SlideShare a Scribd company logo
Social Media Trends for 2014
By James Whatley & Marshall Manson
1
TREND 1: DISPOSABLE CONTENT

2
THE CONTENT CHURN
„Content marketing‟ is the buzz term of 2013 and as a
result, every brand (and their corresponding agencies) is on
the hook to constantly create content.
Continuously churning through idea after idea, meme after
meme…
The desire to continually satiate the online hunger for more,
more, more means that the content created in turn becomes
smaller, faster and, unsurprisingly, quicker to consume.
Inevitably, this leads to mistakes.
Tweet & Delete
With the inescapable errors that happen in 24hr content
hubs, the chances of a piece of work slipping out the door a)
without the correct sign off or b) errors, increase.
However, unlike an offensive print ad, or a sexist TV
commercial, social channels allow media owners to reach into
the past and delete the offending content – as if it had never
existed in the first place.
This comes with as many risks as it does rewards. The latter
in that it can be missed by many; and for the former: the rise
of screen captured content having post-deletion infamy on the
Buzzfeeds and Reddits of this world.
TEENAGE LEGACY REDUCTION
With the advent and subsequent global penetration of social
media, the professional adults of today are finding that the
penchant for over-sharing that was so new and exciting back
in the noughties is slowly coming back to haunt them.
Well, we‟ve got news for you on this: the kids are wise to it.
The generation growing up RIGHT NOW is unlike no other
before. This is the generation that has never known a world
without the Internet.
Can you even imagine that now?
TREND 1: DISPOSABLE
CONTENT EXAMPLES

6
SNAPCHAT

It‟s an obvious choice but it
simply cannot be ignored.
Given the veracity at which
teenagers have embraced the
platform and its Mission
Impossible-esque way of
dealing with messaging, it‟s no
wonder brands are also getting
in on the act.
EXAMPLE: 16 HANDLES
New York based frozen yogurt
chain, 16 Handles, was the first
brand to do anything with the
disappearing content platform.
Customers (who were friends
with the brand on the app)
received a special coupon code
for 16%, 50% or 100% off which
they then have just 10 seconds
to show the cashier.
The clincher: customers had to
commit to purchase before
opening their snap.
EXAMPLE: TACO BELL

Taco Bell announced the comeback
of its „Beefy Crunch Burrito‟ using the
platform to share the news with its
biggest fans.
This was the first brand/Snapchat tie
in with the social platform using a
„mass sending‟ functionality for the
first time.
EXAMPLE: DORITOS UK

To celebrate
Halloween, Doritos UK used
its in-house Mariachi Band (as
featured in its TV campaign)
to send personalized
Halloween messages to its
biggest fans.
The campaign only ran for a
day and it was supported with
media in other social
channels.
QUICK! DELETE!

Creatives love to be provocative. Be it running work in far
away places to get a cheeky award entry in, through to just
wanting to get something in for a Chip Shop* (Google it).
The Delete and Tweet category shows that its not just
audiences who want their media to disappear, sometimes it‟s
brands too.

*Chipshopawards.com
EXAMPLE: CHARMIN
UK toilet roll brand,
Charmin, tweeted (and
deleted) this pun-tastic
play on words to tie in
with the launch of THOR:
THE DARK WORLD.
We‟re guessing legal
wasn‟t happy?
Buzzfeed loved it at least.
EXAMPLE: HOME DEPOT
The Home Depot quickly
deleted this „agencycreated‟ photo banter after
several followers pointed
out its racial connotations.
Home Depot apologized,
blamed their agency, and
sacked the individual
responsible. In that order.
Ouch.
TREND 1: DISPOSABLE
CONTENT IMPLICATIONS

14
PREPARATION, PREPARATION,
PREPARATION

Chance favors the prepared
mind.
To get that viral smash, you
need to have the approval
processes sorted, the brand
guidelines locked, and the
right people in place to
execute.
WANT AN ‘A’ GAME? RECRUIT THE ‘A’ TEAM
Too many times we see
headlines that blame young
talent for a social media
mistake.
No, the mistake starts at the
top. You need damn good
talent to make great content
that‟s worth missing.
When it comes to the
ephemeral, it‟s time to be
incredible.
BE QUICK, BE NIMBLE, BE AGILE

There‟s no point in having
the right processes and
the right people if you
simply don‟t have the
prowess to get it done
promptly.
Speed is of the essence
TREND 2: BRAND BANTER

18
BRANDS HAVE A VOICE TOO
When social media arrived,
industry commentators
heralded a new era of 2-way
conversation between
brands and consumers.
What they didn‟t bank on
was the same 2-way
conversation being opened
up between BRANDS.
It will only GROW in 2014.
SOCIAL MEDIA MATURITY

Social media is no longer a new thing.
Marketers understand that
while consumers expect
brands to have a voice in
social media, they can also
get away with a lot more too.

We‟ve been talking about
brands „Being Human‟ in
social for the best part of
seven years, but finally
some of them are getting
the hint.
TREND 2: BRAND BANTER EXAMPLES

21
EXAMPLE: TESCO MOBILE, YORKSHIRE
TEA, CADBURY AND MORE…
What starts with a bit of
chatter between Tesco
and a customer soon
descends into an all out
FMCG love-in, including
Jaffa Cakes, Yorkshire
Tea, Phileas Fogg, and
Cadbury.
All with their own distinct
tone of voice, all with their
own bit of brand banter.
EXAMPLE: AT&T AND TMO

When one customer wondered out loud (via Twitter) as to why
he was still with AT&T, T-Mobile stepped in and beckoned him
to join them. AT&T tried to fight back, but when TMO‟s own
CEO stepped into the fray, they had no chance.
TREND 2: BRAND BANTER IMPLICATIONS

24
CONTINUE TO BE HELPFUL
Being a fun brand on Twitter will always endear you to
your followers, just keep in mind that your customers will
need you from time to time too.
Being helpful and informative from time to time is equally
as important, if not more so.
CHOOSE TWO

Twitter UK have a simple image to help those „new kids on
the block‟ brands who have yet to find their tone of voice.
“Helpful, funny, or informative: choose two” – Twitter UK
IS YOUR VOICE AUTHENTIC?
Before you engage in brand banter, you need to ask yourself
if your voice is authentic. We‟ve already commented on the
requirement for brands to show the more human side to them.
This is not news. Keeping that side authentic and true is the
tricky part. Do that, and banter will be yours.
ARE YOU WITHIN YOUR BRAND GUIDELINES?
“Hey! Let‟s be funny!” doesn‟t always work.
Especially if your brand
guidelines state
otherwise.
When finding your online
tone of voice, using that
dusty old brand book
that‟s currently propping
up your monitor is not a
bad place to start.
ARE YOU BEING STUPID?

