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E commerce and ooh twitter
- 1. Wayin: e-Commerce & OOH Solutions
- 2. BRANDS THAT USE WAYIN TO DELIVER INTERACTIVE EXPERIENCES
- 3. CAPTURE DECLARED DATA Capture data and marketing opt-ins at scale. Profile prospects and customers throughout the customer lifecycle Deliver engaging, interactive experiences to support your campaigns across multiple digital channels 1 4 AMPLIFY MARKETING WITH UGC Amplify your storytelling across every digital channel with UGC and social data visualizations 3 UNIFY STRATEGY ACROSS CHANNELS IMPROVE MARKETING RESULTS MAKE ADS A GREAT EXPERIENCE Easily configure fast loading interactive ad experiences that lift engagement rates and offer a value exchange for participation 2
- 6. BEST BUY ECOMMERCE THE CONCEPT Best Buy wanted to drive transactions by surfacing the tending products being most talked about on Twitter. THE BRIEF Best Buy’s primary KPIs for this promotion were making consumers aware of the Best Buy products and increasing conversion to product pages for purchase. THE RESULT - 24% conversion rate to their product pages - 76% engagement - 419k page views
- 7. BEST BUY IN-STORE THE CONCEPT Best Buy wanted to drive transactions by surfacing the tending products being most talked about on Twitter by utilizing available real estate on their products in store. THE BRIEF Creating consistency across their web and in-store properties, consumers were able to stay on top of the ‘hot’ products of the season. THE RESULT - Displayed in over 1000+ with one single URL
- 8. CLIENT: Bank of America THE CONCEPT Bank of America has looked to Wayin to Build top-of- mind brand awareness and positive brand perception. THE BRIEF To solve for its challenge of increasing awareness, Bank of America looked to one NYC’s largest screens to highlight excited New Years eve attendees celebrating the new Year. THE RESULT Bank of America was able to display over 600 tweets, and increase positive sentiment in social media conversations. 600+ Twitter entries displayed 26% increase in positive brand perception
- 9. CLIENT: LG THE CONCEPT Bank of America has looked to Wayin celebrate mom’s and women in technology by highlighting Mom’s on Mother’s day in Times Square. THE BRIEF In addition to increasing brand awareness, LG was able to surface inspiring and heart felt messages to Mother’s online and offline in Times Square. THE RESULT LG capture 15,500 posts in a 24 hour period.
- 10. CLIENT: Royal Hawaiian Starwood THE CONCEPT Starwood looked to Wayin to increase social mentions and increase booking conversions. THE BRIEF Starwood enticed visitors to share photos of their on stay with unique hashtags per resorts. convert website visitors from UGC, the hotel home pages featured ‘View Offers’ call-to-action buttons, neatly directing visitors to the latest online hotel offers. THE RESULT Royal Hawaiian saw an increase of 17% in hotel bookings from UGC conversions. They were also able to facilitate the rights to the UGC via Wayin’s rights facilitation tool Earned UGC 11,000+ 17% Increase in bookings from CTA
- 11. INTERACTIVE ADS THAT DRIVE PII DATA CAPTURE AND SALES
- 13. CONTESTS GIVEAWAYS CONTESTS QUIZZES POLLS & SURVEYS OFFERS & PROMOTIONS INTERACTIVE LANDING PAGES CHALLENGES FORMS SOCIAL DISPLAYS
- 14. OWNED PAID EARNED WEBSITE LANDING PAGES IN-VENUE IN-STORE DIGITALMOBILE APPS CHATBOTS IN-AD UNITS SOCIAL NETWORKS LIVE STREAMING OUT OF HOME
- 15. JAMES L MCQUIVEY VICE PRESIDENT REPORT: THE END OF ADVERTISING AS WE KNOW IT MARC PRITCHARD CMO “HOW DO WE MAKE ADS A USEFUL CONSUMER EXPERIENCE”
- 16. “THE QUALITY OF DATA WILL BE THE NEXT HOT TOPIC IN MARKETING. REAL BEHAVIOR FROM FIRST-PARTY DATA BEATS MARKETING DRIVEN OFF COOKIE DATA, TIME AFTER TIME” KRISTI ARGYILAN; VP MEDIA & GUEST ENGAGEMENT CAPTURE DECLARED DATA 1
