Renommé Communication and Renommé Strategy work strategically with Social Media. Here is one of our case studies, Oras Norge.

2. Social Media Case Study
Renommé Strategy
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3. • Renommé is responsible
for communication and
community management
on a number of Facebook
and Twitter accounts
• Easiest to promote?
Pages representing
products within hospitality,
cooking, fashion etc.
“Sexy” products.

4. How do you create buzz around an “unsexy” product?
• This case is about how we created
buzz around a product that was
unlikely to be popular in social
media.
• Client:
• ORAS Norway
• Product: Faucets

5. Setting up the Facebook page
ORAS wanted to communicate:
• Environmental issues – emphasise how much water and energy
you save with their faucets
• Raising awareness around the use of touch free faucets at home.

6. What we did:
We set up a page containing
useful information for Oras’
customers:
• Interactive water
calculator
• Water and money saving
tips
• Interior design tips
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7. We wanted the number of
likes to grow, but not at
any cost.
We wanted likes that were
relevant to Oras.
Therefore we launched a
sweepstake/competition where we
gave away a touch free faucet
every week.
Everyone participating is a
potential client as they’ve
considered touch free faucets at
home.
All names, e-mail addresses and
addresses are saved for
promotion.

8. The sweepstake was promoted
on:
• Facebook
• Web banners
• We had a fan gate function,
which means potential fans
had to like the page in order
to compete.
• Within a short time, we had
gained almost 3.000
followers (in a Norwegian
context that is quite a lot)
• All of them keen on installing
a touch free faucet at home!

9. Ok, so we got the fans.
Now what?
• Train the responsible for
social media at ORAS on
how to reply and behave on
behalf of the company on
Facebook
• Have a dialogue with the
fans. Don’t use standard
answers – be personal and
have a sense of humour!
• Interact - never advertise
• Call to action! Get the
ORAS-fans involved

10. We’ve got the likes and we’ve got the interaction.
Time for the next step.
We are currently in the process of creating a blog for Oras.
A blog is useful because:
• SEO and owning your content
• Social networks, micro blogging and blogging complement each
other
• You call the shots in your blog, you edit yourself, and control all
comments
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11. • The blog will be the hub
for a Oras «testing
centre»
• We choose five
families/single/couples to
test every product
• We install a faucet for
free in their home, in
exchange of their 100 per
cent honest opinions on
Oras’ products
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12. • We promoted the concept on
Facebook and made a tab
where our fans could enter
the draw.
• Within one week, more than
500 people wanted to test the
product for us.
• In total 700 people have
participated. We will draw the
first five families/singles/
couples next week.
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13. • The blog will be
shared through Oras’
Facebook page and
home page
• We’ve facilitated
sharing in social
media on the blog
• We will encourage the
testers, their friends
and families to share
the blog posts on
Facebook/Twitter/G+
etc.
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14. So all summed up...
Oras started with no precence on
social media. In a matter of months,
Oras now has:
• 3.877 fans with high level of
relevance to Oras
• A great dialogue with their
customers
• Raised awarness of touch free
faucets at home
14

15. • More fans joining every
day
• An e-mailing list
containing over 3500
names, where the
customers have agreed
for Oras to send
promotion
• Created a personality and
put a local face on a large
faceless Finnish
company.
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16. And Oras Norway now has the most followers...
...and the most activity on their Facebook page compared to all the other
Nordic countries – combined.
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17. Thank you
Questions?
Want to know more?
Get in touch with Hanne or Lise Marie!
hanne@renomme.no
lisemarie@renomme.no
@hannefjellheim
@lmmorkved
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18. ©The content and creative ideas within this presentation are the property of Renommé Communication. The content may not be copied or used without Renommé Communication’s prior written permission.