1) Chinese e-commerce is dominated by large online marketplaces like Alibaba's Tmall and Taobao, which enable millions of individual merchants and sellers to reach customers.
2) Social media platforms like WeChat have become essential online communities and mobile platforms where users can access services, make payments, and participate in e-commerce from within the app.
3) Mobile payments using platforms like Alipay have become widespread in China and other developing markets, as have cash on delivery options, reflecting how e-commerce is integrated into daily life.
Which will be the trends that David Mattin and his team at Trendwatching will define as the most important for 2017? Be among the first to know, what trend scouts all around the world found out about the next most relevant (as opposed to most hyped) trends in the world.
MORE THAN WECHAT – PLATFORM TRENDS IN ASIAsinnerschrader
Two trends – mobile only and consolidation – define the next decade. The world’s growth markets are mobile first and mobile only. This leaves North American and Western European startups, run by digital as opposed to mobile natives, at a distinct disadvantage. At the same time the big are getting bigger while the small find it hard to survive.
The pace of change in advertising and consumer behavior continues to be frantic and to accelerate, so our annual trip to CES in Las Vegas continues to remind us how, in relative terms, hardware changes more slowly than both software and our expectations. In fact, CES in 2016 didn’t show a revolution in electronics and consumer products, but more of an evolution. The products were similar yet faster, thinner, cheaper and above all else, more connected.
This moment feels like the early stages of a new era, a time when all products are becoming cloud connected, touch screens are everywhere, and all media is digital. Yet it’s not quite the Internet of things — it’s the interim of things. We don’t yet have a complete smart home, we have sophisticated homes that sometimes don’t quite work. We have 3D printers without totally compelling use cases, and robotic body parts that don’t quite make a full humanoid.
The companies succeeding are those that are innovating and collaborating to solve real consumer needs, while staying true to a clear brand purpose. From artificial intelligence and cognitive computing, to drone technologies, virtual reality and biometric sensing, to 8k video and 360 surround sound, there are tremendous opportunities on the horizon.
Please read on to view the ten themes that make up this moment in time.
With special thanks to Rori DuBoff, Jez Jowett, Tom Goodwin and the team at Havas Worldwide.
From consumer-to-consumer to the metaverse, Gen Z needs to take an active part in any channel, game or brand and expects a multi-way conversation involving brands, creators and communities. A brief presentation by Hamutal Schieber at a recent Baruch College lecture, Prof. Nizan Packin's "Law of Black Mirror" class.
Coming to SXSW Interactive? Let Mindshare North America be your guide. We've curated a list of recommended sessions for each day (everything from AI to fashion to gaming and more), transit options, restaurant ideas, and key advice on how to navigate the festival,
Which will be the trends that David Mattin and his team at Trendwatching will define as the most important for 2017? Be among the first to know, what trend scouts all around the world found out about the next most relevant (as opposed to most hyped) trends in the world.
MORE THAN WECHAT – PLATFORM TRENDS IN ASIAsinnerschrader
Two trends – mobile only and consolidation – define the next decade. The world’s growth markets are mobile first and mobile only. This leaves North American and Western European startups, run by digital as opposed to mobile natives, at a distinct disadvantage. At the same time the big are getting bigger while the small find it hard to survive.
The pace of change in advertising and consumer behavior continues to be frantic and to accelerate, so our annual trip to CES in Las Vegas continues to remind us how, in relative terms, hardware changes more slowly than both software and our expectations. In fact, CES in 2016 didn’t show a revolution in electronics and consumer products, but more of an evolution. The products were similar yet faster, thinner, cheaper and above all else, more connected.
This moment feels like the early stages of a new era, a time when all products are becoming cloud connected, touch screens are everywhere, and all media is digital. Yet it’s not quite the Internet of things — it’s the interim of things. We don’t yet have a complete smart home, we have sophisticated homes that sometimes don’t quite work. We have 3D printers without totally compelling use cases, and robotic body parts that don’t quite make a full humanoid.
