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CRMA and Social Media

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Presentation highlighting opportunities for City and Regional Magazine Association (CRMA) members to consider monetizing social media as an added revenue source. Presented at the CRMA Winter Roundtable in San Diego, January 2012.

BusinessTechnology
1 of 36
McKenzie Coco Founder/President
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],7 Social Media Myths
If I am on one social network, I’ve got to be on all of them ,[object Object],[object Object]
Social networks are for kids The average social network user is 37 years old. source: Pingdom )
Social media is for people to upload videos of their kids ,[object Object]
Social media takes too much time ,[object Object]
Social media is a waste of money ,[object Object]
Social media isn’t trackable ,[object Object]
Social media won’t help my business make money ,[object Object]
 
 
Four Steps to Social Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Start with the Big Picture ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Listen Google Alerts
Listen Social Mention
Listen Google Insights
Hone in… Create a detailed Plan of Action ,[object Object],[object Object],[object Object],[object Object]
Process and Protocol ,[object Object]
Schedule How much time will you spend on a Daily weekly and monthly basis and how will you allocate those hours?
Tools ,[object Object]
Inbox ,[object Object]
Phone ,[object Object]
Your Team ,[object Object],[object Object]
What Messaging Worked? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Bit.ly ,[object Object]
Twitter Tools
Facebook Insights
Missing Piece?
Think CPM
Look Familiar?
Ad Space verses Editorial or Advertorial
$10 CPM? 19 x $10 = $190
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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