The document discusses key forces driving change including a generational shift, fewer barriers to entry, unlimited choice and information overload. It argues we are moving from an era of control to one of cooperation and collaboration. New technologies have changed how we consume and industries must address new demand patterns. It encourages embracing innovation through understanding user contexts, designing for everyday use, and creating platforms for passion and ideas to connect. Culture emerges from consistency, and success comes from disrupting conventions to create demand.

1. DDIISSRPULAPTCE

2. 1. FORCES OF CHANGE
2. INSIGHTS
3. THRIVE
4. DISRUPTORS

3. CHANGE DRIVING FORCES

4. DRIVING FORCES OF CHANGE
GENERATIONAL SHIFT
40% of US population
under age of 30
FEW BARRIERS TO ENTRY
10X the innovators
1/10th the cost
100x the power
UNLIMITED CHOICE
Department Stores
Supermarkets
Hypermarkets
More online
INFORMATION OVERLOAD
REDUCTION
in DECISION quality
SATURATION
Mobile
PHONES
OUTNUMBER
PEOPLE
FRAGMENTATION
Any content, anywhere, any time.
!
AUDIENCES ARE BEING
DIVIDED INTO
SMALLER AND
SMALLER SEGMENTS.
INDUSTRY

5. In the coming years, the core of every industr y will be
disrupted through changes in infrastructure; value propositions
will change as a result of these new demand patterns

6. TECHNOLOGY
Ingenuity in the field of technology has changed nearly
every aspect of our personal and professional lives.

7. Consumer adoption of technology has driven a
fundamental change in the nature of our “consumption”

8. These forces of change have created new demand patterns
industries are not equipped to address

9. INSIGHTS

10. WE ARE ALL PART OF A MASSIVE SHIFT
HAPPENING ACROSS THE WORLD
THAT HAS US MOVING FROM. . .
AN ERA OF COMMAND,
COERCION AND CONTROL...
TO AN AGE OF COOPERATION
AND COLL ABORATION...
11

11. This post-PC era presents us with a unique opportunity
to understand people in a more complete context

12. Yet we continue to design for yesterday ’s
destination web rather than today ’s
contextual web

13. And we remain obsessed with technology itself, rather
than exploring how to make it valuable for people. . .
14

14. Of the top 100 apps published by brands...
!
Less than 1/3 provide integration with GPS and native mapping software
16% incorporate the camera
Only 17% include iOS notifications
less than 5% utilize the gyroscope

15. When was the last time you
tapped on one of these?

16. 17
How many photo sharing
apps do we need?

17. !
We can do better

18. We must start thinking about
technology as a cultural practice...

19. And start designing for the
everyday — thinking about the
situations and scenarios where
consumers welcome us, so
long as we’re meaningful. . .
go #mustangs

20. The only thing holding back the vast majority of companies:
FEAR

21. Most frequently cited reasons for not
galvanizing a commitment to innovation:
no money no time

22. no excuses

23. There is always time to
DO THE THINGS
THAT MATTER

24. Products and brands are both
part of a unique context
where they can provide
tremendous value
!
!
!
!
!
!
Within this shared context
is where the opportunity
for creating value exists
!
!
!
!
!
!
PRODUCT BRAND

25. THRIVE

26. !
YOUR JOB IS TO CREATE A PLATFORM
WHERE THE PASSIONS AND IDEAS OF
PEOPLE CAN CONNECT AND GROW.
!

27. CULTURE IS A BYPRODUCT OF CONSISTENCY

28. KILL CONVENTION
CREATE DEMAND

29. DISRUPTORS

31. RETAIL

32. LOCATION INTELLIGENCE

33. REAL ESTATE

34. PUBLISHING

35. COMMERCE

36. RADIO