The companies succeeding are those that are innovating and collaborating to solve real consumer needs, while staying true to a clear brand purpose. From artificial intelligence and cognitive computing, to drone technologies, virtual reality and biometric sensing, to 8k video and 360 surround sound, there are tremendous opportunities on the horizon.
Please read on to view the ten themes that make up this moment in time.
With special thanks to Rori DuBoff, Jez Jowett, Tom Goodwin and the team at Havas Worldwide.
From consumer-to-consumer to the metaverse, Gen Z needs to take an active part in any channel, game or brand and expects a multi-way conversation involving brands, creators and communities. A brief presentation by Hamutal Schieber at a recent Baruch College lecture, Prof. Nizan Packin's "Law of Black Mirror" class.
Coming to SXSW Interactive? Let Mindshare North America be your guide. We've curated a list of recommended sessions for each day (everything from AI to fashion to gaming and more), transit options, restaurant ideas, and key advice on how to navigate the festival,
By 2020, 50 billion devices will be connected to the internet, creating $19 trillion of economic value. in this world of digital newcomers toppling traditional giants, it’s time to disrupt or risk being disrupted
Carat has been producing trend reports for several years, to focus our minds on themes for the year ahead.
This year sees a big convergence between content and commerce, messaging and gaming, and ever more creative uses of data, all driven by the speed of connectivity.
CARAT focuses on brand and product experiences that start and end with what is relevant and meaningful to consumers. As we continue to focus on people-based marketing, we look to these trends to understand the contribution they will make to consumers' lives and how brands can offer value in this evolving market.
A presentation by Anja Husemann reviewing 3 methods for immersive experiences seen on Black Friday 2021: Virtual Stores, Live Stream Shopping and Shop with Friends.
Digital Transformation in Corporate BankingScopernia
The world of finance and insurance is changing. Digital is impacting every aspect of banking, not just for B2C but also for B2B. This presentation for Belfius Corporate Banking, shows the signs of disruption while offering a framework to deal with digital transformation.
Carat Trends 2021 - The Year of Emotionally Intelligent Marketingdentsu
In 1970 American writer and futurist Alvin Toffler wrote his best-selling book Future Shock. The book defined the phrase as a certain psychological state of individuals and entire societies brought about by a personal perception of “too much change in too short a period of time”.
2020 has undoubtedly been that year.
The world feels like a very different place to the end of the previous decade. For brands, the volatile times mean a greater need for emotional intelligence; listening and understanding how their consumers feel and helping people navigate the new world through their products, services and actions.
Mobile is Eating Our World
Mobile is eating our world, perspectives on the next chapter in mobile (hint its multi platform and worldwide)
The pace of mobility is accelerating, consumer and enterprise markets are adopting smart phones and tablets at frenetic pace. Perspectives from Chief Strategy Officer, Russ Whitman of Ratio about how to take advantage of the next chapter in mobile.
Wrap-up of the presentations at the SXSW Update 2017, 6th Edition. Great line-up with cool speakers, topics and startups. Together with MT MediaGroep, Collider and my new company Join Influencer Marketing we organized this years SXSW Update at The Warehouse in Amsterdam.
Try to name an industry that is not threatened by tech disruption. Our 2020 vision for consumer, media and technology trends is centred in our belief that the marketplace is increasingly converging around the global tech-giant ecosystems.
Many of the trends that we will comment upon are the ripple effects of the diversification of these platforms away from their original specialism.
The more lines of business the big platforms develop the more complex they become – and the further the ripple effects travel into the economy and society.
Our driving trend for 2020 is entitled ‘Colliding Ecosystems’. It reflects the points made above about the expansion of and ultimately heightened competition between the big tech-platforms.
Keeping 2.0 Eyes on the Web (What's next for business?)Andy Hadfield
This is a highly optimised version of the SXSW trends presentation, also on SlideShare. Due to popular demand, I've included a large section on First World vs Third World divide, and mobile as a medium.
This presentation now covers the following trends: SA internet stats, mobile, location based services, real time Internet, social media & engagement and culture vs strategy.