- 17. MULTIPLE CHANNELS Facebook ads, Google Double-Click ads, Brand website embed DATA SECURITY Inherent risk with use of cheap tools or custom experiences COST REDUCTION One build across multiple destinations, using Wayin automation. RE-MARKETING 300% uplift in click-throughs post campaign interaction DATA Email addresses collected for future retargeting. Interest / destination segments captured REACH 70% social share rate RESULTS $78k Sales tracked via cookie $5M Sales tracked via email 100K entries ROI38:1 CAPTURE DECLARED DATA 1
- 18. WHAT YOU DO: TODAY WITH: WAYIN WITH: WAYIN MAKE ADS A GREAT EXPERIENCE 2
- 19. 86%CONVERSION RATE BECAUSE THE ADVERT HAS A VALUE EXCHANGE IN RETURN FOR ENGAGEMENT
- 20. 190kENTRIES COLLECTING REAL PEOPLE AND REAL DATA THATS PROFILES CONSUMERS WANTS AND NEEDS
- 21. RESPOND TO CROSS CHANNEL BRIEFS: http://www.davestraus.com/feed-your-family-feed-the-world/
- 22. APAC ARE DOING THIS NOW: MAKE ADS A GREAT EXPERIENCE
- 23. DRIVE SALES: MAKE ADS A GREAT EXPERIENCE 70kENTRIES 15%SALES UPLIFT
- 24. CAPTURE DATA OR LEADS REDUCE COSTS BUILD ADVOCACY INCREASE REVENUE BOOST ENGAGEMENT ADDED 2M CONTACTS IN 6 MONTHS CONSISTENT & GLOBAL DATA CAPTURE FOR ADS & LANDING PAGES COLLECTED 98% MARKETING OPT-INS FROM CAMPAIGN SAVED $3.5M IN BUILD COSTS IN FIRST 6 MONTHS GLOBAL WAYIN ROLL-OUT TO REDUCE DIGITAL BUILD COSTS CLONE AND LOCALIZE CAMPAIGNS FOR 26 MARKETS IN LESS THAN 1HR PER MARKET 25% INCREASE IN ECOMMERCE CLICK-THRU 19.2% INCREASE IN SALES AFTER UGC CAMPAIGN 38:1 ROI FROM INTERACTIVE AD CAMPAIGN GENERATED OVER 3000 MUJI PEN DRAWINGS ON INSTAGRAM 300K NEW VIEWS OF SITE IN FIRST QUARTER WITH UGC STRATEGY HAD 81.2K SOCIAL SHARES FROM 94.1K PARTICIPANTS 120M FORMS COLLECTED FROM ONE ADVERTISER CAMPAIGN COLLECTED OVER 900K NEW CRM CONTACTS 4000 ADVERTISER CAMPAIGNS DELIVERED IN FIRST 18 MONTHS MAKE IT LONG TERM:
- 25. WAYIN PROVIDES ADVERTISERS RICH OPTIONS TO ENGAGE PEOPLE IN PARTICIPATORY WAYSgiveaways contestsquizzes
- 26. challenges socialdisplays polls&surveys offers&promotions landingpages WITHIN INTERACTIVE ADS AND EMBEDDABLE EXPERIENCES ON OWNED AND EARNED CHANNELS
- 27. expansions forms COLLECTING DATA AND LIFTING ENGAGAMENT WITH DIGITAL CONSUMERS ACROSS CHANNELS
- 28. HOW TO BRIEF US? - Send us the full brief - Chat on a call the campaign goals - Subscribe to our newsletter for ideas - What is the most effective collateral for twitter? benji@wayin.com
- 29. DEMO
- 30. ABOUT WAYIN Wayin has partnered with some of the world’s top broadcasters to create authentic, interactive campaign experiences that engage and activate consumers across all channels. COMBINE CREATIVITY + EFFICIENCY The Wayin Digital Campaign CMS combines the power of creativity with the efficiency of data collection. Uncover authentic content to tell engaging, interactive brand stories that drive participation and capture valuable consumer data. TURN GREAT IDEAS INTO FLAWLESS RESULTS. Tap into the team that has led more than 35k successful campaign activations for clients across 80 countries. Our services team works side-by-side with customers to maximize the impact of our technology platform and drive the best results. Request a demo and see how to quickly create and launch your upcoming campaigns. READY TO GET STARTED? REQUEST DEMO Visit wayin.com
- 31. APPENDIX
- 32. CAPTURE DATA OR LEADS REDUCE COSTS BUILD ADVOCACY INCREASE REVENUE BOOST ENGAGEMENT ADDED 2M CONTACTS IN 6 MONTHS CONSISTENT & GLOBAL DATA CAPTURE FOR ADS & LANDING PAGES COLLECTED 98% MARKETING OPT-INS FROM CAMPAIGN SAVED $3.5M IN BUILD COSTS IN FIRST 6 MONTHS GLOBAL WAYIN ROLL-OUT TO REDUCE DIGITAL BUILD COSTS CLONE AND LOCALIZE CAMPAIGNS FOR 26 MARKETS IN LESS THAN 1HR PER MARKET 25% INCREASE IN ECOMMERCE CLICK-THRU 19.2% INCREASE IN SALES AFTER UGC CAMPAIGN 38:1 ROI FROM INTERACTIVE AD CAMPAIGN GENERATED OVER 3000 MUJI PEN DRAWINGS ON INSTAGRAM 300K NEW VIEWS OF SITE IN FIRST QUARTER WITH UGC STRATEGY HAD 81.2K SOCIAL SHARES FROM 94.1K PARTICIPANTS 120M FORMS COLLECTED FROM ONE ADVERTISER CAMPAIGN COLLECTED OVER 900K NEW CRM CONTACTS 4000 ADVERTISER CAMPAIGNS DELIVERED IN FIRST 18 MONTHS SOME SUCCESS STORIES
- 33. THANK YOU. WE LOOK FORWARD TO PARTNERING WITH YOU.
