Marketing with Social Media


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How-To create a social media strategy for your business. Outlines the goals, strategy and metrics of a successful social media plan.

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  • Getting Fans is the easy part, but keeping them is what’s important.  Engagement can create atrophy but cutting the fat isn’t always bad.
  • Marketing with Social Media

    1. 1. Discussions on New Orleans tourism accounts in social media
    2. 2. “Facebook is a community for people to share & engage with a brand and each other, while Twitter is a constant broadcast that is great for customer service.” “Facebook is cozy night on the couch with good friends. Twitter is a great party full of interesting people to meet.” “Facebook is a mini web portal for your business that can be customized to create a great user experience while Twitter is an excellent research and broadcast tool for resources and linking to other destinations.” “Facebook is a community that encourages you to stay and explore. Twitter is a tool that sends quick info and links you to out to other communities.”
    3. 3. Numbers 37,541 Total Facebook Fans (+586) 15,560 Total Twitter Followers (+652) 799 Total Twitter Lists (+44) 1,758 Total Flickr Group Photos (+44) 195 Flickr Group Members (+5) 480 NOTMC Owned Flickr Photos (+280) 606 Total YouTube Subscribers (+22) 105 Listeners (+2) • • FSC posts roughly 4-6 times every day on Facebook including at least 2 pictures In August we had 546 total posts or 17.6 posts per day on Twitter
    4. 4. Stats on New Orleans On Facebook, NOTMC has anywhere between 6,000 and 7,000 daily active users. In August, there were over 2,000,000 post views on Facebook and over 8,711 interactions on posts. This is according to Facebook Insights. On Twitter – in the month of August 2011 NOTMC had a daily average of 42.5 interactions on Twitter. This is from Raven.
    5. 5. Highest Engagement Most recently the highest level of engagement was on a photo of Jackson Square - 118 likes and 23 comments on Facebook. Posts like this have the highest engagement levels because they resonate with people – they touch something inside them that makes them yearn to be back in New Orleans. Anyone can post travel deals and information about the city, not everyone can give you a 360 degree view of your city from the inside out.
    6. 6. Facebook Options Building Fans: NOTMC Facebook Ads • • • • • • • Method: NOTMC developed 50 Favorite Places in New Orleans – a check-in leaderboard on Facebook that allows fans to check-in to their favorite NOLA spots and let everyone on Facebook know. Targeting: People who were 21+ in US who are current fans, people in the US who were 21+ who are not fans, people in New Orleans who were 21+ and not fans Duration: One month Total clicks on the ads: 6,124 Total Impressions: 10,389,812 Results: Over 50,000 Checkins on the Facebook leader board in less than one month Total Cost: $3,750
    7. 7. Gaining Facebook Fans FSC created two Facebook Ads to drive traffic to the page, one for people currently connected to the New Orleans by New Orleans Online Facebook Page and one for anyone outside of Louisiana who was not already connected to a New Orleans page. In less just three weeks's Facebook Page had 1,100 new Facebook Fans and currently has over 5,700 fans. $1,000 budget
    8. 8. • Building Fans: Hotel Monteleone • Facebook Contests • Tool: ShortStack • Contest Name: History, Holidays & Hotel Monteleone • Prize: Roundtrip airfare for two to New Orleans, two night stay in a suite at the Hotel Monteleone and more. • Duration: September 7 – Present (contest ends Nov. 4, 2011) • Visits to date: 6,965 • Entries to date: 2,148 • Total Cost: Free The contest was built using ShortStack, a free Facebook app that allows for customized tab build out. Using Facebook and Twitter updates, as well as including it in monthly e-newsletters and on the website, the contest has generated 2,148 entries to date and has helped the Hotel Monteleone gain 1,897 new fans and 246 interactions including Likes and Comments. We have experienced 0 unfollows and engagement continues to grow.
    9. 9. • Tool: Wildfire • Contest Name: Life, Literature & Hotel Monteleone • Prize: Roundtrip airfare for two to New Orleans, two night stay in a literary suite at the Hotel Monteleone and more. • Duration: February 1 – April 25, 2011 • Visits: 5,403 • Entries: 2,324 • Total Cost: $300 The contest was built using Wildfire and lived on a customized tab on the Hotel Monteleone’s Facebook wall. Using Facebook and Twitter updates as well as including it in monthly e-newsletters and on the website the contest generated 2,324 entries and gained the Hotel Monteleone 955 new fans and 73 interactions including Likes and Comments. We experienced 0 unfollows during that time.
    10. 10. • • • • • • • Put out useful information and link to other social communities Make it a conversation, respond to people and seek out targeted keywords to join the conversations Be a resource Follow influencers and other travel profiles Integrate the messaging with other social platforms, but customize for Twitter language Be careful about scheduling or not responding Use as a customer service tool
    11. 11. Changes FSC is Watching Here Comes…. “Likes” Not Required? Timeline? Privacy?
    12. 12. McKenzie Coco FSC Interactive 1943 Sophie Wright Place New Orleans, LA 70130 t. 504.894.8011 f. 504.894.8012 www.facebook/ @fscnola