It‟s so simple we can‟t
believe we‟re typing it but
IT‟S TRUE: don‟t tweet
something that‟s so stupid
you wouldn‟t tweet it from
your own account.
Seriously. Just don‟t.
TREND 3: SUBDIVIDING
SOCIAL COMMUNITIES

30
LARGE GLOBAL COMMUNITIES
As global brands have pushed
harder to engage with brand
fans, communities have grown
into the millions. But many are
using this only as an
opportunity to reach mass
audiences with one-to-many
messages.
Connecting with smaller groups
within communities for more
substantive, relevant dialogue
can be difficult and often
inefficient.
MEMBERS JOIN FOR DIFFERENT REASONS
Once new members
connect with the brand‟s
community, they often
don‟t see the themes that
attracted them reflected in
the day to day content.
This disconnect
discourages engagement
and undermines the value
of the community.
NEW PLATFORM FUNCTIONALITY
Facebook‟s Custom
Audiences tool provides
improved targeting where
paid content will appear in
users‟ newsfeeds.
More data about community
members is available from
the API as well. The result is
the improved ability to target
relevant content more
effectively at smaller
community segments.
TREND 3: SUBDIVIDING SOCIAL
COMMUNITIES IMPLICATIONS

34
FOUR PRINCIPLES OF SUCCESS

Talking to smaller segments of
your community will improve the
content effectiveness and lead
to higher engagement. The
following four principles will
drive success…
1. Target members with themed content
consistent with the content that caused
them to join or that they have engaged with
recently.
2. Get a conversation going among a small
group within the community around their
focused interest.
3. Leaders in each interest area are
potentially powerful advocates, both
within and beyond the community.
4. Watch member interactions with other
brand content to identify adjacent
interests, then work to fuel their interest
in those topics.

More Related Content

What's hot

How to Partner with a YouTube Creator
How to Partner with a YouTube CreatorHow to Partner with a YouTube Creator
How to Partner with a YouTube Creator
OgilvyOne Worldwide
 
(Graham Brown mobileYouth) PAID to EARNED MEDIA (Part 3/5 50 key trends in th...
(Graham Brown mobileYouth) PAID to EARNED MEDIA (Part 3/5 50 key trends in th...(Graham Brown mobileYouth) PAID to EARNED MEDIA (Part 3/5 50 key trends in th...
(Graham Brown mobileYouth) PAID to EARNED MEDIA (Part 3/5 50 key trends in th...
Graham Brown
 
The New Viral: Effective, Not Just Infective
The New Viral: Effective, Not Just InfectiveThe New Viral: Effective, Not Just Infective
The New Viral: Effective, Not Just Infective
Ben Grossman
 
The On-Demand Brand
The On-Demand BrandThe On-Demand Brand
The On-Demand Brand
Business Book Summaries
 
Win. Grow. Social Sales. The Book. 3rd Edition.
Win. Grow. Social Sales. The Book. 3rd Edition.Win. Grow. Social Sales. The Book. 3rd Edition.
Win. Grow. Social Sales. The Book. 3rd Edition.
Blueconomics - Empowering B2B Relationships.
 
Edelman 11on11
Edelman 11on11Edelman 11on11
Edelman 11on11
Edelman Toronto
 
How your business could use social media
How your business could use social mediaHow your business could use social media
How your business could use social media
Guy Steele-Perkins
 
Lucidity london how your business could use social media (2014)
Lucidity london how your business could use social media (2014)Lucidity london how your business could use social media (2014)
Lucidity london how your business could use social media (2014)
Guy Steele-Perkins
 
An advanced guide to social media marketing - by Simply Zesty
An advanced guide to social media marketing - by Simply ZestyAn advanced guide to social media marketing - by Simply Zesty
An advanced guide to social media marketing - by Simply Zesty
Tâm Nguyễn Đức Minh
 
What's Next: Trends for 2020
What's Next: Trends for 2020What's Next: Trends for 2020
What's Next: Trends for 2020
Ogilvy Consulting
 
7 Big Ideas You Missed Last Week
7 Big Ideas You Missed Last Week7 Big Ideas You Missed Last Week
7 Big Ideas You Missed Last Week
Ogilvy
 
Engaging a business audience of One
Engaging a business audience of OneEngaging a business audience of One
Engaging a business audience of One
OgilvyOne Worldwide
 
From Social Influence to Social CRM
From Social Influence to Social CRMFrom Social Influence to Social CRM
From Social Influence to Social CRM
OgilvyOne Worldwide
 
Top 10 Lessons From WOMMA 2015
Top 10 Lessons From WOMMA 2015Top 10 Lessons From WOMMA 2015
Top 10 Lessons From WOMMA 2015
Ogilvy Consulting
 
Social Media Part Ii
Social Media Part IiSocial Media Part Ii
Social Media Part Ii
Richard Meyer
 
What's Next: Social Media Trends 2020
What's Next: Social Media Trends 2020 What's Next: Social Media Trends 2020
What's Next: Social Media Trends 2020
Ogilvy Consulting
 
5 Ways Winning Young Lions Changed My Career - #CannesLions #OgilvyCannes
5 Ways Winning Young Lions Changed My Career - #CannesLions #OgilvyCannes5 Ways Winning Young Lions Changed My Career - #CannesLions #OgilvyCannes
5 Ways Winning Young Lions Changed My Career - #CannesLions #OgilvyCannes
Ogilvy
 
10 Social Best Practices from the Best Social Brands of 2013
10 Social Best Practices from the Best Social Brands of 201310 Social Best Practices from the Best Social Brands of 2013
10 Social Best Practices from the Best Social Brands of 2013
Ben Grossman
 
Social CRM: Laying the Foundation
Social CRM: Laying the FoundationSocial CRM: Laying the Foundation
Social CRM: Laying the Foundation
Christine Kitson
 
Building Social Movements for Brands - An Analysis of Global Movements
Building Social Movements for Brands - An Analysis of Global MovementsBuilding Social Movements for Brands - An Analysis of Global Movements
Building Social Movements for Brands - An Analysis of Global Movements
Ogilvy Consulting
 

What's hot (20)

How to Partner with a YouTube Creator
How to Partner with a YouTube CreatorHow to Partner with a YouTube Creator
How to Partner with a YouTube Creator
 
(Graham Brown mobileYouth) PAID to EARNED MEDIA (Part 3/5 50 key trends in th...
(Graham Brown mobileYouth) PAID to EARNED MEDIA (Part 3/5 50 key trends in th...(Graham Brown mobileYouth) PAID to EARNED MEDIA (Part 3/5 50 key trends in th...
(Graham Brown mobileYouth) PAID to EARNED MEDIA (Part 3/5 50 key trends in th...
 