By 2020, 50 billion devices will be connected to the internet, creating $19 trillion of economic value. in this world of digital newcomers toppling traditional giants, it’s time to disrupt or risk being disrupted
Carat has been producing trend reports for several years, to focus our minds on themes for the year ahead.
This year sees a big convergence between content and commerce, messaging and gaming, and ever more creative uses of data, all driven by the speed of connectivity.
CARAT focuses on brand and product experiences that start and end with what is relevant and meaningful to consumers. As we continue to focus on people-based marketing, we look to these trends to understand the contribution they will make to consumers' lives and how brands can offer value in this evolving market.
A presentation by Anja Husemann reviewing 3 methods for immersive experiences seen on Black Friday 2021: Virtual Stores, Live Stream Shopping and Shop with Friends.
Digital Transformation in Corporate BankingScopernia
The world of finance and insurance is changing. Digital is impacting every aspect of banking, not just for B2C but also for B2B. This presentation for Belfius Corporate Banking, shows the signs of disruption while offering a framework to deal with digital transformation.
Carat Trends 2021 - The Year of Emotionally Intelligent Marketingdentsu
In 1970 American writer and futurist Alvin Toffler wrote his best-selling book Future Shock. The book defined the phrase as a certain psychological state of individuals and entire societies brought about by a personal perception of “too much change in too short a period of time”.
2020 has undoubtedly been that year.
The world feels like a very different place to the end of the previous decade. For brands, the volatile times mean a greater need for emotional intelligence; listening and understanding how their consumers feel and helping people navigate the new world through their products, services and actions.
Mobile is Eating Our World
Mobile is eating our world, perspectives on the next chapter in mobile (hint its multi platform and worldwide)
The pace of mobility is accelerating, consumer and enterprise markets are adopting smart phones and tablets at frenetic pace. Perspectives from Chief Strategy Officer, Russ Whitman of Ratio about how to take advantage of the next chapter in mobile.
Wrap-up of the presentations at the SXSW Update 2017, 6th Edition. Great line-up with cool speakers, topics and startups. Together with MT MediaGroep, Collider and my new company Join Influencer Marketing we organized this years SXSW Update at The Warehouse in Amsterdam.
Try to name an industry that is not threatened by tech disruption. Our 2020 vision for consumer, media and technology trends is centred in our belief that the marketplace is increasingly converging around the global tech-giant ecosystems.
Many of the trends that we will comment upon are the ripple effects of the diversification of these platforms away from their original specialism.
The more lines of business the big platforms develop the more complex they become – and the further the ripple effects travel into the economy and society.
Our driving trend for 2020 is entitled ‘Colliding Ecosystems’. It reflects the points made above about the expansion of and ultimately heightened competition between the big tech-platforms.
Keeping 2.0 Eyes on the Web (What's next for business?)Andy Hadfield
This is a highly optimised version of the SXSW trends presentation, also on SlideShare. Due to popular demand, I've included a large section on First World vs Third World divide, and mobile as a medium.
This presentation now covers the following trends: SA internet stats, mobile, location based services, real time Internet, social media & engagement and culture vs strategy.
This article, written by Rahul Gupta, Product Manager at Lexity.com, was published in issue 07 of the Social Technology Quarterly.
Summary: As the Internet transforms the way people consume, disintermediation has offered consumers direct access to products and information that otherwise would require a mediator. Although this is an advantageous aspect, this can affect and impair the way local businesses run.
Woensdag 12/5 organiseerde Wijs het eerste Future of Finance event te Gent. Naast hapjes, drankjes en Tesla testritten, maakten we vooral tijd voor enkele vernieuwende visies op de toekomst van de financiële sector.