Editor's Notes
- We work with many of the worlds largest brands across multiple industries, from travel to CPG, B2B tech to telecoms, sports to entertainment. Any business that wants to engage consumers in a more interactive way on digital channels and get better data collection on them is a potential customer.
- At ANA Media in Orlando the world’s top marketers were pretty consistent around these things being top of their agenda. Wayin was built to help marketers improve marketing results through each of these items. 1. Capture declared data and marketing op-tins at scale on multiple owned, earned and paid channels to progressively profile consumers at all stages of the customer lifecycle. Declared data is actively given to you by your customers, powering insights into their intentions, preferences, motivations, and attitudes. With it, you can have meaningful, one-to-one marketing that gives customers a personalized, relevant experience and increases their lifetime value. 2. Make digital ads a great experience for consumers. Wayin’s platform makes it possible to easily configure fast loading interactive advertising experiences that lift rates of engagement, collect data and offer a value exchange for participation. 3. Amplify marketing with user generated content to lift consideration, engagement and conversions. With Wayin you can amplify your storytelling with UGC and social data visualizations. Your best fans are your best marketers! The platforms has lots of mechanics to find and use great user generated social content. 4. Unify your engagement strategy across channels. With Wayin you can easily deliver engaging, interactive experiences to support your campaigns across multiple digital channels, meaning you can reach more people in more places. Let’s look at each of these areas in more detail.
- Etihad have hundreds of credit card’s they can offer that map to all different consumer profiles. They worked with Wayin to devise a declared data experience that allowed them to personalise what was offered based on the individuals input, giving them the best card based on their personal circumstances. In a digital world, personalization shouldn’t be just about ‘guessing’ what to target people with. Create engaging interactive experiences that treat people as individuals.
- Wayin’s platform can discover user generated content, curate, moderate and use it in marketing experiences that range from ad units to digital billboards. We also have a large range of mechanics to help brands stimulate the creation of user generated content, such as hashtag contests or shareable media options like meme generators. Social visualizations allow you to leverage social data to amplify your marketing messages. For example with our tilt app people can visualize the volume of conversations coming from Twitter or Instagram around a specific topic, person, or product, and watch the progress bars rise as more conversation occurs, prompting people to have their say to effect the outcome.
- Wayin’s platform can discover user generated content, curate, moderate and use it in marketing experiences that range from ad units to digital billboards. We also have a large range of mechanics to help brands stimulate the creation of user generated content, such as hashtag contests or shareable media options like meme generators. Social visualizations allow you to leverage social data to amplify your marketing messages. For example with our tilt app people can visualize the volume of conversations coming from Twitter or Instagram around a specific topic, person, or product, and watch the progress bars rise as more conversation occurs, prompting people to have their say to effect the outcome.
- Etihad have hundreds of credit card’s they can offer that map to all different consumer profiles. They worked with Wayin to devise a declared data experience that allowed them to personalise what was offered based on the individuals input, giving them the best card based on their personal circumstances. In a digital world, personalization shouldn’t be just about ‘guessing’ what to target people with. Create engaging interactive experiences that treat people as individuals.