The New Viral: Effective, Not Just Infective
The New Viral: Effective, Not Just InfectiveThe New Viral: Effective, Not Just Infective
The New Viral: Effective, Not Just Infective
 
The On-Demand Brand
The On-Demand BrandThe On-Demand Brand
The On-Demand Brand
 
Win. Grow. Social Sales. The Book. 3rd Edition.
Win. Grow. Social Sales. The Book. 3rd Edition.Win. Grow. Social Sales. The Book. 3rd Edition.
Win. Grow. Social Sales. The Book. 3rd Edition.
 
Edelman 11on11
Edelman 11on11Edelman 11on11
Edelman 11on11
 
How your business could use social media
How your business could use social mediaHow your business could use social media
How your business could use social media
 
Lucidity london how your business could use social media (2014)
Lucidity london how your business could use social media (2014)Lucidity london how your business could use social media (2014)
Lucidity london how your business could use social media (2014)
 
An advanced guide to social media marketing - by Simply Zesty
An advanced guide to social media marketing - by Simply ZestyAn advanced guide to social media marketing - by Simply Zesty
An advanced guide to social media marketing - by Simply Zesty
 
What's Next: Trends for 2020
What's Next: Trends for 2020What's Next: Trends for 2020
What's Next: Trends for 2020
 
7 Big Ideas You Missed Last Week
7 Big Ideas You Missed Last Week7 Big Ideas You Missed Last Week
7 Big Ideas You Missed Last Week
 
Engaging a business audience of One
Engaging a business audience of OneEngaging a business audience of One
Engaging a business audience of One
 
From Social Influence to Social CRM
From Social Influence to Social CRMFrom Social Influence to Social CRM
From Social Influence to Social CRM
 
Top 10 Lessons From WOMMA 2015
Top 10 Lessons From WOMMA 2015Top 10 Lessons From WOMMA 2015
Top 10 Lessons From WOMMA 2015
 
Social Media Part Ii
Social Media Part IiSocial Media Part Ii
Social Media Part Ii
 
What's Next: Social Media Trends 2020
What's Next: Social Media Trends 2020 What's Next: Social Media Trends 2020
What's Next: Social Media Trends 2020
 
5 Ways Winning Young Lions Changed My Career - #CannesLions #OgilvyCannes
5 Ways Winning Young Lions Changed My Career - #CannesLions #OgilvyCannes5 Ways Winning Young Lions Changed My Career - #CannesLions #OgilvyCannes
5 Ways Winning Young Lions Changed My Career - #CannesLions #OgilvyCannes
 
10 Social Best Practices from the Best Social Brands of 2013
10 Social Best Practices from the Best Social Brands of 201310 Social Best Practices from the Best Social Brands of 2013
10 Social Best Practices from the Best Social Brands of 2013
 
Social CRM: Laying the Foundation
Social CRM: Laying the FoundationSocial CRM: Laying the Foundation
Social CRM: Laying the Foundation
 
Building Social Movements for Brands - An Analysis of Global Movements
Building Social Movements for Brands - An Analysis of Global MovementsBuilding Social Movements for Brands - An Analysis of Global Movements
Building Social Movements for Brands - An Analysis of Global Movements
 

Viewers also liked

Mc422 emotions 2016
Mc422 emotions 2016Mc422 emotions 2016
Mc422 emotions 2016
POLIS LSE
 
Multimedia Storytelling by Alexandra Stark - Milan 2015
Multimedia Storytelling by Alexandra Stark - Milan 2015Multimedia Storytelling by Alexandra Stark - Milan 2015
Multimedia Storytelling by Alexandra Stark - Milan 2015
European Journalism Training Association
 
MuseumNext 2016: Storytelling in a digital age
MuseumNext 2016: Storytelling in a digital ageMuseumNext 2016: Storytelling in a digital age
MuseumNext 2016: Storytelling in a digital age
Klasien Van de Zandschulp
 
USC Future of Journalism | Emerging technology
USC Future of Journalism | Emerging technologyUSC Future of Journalism | Emerging technology
USC Future of Journalism | Emerging technology
USC Annenberg School for Communication & Journalism
 
Newsroom curators and independent_storytellers: content_curation as a new for...
Newsroom curators and independent_storytellers: content_curation as a new for...Newsroom curators and independent_storytellers: content_curation as a new for...
Newsroom curators and independent_storytellers: content_curation as a new for...
Federico Guerrini
 
Mobile Technology in Journalism
Mobile Technology in JournalismMobile Technology in Journalism
Mobile Technology in Journalism
Kabir Ahmad
 
Twitter For Journalists
Twitter For JournalistsTwitter For Journalists
Twitter For Journalists
Graham Holliday
 
JOURNALISM, MEDIA AND TECHNOLOGY PREDICTIONS 2016
JOURNALISM, MEDIA AND TECHNOLOGY PREDICTIONS 2016JOURNALISM, MEDIA AND TECHNOLOGY PREDICTIONS 2016
JOURNALISM, MEDIA AND TECHNOLOGY PREDICTIONS 2016
GM BBI research & liaison
 
Journalism + technology + the future =
Journalism + technology + the future =Journalism + technology + the future =
Journalism + technology + the future =
maria ahmed
 
New Media Technologies For Teaching And Learning Digital Journalism
New Media Technologies For Teaching And Learning Digital Journalism New Media Technologies For Teaching And Learning Digital Journalism
New Media Technologies For Teaching And Learning Digital Journalism
Jude Mathurine
 
Technology makes journalism better
Technology makes journalism betterTechnology makes journalism better
Technology makes journalism better
Mark Briggs
 
Emerging technology – Ben Kreimer, Drone Journalism Lab
Emerging technology – Ben Kreimer, Drone Journalism LabEmerging technology – Ben Kreimer, Drone Journalism Lab
Emerging technology – Ben Kreimer, Drone Journalism Lab
Journalism.co.uk
 
Lecture, Curation Journalism
Lecture, Curation JournalismLecture, Curation Journalism
Lecture, Curation Journalism
Sung Woo Yoo
 
Beyond The Listicle: The Science of Virality
Beyond The Listicle: The Science of ViralityBeyond The Listicle: The Science of Virality
Beyond The Listicle: The Science of Virality
Jessica Novak
 
Elements of multimedia storytelling
Elements of multimedia storytellingElements of multimedia storytelling
Elements of multimedia storytelling
Bjarke Calvin
 
Journalism: Understanding Human Interest Stories
Journalism: Understanding Human Interest StoriesJournalism: Understanding Human Interest Stories
Journalism: Understanding Human Interest Stories
Damian Radcliffe
 
Telling stories with data slideshare
Telling stories with data   slideshareTelling stories with data   slideshare
Telling stories with data slideshare
Cathie Howe
 
Getting Content Curation Right for your SEO Process at #smx #smxmuenchen
Getting Content Curation Right for your SEO Process at #smx #smxmuenchenGetting Content Curation Right for your SEO Process at #smx #smxmuenchen
Getting Content Curation Right for your SEO Process at #smx #smxmuenchen
Aleyda Solís
 