The web was first conceived 25 years ago, by an Englishman. Fifteen years later, as the first crop of dot.coms were going bust, close to 60% of its users (and all Alexa "top 20" sites) came from developed nations. Fast forward to today, and the picture is strikingly different. Almost half the Alexa "top 20" now comes from emerging economies. Economies where close to 3 billion people have yet to use the web, but thanks to mobile--won't have to wait much longer to discover it. This presentation will introduce you to fascinating and innovative services that are re-shaping the web to serve the consumers of tomorrow. Driven by mobile, the power of personal relationships, and the breakneck pace of globalisation, these services provide a glimpse into the business models, opportunities and challenges we will face, when growing a truly global web.
This was a brief presentation I gave at the AdAge Creativity & Technology Conference (CAT) in New York on 6/10/10. Topic of the panel was "Agencies or Developers? Yes." and my intro presentation was on the commoditization of interactive marketing/web development services and why we started to develop our own proprietary augmented reality tech.
MASS VIRTUAL REALITY MARKETING AIN’T ROCKET SCIENCEsinnerschrader
Google Cardboards (Virtual Reality Viewers made from cardboard) are not for nerds, but for the the masses. Put your phone in and you are ready for the new world: Virtual Reality. 16 million Cardboards are world-wide in circulation. That are more than 80% of all VR Viewers out there.
Without a doubt, Virtual Reality Marketing will be/is in fact an important topic. Part of the customer journey already takes place there. Virtual Reality shops, travel bookings, user generated content, VR concerts, VR analytics,… are happening right now.
In this workshop we will show you the state of the art, examples, best practices and future trends focused on mass virtual reality marketing with the Google Cardboard.
Charge your phones and get ready! Cardboards will be provided.
https://mrcardboard.eu/next-conf-workshop-mass-virtual-reality-marketing-no-rocket-science/
https://www.youtube.com/watch?v=dMslikjhqQM&feature=youtu.be
FILLING IN THE GAPS – DESIGN INSIGHTS (Workshop)sinnerschrader
As designers we often build models of the people we are building for and their problems we are trying to solve. But how often do we understand our own models, and our own model making? What happens if we consciously uncover the gaps and differences between the our own individual models and those belonging to the people we are working with? What would be the benefit? In this talk Jason will explore how understanding how we build models — taking signals from our environment and experience, pattern matching and how we fill in the gaps — can allow us to build better models, collaborate more effectively, be more creative, and ultimately connect more effectively with the people we are serving by building products.
HUMAN 2.0 – HOW AI WILL TRANSFORM THE WAY WE WORKsinnerschrader
Building a successful team in this new world of work requires radical thinking, out-of-the-box ideas and very iterative implementation techniques to really get things to work. Join Claire Burge as she explores concepts like abandoning email entirely, forgetting about performance management and flipping goals on their head as a few of the mechanisms that make teams, products and companies come alive.
AREAS OF INNOVATION: MIXED REALITY IN THE INDUSTRY AND OUR EVERYDAY LIFEsinnerschrader
The arrival of the HoloLens marks a turning point in creating applications that enrich the real world with virtual objects. The device’s immersive experience, which is referred to as Mixed Reality, opens up an entire world of potential uses in industrial enterprises as well as our everyday lives. Holograms not only enrich our environment – interaction with holograms also facilitates our daily activities. In this session we will give you an overview of what sets the HoloLens apart from other Augmented and Virtual Reality devices, what it can do and what you can do with it. We will also provide an outlook on the use cases we see for the device and discuss your own ideas for the HoloLens. And finally we would like to give you the opportunity for a short hands-on demo.
THE CX-FACTOR: UNRAVELLING CUSTOMER EXPERIENCE LEADERSHIPsinnerschrader
Customer expectations are increasing and crossing sector boundaries. Knowing your customers’ needs is key for differentiation and loyalty for most organizations. Employees need to be empowered, new business models developed and new partnerships forged. But where does CX belong in a company? How do we measure it? And more importantly, what does it take to deliver great customer experience across the entire organization?
Camilla Eckerdal is Head of CX Design at one of the world’s leading Telco’s – Telia and Stefan Moritz is VP Customer Experience at one of the world’s top-ranking design and innovation consultancies – Veryday.
Branding is evolving, after the 20th century dominated by corporate branding and Lovemarks a new kind of brand has risen: Superhero brands.
