CRMA and Social Media


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Presentation highlighting opportunities for City and Regional Magazine Association (CRMA) members to consider monetizing social media as an added revenue source. Presented at the CRMA Winter Roundtable in San Diego, January 2012.

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  • CRMA and Social Media

    1. 1. McKenzie Coco Founder/President
    2. 3. <ul><li>If I am on one social network, I’ve got to be on all of them </li></ul><ul><li>Social networks are for kids </li></ul><ul><li>Social networks are for uploading videos of your kids </li></ul><ul><li>Social media takes too much time </li></ul><ul><li>Social media is a waste of money </li></ul><ul><li>Social media isn’t trackable </li></ul><ul><li>Social media won’t help my business make money </li></ul>7 Social Media Myths
    3. 4. If I am on one social network, I’ve got to be on all of them <ul><li>Social media, just like traditional media, doesn’t require your participation in every area. </li></ul><ul><li>Create as big or small of a community as your are comfortable with. </li></ul>
    4. 5. Social networks are for kids The average social network user is 37 years old. source: Pingdom )
    5. 6. Social media is for people to upload videos of their kids <ul><li>YouTube is the 2 nd largest search engine behind Google…who happens to own them. </li></ul>
    6. 7. Social media takes too much time <ul><li>Your mileage may vary but roughly 1 hour a day or 5 hours a week can maintain an effective social media presence for a small business. </li></ul>
    7. 8. Social media is a waste of money <ul><li>Facebook, Twitter, LinkedIn and YouTube – four of the top social networking sites – are all free for businesses and individuals. </li></ul>
    8. 9. Social media isn’t trackable <ul><li>There are more than 20 different social-media tracking tools for Facebook, Twitter and other online-media sites. </li></ul>
    9. 10. Social media won’t help my business make money <ul><li>Dell has made more than $1 million in the past 6 months utilizing Twitter. </li></ul>
    10. 13. Four Steps to Social Strategy <ul><li>Listen </li></ul><ul><ul><li>To who? For What? People are already talking about you or your brand, join the conversation </li></ul></ul><ul><li>Engage </li></ul><ul><ul><li>Take what people are saying about you or your brand an respond. But, do so in a manner that adds value </li></ul></ul><ul><li>Analyze </li></ul><ul><ul><li>What messaging worked? Who is your audience? How are you reaching that audience and are you doing so effectively? </li></ul></ul><ul><li>Optimize </li></ul><ul><ul><li>Take what you’ve learned and make your messaging better for the future. </li></ul></ul>
    11. 14. Start with the Big Picture <ul><li>What do we want to accomplish? </li></ul><ul><li>Who is responsible? </li></ul><ul><li>How much time can we devote? </li></ul><ul><li>How will we measure success? </li></ul><ul><li>How can we make money? </li></ul>
    12. 16. Listen Google Alerts
    13. 17. Listen Social Mention
    14. 18. Listen Google Insights
    15. 19. Hone in… Create a detailed Plan of Action <ul><li>What are the steps to accomplishing our goals? </li></ul><ul><li>What Assets will we be using? </li></ul><ul><li>What are the key Milestones to measure performance? </li></ul><ul><li>How are we tracking results? </li></ul>
    16. 20. Process and Protocol <ul><li>In order to successfully run a social media campaign you have to have a process in place. Process will increase accountability, effectiveness and efficiency. </li></ul>
    17. 21. Schedule How much time will you spend on a Daily weekly and monthly basis and how will you allocate those hours?
    18. 22. Tools <ul><li>Having the right protocol and tools in play will help you achieve a successful and well-managed social media campaign. </li></ul>
    19. 23. Inbox <ul><li>Set a reminder everyday to check or update your social networks and set your social networks to update you through your Inbox. </li></ul>
    20. 24. Phone <ul><li>About 1-in-3 adults now have phones with apps on them so use them! Your phone will save you time when access social networks on the go. </li></ul>
    21. 25. Your Team <ul><li>There is no greater tool in your tool-kit than the team you work with. </li></ul><ul><li>Encourage them to embrace online networks, include it their e-mail signatures, write blog posts, etc… </li></ul>
    22. 26. What Messaging Worked? <ul><li>Facebook Insights </li></ul><ul><ul><li>What messaging got the best response </li></ul></ul><ul><ul><li>What are your Facebook Fan demographics </li></ul></ul><ul><li>Twitalyzer and TweetStats </li></ul><ul><ul><li>How many times were you mentioned </li></ul></ul><ul><ul><li>Whats your social status? </li></ul></ul><ul><li>Google Analytics </li></ul>
    23. 28. <ul><li> is a free URL-shortener which provides you with the opportunity to shorten links and track them through social media. </li></ul>
    24. 29. Twitter Tools
    25. 30. Facebook Insights
    26. 31. Missing Piece?
    27. 32. Think CPM
    28. 33. Look Familiar?
    29. 34. Ad Space verses Editorial or Advertorial
    30. 35. $10 CPM? 19 x $10 = $190
    31. 36. <ul><li>FSC Interactive </li></ul><ul><li>1943 Sophie Wright Place </li></ul><ul><li>New Orleans, LA 70130 </li></ul><ul><li>t. 504.894.8011 </li></ul><ul><li>f. 504.894.8012 </li></ul><ul><li> </li></ul><ul><li>www.facebook/ </li></ul><ul><li>@fscnola </li></ul>