Social Media in the Middle East: The story of 2016
Social Media in the Middle East: The story of 2016Social Media in the Middle East: The story of 2016
Social Media in the Middle East: The story of 2016
Damian Radcliffe
 
Digital Storytelling Winter 2017
Digital Storytelling Winter 2017Digital Storytelling Winter 2017
Digital Storytelling Winter 2017
Digital Disciple Network
 

Viewers also liked (20)

Mc422 emotions 2016
Mc422 emotions 2016Mc422 emotions 2016
Mc422 emotions 2016
 
Multimedia Storytelling by Alexandra Stark - Milan 2015
Multimedia Storytelling by Alexandra Stark - Milan 2015Multimedia Storytelling by Alexandra Stark - Milan 2015
Multimedia Storytelling by Alexandra Stark - Milan 2015
 
MuseumNext 2016: Storytelling in a digital age
MuseumNext 2016: Storytelling in a digital ageMuseumNext 2016: Storytelling in a digital age
MuseumNext 2016: Storytelling in a digital age
 
USC Future of Journalism | Emerging technology
USC Future of Journalism | Emerging technologyUSC Future of Journalism | Emerging technology
USC Future of Journalism | Emerging technology
 
Newsroom curators and independent_storytellers: content_curation as a new for...
Newsroom curators and independent_storytellers: content_curation as a new for...Newsroom curators and independent_storytellers: content_curation as a new for...
Newsroom curators and independent_storytellers: content_curation as a new for...
 
Mobile Technology in Journalism
Mobile Technology in JournalismMobile Technology in Journalism
Mobile Technology in Journalism
 
Twitter For Journalists
Twitter For JournalistsTwitter For Journalists
Twitter For Journalists
 
JOURNALISM, MEDIA AND TECHNOLOGY PREDICTIONS 2016
JOURNALISM, MEDIA AND TECHNOLOGY PREDICTIONS 2016JOURNALISM, MEDIA AND TECHNOLOGY PREDICTIONS 2016
JOURNALISM, MEDIA AND TECHNOLOGY PREDICTIONS 2016
 
Journalism + technology + the future =
Journalism + technology + the future =Journalism + technology + the future =
Journalism + technology + the future =
 
New Media Technologies For Teaching And Learning Digital Journalism
New Media Technologies For Teaching And Learning Digital Journalism New Media Technologies For Teaching And Learning Digital Journalism
New Media Technologies For Teaching And Learning Digital Journalism
 
Technology makes journalism better
Technology makes journalism betterTechnology makes journalism better
Technology makes journalism better
 
Emerging technology – Ben Kreimer, Drone Journalism Lab
Emerging technology – Ben Kreimer, Drone Journalism LabEmerging technology – Ben Kreimer, Drone Journalism Lab
Emerging technology – Ben Kreimer, Drone Journalism Lab
 
Lecture, Curation Journalism
Lecture, Curation JournalismLecture, Curation Journalism
Lecture, Curation Journalism
 
Beyond The Listicle: The Science of Virality
Beyond The Listicle: The Science of ViralityBeyond The Listicle: The Science of Virality
Beyond The Listicle: The Science of Virality
 
Elements of multimedia storytelling
Elements of multimedia storytellingElements of multimedia storytelling
Elements of multimedia storytelling
 
Journalism: Understanding Human Interest Stories
Journalism: Understanding Human Interest StoriesJournalism: Understanding Human Interest Stories
Journalism: Understanding Human Interest Stories
 
Telling stories with data slideshare
Telling stories with data   slideshareTelling stories with data   slideshare
Telling stories with data slideshare
 
Getting Content Curation Right for your SEO Process at #smx #smxmuenchen
Getting Content Curation Right for your SEO Process at #smx #smxmuenchenGetting Content Curation Right for your SEO Process at #smx #smxmuenchen
Getting Content Curation Right for your SEO Process at #smx #smxmuenchen
 
Social Media in the Middle East: The story of 2016
Social Media in the Middle East: The story of 2016Social Media in the Middle East: The story of 2016
Social Media in the Middle East: The story of 2016
 
Digital Storytelling Winter 2017
Digital Storytelling Winter 2017Digital Storytelling Winter 2017
Digital Storytelling Winter 2017
 

Similar to 3 Social Trends For 2014

Brand communications in a crisis: a framework for Covid-19
Brand communications in a crisis: a framework for Covid-19Brand communications in a crisis: a framework for Covid-19
Brand communications in a crisis: a framework for Covid-19
Amy Brown
 
2014: The Year Of Content
2014: The Year Of Content2014: The Year Of Content
2014: The Year Of Content
Gravity Thinking
 
Should B2B Brands Be On TikTok?: Let's Unpack It
Should B2B Brands Be On TikTok?: Let's Unpack ItShould B2B Brands Be On TikTok?: Let's Unpack It
Should B2B Brands Be On TikTok?: Let's Unpack It
Julie Bourne
 
Future of Social Media + Trends 2016
Future of Social Media + Trends 2016Future of Social Media + Trends 2016
Future of Social Media + Trends 2016
Brie Stewart
 
Mesh12 Session - Social Media WTF
Mesh12 Session - Social Media WTFMesh12 Session - Social Media WTF
Mesh12 Session - Social Media WTF
Michael O'Connor Clarke
 
The 2014 Social Media Marketing Guide
The 2014 Social Media Marketing Guide The 2014 Social Media Marketing Guide
The 2014 Social Media Marketing Guide
Brand Networks
 
Impero Anti Trend Report 2016
Impero Anti Trend Report 2016Impero Anti Trend Report 2016
Impero Anti Trend Report 2016
Impero
 
ICCE SOCIAL MEDIA MASTERCLASS
ICCE SOCIAL MEDIA MASTERCLASSICCE SOCIAL MEDIA MASTERCLASS
ICCE SOCIAL MEDIA MASTERCLASS
Royal Holloway, University of London
 
Arts adminsocialmediamasterclassmar2016 day1-160207192550
Arts adminsocialmediamasterclassmar2016 day1-160207192550Arts adminsocialmediamasterclassmar2016 day1-160207192550
Arts adminsocialmediamasterclassmar2016 day1-160207192550
Royal Holloway, University of London
 
Power of the Margins
Power of the MarginsPower of the Margins
Power of the Margins
Brian Dargan
 
Social Media Tips
Social Media TipsSocial Media Tips
Social Media Tips
Matt Ramage
 
Smeb release
Smeb releaseSmeb release
Smeb release
Loveneet singh
 
Got socialmedia3
Got socialmedia3Got socialmedia3
Got socialmedia3
Chris Kooluris
 