Enhanced by a more connected world where individuals have more power to communicate than ever before, the old way to create identities is declining. After studying 250 brands we have the pleasure to share where we are in this new way to create brands shaped for the 21st century
RIDING THE EXPERIENCE BUSINESS WAVE: FROM BASIC EMAIL PERSONALISATION TO CUST...sinnerschrader
Today’s consumers want it all. And they want it now, and anywhere they interact with brands. Delivering meaningful experiences on every touchpoint is becoming the new competitive battleground for companies. In this presentation you will learn how to connect email to other (digital) channels and how to create contextual experiences along the entire customer journey, to drive loyalty and revenue.
How multi-sided platform business models disrupt existing markets and impact producer and consumer. Does a digital ego exist in the platform economies? The platform owner controls demand and supply. The consumer loses his freedom of choice.
TREND-DRIVEN INNOVATION: TURNING TRENDS INTO INNOVATIONS!sinnerschrader
In this interactive workshop, TrendWatching’s Senior Trend Analyst Vicki Loomes shows you how to turn consumer trends into concrete new innovations ideas for your business. Using the simple Consumer Trends Canvas ideation tool, you’ll see how easy it is to go from a consumer trend to an idea for a new product, service, campaign or business model. Come ready for a super-fun session; leave with a great new idea! And an innovation framework you and your team can use time after time!
“Blockchain technology is challenging the status quo in a radical way.”
(World Economic Forum, January 2016)
What impact might blockchain technology have on your industry and business? How can your business benefit from blockchain technology?
Tarama is a futurist with love of data and passion for marketing results. In 2012, her company Adobe started actively mining its wealth of data, to discover trends and perspectives of interest to marketers, most of whom were (and still are) struggling to get ahead of what is happening in the digital marketplace. They wondered: Is there anything that would better prepare marketers for this very challenging and ever-changing new world? Tamara Gaffney will show some of her findings and explain how every company can do marketing that is useful and how marketers can do better.
The Blockchain Opportunity today & tomorrowsinnerschrader
Blockchain represents Web 3.0, the next phase of The Web, and will significantly touch all of our lives in the coming years. But its power is as reformative as it is disruptive. Jamie explores how blockchain technology will both reform banking and insurance as well as disrupt the disruptors of Web 2.0. He will give a glimpse into the future at how blockhains will lead to an exponential growth of all other major trends inc. artificial intelligence, internet-of-things, 3D printing providing them with a new infrastructure to scale securely and combine in interesting ways.
In a working world increasingly optimised by AI, robotics and machine learning, human acceleration is of utmost relevance. Achieving this is both easy and hard. The solution involves play. Come explore the future of work …
THE FUTURE OF BRAND, TECH & BUSINESS IS EXPERIENCEsinnerschrader
Experience matters. But what is experience? Aside from being one of the biggest buzz words of 2016, experiences are the heart and soul of all things disrupting the world as we know it. Brands. Tech. Business. Everything. The desire to deliver new experiences is driving innovation across every industry.
As a best-selling author, digital analyst and anthropologist and influencer, Brian shared his insights around what really makes an experience “an experience,” why and how our favorite brands create experiences and how to become an experience architect in all you do.
Autonomous vehicles are at the top of the hype cycle right now – which means we’re five to 10 years from the plateau of productivity. Full autonomous driving may not happen until 2030, and there are plenty of ethical and legal challenges to be overcome.
*Talk at NEXT 15*
Michael Bister: E Sports - The Sport of the Digital Generationsinnerschrader
What are eSports? Well, you’ve played games. You want to win. What if you can win thousands – or millions – through playing? Then you’d practice until you got very good. And others would want to watch them playing it so well.
*talk at NEXT15*
ER(Entity Relationship) Diagram for online shopping - TAEHimani415946
https://bit.ly/3KACoyV
The ER diagram for the project is the foundation for the building of the database of the project. The properties, datatypes, and attributes are defined by the ER diagram.
