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Advertising / Marketing / PR

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About

I'm a social psychologist by training currently working as a strategic planner at DigitasLBi Paris. I'm passionate about understanding people and how digital media impact the way they behave, think and feel. My job as a digital strategic planner is at the intersection of brand strategy, digital strategy and comms strategy planning. I'm a strong supporter of integrated marketing communication and i like to collaborate with advertising and media agencies to create efficient, powerful and well-orchestrated multi-canal campaigns. I also know how to motivate and drive a multi-skilled team of people towards a same goal, especially for new business pitches. I currently try to share my u...