The Socially Powered Enterprise (for #SM201)
The Socially Powered Enterprise (for #SM201)The Socially Powered Enterprise (for #SM201)
The Socially Powered Enterprise (for #SM201)
Eric Weaver
 
2016 Social Media Survival Guide
2016 Social Media Survival Guide2016 Social Media Survival Guide
2016 Social Media Survival Guide
Socialtyze
 
15 Questions About Social Media.pdf
15 Questions About Social Media.pdf15 Questions About Social Media.pdf
15 Questions About Social Media.pdf
Amit Singh
 
Social media-tactics
Social media-tacticsSocial media-tactics
Social media-tactics
Ranjeet Nambiar
 
Social Media Masterclass - University of the Arts
Social Media Masterclass - University of the ArtsSocial Media Masterclass - University of the Arts
Social Media Masterclass - University of the Arts
Royal Holloway, University of London
 
Tippie MBA Marketing Academy Guest Lecture
Tippie MBA Marketing Academy Guest LectureTippie MBA Marketing Academy Guest Lecture
Tippie MBA Marketing Academy Guest Lecture
Lydia Fine
 
Brands fail to fall in Love
Brands fail to fall in LoveBrands fail to fall in Love
Brands fail to fall in Love
Daniel Howard
 

Similar to 3 Social Trends For 2014 (20)

Brand communications in a crisis: a framework for Covid-19
Brand communications in a crisis: a framework for Covid-19Brand communications in a crisis: a framework for Covid-19
Brand communications in a crisis: a framework for Covid-19
 
2014: The Year Of Content
2014: The Year Of Content2014: The Year Of Content
2014: The Year Of Content
 
Should B2B Brands Be On TikTok?: Let's Unpack It
Should B2B Brands Be On TikTok?: Let's Unpack ItShould B2B Brands Be On TikTok?: Let's Unpack It
Should B2B Brands Be On TikTok?: Let's Unpack It
 
Future of Social Media + Trends 2016
Future of Social Media + Trends 2016Future of Social Media + Trends 2016
Future of Social Media + Trends 2016
 
Mesh12 Session - Social Media WTF
Mesh12 Session - Social Media WTFMesh12 Session - Social Media WTF
Mesh12 Session - Social Media WTF
 
The 2014 Social Media Marketing Guide
The 2014 Social Media Marketing Guide The 2014 Social Media Marketing Guide
The 2014 Social Media Marketing Guide
 
Impero Anti Trend Report 2016
Impero Anti Trend Report 2016Impero Anti Trend Report 2016
Impero Anti Trend Report 2016
 
ICCE SOCIAL MEDIA MASTERCLASS
ICCE SOCIAL MEDIA MASTERCLASSICCE SOCIAL MEDIA MASTERCLASS
ICCE SOCIAL MEDIA MASTERCLASS
 
Arts adminsocialmediamasterclassmar2016 day1-160207192550
Arts adminsocialmediamasterclassmar2016 day1-160207192550Arts adminsocialmediamasterclassmar2016 day1-160207192550
Arts adminsocialmediamasterclassmar2016 day1-160207192550
 
Power of the Margins
Power of the MarginsPower of the Margins
Power of the Margins
 
Social Media Tips
Social Media TipsSocial Media Tips
Social Media Tips
 
Smeb release
Smeb releaseSmeb release
Smeb release
 
Got socialmedia3
Got socialmedia3Got socialmedia3
Got socialmedia3
 
The Socially Powered Enterprise (for #SM201)
The Socially Powered Enterprise (for #SM201)The Socially Powered Enterprise (for #SM201)
The Socially Powered Enterprise (for #SM201)
 
2016 Social Media Survival Guide
2016 Social Media Survival Guide2016 Social Media Survival Guide
2016 Social Media Survival Guide
 
15 Questions About Social Media.pdf
15 Questions About Social Media.pdf15 Questions About Social Media.pdf
15 Questions About Social Media.pdf
 
Social media-tactics
Social media-tacticsSocial media-tactics
Social media-tactics
 
Social Media Masterclass - University of the Arts
Social Media Masterclass - University of the ArtsSocial Media Masterclass - University of the Arts
Social Media Masterclass - University of the Arts
 
Tippie MBA Marketing Academy Guest Lecture
Tippie MBA Marketing Academy Guest LectureTippie MBA Marketing Academy Guest Lecture
Tippie MBA Marketing Academy Guest Lecture
 
Brands fail to fall in Love
Brands fail to fall in LoveBrands fail to fall in Love
Brands fail to fall in Love
 

More from Ogilvy Consulting

How to Win in Marketplaces
How to Win in MarketplacesHow to Win in Marketplaces
How to Win in Marketplaces
Ogilvy Consulting
 
The Return to Growth in Turbulent Times
The Return to Growth in Turbulent TimesThe Return to Growth in Turbulent Times
The Return to Growth in Turbulent Times
Ogilvy Consulting
 
Using Brand to Drive M&A Value
Using Brand to Drive M&A ValueUsing Brand to Drive M&A Value
Using Brand to Drive M&A Value
Ogilvy Consulting
 
Influencing our New Reality
Influencing our New RealityInfluencing our New Reality
Influencing our New Reality
Ogilvy Consulting
 
Nudgestock 2020 – Necessity is the Mother of Reinvention
Nudgestock 2020 – Necessity is the Mother of ReinventionNudgestock 2020 – Necessity is the Mother of Reinvention
Nudgestock 2020 – Necessity is the Mother of Reinvention
Ogilvy Consulting
 
What's Next: How brands can capture value, mindset and experiences on their o...
What's Next: How brands can capture value, mindset and experiences on their o...What's Next: How brands can capture value, mindset and experiences on their o...
What's Next: How brands can capture value, mindset and experiences on their o...
Ogilvy Consulting
 
What's Next: Celebrating Eid in a time of isolation
What's Next: Celebrating Eid in a time of isolationWhat's Next: Celebrating Eid in a time of isolation
What's Next: Celebrating Eid in a time of isolation
Ogilvy Consulting
 
What's Next: Unlocking a powerful corporate culture in turbulent times and be...
What's Next: Unlocking a powerful corporate culture in turbulent times and be...What's Next: Unlocking a powerful corporate culture in turbulent times and be...
What's Next: Unlocking a powerful corporate culture in turbulent times and be...
Ogilvy Consulting
 
What's Next: Now, Next & Beyond - Preparing people to return to the workplace
What's Next: Now, Next & Beyond - Preparing people to return to the workplaceWhat's Next: Now, Next & Beyond - Preparing people to return to the workplace
What's Next: Now, Next & Beyond - Preparing people to return to the workplace
Ogilvy Consulting
 
What's Next: Rapidly adjusting your customer experience strategy for the "new...
What's Next: Rapidly adjusting your customer experience strategy for the "new...What's Next: Rapidly adjusting your customer experience strategy for the "new...
What's Next: Rapidly adjusting your customer experience strategy for the "new...
Ogilvy Consulting
 