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
2. http://www.flickr.com/photos/ducdigital/2892313560
“To understand China’s Internet sector, start by thinking
of the services you know and love in the U.S. Then
change all their names, combine four of them into one,
drop any fees and reduce the number of ads.”
— Jessica E. Lessin, The Information
3. it’s easy to explain
these differences away
as purely cultural
https://www.flickr.com/photos/maureendidde/12691105824/
5. Source: Age of Man - interactive map, National Geographic
…or vastly different
income levels
6. But these factors (even combined) merely tell part of
the story—especially when it comes to commerce—
and that’s what we’re going to discuss today
7. China has 14 cities with populations
over five million...
https://www.flickr.com/photos/decar66/6341327886
8. ...a whopping 41 cities with
more than 2 million inhabitants
http://www.flickr.com/photos/tahini/10468208216
9. ...and a “middle class” growing at a rate of
80,000 people a day
http://www.flickr.com/photos/tahini/10468208216 Source: China Connect
10. rural residents can be challenging
http://www.flickr.com/photos/lukewebber/4588854679
reaching China’s 600 million
11. its close to 700 million urban residents
but opening enough stores to service
can be outrageously expensive
http://www.flickr.com/photos/tuchodi/5620884999
(or downright implausible)
15. 76%
of online retail
involves individual
merchants
of online retail is
sold through online
marketplaces
90%
Source: The Economist
16. China’s giant, virtual marketplaces enable
buyers and sellers to find each other
a modern virtual
version of this
http://www.flickr.com/photos/mckaysavage/135932500/
like public markets and town centres,
17. The largest marketplace is Alibaba’s Tmall which contains products from more than
150,000 merchants and 200,000 well known brands.
18. Tmall charges an entry fee, and a commission for each sale, but in return provides a
high visibility, high traffic, customizable, social-media and mobile optimized e-
commerce platform.
19. apple.tmall.com
For major brands such as Apple, hosting a virtual storefronts on Tmall is a good
alternative to opening hundreds (or possibly thousands) of brick and mortar stores
across the country.
20. Alibaba also offers a C2C site called Taobao, which enables consumers and smaller
merchants to sell products online. Taobao is a bit like EBay, but vendors aren’t limited
to selling things...
21. They can also sell services. This Taobao-based travel agent doesn’t just sell you a trip,
they can also arrange a travel visa, sell you a Thai 3G SIM card, a wi-fi dongle, a
subway pass, or local transportation.
22. C2C and B2C
commerce on Taobao
Tmall merchants pay a
commission and an
entry fee
we’ll discuss
this bit later...!
TaoBao merchants don’t pay to sell
stuff, they buy advertising and other
services to help them stand out
and“A mix of ,
with a dash of .”
23. This family of sites enables consumers to shop for a huge range of products that
might otherwise never be available in their region. (And yes...Tmall can sell you a new
Peugeot...or a Lamborghini).
24. They’ve also enabled millions of
new jobs—especially in smaller
towns or rural areas where micro-
businesses can now sell their
locally made products or produce
to an audience of billions.
http://www.flickr.com/photos/tuchodi/5642172895
26. “...most of the people have phones but [in Lagos]
there are only 3 malls per 21 million inhabitants...
It’s a unique time...the right time to leapfrog over ‘offline’.”
- jumia.com co-founder
THE BIGGEST ONLINE SHOPPING MALL IN AFRICA
Egypt | Kenya | Uganda| Ivory Coast| Nigeria | Morocco
*that’s 60K people per retail outlet compared to 7K in APAC and 389 in the U.S.
29. where consumers can explore a vast
user-curated selection of choices”.
| Open Youthology
“Online shopping neighbourhoods are
online destinations created by social media,
30. Meilishuo
(which means “beauty talk”)
32M users in 2012
similar to an online travel agent
these sites get a cut for each outbound transaction
(for this site alone, that was 5-6M clicks a day in 2012)
31. Part of the reason these services work, is that they feed into the virtuous circle of
mobile and social media adoption.
