Margie Roman is an innovative and visionary marketing director with over 20 years of experience leading strategic marketing initiatives across various industries. She has a proven track record of optimizing multi-channel marketing strategies to deliver stakeholder value. At her previous role at Gordon Food Service, she led the development of a new vision and mission, successfully launched a sub-brand, and spearheaded public relations strategies. She is experienced in digital marketing, brand management, strategic planning, and leading cross-functional teams to implement profitable programs. Currently, she provides strategic marketing and public relations support as a consultant for a non-profit dedicated to medical research.

1. MARGIE ROMAN
Long Grove, IL | 847-340-4678 | margie.roman32@gmail.com | linkedin.com/in/margieroman
 Digital: Directed campaigns driving $17M+ in annual sales to 650,000 subscribers; launched award-
winning ecommerce platform generating 90% of revenue and recognized by Internet Retailer
magazine in annual list of Top 100 retail web sites
 Communications: Trusted to represent organization as company spokesperson; generated 500+ media
placements with coverage by Chicago Tribune, Daily Herald, USA Today and NBC/ABC TV affiliates;
managed crisis response to USDA recalls
 Innovation: Led cross-functional teams in development of new programs with $2M in projected revenue
 Direct Marketing: Implemented multi-offer program resulting in 25% increase in YOY revenue
Areas of Expertise
▪Strategic Planning ▪Digital & Ecommerce ▪Public Relations ▪Reputation Management
▪Product Development ▪Corporate Communications ▪Advertising ▪Direct Marketing ▪Research & Analytics
PROFESSIONAL EXPERIENCE
GORDON FOOD SERVICE | MARKET DAY 1997- 2015
Leading food fundraising company serving more than 8,000 schools in 14 states.
Director of Marketing [2002- 2015]
Key member of executive team reporting to CEO/GM at $100M division of Gordon Food Service.
Accountable for integrated marketing initiatives and corporate communications including optimizing the
customer experience across print, web, digital and social media channels. Supported sales team with
lead generation programs, directed PR efforts and handled crisis training and message deployment.
P&L responsibility for $10M budget with 8 direct reports.
• Selected by CEO to participate in confidential due diligence process for three mergers with private equity
and family-owned firms; leadership role on several large-scale integration initiatives
• Tapped to lead communications team in strategic project to restructure sales force to improve profitability
and save $2.3M annually; developed and orchestrated roll-out of messaging to 200,000+ customer base
• Spearheaded public relations strategy with celebrity spokesperson resulting in coverage across 15 markets
• Led development of mobile site; managed social campaigns generating significant customer engagement
• Implemented customer incentive promotion resulting in a 37% increase in YOY revenue
 Brand Strategy: Led development of new vision and mission for division; successfully launched sub-brand
for portfolio of services to internal audiences and more than 8,000+ customers
Innovative and visionary Director of Marketing and Communications with solid track record of
optimizing multi-channel marketing strategies to deliver stakeholder value in B2B and B2C segments.
Trusted senior advisor frequently leveraged by CEO to lead business initiatives. Experienced with
companies from $50 million to $40+ billion in diverse life stages. Strong brand management, strategic
planning and digital marketing skills with the ability to work collaboratively across an organization to
implement profitable marketing programs optimizing the customer experience.
CURES WITHIN REACH 2016 - Present
Marketing Consultant
Strategic marketing planning and public relations support for non-profit dedicated to improving patient
lives through drug, medical device and nutraceutical repurposing research.

2. MARGIE ROMAN
847-340-4678 | margie.roman32@gmail.com | linkedin.com/in/margieroman | Page 2 of 2
FEDEX 1993- 1997
Global delivery company offering a diverse portfolio of transportation, ecommerce and business solutions.
Manager, Segment Marketing [1996-1997]
Responsible for strategic marketing programs within international logistics and ecommerce division.
Managed $1.2M budget with 4 direct reports. Directed team in planning and execution of lead generation
campaigns, promotions and product development.
• Launched specialized logistics services including Integrated Return and Repair, EMerge and PartsBank
leveraging FedEx’s network to fast cycle operations and effectively manage time-sensitive inventory
• Led implementation of initiative to drive revenue within electronics segment; exceeded goal by 50%
• Developed Marketing Alliance Program (MAP), the first interactive, transaction-based B2B online loyalty
program, designed to drive retention among purchasers of FedEx’s ecommerce product Virtual Order
Marketing Manager [1993-1996]
Supported efforts to secure catalog customers by marketing concept of improving cycle times and
customer satisfaction with expedited delivery of products through FedEx.
• Provided value-added consultative services to help companies market express delivery through FedEx
Marketing Advantage Program
• Recommended creative design and key messages to customers to maximize marketing impact
SEARS HOLDINGS CORPORATION
Associate Media Manager
MICROLOG CORPORATION
Marketing Consultant
OGILVY & MATHER
Media Planner
Assistant Media Planner
Master of Science, Communications, Boston University
Bachelor of Science, Communications, Florida State University
Publicity Club of Chicago, 2016 Golden Trumpet Award Judge
Healthcare Businesswomen’s Association, Marketing Committee Member
Leadership Development Program, Center for Creative Leadership, Eckerd College
Strategic Planning and Implementation, Ross School of Business, University of Michigan
EDUCATION
PROFESSIONAL DEVELOPMENT & AFFILIATIONS
Manager, Customer Marketing [1997-2002]
Directed execution of school and consumer marketing programs, including print and digital support. Hired
as Manager, Concept Development and promoted to new role with increased responsibility in 1998.
• Managed launch, content and enhancements for consumer and B2B websites; introduced Market Day
Direct, a specialty gift site generating $100K in annual revenue
• Planned, tested and implemented multi-offer direct marketing program with 25%+ response rate
• Developed innovative new programs including scrip, nutritional product and affiliate platform