What's Next: Using technology to engage employees & build businesses
What's Next: Using technology to engage employees & build businessesWhat's Next: Using technology to engage employees & build businesses
What's Next: Using technology to engage employees & build businesses
Ogilvy Consulting
 
What's Next: Health & Wellness - Disruption & Adapting for the Rebound
What's Next: Health & Wellness - Disruption & Adapting for the ReboundWhat's Next: Health & Wellness - Disruption & Adapting for the Rebound
What's Next: Health & Wellness - Disruption & Adapting for the Rebound
Ogilvy Consulting
 
What's Next: Using technology to engage employees and build businesses
What's Next: Using technology to engage employees and build businessesWhat's Next: Using technology to engage employees and build businesses
What's Next: Using technology to engage employees and build businesses
Ogilvy Consulting
 
What's Next: Steering Brands through COVID-19
What's Next: Steering Brands through COVID-19What's Next: Steering Brands through COVID-19
What's Next: Steering Brands through COVID-19
Ogilvy Consulting
 
What's Next: The Next Frontier in Automotive Industry
What's Next: The Next Frontier in Automotive Industry What's Next: The Next Frontier in Automotive Industry
What's Next: The Next Frontier in Automotive Industry
Ogilvy Consulting
 
What's Next: Social Commerce - from transaction to truly social
What's Next: Social Commerce - from transaction to truly socialWhat's Next: Social Commerce - from transaction to truly social
What's Next: Social Commerce - from transaction to truly social
Ogilvy Consulting
 
What's Next: The Role of Brands in the Booming Original Content Business
What's Next: The Role of Brands in the Booming Original Content BusinessWhat's Next: The Role of Brands in the Booming Original Content Business
What's Next: The Role of Brands in the Booming Original Content Business
Ogilvy Consulting
 
What's Next: Michael Frohlich talks to us about the woes from a CEO during a ...
What's Next: Michael Frohlich talks to us about the woes from a CEO during a ...What's Next: Michael Frohlich talks to us about the woes from a CEO during a ...
What's Next: Michael Frohlich talks to us about the woes from a CEO during a ...
Ogilvy Consulting
 
What's Next: Food Hacktivist
What's Next: Food HacktivistWhat's Next: Food Hacktivist
What's Next: Food Hacktivist
Ogilvy Consulting
 
What's Next: Programmatic Marketing
What's Next: Programmatic MarketingWhat's Next: Programmatic Marketing
What's Next: Programmatic Marketing
Ogilvy Consulting
 

More from Ogilvy Consulting (20)

How to Win in Marketplaces
How to Win in MarketplacesHow to Win in Marketplaces
How to Win in Marketplaces
 
The Return to Growth in Turbulent Times
The Return to Growth in Turbulent TimesThe Return to Growth in Turbulent Times
The Return to Growth in Turbulent Times
 
Using Brand to Drive M&A Value
Using Brand to Drive M&A ValueUsing Brand to Drive M&A Value
Using Brand to Drive M&A Value
 
Influencing our New Reality
Influencing our New RealityInfluencing our New Reality
Influencing our New Reality
 
Nudgestock 2020 – Necessity is the Mother of Reinvention
Nudgestock 2020 – Necessity is the Mother of ReinventionNudgestock 2020 – Necessity is the Mother of Reinvention
Nudgestock 2020 – Necessity is the Mother of Reinvention
 
What's Next: How brands can capture value, mindset and experiences on their o...
What's Next: How brands can capture value, mindset and experiences on their o...What's Next: How brands can capture value, mindset and experiences on their o...
What's Next: How brands can capture value, mindset and experiences on their o...
 
What's Next: Celebrating Eid in a time of isolation
What's Next: Celebrating Eid in a time of isolationWhat's Next: Celebrating Eid in a time of isolation
What's Next: Celebrating Eid in a time of isolation
 
What's Next: Unlocking a powerful corporate culture in turbulent times and be...
What's Next: Unlocking a powerful corporate culture in turbulent times and be...What's Next: Unlocking a powerful corporate culture in turbulent times and be...
What's Next: Unlocking a powerful corporate culture in turbulent times and be...
 
What's Next: Now, Next & Beyond - Preparing people to return to the workplace
What's Next: Now, Next & Beyond - Preparing people to return to the workplaceWhat's Next: Now, Next & Beyond - Preparing people to return to the workplace
What's Next: Now, Next & Beyond - Preparing people to return to the workplace
 
What's Next: Rapidly adjusting your customer experience strategy for the "new...
What's Next: Rapidly adjusting your customer experience strategy for the "new...What's Next: Rapidly adjusting your customer experience strategy for the "new...
What's Next: Rapidly adjusting your customer experience strategy for the "new...
 
What's Next: Using technology to engage employees & build businesses
What's Next: Using technology to engage employees & build businessesWhat's Next: Using technology to engage employees & build businesses
What's Next: Using technology to engage employees & build businesses
 
What's Next: Health & Wellness - Disruption & Adapting for the Rebound
What's Next: Health & Wellness - Disruption & Adapting for the ReboundWhat's Next: Health & Wellness - Disruption & Adapting for the Rebound
What's Next: Health & Wellness - Disruption & Adapting for the Rebound
 
What's Next: Using technology to engage employees and build businesses
What's Next: Using technology to engage employees and build businessesWhat's Next: Using technology to engage employees and build businesses
What's Next: Using technology to engage employees and build businesses
 
What's Next: Steering Brands through COVID-19
What's Next: Steering Brands through COVID-19What's Next: Steering Brands through COVID-19
What's Next: Steering Brands through COVID-19
 
What's Next: The Next Frontier in Automotive Industry
What's Next: The Next Frontier in Automotive Industry What's Next: The Next Frontier in Automotive Industry
What's Next: The Next Frontier in Automotive Industry
 
What's Next: Social Commerce - from transaction to truly social
What's Next: Social Commerce - from transaction to truly socialWhat's Next: Social Commerce - from transaction to truly social
What's Next: Social Commerce - from transaction to truly social
 
What's Next: The Role of Brands in the Booming Original Content Business
What's Next: The Role of Brands in the Booming Original Content BusinessWhat's Next: The Role of Brands in the Booming Original Content Business
What's Next: The Role of Brands in the Booming Original Content Business
 
What's Next: Michael Frohlich talks to us about the woes from a CEO during a ...
What's Next: Michael Frohlich talks to us about the woes from a CEO during a ...What's Next: Michael Frohlich talks to us about the woes from a CEO during a ...
What's Next: Michael Frohlich talks to us about the woes from a CEO during a ...
 