- Forrester released a report in the middle of 2017 which was hard hitting for the digital advertising industry. They pointed to new research that showed 50% of adults actively avoid ads on mobile and desktop and that click-through rates had reached precipitously low levels across social and display ads. The rise of ad blockers were further testament to the fact that consumers were getting turned off by video and image based ads that were being shoved in their faces in an interruptive format in ever increasing volumes. To add insult to injury these ads aren’t things that a consumer could actually engage with in an inspiring way, offered no value exchange for doing so and don’t collect data on behalf of the advertisers. Forrester stated that billions of dollars were going to be shifted by CMOs from these standard ad formats to more interactive brand experiences. Marc Pritchard the CMO of the world’s largest advertiser ended his ANA 2018 keynote with the call to arms for the industry to help him ‘make ads a useful consumer experience’. Well, the heart of Wayin’s core belief is that a digital ad can be anything a brand wants it to be, it shouldn’t just be a video or image and it should offer a value exchange for the consumer to engage in the experience, as well as collect declared data for the advertiser. That’s why P&G have just signed up with Wayin.
- At ANA Media Kristo Argyilan gave a great keynote around quality data fast becoming the next big thing in marketing. She shared details about how Target’s marketing, when driven off cookie data delivered mediocre results, but when it was focused better using real behaviour from first-party data collected from people’s explicit choices or real-world actions it substantially lifted results. We help marketers create experiences to capture that data.
- Air New Zealand created an interactive experience through paid and owned channels that helped consumers find their perfect destination in the US that the airline served. The interactive quiz allowed entrants to select from the things that most excited them about a destination and at the end they were shown the perfect place for them to visit based on their interests. They were given a chance to win a trip to this destination in return for their personal data. Those that didn’t win were automatically sent an email with a discount to buy a ticket to their preferred destination. The experience was published through an interactive Google Double-Click ad, and was embedded onto the travel sections of some publishers and it lived on the Air New Zealand website. With an ROI of 38:1 it was an award winning campaign.
- Firstly let’s look at Facebook and Instagram. The typical interaction with a social ad on those platforms is on the left. Compare that to the two experiences on the right. Which would you likely engage with? One is obviously a slow redirect to the brand website. By the time it loads your average consumer has moved on to the next story. The experiences on the right load almost instantly, with animation, and they mimic the experience of the apps environment, with the right gesture controls. You can also incentivize the engagement with things like instant wins, product pickers, quizzes and more, capturing valuable consumer data at the same time. That’s the value exchange. Oh and on the far right you can see that we are leveraging user generated content as well as brand generated content.
- Here’s another example where the interactive ad is living inside Shazam’s ad real estate. Absolut Vodka were blown away by the conversion rates, which were generated because the consumers were offered a value exchange for engaging. Consumers could swipe away on the image of the bottle and see if they had won.
- Reckitt Benckiser’s Air Wick brand wanted to create an interactive marketing experience that allowed them to understand their consumers preferences for fragrances and packaging. Rather than do the traditional market research techniques, they used Wayin to create a campaign that allowed consumers to create their own virtual product, with a shareable media component that allowed entrants to share their creation with their network. The campaign was so successful they cloned it and ran it in five markets and have got 190,000 and counting people to complete it.
- Firstly let’s look at Facebook and Instagram. The typical interaction with a social ad on those platforms is on the left. Compare that to the two experiences on the right. Which would you likely engage with? One is obviously a slow redirect to the brand website. By the time it loads your average consumer has moved on to the next story. The experiences on the right load almost instantly, with animation, and they mimic the experience of the apps environment, with the right gesture controls. You can also incentivize the engagement with things like instant wins, product pickers, quizzes and more, capturing valuable consumer data at the same time. That’s the value exchange. Oh and on the far right you can see that we are leveraging user generated content as well as brand generated content.
- Firstly let’s look at Facebook and Instagram. The typical interaction with a social ad on those platforms is on the left. Compare that to the two experiences on the right. Which would you likely engage with? One is obviously a slow redirect to the brand website. By the time it loads your average consumer has moved on to the next story. The experiences on the right load almost instantly, with animation, and they mimic the experience of the apps environment, with the right gesture controls. You can also incentivize the engagement with things like instant wins, product pickers, quizzes and more, capturing valuable consumer data at the same time. That’s the value exchange. Oh and on the far right you can see that we are leveraging user generated content as well as brand generated content.
- Firstly let’s look at Facebook and Instagram. The typical interaction with a social ad on those platforms is on the left. Compare that to the two experiences on the right. Which would you likely engage with? One is obviously a slow redirect to the brand website. By the time it loads your average consumer has moved on to the next story. The experiences on the right load almost instantly, with animation, and they mimic the experience of the apps environment, with the right gesture controls. You can also incentivize the engagement with things like instant wins, product pickers, quizzes and more, capturing valuable consumer data at the same time. That’s the value exchange. Oh and on the far right you can see that we are leveraging user generated content as well as brand generated content.