re not saying that you need to be a publisher now, that’s hard yards - but on a smaller level, what can we learn about
engagement and participation from these companies?
33. Quickly a battle of David vs Goliath emerged. Twitter’s own live streaming app Periscope launched shortly after Meerkat.
Who will emerge victorious we will have to wait an see. My money is on Periscope for now, it has a richer feature set, and
critically, you can see streams after they have finished.
34. What’s your live stream strategy?
What does it mean for brands? How can you use this a platform?
• Sneak Peek - pre-launch of a new product perhaps, a way to get an early heads up and create some loyal advocates.
• Behind The Scenes - bring your audience over the line and invite them in to see how the magic happens
• Ask Me Anything Sessions - Use it as a method to access a CEO, creator or a celeb, use the comments as a way to ask the questions.
The most important thing is to just try it.
35. Apps as content
Another thing we’ve seen is the rise of apps as content. Collide the ideas of disposable ‘pop culture’ content with the permanence of apps.
Buzzfeed’s Cute or Not - Tinder for cats and dogs - great example of this. It’s easy to fall into the trap of thinking apps have to provide
tons of utility. We engage with over 26 apps per month on average, many of these apps are just ones that get talked about then forgotten.
With the reduction of app development costs, It’s possible to create apps just for these buzzy moments. you get great talk-ability and also
a lasting artefact on your user’s phone, making it really easy to create excited advocates showing off your creation to their mates in the
pub.
36. Apps as content
Another great example is iris’ Tummy Translator created for Domino’s. Clearly not an E Commerce strategy, but brilliant content
in the form of an app.
37. Messaging apps as media channels
Snapchat discover launched shortly before SXSW and there was a lot of chat about it’s potential during the conference. User’s
spend so much of their time in messaging and social apps it makes sense to bring content and utility into them. The open and
engagement rates are excellent and brands are being charged a premium to have a presence. The launch partners show the
centre of gravity for the content to be around news and entertainment.
38. Expanding sports events digitally
Sport was a big theme at SXSW this year.
Lots of publishers were looking to find ways to get closer to sport, to help their audience be in the moment and how to use
digital platforms to extend the duration of the live event.
During the build up through to the content produced afterwards, helping the brand association live on longer.
49. When crossing cultural boundaries — particularly when it’s an east/west transition — it’s usually the case that a brand feels
like it must fit into one of two cultural boxes: either behaving like a LOCAL brand, connected to the people and the place, or a
GLOBAL brand, bringing ‘enlightenment’ to locals from the other side of the world.
It’s true that you can achieve a measure of success by picking sides, but the future is being built by people that cross those
cultural boundaries without being tied to either.
50. PRESENTS
SOUTH BY SOUTH EAST
Jack Ma — founder of Alibaba — knows this as well as anyone.
A very Silicon Valley style CEO, he’s been called the ‘Chinese Steve Jobs’ and has built an incredible, innovative
business that has thrived by disrupting the local market with western ideas whilst also being unabiguously local
51. ALIPAY + YU’EBAO
vs
BANKING
Created in 2004, AliPay is Alibaba’s payments service (a bit like PayPal), in 2013 they created Yu’e Bao an investment fund
that is topped up by AliPay users saving small amounts over time.
There are plenty of challenges when trying to disrupt the extremely traditional and slow-moving financial services sector
anywhere, but in China it’s even more pronounced.
52. YU’EBAO IS ONLY FOR SMALL INVESTORS,
THUS IT IS NOT IN COMPETITION WITH
THE WEALTH MANAGEMENT PRODUCTS
ISSUED BY BIG BANKS…
“
”
53. 500BILLION
YUAN
Q1 2014
By 2014 the Yu’e Bao fund sat
at 500 billion Yuan (approx 90
billion USD). To put that in
context, there are only three
US market funds that are
bigger — and they have been
around for decades.
54. PRINCESS
REEMA
Princess Reema is CEO of Saudi luxury retailer Alfa international and is herself an incredible
example of the power of cross cultural collisions.
Born in Saudi Arabia and brought up in the USA before moving back to Saudi in 2005, she
talked about the challenges she’s faced in her mission to empower women in the middle
east, both in the retail environments of her stores and in the wider community.
55. Women face some extreme challenges in Saudia Arabia that are so deeply ingrained into society that challenging them is
not only risky form a business and personal perpective, but which are also often seen as unnecessary.
For instance, men have worked the make-up and perfume counters at Hervey Nicholls for years and — as Princess
Reema made clear — have done a great job. It was her passion and determination to increase the visibility of women in
her department stores and affect the perception of women in wider society that motivated her to change this.
56. She’s also been instrumental in raising the profile of Saudi fashion with
campaigns such as this ‘fashion show on the edge of the world’, where
bloggers were taken into the desert to showcase latest fashions and
create some incredible content.