What's Next: Food Hacktivist
What's Next: Food HacktivistWhat's Next: Food Hacktivist
What's Next: Food Hacktivist
 
What's Next: Programmatic Marketing
What's Next: Programmatic MarketingWhat's Next: Programmatic Marketing
What's Next: Programmatic Marketing
 

Recently uploaded

EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEEASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
Febless Hernane
 
Your LinkedIn Success Starts Here.......
Your LinkedIn Success Starts Here.......Your LinkedIn Success Starts Here.......
Your LinkedIn Success Starts Here.......
SocioCosmos
 
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdfUR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
urbhattiacademy
 
The Evolution of SEO: Insights from a Leading Digital Marketing Agency
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyThe Evolution of SEO: Insights from a Leading Digital Marketing Agency
The Evolution of SEO: Insights from a Leading Digital Marketing Agency
Digital Marketing Lab
 
Project Serenity — 33% Life-time Commissions.docx
Project Serenity — 33% Life-time Commissions.docxProject Serenity — 33% Life-time Commissions.docx
Project Serenity — 33% Life-time Commissions.docx
zeqirielmedina8
 
HOW TO USE THREADS an Instagram App_ by Clarissa Credito
HOW TO USE THREADS an Instagram App_ by Clarissa CreditoHOW TO USE THREADS an Instagram App_ by Clarissa Credito
HOW TO USE THREADS an Instagram App_ by Clarissa Credito
ClarissaAlanoCredito
 
Lifecycle of a GME Trader: From Newbie to Diamond Hands
Lifecycle of a GME Trader: From Newbie to Diamond HandsLifecycle of a GME Trader: From Newbie to Diamond Hands
Lifecycle of a GME Trader: From Newbie to Diamond Hands
mediavestfzllc
 
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
7lkkjxt
 
快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样
快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样
快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样
ryxqoswi
 
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANEEASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANE
Febless Hernane
 
Dominate Reddit Discussions.............
Dominate Reddit Discussions.............Dominate Reddit Discussions.............
Dominate Reddit Discussions.............
SocioCosmos
 
HOW TO USE FACEBOOK _ by Clarissa Credito
HOW TO USE FACEBOOK _ by Clarissa CreditoHOW TO USE FACEBOOK _ by Clarissa Credito
HOW TO USE FACEBOOK _ by Clarissa Credito
ClarissaAlanoCredito
 
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMSTUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
AJHSSR Journal
 
HMS Facebook Stories All V1 06092024.docx
HMS Facebook Stories All V1 06092024.docxHMS Facebook Stories All V1 06092024.docx
HMS Facebook Stories All V1 06092024.docx
Charles Bayless
 
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAM
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAMLORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAM
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAM
lorraineandreiamcidl
 

Recently uploaded (15)

EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEEASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
 
Your LinkedIn Success Starts Here.......
Your LinkedIn Success Starts Here.......Your LinkedIn Success Starts Here.......
Your LinkedIn Success Starts Here.......
 
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdfUR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
 
The Evolution of SEO: Insights from a Leading Digital Marketing Agency
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyThe Evolution of SEO: Insights from a Leading Digital Marketing Agency
The Evolution of SEO: Insights from a Leading Digital Marketing Agency
 
Project Serenity — 33% Life-time Commissions.docx
Project Serenity — 33% Life-time Commissions.docxProject Serenity — 33% Life-time Commissions.docx
Project Serenity — 33% Life-time Commissions.docx
 
HOW TO USE THREADS an Instagram App_ by Clarissa Credito
HOW TO USE THREADS an Instagram App_ by Clarissa CreditoHOW TO USE THREADS an Instagram App_ by Clarissa Credito
HOW TO USE THREADS an Instagram App_ by Clarissa Credito
 
Lifecycle of a GME Trader: From Newbie to Diamond Hands
Lifecycle of a GME Trader: From Newbie to Diamond HandsLifecycle of a GME Trader: From Newbie to Diamond Hands
Lifecycle of a GME Trader: From Newbie to Diamond Hands
 
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
 
快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样
快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样
快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样
 
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANEEASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANE
 
Dominate Reddit Discussions.............
Dominate Reddit Discussions.............Dominate Reddit Discussions.............
Dominate Reddit Discussions.............
 
HOW TO USE FACEBOOK _ by Clarissa Credito
HOW TO USE FACEBOOK _ by Clarissa CreditoHOW TO USE FACEBOOK _ by Clarissa Credito
HOW TO USE FACEBOOK _ by Clarissa Credito
 
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMSTUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
 
HMS Facebook Stories All V1 06092024.docx
HMS Facebook Stories All V1 06092024.docxHMS Facebook Stories All V1 06092024.docx
HMS Facebook Stories All V1 06092024.docx
 
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAM
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAMLORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAM
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAM
 

