FSC worked closely with The Howard Hughes Corporation to create a strategic social media approach to promote the revamping and re-opening of the Outlet Collection at the Riverwalk. The attached Case Study outlines the social media success in garnering engagement, growing Facebook community and driving attendance to the Grand Opening event.

1. PR NEWS’ DIGITAL PR AWARDS SUBMISSIONFACEBOOK COMMUNICATIONS ENTRY: RIVERWALKGRAND OPENING CAMPAIGN

2. COMMUNICATIONS STRATEGY
FSC Interactive worked with The Outlet Collection at Riverwalkto develop a comprehensive social media plan to complement other marketing, PR, branding and media buys FSC cost effectively built a strong online presence using various social media channels and online monitoring.
FSC set to position the NEW Riverwalkas and its merchants as THE premier downtown shopping destination.

3. RAISE AWARENESS, GROW COMMUNITY
Strategy: Post timely and relevant content on a consistent basis. Identify
opportunities to repurpose content from retailers efficiently across networks
Results:
15,000
0
7,500
19,500
30,000
8,900 Fans
30,000 Fans
300 New Fans/Day
increase
237%
The Facebook page had an engagement rate of less than one percent and grew to 12% for grand
opening in only three months.

4. 4
DRIVE TRAFFIC TO THE WEBSITE
Strategy:The client launched a new website. FSC leveraged Facebook to post content featuring links leading back to the Riverwalk’swebsite
Results:
referral visits3,136of total site visits3% new sessions72% TOS goal value$7,275lowest bounce rate29%

5. PROMOTE EVENTS, DRIVE ATTENDANCE
Strategy:Raise awareness of the RiverwalkGrand Opening by increasing attendance of events at Spanish Plaza
Results:
Each of 75 retailers located at The Outlet Collection at Riverwalk
exceeded their sales goals for grand opening weekend