57. 10KSA
Her final act at SXSW was to launch 10KSA (https://www.10ksa.com/), a
breast cancer awareness campaign that takes the marketing nous of a US
campaign and marries it with the sensibilities of the middle east in a way
that’s more effective than a generic global campaign or a Middle-East
specific one would be.
59. Ubiquitous computing is almost here. We expect connectivity wherever we are, in fact it is noticeable by it’s absence. We
don’t hope our devices are smart anymore, we’re disappointed when they are dumb.
THE INTERNET OF
EVERYTHING
63. The ‘big 5’ are now joining the party. Each with products or platforms that present a significant strategic move into the space A couple of highlights: Google’s Nest
have a vision of a ‘conscious home’, Amazon have ECHO - the creepy cylinder that lives in your home, answers questions and suggest products for you to buy. They
are all developing and buying internet of things technology companies as fast as they can in the race for dominance. It’s the next big battle ground.
67. There are also advances in
MedTech. A great, simple
example is this smart
plaster, developed as part
of the fight against Ebola in
West Africa. The device is
able to monitor vital signs
- heart rate, body temp,
blood oxygen - wirelessly
from outside the ‘hot zone’
68. The opportunity for brands?
Plenty opportunity is emerging with ubiquitous technology.
To find your role I recommend you look into the lives, habits, needs and behaviours of your customers and audience. Take an
anthropological approach to see where you can amplify and support them, positively affect the flow of their lives. There lies the
win win win for brands, people and society.
70. PRESENTS
SOUTH BY SOUTH EAST
The movie Ex Machina was premiered at SXSW, a story about a reclusive tech CEO who creates the world’s first truly artificial
intelligence.
The films makers launched the movie with a brilliant campaign…
71. Many single folk were enticed into swiping right on Tinder to chat to Ava, asking interesting questions.
If they were deemed to have ‘passed the test’, it directed them to an Instagram account promoting the movie. Great example of AI in
marketing…
72. ART LEADING SCIENCE
Her
Ex Machina
Robot and Frank
What’s interesting here is that history shows us that art often leads science when it comes to predicting the future, we’re seeing a
huge number of artistic explorations of AI/Cyber-consciousness and an exploration of what it means to be human.
This isn’t Arthur C Clarke writing about a hundred years in the future either, but authors writing about the very near future.
73. PRESENTS
SOUTH BY SOUTH EAST
DR MARTINE
ROTHBLATT
The day after the premiere, Dr Martine Rothblatt gave her keynote discussing “AI, Immortality and the future of Selves”
She’s written a book called “Virtually Human: the promise and peril of digital immortality” and talked about cyber-consciousness and
artificial intelligence at length.
74. PRESENTS
SOUTH BY SOUTH EAST
ARTIFICIAL
INTELLIGENCE WILL
RISE LIKE WATER
UNTIL WE ARE IN AN
OCEAN OF CYBER-
CONSCIOUSNESS
There are countless companies out there trying to out SIRI SIRI — the gradual evolution of these ‘digital assistants’ will one day lead
to the development of AI.
75. OPEN LETTER FROM THE
FUTURE OF LIFE INSTITUTE
Some of the brightest minds in the world are urging us to tread carefully when exploring these collisions — Bill Gates, Elon Musk
and Stephen Hawking were amongst the signatories of an open letter created by the future of life institute urging caution when
exploring AI.
76. BINA 48
BINA 48
Dr Rothblatt has created BINA 48, a mindclone of her wife, Bina. She has taken thousands of memories, interactions and information
about Bina and uploaded them into a prototype AI capable of evolving and learning.
She’s been interviewed by the NYT and by BINA herself and demonstrates empathy, emotion (she’s sad that she can’t go outside and
garden and more).
77. AMBIVALENCE
&
AMBIGUITY
We’ve got to start somewhere, and that place is stopping thinking about machines as just automatons geared up to complete a task.
We’ll successfully collide the worlds of human and machine when we are brave enough to introduce what Paola Antonelli calls
‘Ambivalence and Ambiguity’ into our artificial creations.
Maybe one of the key components of our humanity is our ability — often our over-keenness — to not follow instructions, and this
is where the next breakthrough will come from.
85. And on a personal note. Something that resonated with me from
Martnine Rothblatt’s talk was her personal philosophy in life, bearing in
mind she’s not only a leader in AI, the highest paid female CEO in the
world (and was previously a man) she also started a drug company to save
her daughter and is developing a way to clone human organs for
transplant.
C - [BE CURIOUS]
Q - [QUESTION AUTHORITY]
LOVE
DO
86. THANKS Y’ALL
For videos and more see: www.iris-worldwide.com/sxse
Keep in touch:
@irisworldwide
@davidcaygill
@jordanharper