Source: The internet economy in the G20 (PDF)
Developing markets are going “straight to social”
Users adopt social networking quickly as they come online
33. ...but the most popular social media services in China
aren’t just “sites”—they’re platforms.
34. one of the most popular
(lately) is WeChat
or Wēixìn - - in China
five years old
mobile-only
700+ million MAU
35. mobile-only, and far more
than just a messaging app
(recorded) voice chat
RSS-style subscription content
mobile contact exchange
highly customizable API
payment platform
text chat
group text or video chat
photo-blogging
virtual wallet
36. WeChat’s API is extensive, enabling brands to create “mini-sites” containing
news, chat-based support* or full-blown transactions through with WeChat’s
virtual wallet and payment platforms.
WeChat subscription channels API integration enables
customizations such as
sub-sections...
download our app
find nearby
stores
...and product or service
inquiries using an automated
short messaging service
here’s the stuff you can
ask regarding coffee...
“cappuccino”
tell me about “coffee”
*delivered by a mixture of bots and humans
37. Messaging, bots and other ‘native’ services are enhanced by mobile-only ‘light apps’ (
) “one-off, zero-download, hyper-targeted mini-sites” that enable more creative or
complex experiences.
38. “Philosophically, while Facebook and WhatsApp measure growth by
the number of daily and monthly active users…WeChat cares more
about how relevant it is in addressing the daily, even hourly needs of
its users…[its] goal is to address every aspect of its users’ lives,
including non-social ones.”
— Connie Chang, a16z
39. http://www.flickr.com/photos/ducdigital/2892313560
Virtual wallets, mobile payment and alternative finance models are
quite popular in emerging economies, as they help address a whole
host of local challenges...
1/4 of adults
across sub-Saharan
Africa as a whole only
have accounts at formal
financial institutions
less than
of Indonesians have a
credit card
15%
Source: Wall Street Journal
41. consumers without credit cards can also choose to pay
https://www.flickr.com/photos/kamshots/468265643/
in countries such as China, Nigeria and Indonesia
for online purchases using cash on delivery
42. https://www.flickr.com/photos/wippetywu/14295584182/
or M-Pesa on delivery, or [mobile] airtime
on delivery, or whatever it is…"
- interview with Parinaz Firozi, Jumia MD, Kenya
if it will be delivered…we allow cash on delivery,
“…if you’re not sure if this is a scam,
43. In most cases, mobile is the glue that ties these
platforms, services and communities together...
44. WeChat has for example,
built much of its functionality
around the QR code
45. WeChat automatically generates a QR code for each account. To follow a person
or brand, simply scan the code (on a device, business card, web site etc.)
(WeChat even provide templates enabling personalization of the code to suit your personality or your brand.)
46. This reliance on QR codes works, because in China (and many other parts
of Asia) almost every app (including locally built web browsers!) has a built
in QR code reader.
Qunar (travel brand) Baidu web browserTaobao
47. in China using QR codes to transform
virtual activities into physical ones
(and vice versa) has become common
(...one might say mundane)
48. These brands and consumers aren’t merely
“leapfrogging” desktop, or finance, or physical retail...
49. in mobile
transactions in 2013
$25 billion
in mobile
transactions in 2013
$150 billion
(Alipay - Alibaba’s virtual currency)
they inhabit a giant rapid-prototype of our future...
Source: Business Insider
50. a future inhabited by people
https://www.flickr.com/photos/paulk/4693602730
for whom the words “offline”, “online”
and “mobile” may have already
become irrelevant
51. It also enables brands operating in these markets to
try things that might otherwise sound a little crazy...
52. In Russia, e-commerce
brand Lamoda turned poor
postal infrastructure and
payment on delivery into an
excuse to try something that
seems completely un-
scaleable...
53. “...Lamoda sends sales assistants directly to
homes...uniformed delivery men bring the clothes,
wait for [customers] to try them on, offers fashion advice,
take returns and process payments on the spot”
- Russia: Where the Deliveryman Gives Fashion Advice
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