3 Social Trends For 2014

  • 1. Social Media Trends for 2014 By James Whatley & Marshall Manson 1
  • 3. THE CONTENT CHURN „Content marketing‟ is the buzz term of 2013 and as a result, every brand (and their corresponding agencies) is on the hook to constantly create content. Continuously churning through idea after idea, meme after meme… The desire to continually satiate the online hunger for more, more, more means that the content created in turn becomes smaller, faster and, unsurprisingly, quicker to consume. Inevitably, this leads to mistakes.
  • 4. Tweet & Delete With the inescapable errors that happen in 24hr content hubs, the chances of a piece of work slipping out the door a) without the correct sign off or b) errors, increase. However, unlike an offensive print ad, or a sexist TV commercial, social channels allow media owners to reach into the past and delete the offending content – as if it had never existed in the first place. This comes with as many risks as it does rewards. The latter in that it can be missed by many; and for the former: the rise of screen captured content having post-deletion infamy on the Buzzfeeds and Reddits of this world.
  • 5. TEENAGE LEGACY REDUCTION With the advent and subsequent global penetration of social media, the professional adults of today are finding that the penchant for over-sharing that was so new and exciting back in the noughties is slowly coming back to haunt them. Well, we‟ve got news for you on this: the kids are wise to it. The generation growing up RIGHT NOW is unlike no other before. This is the generation that has never known a world without the Internet. Can you even imagine that now?
  • 7. SNAPCHAT It‟s an obvious choice but it simply cannot be ignored. Given the veracity at which teenagers have embraced the platform and its Mission Impossible-esque way of dealing with messaging, it‟s no wonder brands are also getting in on the act.
  • 8. EXAMPLE: 16 HANDLES New York based frozen yogurt chain, 16 Handles, was the first brand to do anything with the disappearing content platform. Customers (who were friends with the brand on the app) received a special coupon code for 16%, 50% or 100% off which they then have just 10 seconds to show the cashier. The clincher: customers had to commit to purchase before opening their snap.
  • 9. EXAMPLE: TACO BELL Taco Bell announced the comeback of its „Beefy Crunch Burrito‟ using the platform to share the news with its biggest fans. This was the first brand/Snapchat tie in with the social platform using a „mass sending‟ functionality for the first time.
  • 10. EXAMPLE: DORITOS UK To celebrate Halloween, Doritos UK used its in-house Mariachi Band (as featured in its TV campaign) to send personalized Halloween messages to its biggest fans. The campaign only ran for a day and it was supported with media in other social channels.
  • 11. QUICK! DELETE! Creatives love to be provocative. Be it running work in far away places to get a cheeky award entry in, through to just wanting to get something in for a Chip Shop* (Google it). The Delete and Tweet category shows that its not just audiences who want their media to disappear, sometimes it‟s brands too. *Chipshopawards.com
  • 12. EXAMPLE: CHARMIN UK toilet roll brand, Charmin, tweeted (and deleted) this pun-tastic play on words to tie in with the launch of THOR: THE DARK WORLD. We‟re guessing legal wasn‟t happy? Buzzfeed loved it at least.
  • 13. EXAMPLE: HOME DEPOT The Home Depot quickly deleted this „agencycreated‟ photo banter after several followers pointed out its racial connotations. Home Depot apologized, blamed their agency, and sacked the individual responsible. In that order. Ouch.
  • 14. TREND 1: DISPOSABLE CONTENT IMPLICATIONS 14
  • 15. PREPARATION, PREPARATION, PREPARATION Chance favors the prepared mind. To get that viral smash, you need to have the approval processes sorted, the brand guidelines locked, and the right people in place to execute.
  • 16. WANT AN ‘A’ GAME? RECRUIT THE ‘A’ TEAM Too many times we see headlines that blame young talent for a social media mistake. No, the mistake starts at the top. You need damn good talent to make great content that‟s worth missing. When it comes to the ephemeral, it‟s time to be incredible.
  • 17. BE QUICK, BE NIMBLE, BE AGILE There‟s no point in having the right processes and the right people if you simply don‟t have the prowess to get it done promptly. Speed is of the essence
  • 18. TREND 2: BRAND BANTER 18
  • 19. BRANDS HAVE A VOICE TOO When social media arrived, industry commentators heralded a new era of 2-way conversation between brands and consumers. What they didn‟t bank on was the same 2-way conversation being opened up between BRANDS. It will only GROW in 2014.
  • 20. SOCIAL MEDIA MATURITY Social media is no longer a new thing. Marketers understand that while consumers expect brands to have a voice in social media, they can also get away with a lot more too. We‟ve been talking about brands „Being Human‟ in social for the best part of seven years, but finally some of them are getting the hint.
  • 21. TREND 2: BRAND BANTER EXAMPLES 21
  • 22. EXAMPLE: TESCO MOBILE, YORKSHIRE TEA, CADBURY AND MORE… What starts with a bit of chatter between Tesco and a customer soon descends into an all out FMCG love-in, including Jaffa Cakes, Yorkshire Tea, Phileas Fogg, and Cadbury. All with their own distinct tone of voice, all with their own bit of brand banter.
  • 23. EXAMPLE: AT&T AND TMO When one customer wondered out loud (via Twitter) as to why he was still with AT&T, T-Mobile stepped in and beckoned him to join them. AT&T tried to fight back, but when TMO‟s own CEO stepped into the fray, they had no chance.
  • 24. TREND 2: BRAND BANTER IMPLICATIONS 24
  • 25. CONTINUE TO BE HELPFUL Being a fun brand on Twitter will always endear you to your followers, just keep in mind that your customers will need you from time to time too. Being helpful and informative from time to time is equally as important, if not more so.
  • 26. CHOOSE TWO Twitter UK have a simple image to help those „new kids on the block‟ brands who have yet to find their tone of voice. “Helpful, funny, or informative: choose two” – Twitter UK
  • 27. IS YOUR VOICE AUTHENTIC? Before you engage in brand banter, you need to ask yourself if your voice is authentic. We‟ve already commented on the requirement for brands to show the more human side to them. This is not news. Keeping that side authentic and true is the tricky part. Do that, and banter will be yours.
  • 28. ARE YOU WITHIN YOUR BRAND GUIDELINES? “Hey! Let‟s be funny!” doesn‟t always work. Especially if your brand guidelines state otherwise. When finding your online tone of voice, using that dusty old brand book that‟s currently propping up your monitor is not a bad place to start.
  • 29. ARE YOU BEING STUPID? It‟s so simple we can‟t believe we‟re typing it but IT‟S TRUE: don‟t tweet something that‟s so stupid you wouldn‟t tweet it from your own account. Seriously. Just don‟t.
  • 30. TREND 3: SUBDIVIDING SOCIAL COMMUNITIES 30
  • 31. LARGE GLOBAL COMMUNITIES As global brands have pushed harder to engage with brand fans, communities have grown into the millions. But many are using this only as an opportunity to reach mass audiences with one-to-many messages. Connecting with smaller groups within communities for more substantive, relevant dialogue can be difficult and often inefficient.
  • 32. MEMBERS JOIN FOR DIFFERENT REASONS Once new members connect with the brand‟s community, they often don‟t see the themes that attracted them reflected in the day to day content. This disconnect discourages engagement and undermines the value of the community.
  • 33. NEW PLATFORM FUNCTIONALITY Facebook‟s Custom Audiences tool provides improved targeting where paid content will appear in users‟ newsfeeds. More data about community members is available from the API as well. The result is the improved ability to target relevant content more effectively at smaller community segments.
  • 34. TREND 3: SUBDIVIDING SOCIAL COMMUNITIES IMPLICATIONS 34
  • 35. FOUR PRINCIPLES OF SUCCESS Talking to smaller segments of your community will improve the content effectiveness and lead to higher engagement. The following four principles will drive success…
  • 36. 1. Target members with themed content consistent with the content that caused them to join or that they have engaged with recently.
  • 37. 2. Get a conversation going among a small group within the community around their focused interest.
  • 38. 3. Leaders in each interest area are potentially powerful advocates, both within and beyond the community.
  • 39. 4. Watch member interactions with other brand content to identify adjacent interests, then work to fuel their interest in those topics.

Editor's Notes

  1. Image credit: The Verge http://www.theverge.com/2013/10/3/4791934/snapchats-next-big-thing-stories-that-dont-just-disappear
  2. Source - http://socialfresh.com/first-snapchat-promotion-16-handles/
  3. Source - http://techcrunch.com/2013/05/01/taco-bell-joins-snapchat/
  4. http://lbbonline.com/news/spooky-snapchat-with-mariachi-doritos/
  5. Source: http://thenextweb.com/shareables/2013/11/27/t-mobile-and-att-went-head-to-head-on-twitter-over-a-customer-t-mobile-won/
  6. Photo source: http://blogs.ec.europa.eu/
  7. Photo cred: http://red5social.com
  8. Photo credit: 100open.com